School Webmasters
School Webmasters is a privately held, U.S.-based managed-services firm founded in 2003 that designs, builds, and on an ongoing basis operates websites and communications for K-12 public, private, and charter schools and districts, supported by ADA compliance, social media, and accessibility training services.
- Company typePrivate
- Founded2003
- HeadquartersMesa, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What School Webmasters does
School Webmasters, LLC is a privately held managed-services firm founded in 2003 and headquartered in Mesa, Arizona, that operates exclusively in the U.S. K-12 education vertical. The company designs, builds, hosts, and on an ongoing basis operates school and district websites, and supplements that core offering with social media management, ADA/WCAG/Section 508/504 accessibility services, a communication app, professional copywriting, logo and mascot design, document remediation, and video captioning. Its stated value proposition is a fully outsourced alternative to school districts buying and running a CMS themselves: clients send updates, photos, and short videos, and a team of more than 40 specialists implements them — typically the same day, and often within hours.
The product portfolio centers on three tiers of responsive website design — Standard (up to 15 pages, basic template), Customized (up to 20 pages, customized template), and Premier (fully custom responsive design starting at $6,300) — paired with Virtual Webmasters, a managed-service layer that can be delivered on top of the firm's own build or on third-party CMS platforms including School Messenger, FinalSite, Campus Suite, Edlio, and WordPress. Add-on modules include a mobile communication app (delivered through a partnership with Flyer Connect), social media management across Facebook, Instagram, Twitter, and Pinterest, standalone Website Accessibility Training, document accessibility remediation, and media services bundled through a partnership with C3DI. Supporting infrastructure includes the School Communications Academy online training platform and a content engine spanning a blog, podcast library, eBooks, and organic social presence.
The business model combines a one-time design fee (typically multi-year contract) with a base of recurring revenue streams: monthly website management subscriptions, monthly social media packages, an annual $249-per-district ADA Training subscription (free for managed-services clients), and usage-based professional services such as WordPress management at $100 per hour. Go-to-market is direct sales — quote requests via the website, a single phone line (888-750-4556), and scheduled calls — targeting school administrators, communications specialists, and IT directors at public, private, and charter K-12 schools and districts. The company is founder-led (CEO Bonnie Leedy) with no disclosed outside investors, no M&A activity, and no subsidiaries.
School Webmasters firmographics
Firmographics- Name
- School Webmasters
- Legal name
- School Webmasters, LLC
- Website
- https://schoolwebmasters.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- School Webmasters is a privately held, U.S.-based managed-services firm founded in 2003 that designs, builds, and on an ongoing basis operates websites and communications for K-12 public, private, and charter schools and districts, supported by ADA compliance, social media, and accessibility training services.
- Ownership category
- akta.pro rank
School Webmasters industry classification
Industry- Product category
- School Website Design and Management Services
- NAICS
- Software Publishers (513210), Educational Support Services (611710), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)
- akta.pro secondary industries
- K–12 SIS & District Administration Platforms (EDAFAEAA), Digital Newsroom/CMS Platforms for Publishers (MPACAIAH)
Keywords
Where School Webmasters is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
School Webmasters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Website Design Services: One-time fees for custom website design ranging from basic templates to fully custom responsive designs. Premier designs start at $6300 depending on pages and features.
- Website Management Services: Recurring monthly management fees covering updates, compliance, engagement, and quality control. Includes same-day update turnaround, often within hours.
- Social Media Management: Monthly packages for social media page management across Facebook, Instagram, Twitter, and Pinterest platforms.
- Accessibility Training: Annual subscription for ADA compliance training for non-client schools at $249/year per district. Free for School Webmasters management clients.
- Additional Services: WordPress management at $100/hr, document accessibility remediation services, video captioning, and logo/mascot design services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard Website Design - Up to 15 pages with basic template |
| One time/ perpetual license | Multi-year contract | Customized Website Design - Up to 20 pages with customized template |
| One time/ perpetual license | Multi-year contract | Premier Website Design - Fully custom responsive design |
| Subscription | Annual | ADA Training for Non-Clients |
| Usage-based | Pay-as-you-go | WordPress Management |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
School Webmasters product offering
Product offeringCore offering
School Webmasters designs, builds, and hosts responsive websites for K-12 schools and districts, and provides ongoing managed services (called Virtual Webmasters) to handle website updates, ADA compliance, and engagement. The company also offers social media management packages, accessibility training, document remediation, video captioning, a communications mobile app, logo/mascot design, and professional copywriting as part of a full-service offering. Rather than selling standalone CMS software, the company employs a team of 40+ experts who perform updates on behalf of schools using platforms such as School Messenger, FinalSite, Campus Suite, Edlio, and WordPress.
Product overview
School Webmasters is a managed services company (not a software platform) offering a comprehensive suite of digital services for K-12 schools. Their core offerings include three tiers of website design (Standard, Customized, and Premier responsive designs) paired with ongoing website management services. They provide a team of over 40 experts who handle all website updates, compliance, and engagement. The product portfolio includes website design and development, Virtual Webmasters website management, social media services, website accessibility/ADA compliance services, website accessibility training, a communication app, logo and mascot design, professional copywriting, website hosting, document accessibility remediation, and closed captioning services. The company operates on a full-service model where they design/build websites AND manage them on an ongoing basis, distinguishing them from CMS providers that only provide software. They partner with Flyer Connect for mobile app/messaging and C3DI for video and media production services.
Differentiator
Problem solved
Functional benefit
Products and services
- School Website Design
Quantifiable outcome
- Same-day update turnaround, often within hours
- +2 more outcomes
Companies that use School Webmasters
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
School Webmasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
School Webmasters partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting.
- Flyer ConnectsupportingPartner providing complete web and mobile app with translated messaging, calendars, and whole-child resources. Offered as an additional service to enhance school communications capabilities.
- C3DIsupportingMedia partner offering standard, advanced, and full media packages including video production, drone footage, 360 tours, and photography services. Three levels of service available with free onsite updates every four years. Contact: Jonathan Powell at [email protected]
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
School Webmasters competitors and assessment
Company assessmentDirect peers
- Edlio: Edlio provides website design, CMS, and communication tools specifically for K-12 schools and districts. It competes head-to-head with School Webmasters in website design, management, and parent communication.
- Campus Suite: Campus Suite offers website design and CMS solutions for K-12 schools, including ADA-compliant features. It is listed as one of the third-party platforms that School Webmasters manages on behalf of clients, making it both a competitor and a coexistence peer.
- Finalsite: Finalsite is a leading K-12-focused website and communications platform serving schools and districts. It is a direct competitor to School Webmasters across website design, CMS, and managed communications services for the same K-12 buyer.
- Apptegy: Apptegy provides K-12 districts with branded websites, mobile apps, and mass notification/communication tools. It is a direct peer competing for the same district-level communications and website budgets that School Webmasters targets.
- SchoolMessenger (Intrado): SchoolMessenger is a major K-12 parent communication, mass notification, and website platform used widely by districts. It overlaps with School Webmasters' communications app and website offerings and is named as a managed platform.
- Revize Software Systems: Revize provides government and K-12 website content management systems with ADA-compliant features. It targets the same school administrator buyers for website CMS and accessibility needs.
Broad incumbents
- Frontline Education: Frontline Education provides K-12 administration software including HR, finance, and school communications tools. It competes in the broader K-12 administration software category that School Webmasters' platform sits within.
- PowerSchool: PowerSchool is the dominant K-12 student information system and broader EdTech platform, with adjacent communications and website offerings. It is a broad incumbent that competes for the same district technology budgets.
- Blackboard (Anthology): Blackboard is a broad education technology incumbent serving K-12 and higher education with LMS, communications, and website tools. It competes with School Webmasters as part of a much larger portfolio aimed at school administrators.
Emerging players
- Vivacity Technologies: Vivacity Technologies provides website design, hosting, and digital communications services for K-12 schools. It is a smaller, emerging peer with overlapping services and a similar target customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
School Webmasters social profiles
Digital presenceSchool Webmasters compliance and trust
Trust signalCompliance4 records
School Webmasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
School Webmasters leadership team
Management profileNumber of profiles
Profiles4 records
School Webmasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
School Webmasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about School Webmasters
What does School Webmasters do?
School Webmasters designs, builds, and hosts responsive websites for K-12 schools and districts, and provides ongoing managed services (called Virtual Webmasters) to handle website updates, ADA compliance, and engagement. The company also offers social media management packages, accessibility training, document remediation, video captioning, a communications mobile app, logo/mascot design, and professional copywriting as part of a full-service offering. Rather than selling standalone CMS software, the company employs a team of 40+ experts who perform updates on behalf of schools using platforms such as School Messenger, FinalSite, Campus Suite, Edlio, and WordPress.
Is School Webmasters a public or private company?
School Webmasters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was School Webmasters founded?
School Webmasters was founded in 2003. It employs 11 to 50 people.
Where is School Webmasters based?
School Webmasters is headquartered in Mesa, United States, in the North America region.
How does School Webmasters make money?
Five revenue lines are on record. Website Design Services are the primary driver. The others are website Management Services, social Media Management, accessibility Training and additional Services.
Who are School Webmasters's main competitors?
Direct peers on record are Edlio, Campus Suite, Finalsite, Apptegy, SchoolMessenger (Intrado) and Revize Software Systems. Broad incumbents are Frontline Education, PowerSchool and Blackboard (Anthology). Vivacity Technologies is listed as an emerging player.
Does School Webmasters have an API?
No public API is recorded for School Webmasters.
What industry is School Webmasters in?
School Webmasters's product category is School Website Design and Management Services. Its primary akta.pro industry code is EDAJAMAB, Student Information Systems (SIS) & School Administration Platforms, with a secondary code of EDAFAEAA, K–12 SIS & District Administration Platforms. Its NAICS code is 513210 and its SIC code is 7372.