Tourix

What Tourix does

Tourix is a data-driven digital marketing agency focused exclusively on the travel and tourism industry. Founded in 2019 and headquartered in Corinth, Greece, the firm positions itself as a specialist provider of digital marketing services to tourism-sector clients, distinguishing itself from generalist agencies through vertical focus and a self-described data-driven approach. The company operates at a small scale, with 11 to 50 employees, and remains privately held with no disclosed funding, ownership, or parent-company structure.

No detailed product, service, or technology descriptions were available in the source data: the company's website returned only a verification/loader page with no substantive content, and no proprietary platforms, product names, integration lists, or technical architecture details were captured. The revenue model, pricing structure, go-to-motion, and customer segments are also not disclosed in the available sources, leaving the mechanics of how Tourix monetizes its services undefined. Distribution channels, partnerships, certifications, regulatory actions, and management team information are likewise absent from the input data, so a fuller operational picture cannot be constructed from the evidence at hand.

Name

Tourix

Website

https://tourix.gr

Company type

Private

Founded year

2019

Headcount range

11–50 employees

Short description

Tourix is a small, privately held digital marketing agency founded in 2019 in Corinth, Greece, that provides data-driven digital marketing services specifically to clients in the travel and tourism industry.

Ownership category

akta.pro rank

Headquarters

HQ city

Corinth

HQ country

Greece

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Core offering

Tourix is a data-driven digital marketing agency that delivers marketing services to businesses operating in the travel and tourism industry. The agency combines data analytics with digital marketing execution to help travel and tourism clients attract and convert customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Data-Driven Digital Marketing for Travel & Tourism

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Adara: Adara operates a travel data co-op and digital marketing platform that enables brands to reach high-intent travelers using first-party data. Comparable to Tourix because both serve travel & tourism clients with data-driven digital marketing, though Adara's offering is more technology- and data-platform-oriented rather than services-oriented.
• Sojern: Sojern is a digital marketing platform purpose-built for the travel industry, offering programmatic, direct, and social advertising to hotels, airlines, and destinations. Like Tourix, it focuses exclusively on travel & tourism marketing and uses data-driven audience targeting, but at significantly greater scale and with proprietary technology.
• Aviareps: Aviareps is a global aviation and tourism representation company providing marketing, sales, and PR services to airlines, tourism boards, and hospitality clients. Comparable to Tourix as a service provider to the travel & tourism industry, though Aviareps operates globally and offers broader representation services beyond pure digital marketing.
• MMGY Global: MMGY Global is one of the largest integrated marketing agencies dedicated exclusively to the travel, hospitality, and tourism industries, with offices across North America, Europe, and Asia. It is comparable to Tourix as a vertical-specialist travel marketing agency, though it operates at significantly larger scale with full-service creative, media, and research capabilities.

Direct peers

• Travelboom: Travelboom is a digital marketing agency specialized in the travel and hospitality industry, offering website design, SEO, PPC, and social media services to hotels and resorts. Like Tourix, it is a vertical specialist rather than a generalist agency, and competes for the same SMB and mid-market travel-clients — making it a direct peer by service model and target market.
• Tumlare Tourism Marketing: Tumlare is a European tourism marketing and representation company that provides destination marketing, sales, and digital services to tourism boards and travel brands. Like Tourix, it is a tourism-specialist agency operating in Europe, serving DMCs, hotels, and tourism authorities — making it one of the closest direct competitors geographically and by service mix.
• Brighter (travel marketing): Brighter is a travel-focused performance marketing agency that helps hotels, hostels, and travel brands drive direct bookings through digital channels. Comparable to Tourix because both are boutique, travel-only marketing agencies competing on direct-booking performance — a similar business model and customer profile, though typically serving different European vs. Americas markets.

Regional players

• Genesys (Digital 22 tourism marketing): Digital 22 / Genesys is a Greek digital agency that has built a track record serving travel, hospitality, and tourism clients in Greece. Comparable to Tourix because both are Greek-based digital marketing agencies targeting the same local travel & tourism market, making it one of the closest direct geographic competitors.
• Tempest (travel marketing): Tempest is an Icelandic-rooted digital marketing agency specializing in travel and tourism, with strong presence across the Nordics. Comparable to Tourix as a tourism-only digital marketing agency with European roots, though it serves a different regional cluster of destinations and may not directly compete for Greek clients.

Others

• Sabre Hospitality (digital marketing services): Sabre Hospitality provides technology and marketing services to hotels globally, including digital media and demand generation for hotel brands. Comparable to Tourix as an ecosystem participant addressing the same hotel-clients' digital marketing needs, though Sabre is primarily a technology vendor with embedded agency services rather than a pure-play agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourix