Nordic Homeworx

Name

Nordic Homeworx

Legal name

Nordic Homeworx LLC

Website

https://nordichomeworx.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordic Homeworx is the exclusive UAE and Middle East distributor of Kährs of Sweden, supplying and installing premium engineered wood, LVT, and bio-based flooring for luxury residential and commercial projects from its Dubai headquarters and showroom.

Ownership category

akta.pro rank

Product category

Wood Flooring Supply and Installation

NAICS

Flooring Contractors (238330), Flooring Contractors (23833), Home Centers (444110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Floor Installation (HSAPAGAA), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

Keywords

• Engineered wood flooring
• Luxury vinyl tiles
• Flooring installation services
• Commercial flooring supply
• Residential wood flooring

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Products (Wood & LVT): Sale of Kährs natural engineered wood flooring and luxury vinyl tile (LVT) products. Standard per square metre pricing with variables depending on product type, species, finish, and format. Products sourced from Sweden with 250+ varieties available. Stock items held in Dubai warehouse with complimentary sea freight shipping from Sweden for non-stock items.
2. Installation Services: In-house team of highly skilled installers provide professional flooring installation. Installation is the final stage of a project, typically done floating (glueless) on top of existing flooring using the Woodloc® system, or glued-down for tongue & groove products. Installation pricing based on project complexity, room shape, furniture, and accessories required.
3. Aftercare and Maintenance Services: After-sale support including floor maintenance services, care products (Kährs Cleaner, Satin Oil, Lacquer Refresher, Spray Mop), and refinishing services for damaged areas. The After Care team provides post-installation support including remedial and re-lay services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Nordic Homeworx is the exclusive UAE distributor of Kährs of Sweden, supplying natural engineered wood flooring, luxury vinyl tile (LVT) flooring, and bio-based flooring. The company sells over 250 floor varieties from a Dubai warehouse and showroom, and provides in-house professional installation, aftercare, and refinishing services for residential and commercial projects across the Middle East, Africa, and Eurasia.

Product overview

Nordic Homeworx is a Dubai-based flooring company that serves as the exclusive representative for Kährs of Sweden in the UAE and Middle East. The company offers a unified portfolio of three core flooring products: natural engineered wood flooring, luxury vinyl tile (LVT) flooring, and bio-based flooring. The product range includes multiple sub-brands and collections such as the Studio Collection (2-layer pattern oak), Herringbone Collection (pattern installations), Piazza Collection (medium-format oak), Classic Nouveau Collection (single-strip brushed oak), and Lux Collection (premium single-strip oak). The recently launched Sensation Collection represents Kährs' latest LVT innovation featuring embossed-in-register technology in plank, herringbone, and chevron formats. The company also offers complementary flooring accessories including skirting and mouldings, along with professional installation and maintenance services. All products are backed by Kährs' 160+ year manufacturing heritage and proprietary technologies including Woodloc joint systems and multi-layered engineered construction.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Engineered wood floors are 75% more stable than solid wood, resisting warping, buckling and cracking despite seasonal humidity fluctuations
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Kährs of SwedencoreOEM/ Whitelabel/ Licensing PartnerNordic Homeworx is the exclusive UAE distributor of Kährs of Sweden — the oldest wood floor manufacturer in the world (founded 1857) and one of the most innovative manufacturers of natural engineered wood flooring, LVT, and bio-based flooring. Nordic Homeworx has represented Kährs since its founding in 2006, specialising in supply and installation of the highest quality Kährs products in the UAE and Middle East.
• CherwellcoreStrategic or Co-development PartnerBespoke interiors specialists based in Dubai who work on many client projects with Nordic Homeworx. Cherwell's impressive joinery facility also provides custom accessories as per client requirements. Nordic Homeworx's wood floor is featured in Cherwell's own showroom in National Industries Park, Dubai.
• Oryx Door SystemsminorStrategic or Co-development PartnerDoor systems company whose innovative products blur the lines between indoors and outdoors, further enhancing the feeling of nature in interior spaces. Oryx Door Systems products frequently appear alongside Nordic Homeworx flooring in client projects.
• Studio ZeeminorStrategic or Co-development PartnerDubai-based photographer (Studio Zee by Marko Zirdum) who serves as the exclusive partner for all Nordic Homeworx photography requirements including project portfolios, events, and corporate/branding work.
• ARENA CapitalminorGTM or Marketing PartnerA family office investment group established by British entrepreneur Dariush Soudi. Manages a portfolio of aspiring brands to optimise their potential for growth. ARENA designed and built Nordic Homeworx's website (as noted in website footer).
• CloudstonsminorGTM or Marketing PartnerA South African owned and managed digital media company based in Dubai providing high-quality personalised lead generation services for Nordic Homeworx.
• Swedish Business CouncilminorOthersNordic Homeworx maintains active involvement in the Swedish business community in the UAE, celebrating occasions like Swedish National Day, Midsummer gatherings, and engaging with Swedish Government representatives. The company represents Swedish heritage and traditions in the UAE market.
• WoodUppminorStrategic or Co-development PartnerDanish company producing Akupanels — modular acoustic panels. Nordic Homeworx partnered with WoodUpp for the Urban Nest pop-up at Al Quoz, featuring WoodUpp acoustic panels alongside Kährs Oak Crisp floor in the space.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Floorworld UAE: UAE-based flooring retailer and installer offering wood, vinyl, and laminate flooring with showrooms and installation services. Direct competitor in the same regional flooring retail-and-installation model, competing on premium brand portfolios and project wins in the Gulf.
• Boen Hardwood Flooring: Norwegian-engineered wood flooring manufacturer with multi-layer construction and international distribution through local partners. Closely comparable as a premium engineered wood competitor supplied through regional distributors.
• BerryAlloc: European manufacturer of laminate, vinyl, and engineered wood flooring with click-lock installation systems. Comparable premium supplier often distributed through regional partners serving similar residential and commercial flooring segments.

Regional players

• Al Ameemi Carpets & Flooring: Established Dubai-based retailer and wholesaler of carpets, vinyl, wood, and LVT flooring with in-house installation. Comparable regional player serving the same UAE residential and commercial flooring market with a broader product range.

Broad incumbents

• Quick-Step (Unilin): Global laminate and LVT flooring brand with patented click-lock systems and broad distribution in the Middle East. Comparable premium flooring brand offering similar multi-format (plank/herringbone) products with installation-friendly locking technology.
• Tarkett: Global flooring manufacturer with wood, vinyl, and LVT product lines serving commercial and residential markets, with established Middle East presence. Comparable as a broad incumbent offering overlapping product categories through regional channels.
• Mohawk Industries: World's largest flooring manufacturer with wood, LVT, laminate, and carpet tile product lines distributed globally. Comparable as a broad incumbent in the same residential and commercial flooring categories with established Middle East channels.
• Shaw Floors: Major North American flooring manufacturer with broad wood, LVT, and carpet portfolios and global distribution. Comparable broad incumbent whose products reach Gulf markets through regional partners, competing for commercial and residential specification work.

Emerging players

• Mafi Wood Floors: Austrian manufacturer of premium natural wood floors with focus on healthy living and sustainability credentials. Comparable premium niche brand in the same engineered wood category distributed through specialist partners.
• Interface: Global modular carpet and resilient flooring supplier with strong Middle East commercial project presence. Comparable as a commercial-specification flooring brand targeting similar hospitality, office, and retail segments as Nordic Homeworx's commercial channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Homeworx