Floorworld.com

What Floorworld.com does

Floorworld.com (legal entity: Floorworld LLC) is a privately held specialty flooring retailer and distributor headquartered in Dubai Investment Park 2, Dubai, UAE. Founded in 2009, the company has grown to operate the largest flooring showroom network in the Middle East, with 12+ retail locations across Dubai (six showrooms), Abu Dhabi (two), Sharjah, Ras Al Khaimah, and Muscat, Oman, supplemented by authorized distributor partnerships across Saudi Arabia, Qatar, Bahrain, and Kuwait. Floorworld holds exclusive UAE/GCC distribution rights for multiple premium European flooring brands including Royal Parquet, Quick-Step, Swiss Hardwoods, Gerbür, and Engage SPC, alongside additional partnerships with Moduleo, Mohawk Group, BerryAlloc, British Carpet Mills, IVC Commercial, Balta, Standard Carpets, Standard Turf, Smart Board, Amtico, Karndean, and Beaulieu International Group.

The company's product portfolio spans six core categories: wood flooring (engineered wood and parquet from European oak), laminate flooring (water-resistant lines with HydroLock, HydroSeal, ScratchGuard, and Diamond Shield technologies), vinyl flooring (click, luxury vinyl tiles, and sheet vinyl), SPC rigid core flooring (Stone Plastic Composite with click-lock installation), carpet flooring (carpet tiles and wall-to-wall broadloom), and outdoor flooring (composite decking and artificial grass), complemented by a full accessories range including skirtings, stair nosing, T-bars, underlays, and aftercare products. Proprietary and licensed technologies include Uniclic/Uni-Clic click-lock installation systems, SPC rigid core construction combining limestone powder and stabilizers, and water-resistant coatings across laminate and vinyl lines.

Floorworld generates revenue primarily through one-time flooring product sales at price points ranging from approximately AED 40/m² (budget laminate) to AED 394/m² (premium composite decking), plus professional installation services with manufacturer-backed warranties of up to 25 years on select products. The go-to-market model is showroom-led direct-to-consumer combined with field sales (free site visits, measuring, and estimation within 24 hours), supported by online ordering and click-and-collect. Customer segments include residential homeowners (primary), contractors and commercial project managers, interior designers and architects, and enterprise customers in hospitality (hotels), retail, and office verticals. The company maintains ISO 9001, FSC, FloorScore, QRS, FIRES, and ASC B certifications as third-party quality and compliance validation.

Name

Floorworld.com

Legal name

Floorworld LLC

Website

https://floorworld.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Floorworld is the Middle East's largest specialty flooring retailer and exclusive GCC distributor for premium European brands (Royal Parquet, Quick-Step, Gerbür, Swiss Hardwoods), operating 12+ showrooms across UAE and Oman with end-to-end supply, free measuring, and professional installation services for residential and commercial customers.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330), Furniture Merchant Wholesalers (42321)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

Keywords

• Flooring retail
• Engineered wood flooring
• Luxury vinyl tiles
• SPC flooring
• Flooring installation services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Primary revenue stream from selling flooring materials including engineered wood, parquet, laminate, vinyl (LVT/SPC), carpet tiles, wall-to-wall carpet, artificial grass, and composite decking. Products sourced from European and global brands. Revenue generated through one-time product purchases with manufacturer-backed warranties.
2. Professional Installation Services: End-to-end flooring installation services including free measuring and site assessment, subfloor preparation, professional installation, and after-sales support. Installation provided by certified installation teams across UAE and Oman.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Floorworld is the Middle East's largest flooring retailer, supplying and professionally installing wood, laminate, vinyl, SPC, carpet, outdoor decking, and artificial grass flooring products from premium European brands through 12+ showrooms across the UAE and Oman. The company offers end-to-end flooring solutions encompassing product selection, free on-site measuring, free samples, free estimates, and certified installation, complemented by accessory finishing products (skirtings, stair nosing, T-bars, beadings, reducers, underlays, and aftercare items). Its exclusive UAE distribution rights cover Royal Parquet, Quick-Step, Swiss Hardwoods, Gerbür, Engage SPC, and Standard Turf, with broader GCC reach via authorized distributor partners.

Product overview

Floorworld.com is a flooring supply and installation company operating across the UAE and GCC region, offering a comprehensive portfolio of flooring solutions organized into six main product categories: Wood Flooring (engineered wood, parquet, Chelsea Square tiles, and Boa Hybrid Herringbone), Laminate Flooring (Gerbür HydroLock, Quick-Step Impressive, Quick-Step Eligna, Gerbür Prime, Gerbür Ultra, Gerbür Handel, Gerbür Verdi, Gerbür Wagner), Vinyl Flooring (Vinyl Click, Luxury Vinyl Tiles, Sheet Vinyl), SPC Flooring (Engage SPC), Carpet Flooring (Carpet Tiles, Wall-to-Wall Carpet), and Outdoor Flooring (Smart Board Composite Decking, Standard Turf Artificial Grass). The company also provides complementary Flooring Accessories including Skirtings, Stair Nosing, T-Bars, Beadings, Reducers, Underlays, and Aftercare products. Floorworld serves as the exclusive UAE distributor for European brands including Royal Parquet, Quick-Step, Swiss Hardwoods, Gerbür, Moduleo, Mohawk Group, and others, offering professional installation services alongside product supply.

Differentiator

Problem solved

Functional benefit

Brands

• Floorworld: Premium flooring supply and installation brand serving residential and commercial customers across the UAE and GCC, offering SPC, laminate, vinyl, engineered wood, carpets, carpet tiles, outdoor decking, artificial grass, and accessories.

Products and services

• Wood Flooring (Engineered Wood, Parquet, Chelsea Squares, Boa Hybrid Herringbone) Premium engineered wood and parquet flooring collection sourced from Royal Parquet, Swiss Hardwoods, ECO Wood, Universal Flooring, featuring European Oak, American Walnut, Beech, Ash, and smoked finishes. Includes real hardwood-surface multi-ply engineered wood (suited to underfloor heating in UAE climate), decorative parquet in herringbone, chevron, and classic square patterns, the 600×600mm Chelsea Square engineered parquet tile line in 16 colors with 25-year residential warranty, and the Boa Hybrid Herringbone water-resistant hybrid wood product combining real wood veneer with an SPC-based core.
• Laminate Flooring (Gerbür HydroLock, Quick-Step Impressive, Quick-Step Eligna, Gerbür Prime, Gerbür Ultra, Gerbür Handel, Gerbür Verdi, Gerbür Wagner) Affordable wood-look laminate flooring combining multi-layer scratch-, stain-, and moisture-resistant construction with realistic textures. Featured collections include Gerbür HydroLock (water-resistant, AED 108/m²), Quick-Step Impressive (ultra-realistic textures with HydroSeal technology, ScratchGuard, and Uniclic, AED 67-99/m²), Quick-Step Eligna (sleek bevel-free planks with HydroSeal and ScratchGuard), Gerbür Prime (Diamond Shield coating and 15-year domestic guarantee, AED 49-70/m²), Gerbür Ultra (extra-wide planks at AED 79/m²), Gerbür Handel (hand-scraped texture), Gerbür Verdi, and Gerbür Wagner (high-gloss Crystalbrite technology).
• Vinyl Flooring (Vinyl Click, Luxury Vinyl Tiles, Sheet Vinyl) Water-resistant vinyl flooring replicating wood, marble, and stone with rich textures and realistic patterns, supplied across three sub-lines: Vinyl Click (Gerbür Vision/Evolution/Aqua Click/VCH-Signature, Moduleo LayRed, Quick-Step Ambient/Pulse/Balance, BerryAlloc with DreamClick locking), Luxury Vinyl Tiles (Moduleo Roots 40, Gerbür Nature/Essential/Art Woven/Art Minerals, professionally glue-down), and Sheet Vinyl (Lentex Eclipse 50, IVC Commercial Centra/Mars/Silento-50 in wide rolls with wood/tile/stone designs for education, healthcare, retail, and offices).
• SPC Flooring (Engage SPC) Stone Plastic Composite flooring with a rigid waterproof core combining natural limestone powder and stabilizers, offered as the exclusive Engage SPC line in the UAE. Features 100% waterproof construction, scratch resistance, Uni-Clic click-lock installation, 4mm thickness, realistic wood look, and per-square-meter pricing of AED 83/m² (inc VAT). Includes Oak Limed, Oak Grey, Smoked Oak Coffee, Golden Oak, Amsterdam White, and Oak Dark variants.
• Carpet Flooring (Carpet Tiles and Wall-to-Wall Carpet) Carpet flooring portfolio combining modular Carpet Tiles (BCM Autumn/Casini/Hurricane/Sky Gardens/Tornado, Mohawk Shark, Mohawk Viper — solution-dyed nylon construction) with seamless Wall-to-Wall broadloom Carpet (BCM Duchesse Deluxe, BCM Stanage Edge, BCM Primrose, BCM Grand Escape, Beaulieu Faye/Jaipur/Optimize, Balta Amaryllis/Ace/Gloriana/Anemone/Lily/Savage Abundance/Marilyn/Goal, Standard Carpets Branson/Grand Estate/Homeland/Magic Moment). Brands include Mohawk Group, Lano, Balta, British Carpet Mills, and Standard Carpets.
• Outdoor Flooring (Smart Board Composite Decking and Standard Turf Artificial Grass) Outdoor flooring solutions for terraces, gardens, poolside areas, and balconies, comprising Smart Board Composite Decking (wood-plastic composite with timber-inspired texture in Chocolate, Grey, Sahara, Slate, Tobacco, and Warm Grey, 20mm thickness, priced at AED 394/m²) and Standard Turf Artificial Grass (Bahia 30/16 at AED 48/m², Redwood 30/13 at AED 58/m², Barun 35/15 at AED 69/m², Redwood 40/15 at AED 79/m², Kakadu 30/13.5 at AED 90/m², Redwood 45/15 at AED 100/m²).
• Flooring Accessories (Skirtings, Stair Nosing, T-Bars, Beadings, Reducers, Underlays, Aftercare) Complete finishing solutions from Royal Parquet, Swiss Hardwood, and Gerbür, including skirting boards (Gerbür Laminate Skirtings, Royal Parquet Wood Oak Veneer L-Cover Standard, Royal Parquet Wood Veneer Standard, Royal Parquet Solid, and White Foiled Lacquered Skirtings), L-Angle Stair Nosing in 15mm (AED 79/LM) and 5mm sizes, Solid T-Bars, Solid Beadings, Solid Reducers, Underlay, and After Care products.
• Professional Flooring Installation Services End-to-end flooring installation services performed by certified installation teams across UAE and Oman, including free on-site measuring and site assessment, subfloor preparation, professional installation of purchased flooring materials, and after-sales support. Services are bundled free of charge with site visits and quotations; full installation fees are charged separately.

Quantifiable outcome

• Free site visit and quote within 24 hours
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• Royal ParquetflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2009Exclusive distributor of Royal Parquet premium European oak parquet and engineered wood flooring across UAE and GCC. Royal Parquet offers Chelsea Square parquet tiles (600×600mm), Herringbone, Chevron patterns, and Boa Hybrid Herringbone water-resistant hybrid wood. 25-year residential warranty on Chelsea Square products.
• Quick-StepflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2009Exclusive distributor of Quick-Step laminate and vinyl flooring across UAE. Products include Quick-Step Impressive (AED 60-110/m2), Quick-Step Eligna, Quick-Step Ambient, Quick-Step Pulse, and Quick-Step Balance LVT collections featuring HydroSeal water-resistant technology.
• Swiss HardwoodscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2009Exclusive distributor of Swiss Hardwoods engineered wood and parquet flooring in UAE. Swiss Hardwoods blends Swiss craftsmanship with European oak, offering premium oiled and matte lacquer finishes with fast delivery.
• GerbürflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2009Exclusive distributor of Gerbür flooring products including HydroLock laminate (AED 100-120 range), Prime (AED 40-70), Ultra (AED 70-90), Vision LVT, Aqua Click, Evolution, and Essential LVT collections.
• ModuleocoreOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of Moduleo luxury vinyl tile collections including Roots 40 and LayRed. Moduleo products are made in Belgium using recycled, low-VOC materials with water-resistant, scratch-resistant surfaces.
• Mohawk GroupcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of Mohawk Group carpet tiles and broadloom carpet. Mohawk products feature SmartStrand technology and Ecoflex Statera backing. Products include Shark and Viper carpet tile collections.
• BerryAlloccoreOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of BerryAlloc luxury vinyl tiles including Pure Plank and Pure Tile collections. BerryAlloc features DreamClick locking system and Silent System technology for acoustic comfort.
• British Carpet Mills (BCM)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of British Carpet Mills carpet tiles and wall-to-wall carpet. BCM products include solution-dyed nylon collections such as Autumn, Casini, Hurricane, Sky Gardens, Tornado, Duchesse Deluxe, and Stanage Edge.
• IVC CommercialcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of IVC Commercial sheet vinyl flooring including Centra, Mars, and Silento-50 collections. IVC Commercial provides heterogeneous vinyl solutions for education, offices, healthcare, and retail environments.
• LentexminorOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of Lentex Eclipse 50 sheet vinyl flooring collection. Lentex provides practical, resilient vinyl solutions for high-performance commercial interiors.
• Engage SPCcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2009Exclusive distributor of Engage SPC (Stone Plastic Composite) flooring across UAE. Engage SPC products feature 100% waterproof construction, scratch resistance, and Uni-Clic installation at AED 83/m2.
• BaltacoreOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of Balta wall-to-wall carpet and carpet tiles. Products include Amaryllis (solution-dyed nylon), Ace (loop-pile), Gloriana, Anemone, Lily, Marilyn, Goal, and Savage Abundance collections.
• Standard CarpetscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of Standard Carpets wall-to-wall carpet collections including Branson, Grand Estate, Homeland, and Magic Moment (Posh 60). All products feature solution-dyed polyester fibers.
• Standard TurfcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2009Exclusive distributor of Standard Turf artificial grass in UAE. Products include Bahia, Redwood, Barun, and Kakadu collections ranging from AED 48-100/m2 with pile heights from 13-45mm.
• Smart BoardcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of Smart Board composite decking. Smart Board combines natural timber aesthetics with composite technology, priced at AED 394/m2 in Chocolate, Grey, Sahara, Slate, Tobacco, and Warm Grey tones.
• LanominorOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of Lano premium wool and luxury woven carpets. Lano products feature premium fiber quality for residential and commercial applications.
• AmticominorOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of Amtico design flooring for UAE market. Amtico provides premium LVT solutions for residential and commercial interiors.
• Karndean Design FlooringminorOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of Karndean luxury vinyl tile flooring in UAE. Karndean offers premium design-focused LVT products for sophisticated interiors.
• Beaulieu International GroupminorOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of Beaulieu wall-to-wall carpet including Faye, Jaïpur, and Optimize collections featuring polypropylene and nylon fibers with stain resistance.
• ECO WoodminorOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of ECO Wood engineered flooring for UAE market. ECO Wood provides sustainable engineered wood options.
• Universal FlooringminorOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of Universal Flooring engineered wood products for UAE projects.
• ThermoryminorOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of Thermory outdoor decking products. Thermory provides thermally modified wood for exterior applications.
• ChimiverminorOEM/ Whitelabel/ Licensing Partner · 1 January 2009Distributor of Chimiver engineered wood and flooring accessories for UAE market.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/floorworld

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floorworld.com