farmflo
Farmflo is an Ireland-based SaaS vendor whose CROP SRM platform provides contract, pricing, logistics, and supplier communication software for crop trading businesses in the UK and Irish agricultural markets.
- Company typePrivate
- Founded2012
- HeadquartersDonegal, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What farmflo does
Farmflo, operating through its legal entity Farm Flo Limited and the CROP SRM product brand, is a Donegal, Ireland-based SaaS vendor that builds crop supplier relationship management software for crop trading businesses. The company was founded in 2012 and operates with a small team (1-10 employees). Its CROP SRM platform unifies contract and pricing management, logistics coordination, digital supplier communications, and real-time reporting/insights into a single workflow spanning contract creation through crop intake. The product is hosted on Microsoft Azure and is accessed by traders and their grower/supplier counterparties through the always-on Farmflo Hub web portal.
The platform serves a narrow vertical: agricultural crop trading businesses including grain merchants, commodity traders, and agricultural cooperatives, with named enterprise customers such as Scotgrain, Bairds, Drummonds, Goldcrop, Minch Malt, Agventure, Cropnuts, and Southern primarily in the UK and Irish markets. The go-to-market is sales-led and relationship-driven, evidenced by prominent "Book a Demo Now" CTAs, demo-driven pricing engagement (no public price list), and named executive testimonials from customer General Managers and Commercial Directors. The revenue model is recurring SaaS subscription, with no disclosed pricing tiers or contract values.
Farmflo has raised modest early-stage capital, including a $92,666 seed round from Enterprise Ireland in 2012 and participation in the Microsoft Accelerator London program in 2016, with no subsequent priced funding rounds disclosed. The company highlights quantified customer outcomes (up to 70k per year in operating efficiencies and up to 2 million in increased profitability) as core proof points, and depends on a core technology partnership with Microsoft Azure for infrastructure and security.
farmflo firmographics
Firmographics- Name
- farmflo
- Legal name
- Farm Flo Limited
- Website
- https://farmflo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Farmflo is an Ireland-based SaaS vendor whose CROP SRM platform provides contract, pricing, logistics, and supplier communication software for crop trading businesses in the UK and Irish agricultural markets.
- Ownership category
- akta.pro rank
farmflo industry classification
Industry- Product category
- Agricultural Trading Software
- NAICS
- Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)
- akta.pro secondary industries
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
Keywords
Where farmflo is headquartered
LocationHeadquarters
- HQ city
- Donegal
- HQ country
- Ireland
- HQ region
- Europe
Markets served
farmflo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription / Platform Access: Crop SRM operates as a SaaS platform for crop trading businesses to manage supplier relationships, contracts, pricing, logistics, and communications. The platform offers digital tools accessed via the Farmflo Hub portal, suggesting a subscription-based revenue model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
farmflo product offering
Product offeringCore offering
CROP SRM is a SaaS-based supplier relationship management platform for crop trading businesses, providing digital management of contracts and pricing, one-stop-shop logistics coordination, instant digital communications, and 24/7 real-time reporting insights across the crop trading lifecycle from contract to crop intake. The platform is developed and hosted on Microsoft Azure and is accessed via the Farmflo Hub portal, targeting grain merchants, commodity traders, and agricultural cooperatives.
Product overview
Farmflo offers CROP SRM, a unified crop trading software platform designed by and for crop trading businesses to manage supplier relationships and trading workflows. The platform provides a single integrated system covering contract and pricing management, logistics coordination, digital communications, and real-time reporting insights. The solution is built on Microsoft Azure cloud infrastructure and includes portal access for suppliers and 24/7 insight capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- CROP SRM
Quantifiable outcome
- Up to 70k per year in operating efficiencies (efficiency case study)
- +1 more outcomes
Companies that use farmflo
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
farmflo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
farmflo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft AzurecoreCrop SRM is developed and hosted on the Microsoft Azure cloud platform, providing the infrastructure backbone for the software-as-a-service offering. Azure ensures enterprise-grade security, reliability, and scalability for the crop trading supplier relationship management platform.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
farmflo competitors and assessment
Company assessmentDirect peers
- Proagrica: Proagrica (part of LexisNexis Risk Solutions / Reed Business Information) provides agricultural supply chain, agronomy, and trading software including contract and traceability modules for crop trading businesses—directly overlapping with CROP SRM's contract-to-intake workflow.
- Conservis: Conservis is a farm and agribusiness management platform that covers planning, budgeting, contracts, and grain marketing workflows for commercial growers and trading partners—comparable to Farmflo's enterprise crop trading focus.
- Granular (Corteva): Granular, owned by Corteva, offers farm business software with contract management, crop planning, and financial reporting for commercial farms—directly comparable as a vertical SaaS for crop operations and trading.
- Agworld: Agworld provides collaborative farm management and agronomy software covering planning, records, and grain contracts—comparable to CROP SRM's contract and pricing management for crop businesses.
Broad incumbents
- Trimble Ag (Trimble Agriculture): Trimble Agriculture is a broad ag-tech incumbent offering farm management, connectivity, and commodity workflows through its Connected Farm and Ag Software suites—overlapping with Farmflo but as part of a much wider hardware-software portfolio.
- SAP S/4HANA for Commodity Management: SAP offers commodity management and agricultural supply chain functionality within its S/4HANA suite—comparable as a broad incumbent that crop trading businesses evaluate against vertical SaaS like CROP SRM.
Emerging players
- AGRIVI: AGRIVI is a global farm management software platform with modules for planning, operations, and traceability—comparable to CROP SRM's farm/enterprise management capabilities but with a broader crop-production orientation.
- Cropin: Cropin offers an ag intelligence SaaS platform covering farm management, traceability, and supply chain for agribusinesses—comparable to Farmflo's traceability and insights value proposition.
- FarmERP: FarmERP provides a multi-module agriculture ERP platform with contract, traceability, and supply-chain functionality for agribusinesses—directly comparable as a vertical agribusiness management SaaS.
Regional players
- xFarm Technologies: xFarm is a European farm management platform focused on Mediterranean and broader EU crops—comparable as a regional farm management SaaS with similar enterprise/crop trading orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
farmflo social profiles
Digital presencefarmflo financial estimates
Financial estimateRevenue estimate
Valuation estimate
farmflo leadership team
Management profileNumber of profiles
Profiles2 records
farmflo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
farmflo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about farmflo
What does farmflo do?
CROP SRM is a SaaS-based supplier relationship management platform for crop trading businesses, providing digital management of contracts and pricing, one-stop-shop logistics coordination, instant digital communications, and 24/7 real-time reporting insights across the crop trading lifecycle from contract to crop intake. The platform is developed and hosted on Microsoft Azure and is accessed via the Farmflo Hub portal, targeting grain merchants, commodity traders, and agricultural cooperatives.
Is farmflo a public or private company?
farmflo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was farmflo founded?
farmflo was founded in 2012. It employs 1 to 10 people.
Where is farmflo based?
farmflo is headquartered in Donegal, Ireland, in the Europe region.
How does farmflo make money?
One revenue line is on record: software Subscription / Platform Access.
Who are farmflo's main competitors?
Direct peers on record are Proagrica, Conservis, Granular (Corteva) and Agworld. Broad incumbents are Trimble Ag (Trimble Agriculture) and SAP S/4HANA for Commodity Management. Emerging players are AGRIVI, Cropin and FarmERP. xFarm Technologies is listed as a regional player.
Does farmflo have an API?
No public API is recorded for farmflo.
What industry is farmflo in?
farmflo's product category is Agricultural Trading Software. Its primary akta.pro industry code is AFAAAFAA, Farm Management Information Systems (FMIS) & Farm ERPs, with a secondary code of AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping). Its NAICS code is 11511 and its SIC code is 700.