Chris's Cookies

What Chris's Cookies does

Chris's Cookies is a privately held wholesale bakery founded in 2000 and headquartered at 100 Hollister Road in Teterboro, New Jersey. The company produces premium cookies, brownies, Rice Crispy treats (branded "Rice Chrispies"), dessert bars, coconut macaroons, and seasonal hand-decorated cookies. Its formulation positioning is built on all-natural ingredients — premium chocolate, pure vanilla, imported nuts, whole eggs, and fresh creamery butter — with no artificial colors, flavors, or preservatives. The product line is described by the company as "award-winning," though no specific awards or recognition entries are documented in the source data.

The business operates a dual go-to-market. Wholesale distribution accounts for the bulk of its reach, with named placement at Whole Foods, Trader Joe's, Nordstrom, Garden of Eden gourmet stores, Tucson International Airport, and Oren's Coffee Shop, alongside a dedicated wholesale onboarding channel ([email protected]). A direct-to-consumer layer supplements wholesale through the company website and walk-in purchases at the Teterboro facility, which operates Monday–Friday 9am–6pm. Marketing is conducted through organic social (Instagram, Facebook, Twitter, Pinterest), an email newsletter signup, and website-driven brand storytelling. Customer segments include individual consumers seeking premium natural-ingredient baked goods, wholesale retail and food-service buyers, and event/corporate accounts.

Operationally, the company runs a single production facility in Teterboro and employs 11–50 people, with active hiring for Bakery Production Associates as of the most recent data. Distribution is domestic US across four regions (Northeast, Mid-Atlantic, Southeast, Southwest). There is no evidence of outside capital, M&A activity, patents, certifications, or a management team beyond co-founder/former CEO Manish Wadia. The company is founder-operated and self-funded, consistent with a long-tenured small artisanal bakery.

Name

Chris's Cookies

Legal name

Chris's Cookies

Website

https://chriscookies.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Chris's Cookies is a privately held, New Jersey-based wholesale bakery founded in 2000 that produces premium, all-natural cookies, brownies, and dessert bars for retail partners including Whole Foods and Trader Joe's, specialty gourmet stores, airports, and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Wholesale Bakery

NAICS

Cookie and Cracker Manufacturing (311821), Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Wholesale bakery products
• Premium cookies
• Artisan baked goods
• All natural desserts
• Gourmet brownies

Headquarters

HQ city

Teterboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Retail Sales: Direct cookie and dessert sales to consumers through e-commerce ordering and walk-in purchases at Teterboro, NJ location.
2. Wholesale Distribution: Bulk cookie and brownie sales to retail partners including Whole Foods, Trader Joes, Nordstrom, gourmet specialty stores, airport vendors, and coffee shops.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Chris's Cookies manufactures and distributes premium baked goods including cookies, brownies, Rice Crispy treats, dessert bars, coconut macaroons, and seasonal hand-decorated cookies. All products are made with all-natural ingredients—premium chocolate, pure vanilla, imported nuts, whole eggs, and fresh creamery butter—with no artificial colors, flavors, or preservatives. The company sells through direct e-commerce and walk-in retail at its Teterboro, NJ bakery, and through wholesale distribution to premium retailers including Whole Foods, Trader Joe's, Nordstrom, specialty gourmet stores, coffee shops, and airport vendors.

Product overview

Chris's Cookies is a Teterboro, NJ-based bakery founded in 2000, dedicated to making Simply Exceptional cookies and fine desserts. The company produces an award-winning, extensive range of Cookies, Brownies, Rice Crispy Treats (Rice Chrispies), and Dessert Bars made from premium chocolate, pure vanilla, imported nuts, whole eggs, and fresh creamery butter. All products are all-natural with no artificial colors, flavors, or preservatives. The core product portfolio includes various cookie varieties (chocolate chunk, espresso pecan, black and white, dipped chocolate), premium brownies (walnut truffle, espresso pecan, Mississippi Mud), dessert bars, coconut macaroons, and seasonal hand-decorated cookies. Products are available through retail partners including Whole Foods, Trader Joe's, Nordstrom, and specialty gourmet stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Cookies
• Brownies
• Rice Crispy Treats (Rice Chrispies)
• Dessert Bars
• Coconut Macaroons
• Hand Decorated Cookies

Quantifiable outcome

• Products praised for texture, flavor balance, and extended shelf life

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Levain Bakery: NYC-based premium cookie brand known for indulgent, high-quality cookies with national brand recognition and multiple retail/wholesale channels — comparable premium positioning and chocolate-centric portfolio.
• Insomnia Cookies: Cookie-focused bakery brand with late-night delivery and college-town retail footprint — adjacent comparable as a cookie-specialist brand with strong digital ordering and distribution discipline.
• Tatte Bakery & Cafe: Premium bakery-cafe brand with a broad pastry/cookie/dessert portfolio and national retail/wholesale aspirations — comparable premium positioning and product breadth across cookies, bars, and pastries.
• Baked by Melissa: New York-based premium bite-size cookie and dessert brand with strong DTC, gifting, and wholesale presence — comparable NYC-area origin, premium positioning, and event/corporate-gifting channel exposure.
• Tate's Bake Shop: Premium cookie brand built on quality ingredients and clean-label positioning, with national grocery distribution and DTC sales — directly comparable wholesale + DTC model and target consumer to Chris's Cookies.
• Crumbl Cookies: Fast-growing premium cookie franchise with rotating flavors and strong digital/DTC following — directly competes for premium cookie consumer mindshare and demonstrates scale-up playbook in the category.

Broad incumbents

• Paris Baguette: National bakery-cafe chain with broad pastry and dessert lineup in U.S. grocery-adjacent retail — comparable premium-bakery category footprint though operates a different franchise-cafe model.
• Pepperidge Farm: Large Campbell-owned baked-goods manufacturer with broad cookie, cracker, and dessert portfolio at national grocery — broader incumbent competitor on retail shelves in overlapping cookie and dessert bar categories.
• Famous Amos: Mass-market premium cookie brand owned by Ferrero with deep grocery distribution — broader incumbent competing at scale in the packaged cookies category that overlaps Chris's wholesale channels.
• Mrs. Fields: Iconic national cookie and baked-treats brand with broad retail and grocery presence — broader incumbent offering overlapping cookie SKUs but at a different scale and price-tier than Chris's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Chriss-Cookies-105194639732
• Pinterestpinterest.com/chriscookies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chris's Cookies