Ponton Industries
Ponton Industries is a process control instrumentation distributor founded in 1970, serving municipal water/wastewater facilities and OEM manufacturers across California and Nevada with flow, level, pressure, temperature, analytical, and valve products from manufacturers like Siemens, Hach, and Dwyer.
- Company typePrivate
- Founded1970
- HeadquartersYorba Linda, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ponton Industries does
Ponton Industries, Inc. is a process control instrumentation distributor founded in 1970 and headquartered in Yorba Linda, California. The company distributes industrial measurement and control products from principal manufacturers including Siemens, Dwyer, Brooks, Hach, Horiba, Flowserve, Ametek, Cashco, Pepperl+Fuchs, Thermon, and YSI (Xylem), spanning flow, level, pressure, temperature, analytical, valves, variable speed drives, weighing and feeding, process protection, and sampling technologies. Its primary customer segments are Municipal Water/Wastewater treatment facilities and OEM manufacturers in California and Nevada, with secondary reach into semiconductor manufacturing, agriculture, environmental systems, and pharmaceuticals.
The company operates two specialized service divisions — a Municipal Bidding Department that manages over 100 simultaneous project opportunities through a CRM-based Municipal Market Strategy (MMS), and an OEM Pro-Active Approach division providing customized product recommendations. Revenue is generated through hardware sales on a quote-based pricing model determined per project rather than via e-commerce or published price lists. Distribution is conducted through an outside sales team targeting end users, consultants, contractors, and OEMs, supported by phone, email, and SMS channels.
In 2024, Ponton Industries was acquired by Kele Inc. and now operates as part of the Kele Family, combining national scale with the company's regional expertise in municipal and OEM markets. The firm employs 11-50 people, is privately held, and maintains no public revenue disclosures.
Ponton Industries firmographics
Firmographics- Name
- Ponton Industries
- Legal name
- Ponton Industries, Inc.
- Website
- https://pontonind.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ponton Industries is a process control instrumentation distributor founded in 1970, serving municipal water/wastewater facilities and OEM manufacturers across California and Nevada with flow, level, pressure, temperature, analytical, and valve products from manufacturers like Siemens, Hach, and Dwyer.
- Ownership category
- akta.pro rank
Ponton Industries industry classification
Industry- Product category
- Industrial Process Instrumentation Distribution
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Pneumatic Components (FRLs, Cylinders, Valves) (IMAHAGAC)
- akta.pro secondary industry
- Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL)
Keywords
Where Ponton Industries is headquartered
LocationHeadquarters
- HQ city
- Yorba Linda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ponton Industries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Process Instrumentation Distribution: Distribution of process control instrumentation products from multiple manufacturer principals including flow meters, level sensors, pressure transmitters, temperature sensors, valves, analytical instruments, and variable speed drives. Revenue generated through product sales with pricing based on manufacturer lists and project-specific quotations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for all products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Ponton Industries product offering
Product offeringCore offering
Ponton Industries distributes process control instrumentation products from manufacturer principals including Siemens, Dwyer, Hach, Horiba, Brooks, and Flowserve, covering flow, level, pressure, temperature, analytical, valves, variable speed drives, weighing and feeding, process protection, and sampling technologies. The company sells to municipal water and wastewater facilities and OEM manufacturers in California and Nevada, supported by a dedicated Municipal Bidding Department and an OEM division providing customized product recommendations. Revenue is generated through hardware product sales via quote-based project pricing rather than e-commerce.
Product overview
Ponton Industries is a process control instrumentation distributor serving municipal and OEM markets since 1970. The company offers a comprehensive portfolio of industrial process instrumentation from manufacturer partners including Siemens, Hach, Dwyer, Flowserve, Cashco, and others. The product portfolio centers on seven core technology categories: Flow Measurement (electromagnetic, Coriolis, ultrasonic, vortex meters), Level Measurement (radar, guided wave radar, ultrasonic, capacitance technologies), Temperature Measurement (sensors, transmitters, thermowells), Pressure Measurement (transmitters and gauges), Valves & Regulators, Weighing & Feeding Systems, and Analytical Instruments. Ponton Industries complements its product distribution with specialized OEM and municipal bidding services, providing customized recommendations and proactive support for unique customer requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Flow Measurement Instruments Flow meters including electromagnetic (SITRANS F M MAG series), Coriolis (SITRANS FC family for high-precision mass flow of liquids and gases), ultrasonic (SITRANS FS230/FS220 clamp-on and open-channel), and vortex (SITRANS FX330 multi-parameter steam, liquid, and gas measurement) technologies for water, wastewater, and process industry buyers.
- Continuous Level Measurement Instruments Continuous level measurement devices including radar level transmitters (SITRANS Probe LR series), guided wave radar transmitters (SITRANS LG series), ultrasonic level sensors (SITRANS Probe LU, LUT400, HydroRanger, MultiRanger), and capacitance level transmitters (SITRANS LC300 with Active-Shield technology) for liquids, solids, slurries, and interface applications.
- Point Level Measurement Switches Point level detection switches including Pointek CLS100/CLS200/CLS300 inverse frequency shift capacitance switches, SITRANS LPS200 rotary paddle switches with SIL certification, and SITRANS LVL200 vibrating level switches with SIL-2 qualification for bulk solids, liquids, slurries, and foam applications.
- Pressure Measurement Instruments Pressure transmitters and gauges including SITRANS P series (P300, P320, P420, P500) and Dwyer/Wika pressure gauges with Magnehelic Series 2000 differential pressure gauges for industrial and process applications.
- Temperature Measurement Instruments Temperature sensors and transmitters including SITRANS TH head transmitters, TR rail transmitters, TF field transmitters, and TS temperature sensors for industrial process temperature monitoring and control.
- Valves and Regulators Process valves and regulators including Flowserve Worcester ball valves, check valves, cryogenic valves, and control valves, plus Cashco back pressure regulators, pressure reducing regulators, control valves, and tank and flame protection equipment.
- Variable Frequency Drives and Motors Low voltage drives (480V) and medium voltage motors (2300V-12.8kV) including Robicon W Series and SINAMICS PERFECT HARMONY GH180 for industrial motor control and process automation applications.
- Weighing and Feeding Systems Belt scales (Milltronics MSI, MMI, MUS), integrators (BW500, SF500), solid flowmeters (WF series), speed sensors (WS300, TASS, RBSS), and weighfeeders (WW100, WW200) for bulk solids measurement and feeding applications.
- Process Protection Devices Acoustic sensors (SITRANS AS100), motion failure controllers (Milltronics MFA 4p), and thermal flow switches for pump and process protection in industrial applications.
- Sampling Equipment Hach AS950 series samplers including all-weather, portable, and refrigerated models for wastewater and environmental monitoring applications.
- Analytical Instruments Combustion analyzers including WDG-V by AMETEK and CEMS Horiba ENDA-700 for environmental monitoring and compliance applications in industrial process environments.
- OEM Services Dedicated OEM department providing specialized product recommendations, customized solutions, and proactive approach for unique OEM requirements in California and Nevada. The OEM Pro-Active Approach adapts products to individual customer needs and provides specialized recommendations to satisfy unique product requirements efficiently.
- Municipal Market Strategy Services Comprehensive municipal bidding services including opportunity tracking, specification review, bill of materials management, and submittal coordination for water and wastewater projects. Supports over 100 simultaneous municipal opportunities through a CRM-based process that provides electronic access to plans and specifications and field support coordination.
Companies that use Ponton Industries
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Ponton Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ponton Industries partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- Kele Inc.corePonton Industries has been acquired by Kele Inc. and now operates as part of the Kele Family. The partnership expands possibilities in process automation, combining national scale with local expertise and shared commitment to customer success.
- SiemenscorePrincipal manufacturer represented by Ponton Industries. Products include process instrumentation (flow, level, pressure, temperature), low voltage drives, and medium voltage drives.
- Dwyer InstrumentsmajorPrincipal manufacturer providing pressure transmitters, differential pressure indicators, temperature transmitters, level measurement, flow meters, and PID controllers for process automation markets.
- Brooks InstrumentmajorPrincipal manufacturer providing variable area rotameters, valves, flow controllers, and mechanical pressure regulators.
- HachmajorPrincipal manufacturer providing process analytical equipment, refrigerated and portable samplers, collection system flow monitors, and velocity flow measurement for water/wastewater applications.
- HoribamajorPrincipal manufacturer providing environmental stack gas monitors, ambient air monitors EPA certified for NOX, CO, O3, THC, SO2, and particulate, and process integration services.
- FlowservemajorPrincipal manufacturer providing Worcester ball valves, check valves, cryogenic valves, control valves, and actuators.
- Ametek Process InstrumentsmajorPrincipal manufacturer providing Thermox O2 analyzers, TDLAS analyzers, QCM moisture analyzers, DYCOR mass spectrometers, UV/VIS and NIR analyzers, and ASOMA XRF/XRT analyzers.
- CashcomajorPrincipal manufacturer providing self-contained pressure regulators, control valves, tank protection valves, and flame protection valves.
- Pepperl+FuchsmajorPrincipal manufacturer providing intrinsically safe barriers, purge systems, signal conditioners, HART interface, wireless solutions, industrial HMI, and power supplies.
- ThermonmajorPrincipal manufacturer providing electric heat tracing, steam heat tracing, and heated tube bundle solutions.
- YSI (Xylem)majorPrincipal manufacturer providing process analytical equipment, modular water quality monitoring, sensor network controllers, orthophosphate sensors, optical dissolved oxygen probes, and turbidity/TSS sensors.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Ponton Industries competitors and assessment
Company assessmentDirect peers
- Omega Engineering: Omega is a major catalog/online distributor of process measurement and control instrumentation (temperature, pressure, flow, level) with both distribution and proprietary manufacturing. Comparable because it competes head-to-head with Ponton for MRO and OEM instrumentation budgets across overlapping product categories.
- Cross Company: Cross Company is an industrial automation and process instrumentation representative/distributor in the U.S. Southeast operating a multi-divisional model (industrial, fluid power, automation) similar in structure to Ponton's OEM and Municipal divisions. Directly comparable as a regional rep firm selling process control brands.
- Kele Inc. Kele Inc. is Ponton's parent company and a national distributor of building automation and process control products. As the same business model (manufacturers' rep/distributor) under the same ownership umbrella, Kele is the most direct peer and provides the implied national benchmark for Ponton's regional economics.
Broad incumbents
- Yokogawa Electric Corporation: Yokogawa supplies process control instrumentation, control systems, and field devices used in water, oil & gas, chemical, and power applications. Its direct sales and rep network compete with Ponton in California industrial accounts, making it a broad incumbent comparator in the same process-instrumentation space.
- W.W. Grainger: Grainger is the largest broad-line industrial MRO distributor in North America with a strong e-commerce catalog and facility-services offering that includes basic process instrumentation. Comparable at the margin as a competitor for transactional instrumentation purchases that Ponton's quote-only model may struggle to defend.
- MSC Industrial Direct: MSC is a large broad-line industrial MRO distributor offering instrumentation, fittings, and process supplies through a national catalog and e-commerce channel. Comparable as an incumbent competing for the same OEM and MRO budgets via a more digital, self-service model.
- Endress+Hauser: Endress+Hauser is a leading global manufacturer of process instrumentation and automation solutions for industrial process measurement (flow, level, pressure, temperature, analytical, and software). Comparable as the broader incumbent whose products Ponton's customers may also evaluate, and whose direct-sales channel competes with independent reps.
- WIKA Instrument: WIKA is a global manufacturer of pressure, temperature, level, and flow instrumentation with strong direct-sales presence in the U.S. It overlaps heavily with Ponton's product lines and competes with Ponton's distribution by selling direct to the same municipal and OEM accounts.
- VEGA Americas: VEGA is a manufacturer specializing in level, point-level, and pressure measurement technology with a strong U.S. sales and rep network. It directly overlaps with Ponton's Siemens/Dwyer level-measurement portfolio and competes for the same municipal water/wastewater instrumentation spend.
- Siemens Process Instrumentation: Siemens is Ponton's largest manufacturer principal (SITRANS flow, level, pressure, temperature plus SINAMICS drives) and a global conglomerate with direct industrial sales that compete with independent reps. Critical comparator because losing Siemens rep status would materially impair Ponton's product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ponton Industries social profiles
Digital presencePonton Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ponton Industries leadership team
Management profileNumber of profiles
Ponton Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ponton Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ponton Industries
What does Ponton Industries do?
Ponton Industries distributes process control instrumentation products from manufacturer principals including Siemens, Dwyer, Hach, Horiba, Brooks, and Flowserve, covering flow, level, pressure, temperature, analytical, valves, variable speed drives, weighing and feeding, process protection, and sampling technologies. The company sells to municipal water and wastewater facilities and OEM manufacturers in California and Nevada, supported by a dedicated Municipal Bidding Department and an OEM division providing customized product recommendations. Revenue is generated through hardware product sales via quote-based project pricing rather than e-commerce.
Is Ponton Industries a public or private company?
Ponton Industries is a private company. It is classified as corporate owned and is currently operating.
When was Ponton Industries founded?
Ponton Industries was founded in 1970. It employs 11 to 50 people.
Where is Ponton Industries based?
Ponton Industries is headquartered in Yorba Linda, United States, in the North America region.
How does Ponton Industries make money?
One revenue line is on record: process Instrumentation Distribution.
Who are Ponton Industries's main competitors?
Direct peers on record are Omega Engineering, Cross Company and Kele Inc.. Broad incumbents are Yokogawa Electric Corporation, W.W. Grainger, MSC Industrial Direct, Endress+Hauser, WIKA Instrument, VEGA Americas and Siemens Process Instrumentation.
Does Ponton Industries have an API?
No public API is recorded for Ponton Industries.
What industry is Ponton Industries in?
Ponton Industries's product category is Industrial Process Instrumentation Distribution. Its primary akta.pro industry code is IMAHAGAC, Pneumatic Components (FRLs, Cylinders, Valves), with a secondary code of IMAHAGAL, Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling). Its NAICS code is 334513 and its SIC code is 3823.