Broadacres Housing Association
- Company typePrivate
- Founded1993
- HeadquartersNorthallerton, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
Broadacres Housing Association firmographics
Firmographics- Name
- Broadacres Housing Association
- Legal name
- Broadacres Housing Association Limited
- Website
- https://broadacres.org.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Broadacres Housing Association industry classification
Industry- Product category
- Affordable Social Housing
- NAICS
- Lessors of Residential Buildings and Dwellings (53111), Community Housing Services (62422), Other Residential Care Facilities (623990), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Community Housing Services (624229)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340), Real Estate (6500)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
- akta.pro secondary industries
- Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), Rural, Tribal & Special-Population Housing Programs (FSALAKAL), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where Broadacres Housing Association is headquartered
LocationHeadquarters
- HQ city
- Northallerton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Broadacres Housing Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Social Housing Rents: Weekly rent charged to tenants for affordable rented housing. Rent is set in line with government policy, with target rents based on bedroom count, property value, and local income levels, or market rents set at a percentage of private sector rates. Some tenants also pay service charges for communal facilities and shared spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Social rent (target rent) |
| Subscription | Weekly | Market rent |
| Subscription | Weekly | Service charges |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels6 records
Broadacres Housing Association product offering
Product offeringCore offering
Broadacres Housing Association is a not-for-profit registered provider of social housing that lets affordable rented homes across North Yorkshire and surrounding areas, allocated mainly through the North Yorkshire Home Choice Choice Based Lettings scheme. It also delivers supported housing services — extra care, sheltered housing, mental health, learning disabilities, women's refuge and homelessness — and markets shared-ownership homes for sale through its Mulberry Homes Yorkshire brand.
Product overview
Broadacres Housing Association operates as a registered provider of social housing offering a portfolio of housing services. The core offering includes affordable rented homes across North Yorkshire and beyond (advertised through North Yorkshire Home Choice), and homes for sale through its sub-brand Mulberry Homes Yorkshire. Supported housing services include Extra Care Homes (Rivendale, Kirkwood Hall, Town Close, The Orchards), Sheltered Housing, Women's Refuge, Single Persons Homeless Service (The Crossing), Mental Health Services, and Learning Disabilities Support. Additional services include maintenance and repairs, the My Account digital portal, and Money Advice Service. The organization is an exempt charity registered under the Co-operative and Community Benefit Societies Act 2014, regulated by the Regulator of Social Housing.
Differentiator
Problem solved
Functional benefit
Brands
- Mulberry Homes Yorkshire: Brand for homes for sale including shared ownership properties
Products and services
- Homes to Rent Affordable rented housing properties available across North Yorkshire and other areas including Harrogate, the East Riding, Darlington, Leeds, York, Yarm and Redcar and Cleveland, advertised primarily through the North Yorkshire Home Choice Choice Based Lettings scheme. Target and market rents are set per government policy.
- Mulberry Homes Yorkshire (homes for sale including shared ownership) Homes for sale including shared ownership properties, marketed through a separate brand website for customers looking to buy their first home or purchase outright.
- Extra Care Homes Purpose-built accommodation for older and vulnerable people providing independent living with access to care staff 24 hours a day. Includes communal facilities such as restaurants, lounges and landscaped gardens. Comprises Rivendale, Kirkwood Hall, Town Close and The Orchards.
- Rivendale extra care scheme Extra care scheme in Northallerton with 51 two-bedroomed flats, featuring a hairdressing salon, therapy room, hobby room, assisted bathroom, secure garden, guest room and restaurant.
- Kirkwood Hall extra care scheme Extra care scheme in Leyburn with 7 two-bedroom bungalows, 14 studio apartments and 29 two-bedroom apartments. Facilities include hairdressing salon, craft/hobby room, lounge, restaurant and secure garden with greenhouse.
- Town Close extra care scheme Extra care scheme in Stokesley with 40 flats, featuring a bistro, shared lounge, laundry, assisted bathroom and secure garden. The scheme is integrated with Stokesley library accessible to the public.
- The Orchards extra care scheme Extra care scheme in Brompton with 34 flats and 3 two-bedroom bungalows, featuring a bistro, shared lounge, laundry, assisted bathroom and secure garden.
- Sheltered Housing and Independent Living Rented accommodation for people aged 55 and over with professionally trained staff available 24 hours a day for support. Includes schemes in Northallerton and Romanby.
- Women's Refuge and Domestic Abuse Services Safe accommodation and support services for women and children affected by domestic abuse, providing a place to regain control over their lives with tailored support plans.
- Single Persons Homeless Service (The Crossing) Supported housing for 16 to 25 year olds across Hambleton and Richmondshire, with 9 self-contained flats at The Crossing in Northallerton and 5 dispersed one-bedroom flats in the community, offering 24-hour support.
- Mental Health Services Housing-related and other support services for people with mental ill health, including supported housing with 6 individual flats in Leyburn and Northallerton, outreach services and floating support to maximise independence.
- Learning Disabilities Support Supported tenancies within purpose-built homes providing 1-1 support from 8am-8pm with out-of-hours service available, working with other services to provide tailored care to individual assessed needs.
- Maintenance and Repairs Property maintenance services including repair reporting, emergency repairs attended within 24 hours, home improvement programme, and safety inspections for gas, electrical and fire safety.
- My Account tenant self-service portal Secure online tenant portal available 24/7/365 for paying rent, checking balance and reporting repairs.
- Money Advice Service Independent and confidential financial advice service providing guidance on budgeting, welfare benefits, and financial products such as basic bank accounts and home contents insurance.
Companies that use Broadacres Housing Association
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles7 records
Broadacres Housing Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Broadacres Housing Association partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- North Yorkshire Home ChoicecoreChoice Based Lettings scheme that advertises Broadacres council and housing association homes for rent and shared ownership properties for sale across North Yorkshire. Available homes are advertised weekly. Broadacres is a partner in this scheme and has adopted the common allocation policy.
- North Yorkshire CouncilcorePartnership with North Yorkshire Council for four extra care schemes (Rivendale, Kirkwood Hall, Town Close, The Orchards). Also commissions mental health services and learning disabilities support through the council.
- NHS Community Mental Health TeamscoreBroadacres works closely with mental health teams in Hambleton, Richmondshire, Ryedale and Scarborough. Multi-agency approach used to deliver up to 2 years support with staff working alongside NHS consultants, GPs, and other support providers.
- North Yorkshire Fire and Rescue ServiceminorPartnership for fire safety education and Safe and Well Visits. Free visits offered to help keep residents safe with fire safety advice, risk identification, and working smoke alarms.
- Harrogate Borough CouncilminorHousing allocation partnership for homes in the Harrogate area through North Yorkshire Council housing services.
- East Riding of Yorkshire CouncilminorHousing allocation partnership for homes in the East Riding area (including Bridlington) through the council's housing options service.
- Tees Valley HomefinderminorHousing allocation partnership for homes in Darlington, Yarm, Redcar and Cleveland areas.
- Leeds HomesminorHousing allocation partnership for homes in the Leeds area (including Boston Spa) through Leeds Homes Choice Based Letting Scheme.
- City of York CouncilminorHousing allocation partnership for homes in the York area through the City of York Council allocation scheme.
- NYC Mental Health Locality TeamcoreMonthly multi-agency Referrals, Allocation and Case Review Panel includes Broadacres Scheme Manager, NYC Commissioning Team, Local Community Mental Health Team (NHS), Mental Health Locality Team, and District/Borough Housing Team.
- North Yorkshire HorizonsminorSubstance misuse service represented at the monthly multi-agency mental health referral panel where appropriate.
- Probation ServiceminorCriminal justice partnership represented at the monthly multi-agency mental health referral panel where appropriate for community safety.
- Mulberry Homes YorkshireminorRelated entity for homes to buy, including shared ownership properties. Advertised on the Broadacres website alongside rented housing options.
- Housing Ombudsman ServiceminorExternal complaints resolution service that sets standards for complaint handling and requires annual self-assessment and complaints performance reporting.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Broadacres Housing Association competitors and assessment
Company assessmentDirect peers
- Sanctuary Housing: National housing association with a substantial supported housing and extra care portfolio; competes with Broadacres in the same supported housing commissioning markets and operates under the same Regulator of Social Housing framework.
- Longhurst Group: Mid-sized UK housing association providing affordable housing, independent living, and extra care across the Midlands and East of England; directly comparable to Broadacres in size, service mix, and registered provider model.
- Hyde (Hyde Group): Large UK housing association operating general needs and supported housing including extra care and mental health pathways; comparable to Broadacres in service breadth and registered provider status.
- Together Housing: Northern England housing association providing affordable rented homes, supported housing, and care services; closely comparable to Broadacres in regional footprint and supported housing focus.
- Yorkshire Housing: Yorkshire-based housing association providing affordable rented homes, supported housing, and shared ownership across the same regional footprint as Broadacres, with a comparable scale and service mix.
- Home Group: One of the UK's largest housing associations operating affordable rented and supported housing across northern England; directly comparable to Broadacres in core social housing plus extra care, mental health, and learning disabilities service lines.
Broad incumbents
- Anchor Hanover: UK's largest not-for-profit provider of specialist housing and care for older people, operating extra care and retirement housing at national scale; relevant incumbent comparable in extra care and sheltered housing service lines.
Regional players
- LiveWest: Large housing association operating in the South West of England providing general needs and supported housing; comparable business model and service mix though geographically distinct from Broadacres.
- North Star Housing: North East England housing association providing affordable housing and supported living services; regional peer with comparable service portfolio to Broadacres' Tees Valley operations.
Emerging players
- Habinteg: Specialist housing association focused on accessible and inclusive housing with supported living services; relevant niche comparable for Broadacres' supported housing and learning disabilities segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Broadacres Housing Association social profiles
Digital presenceBroadacres Housing Association compliance and trust
Trust signalCompliance4 records
Broadacres Housing Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadacres Housing Association leadership team
Management profileNumber of profiles
Profiles1 record
Broadacres Housing Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadacres Housing Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadacres Housing Association
What does Broadacres Housing Association do?
Broadacres Housing Association is a not-for-profit registered provider of social housing that lets affordable rented homes across North Yorkshire and surrounding areas, allocated mainly through the North Yorkshire Home Choice Choice Based Lettings scheme. It also delivers supported housing services — extra care, sheltered housing, mental health, learning disabilities, women's refuge and homelessness — and markets shared-ownership homes for sale through its Mulberry Homes Yorkshire brand.
Is Broadacres Housing Association a public or private company?
Broadacres Housing Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Broadacres Housing Association founded?
Broadacres Housing Association was founded in 1993. It employs 101 to 250 people.
Where is Broadacres Housing Association based?
Broadacres Housing Association is headquartered in Northallerton, United Kingdom, in the Europe region.
How does Broadacres Housing Association make money?
One revenue line is on record: social Housing Rents.
Who are Broadacres Housing Association's main competitors?
Direct peers on record are Sanctuary Housing, Longhurst Group, Hyde (Hyde Group), Together Housing, Yorkshire Housing and Home Group. Anchor Hanover is listed as a broad incumbent. Regional players are LiveWest and North Star Housing. Habinteg is listed as an emerging player.
Does Broadacres Housing Association have an API?
No public API is recorded for Broadacres Housing Association.
What industry is Broadacres Housing Association in?
Broadacres Housing Association's product category is Affordable Social Housing. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8), with a secondary code of HLADABAF, Small Residential Care Homes (RCFE/Board & Care). Its NAICS code is 53111 and its SIC code is 6531.