What Mulberry Homes does

Mulberry Homes is a privately held UK residential property developer headquartered in Kingston Upon Thames, Surrey, operating in the Surrey and Middlesex counties with a stated focus on small, individual housing developments rather than volume building. The company's portfolio comprises low-rise, traditionally built homes — typically 1- to 5-bedroom houses and apartments — on brownfield sites, with two current schemes (Brook Road in Redhill with 57 studio apartments, and Tupwood Lane in Caterham with 18 luxury apartments) and a historical track record spanning at least 10 named developments across Surrey and Kent. Construction relies on traditional build techniques with premium specifications including Poggenpohl kitchens, Neff appliances, underfloor heating, solid oak staircases, and integrated smart-home wiring; every home carries a 10-year Premier Guarantee.

The business generates revenue primarily through one-off residential property sales, with a relationship-led GTM motion combining direct website/email/phone enquiry, founder-led sales engagement, and appointed estate agents (e.g., Ward & Partners for Castle Reach). Development capital is sourced through relationship lending, principally from Close Brothers Property Finance, which has financed 23 developments and over 1,000 homes cumulatively, including the £120 million Kingsbury Park scheme in Lutterworth (288 homes, 2018–2026). The founders, Stewart Penney and Adam Norton, each carry over 30 years of housebuilding experience and run a team of 11–50 employees. Recent diversification includes an Airbnb-style premium homestay rental concept at Supernova Noida and a minority stake via Mulberry Land in a Singapore purpose-built workers accommodation joint venture with Centurion Dormitory Venture — both representing exploratory moves beyond the core UK housebuilding model.

Name

Mulberry Homes

Legal name

Mulberry Homes

Website

https://mulberry-homes.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mulberry Homes is a privately held UK boutique residential developer building premium, traditionally constructed small-scale housing developments on brownfield sites across Surrey, Kent, and Middlesex for individual home buyers.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI)

akta.pro secondary industry

Brownfield Redevelopment & Land Reclamation (Cleanup for Reuse, Risk-Based Closure) (EUAIALAI)

Keywords

• Boutique residential development
• Brownfield land regeneration
• New build homes
• Housing construction services
• UK property developer

Headquarters

HQ city

Kingston Upon Thames

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Residential property sales: Mulberry Homes generates revenue through the sale of residential properties. The company develops small, individual housing developments and sells completed homes to buyers. Properties include 1-5 bedroom houses and apartments across various UK locations.
2. Premium homestay rentals: The company launched Airbnb-style premium homestay accommodations within Supernova Noida development, targeting business travelers and short-stay guests for recurring rental income.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mulberry Homes is a UK boutique residential property developer that acquires brownfield land in Surrey, Middlesex and Kent to build and sell small, individual developments of premium-quality houses and 1-2 bedroom apartments. Each home is constructed using traditional methods with high-specification fixtures (Poggenpohl kitchens, Neff appliances, solid oak features, underfloor heating, smart home wiring) and is covered by a 10-year Premier Guarantee. The company also offers land acquisition services with funds available and quick decisions in target counties.

Product overview

Mulberry Homes is a UK-based residential developer specializing in small, individual housing developments rather than volume building. Their product portfolio consists of residential property developments including houses and apartments across various locations in Surrey and Kent. Current offerings include Brook Road in Redhill (57 studio apartments) and Tupwood Lane in Caterham (18 luxury apartments). Previous developments include Castle Reach in Lower Upnor (12 houses and 16 apartments), Pineacres in Fetcham (two 5-bedroom houses), and multiple other residential projects. They focus on brownfield land development, regenerating disused sites while maintaining sustainability throughout land acquisition, design, and construction. Each home comes with a 10-year Premier Guarantee warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Brook Road Current residential development in Redhill, Surrey, comprising 57 one- and two-bedroom studio apartments, sold as individual units to individual home buyers and investors.
• Tupwood Lane Current residential development in Caterham, Surrey, featuring 18 one- and two-bedroom luxury apartments sold as individual units to home buyers seeking premium-specification living.
• Castle Reach Previous/active development in Lower Upnor, Rochester, Kent, comprising twelve 3-bedroom houses and sixteen 1- and 2-bedroom apartments on the banks of the River Medway; sold with all properties under offer at the time of source publication, via appointed estate agent Ward & Partners.
• Pineacres Previous/now-sold development of two substantial five-bedroom family houses in Fetcham, Surrey, featuring premium specifications including Poggenpohl kitchens, underfloor heating, and integrated smart home technology, targeted at premium family home buyers.
• Land Acquisition Services Service offered to landowners with brownfield sites in Surrey and Middlesex (with or without planning), purchasing land directly with funds available, quick decisions, no minimum or maximum price, and no board approval required.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered flagship, minor and core.

• Kingsbury Park (Lutterworth)flagshipStrategic or Co-development Partner£120m residential development in Lutterworth completed over 8 years (2018-2026), delivering 288 homes. This was the largest single scheme financed by Close Brothers Property Finance and represents a flagship project for Mulberry Homes.
• Centurion Dormitory Venture (II)minorStrategic or Co-development PartnerA wholly-owned subsidiary of Centurion Corporation acquired a 65% stake in Manna 777 Properties for S$4.8 million. Mulberry Land holds a 10.5% stake in the joint venture which aims to develop and operate purpose-built workers accommodation on a Singapore freehold land plot.
• Ward & PartnerscoreChannel Partner/ Reseller/ DistributorAppointed sales agent for Castle Reach development, handling enquiries about plot availability and pricing. Contact number 01634 716597.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weston Homes: Essex and Greater London-based developer of small-to-medium residential schemes with a premium specification ethos and focus on brownfield/infill sites — directly comparable to Mulberry's boutique, brownfield-led model in the Southeast.
• Inland Homes: UK residential developer specializing in smaller-scale, brownfield-led housing schemes, particularly across the South East — closely aligned with Mulberry's site profile and regeneration focus.
• Higgins Homes: North London and Hertfordshire-based developer of small, design-led residential schemes with a quality-differentiation strategy and brownfield regeneration emphasis — comparable boutique positioning in adjacent London/SE geography.
• Egan Homes: Smaller-scale developer of bespoke residential schemes in the Home Counties with an emphasis on individual developments rather than volume — directly comparable size and boutique ethos to Mulberry.

Broad incumbents

• Vistry Group: Major UK housebuilder (formed via Countryside/St Modwen merger) with significant partnerships and regeneration activity in the South East — relevant comparable for brownfield partnership-led delivery models.
• Crest Nicholson: UK-listed mainstream housebuilder with significant activity across the South East, including brownfield and urban regeneration schemes — competes for sites and buyers in Mulberry's core geography at greater scale.
• Redrow: Large UK housebuilder with a premium Heritage Collection and active across the South East — provides a benchmark for premium-specification pricing and design quality that Mulberry also targets.
• Bellway: Large UK-listed housebuilder with a strong South East division delivering family housing on a mix of brownfield and greenfield sites — relevant comparable for housing absorption and pricing dynamics in the region.
• Berkeley Group: London and South East-focused housebuilder known for higher-specification, urban brownfield regeneration schemes — comparable product positioning at premium end of the market though at much larger scale.

Regional players

• Peabody: Large London-focused housing association and developer active in brownfield regeneration — overlapping with Mulberry's brownfield-led approach in the London commuter belt though at greater scale and with a different end-customer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mulberry-homes-uk-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mulberry Homes