Du’Anyam

What Du’Anyam does

Du'Anyam (legal entity PT Karya Dua Anyam) is an Indonesian social enterprise founded in 2014 by Hanna Keraf, Azalea Ayuningtyas, and Melia Winata that connects 1,600+ women artisans across 54+ villages to domestic and international markets through handcrafted woven products. Production is distributed across three Indonesian regions: lontar palm weaving in East Nusa Tenggara (Flores/Larantuka), purun grass weaving in South Kalimantan (supporting peatland ecosystem preservation), and waru tree bark noken weaving in Papua. The catalog includes corporate souvenirs, hotel amenities, wedding souvenirs, home decor (baskets, trays, storage, interior furniture collaborations), and fashion accessories (bags, wallets, pouches). The underlying craft tradition centers on hexagonal weaving patterns and three-dimensional Sobe motifs, with ESG-positioned sub-collections (Bumi Bhinara carbon-neutral via FairAtmos; ReBumi zero-waste via DemiBumi) extending into sustainability-driven claims.

The business model blends B2B and D2C distribution. On the B2B side, dedicated Corporate Gift Consultants serve corporate and government clients with minimum wholesale orders of 100 pieces at unit price points ranging from Rp 25,000 to Rp 240,000, with custom-logo personalization adding 14–30 working days; marquee clients include G20 Indonesia, KEMENKOMINFO, UNDP, Bank Indonesia, Bank BRI, UOB, DBS Bank, Samsung Indonesia, Singapore Airlines, BOSCH, Facebook Indonesia, Indonesia Power, and The Body Shop Indonesia. The company was also Official Merchandiser for Asian Games 2018 (producing 16,000 units), supplying woven products to 40+ country delegations, and exhibits at international venues including Salone del Mobile Milan. D2C channels include the duanyam.com storefront with dedicated e-catalogues for corporate gifts, hotel amenities, hampers, wedding souvenirs, and home decor, official marketplace stores on Tokopedia and Shopee, physical retail through Alun Alun Indonesia, Museum Nasional, Urban Quarter, Cayenne Home, and IKEA Indonesia (six stores).

The company operates as a private Indonesian for-profit with a wholly owned nonprofit affiliate, Yayasan Karya Dua Anyam (YKDA), handling impact and community programming. Primary disclosed non-dilutive capital comes from DBS Foundation (Business for Impact Grant Award, partnership since 2017) along with government support from Kemenkop UKM, the Ministry of Women's Empowerment and Child Protection, and the Flores Timur Regency government. The company has received the 2020 Good Design Award (Japan Institute of Design Promotion), the 2020 Bangga Buatan Indonesia Award, and the 2020 KEHATI Award for sustainability, and reports exports to 52+ countries across North America, Europe, Asia, and Australia. The 2024 Impact Report documented a 56% increase in weaving income for artisans and a 42% increase in savings among women weavers versus 2023.

Name

Du’Anyam

Legal name

PT Karya Dua Anyam

Website

https://duanyam.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Du'Anyam is an Indonesian social enterprise connecting 1,600+ women artisans across 54+ villages to domestic and export markets via handcrafted woven products from lontar palm, purun grass, and waru tree bark, sold through B2B corporate gifts, hotel amenities, and D2C retail channels.

Ownership category

akta.pro rank

Product category

Handcrafted Woven Goods and Accessories

NAICS

Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers (424310)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Veneer & Specialty Wood Products Trading (IMAMAIAL)

Keywords

• Handcrafted woven products
• Corporate gift solutions
• Sustainable fashion accessories
• Artisan home decor
• Natural fiber crafts

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Souvenir Sales: B2B sales of customized corporate gifts, office stationery, and event merchandise to corporate clients. Minimum wholesale order of 100pcs for corporate souvenirs, hampers, hotel amenities and wedding souvenirs. Provides personalization services with custom client logos.
2. Hotel Amenities Products: Supplying hotel amenities including slippers, woven hats, and woven bags to hospitality sector including luxury hotels and resorts.
3. Retail Product Sales: Direct-to-consumer sales of fashion accessories (bags, pouches, wallets) and home decor items (storage baskets, trays, mats) through own e-commerce, marketplace stores (Tokopedia, Shopee), and physical retail locations.
4. Home Decor Products: Collection of home accessories and furniture collaborations including Bika Living, Euodia Home, Forise Living, Lumikasa, Sekata Living, and Stoera partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Du'Anyam manufactures and sells handcrafted woven products made from natural Indonesian materials including lontar palm leaves (from Flores, NTT), purun grass (from South Kalimantan peatlands), and waru tree bark (from Papua). The company operates two distinct channels: a B2B wholesale line offering corporate souvenirs, hotel amenities, wedding souvenirs, and hampers with custom logo services, and a B2C retail line offering fashion accessories and home decor through e-commerce, marketplaces, and physical retail stores.

Product overview

Du'Anyam is a social enterprise offering handcrafted wicker products made from natural Indonesian materials including lontar palm leaves (Flores, NTT), purun grass (South Kalimantan), and Waru tree bark (Papua). The product portfolio centers on corporate souvenirs/gifts, hotel amenities, wedding souvenirs, home decor, and fashion accessories. Products are available through wholesale (minimum 100 pieces) and retail channels, with special designer collaborations and interior furniture partnerships. The company exports to 52 countries and operates across 54+ villages in Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Purun Collection: Products made from Purun grass sourced from South Kalimantan peatlands, supporting environmental sustainability.
• ReBumi Collection
• Bumi Bhinara Collection

Products and services

• Souvenir Kantor (Corporate Gifts)

Quantifiable outcome

• 40% increase in women's income
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• IKEA IndonesiaminorStrategic or Co-development Partner · 1 January 2022Products showcased in six IKEA stores across Indonesia, elevating traditional craftsmanship and creating sustainable income for artisans.
• Kementerian Koordinator Bidang Perekonomian (Kemenkop UKM)coreStrategic or Co-development PartnerMinistry of Cooperatives and Small Medium Enterprises supporting Du Anyam in reaching global markets. Minister Teten Masduki personally recognized Du Anyam's achievements in empowering women in remote Eastern Indonesia through locally-sourced products with high cultural value, and highlighted their success in exporting to 52 countries.
• Government of Flores Timur Regency (Pemerintah Kabupaten Flores Timur)coreStrategic or Co-development PartnerLocal government support through Dinas Perkebunan (Plantation Office) implementing palmyra tree replanting policies to ensure long-term sustainability. Penjabat Bupati Flores Timur Sulastri Rasyid recognized Du Anyam's role in women's entrepreneurship development and expressed confidence in future economic improvement for women in Flores Timur.
• Ministry of Women's Empowerment and Child Protection (Kementerian Pemberdayaan Perempuan dan Perlindungan Anak)minorStrategic or Co-development PartnerGovernment ministry cooperating with Du Anyam in Papua to develop waru tree bark weaving (noken basket) products in Nabire region.
• DemiBumiminorStrategic or Co-development PartnerCollaboration on ReBumi collection focusing on ESG values and upcycling techniques using window curtain waste materials as innovative product input with zero-waste principles.
• FairAtmosminorStrategic or Co-development PartnerCarbon offset partner for Bumi Bhinara collection. FairAtmos mitigates carbon emissions through geothermal energy center at Lahendong, South Sulawesi, with credits registered in National Registration System.
• Bika LivingminorChannel Partner/ Reseller/ DistributorInterior furniture collaboration featuring Du Anyam woven products integrated with Bika Living furniture collections.
• Forise LivingminorChannel Partner/ Reseller/ DistributorInterior design partnership for woven aluminum partitions with traditional Flores NTT motifs featured at IndoBuildTech 2025.
• TokopediaminorChannel Partner/ Reseller/ DistributorOfficial retail store on Tokopedia marketplace offering special pricing for minimum 20pcs purchases.
• ShopeeminorChannel Partner/ Reseller/ DistributorOfficial retail store on Shopee marketplace for consumer purchases.
• Alun Alun IndonesiaminorChannel Partner/ Reseller/ DistributorRetail showroom partnerships at Grand Indonesia Shopping Mall Jakarta and Nusa Dua Bali.
• The Body Shop IndonesiaminorStrategic or Co-development PartnerShea Butter Gift Package collaboration supporting women shea butter makers in Tungteiya Ghana and lontar weavers in Flores Indonesia.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Threads of Life: Indonesian textile cooperative working with traditional weavers across the archipelago to produce handmade natural-dye textiles for international buyers. Closely mirrors Du Anyam's artisan-network-plus-export model, regional material base, and impact-led positioning.
• Mitra Craft Indonesia: Indonesian social enterprise producing handcrafted goods (bamboo, water hyacinth, palm leaf) with rural artisan communities. Directly comparable on raw materials (palm/natural fibers), wholesale-B2B GTM, and international export focus.
• Tarum Indonesia: Indonesian natural-dye textile cooperative combining heritage weaving techniques with contemporary design and international sales. Comparable on Indonesian craft heritage, women-artisan production model, and B2B/wholesale export channels.

Broad incumbents

• Novica: Global e-commerce marketplace for handcrafted artisan goods from developing countries, offering a much broader catalog and geographic reach. Comparable as a downstream channel for artisan-made home decor and accessories, though at vastly larger scale.
• Ten Thousand Villages: Fair-trade retailer sourcing handcrafted home decor and accessories from artisans in developing countries. Comparable on fair-trade/impact positioning, natural-material product mix (baskets, home accessories), and B2C retail-plus-wholesale model.
• The Body Shop: Global beauty retailer with long-standing Community Fair Trade program. Already a Du Anyam customer/partner (Shea Butter collaboration). Comparable as an established retail platform buying artisan-produced goods for impact narratives.
• IKEA (Social Entrepreneurship Initiative): Global home-furnishing retailer running social entrepreneur partnerships (Du Anyam products are sold in six IKEA Indonesia stores). Comparable as a downstream retail channel placing Indonesian artisan home goods in mainstream store environments.

Emerging players

• Soko: Ethical fashion and accessories brand produced by artisan groups in Kenya and other emerging markets. Comparable on social-enterprise branding, direct-artisan sourcing, and contemporary design applied to traditional craft.

Regional players

• Lokaloom: India-based artisan-handloom e-commerce platform supporting rural weavers with design and market access. Functionally equivalent business model in a different geography—comparable on tech-enabled artisan aggregation and export-grade product positioning.

Others

• Cayenne Home: Indonesian home decor and lifestyle retailer (with a Kemang showroom that stocks Du Anyam). Comparable as a complementary retail-channel partner within the same premium home-decor category in Jakarta, rather than as a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/duanyam
• LinkedInlinkedin.com/company/duanyam
• Instagraminstagram.com/duanyam

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Du’Anyam