Soi Dog Foundation
Soi Dog Foundation is a Thailand-based nonprofit founded in 2003 that operates Asia's largest animal welfare sanctuary and the world's largest CNVR programme, rescuing, treating, and rehoming stray dogs and cats across Southeast Asia. It is funded by a globally distributed base of individual donors, sponsors, and volunteers across eight country entities.
- Company typePrivate
- Founded2003
- HeadquartersThalang, Thailand
- Headcount—
- GTM typeB2C
- OfferingServices
What Soi Dog Foundation does
Soi Dog Foundation, founded in 2003 in Phuket, Thailand, is a nonprofit animal welfare organisation operating the largest CNVR (Catch, Neuter, Vaccinate, Return) programme in the world alongside rescue, medical treatment, sanctuary, adoption, and advocacy services for stray dogs and cats in Asia. Its core operating assets are the 12-acre Gill Dalley Sanctuary in Phuket (housing 1,800+ animals), two advanced shelter hospitals handling 400+ new admissions monthly, and 21 mobile CNVR teams active across one-third of Thailand's 76 provinces. The foundation is also active in Vietnam and the Philippines through government partnerships aimed at ending the dog and cat meat trade, and was instrumental in driving Thailand's first animal welfare act in 2014. Since inception, Soi Dog reports sterilising and vaccinating over 1.3 million street dogs and cats and rehoming 1,500+ animals internationally through partner rescue organisations in the USA and Europe.
Revenue is generated exclusively through fundraising rather than commercial sales. Streams include one-time and recurring monthly donations (starting at $10/month, processed in 20+ currencies via the website), animal sponsorship programmes with PawPal updates, merchandise sales through soidogstore.com, cryptocurrency donations (Bitcoin, Ethereum, Cardano, etc.), stocks and shares donations, and legacy giving. Registered nonprofit entities operate across 8 jurisdictions (Thailand, USA, UK, Canada, Australia, Netherlands, France, and Switzerland), with Soi Dog Foundation International (Switzerland) serving as the parent governance body. Donors, sponsors, adopters, flight-buddy volunteers, and 1,000+ annual on-site volunteers comprise the customer base; partner rescue organisations function as channel partners for international adoption rather than paying customers. The underlying technology stack is a conventional website-plus-MarTech platform (donation processing, Mailchimp email, Google Analytics, AdWords, AdRoll retargeting, social channels) with no disclosed proprietary systems.
Soi Dog Foundation firmographics
Firmographics- Name
- Soi Dog Foundation
- Legal name
- Soi Dog Foundation
- Website
- https://soidog.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Soi Dog Foundation is a Thailand-based nonprofit founded in 2003 that operates Asia's largest animal welfare sanctuary and the world's largest CNVR programme, rescuing, treating, and rehoming stray dogs and cats across Southeast Asia. It is funded by a globally distributed base of individual donors, sponsors, and volunteers across eight country entities.
- Ownership category
- akta.pro rank
Soi Dog Foundation industry classification
Industry- Product category
- Animal Welfare Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Environment, Conservation and Wildlife Organizations (813312), Veterinary Services (54194)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industries
- Animal Shelters & Rescue Operations (AFAEALAB), Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG), Veterinary Public Health & One Health Programs (HLAMAJAA)
Keywords
Where Soi Dog Foundation is headquartered
LocationHeadquarters
- HQ city
- Thalang
- HQ country
- Thailand
- HQ region
- Asia
Offices7 records
Markets served
Soi Dog Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Donations: One-time and recurring monthly donations from individual supporters worldwide. Donors can give in multiple currencies (USD, EUR, GBP, THB, AUD, CAD, CHF, and more). Monthly giving programs provide steady support for ongoing operations.
- Sponsorship Programs: Individuals can sponsor specific dogs or cats at the sanctuary, providing dedicated care including food, medical treatment, and behavioral support. Sponsors receive three updates per year (PawPal program).
- Merchandise Sales: Online store selling Soi Dog branded merchandise including clothing and accessories. Proceeds support animal care operations.
- Cryptocurrency Donations: Accepts cryptocurrency donations including Bitcoin, Ethereum, Cardano, Tether, XRP, Solana, USD Coin, Polkadot, Litecoin, and Bitcoin Cash.
- Stock & Share Donations: Accepts donations of stocks and shares as a smart way to donate.
- Legacy Giving: Supporters can leave gifts in their will to support the organization's mission beyond their lifetime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly donations from $10/month minimum |
| One time/ perpetual license | Pay-as-you-go | One-time donation options |
| Subscription | Monthly | Hospital costs donation tiers |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels10 records
Soi Dog Foundation product offering
Product offeringCore offering
Soi Dog Foundation is a nonprofit animal welfare organization that rescues, treats, sterilizes, rehabilitates, and rehomes stray dogs and cats across Asia. It operates the world's largest CNVR (Catch, Neuter, Vaccinate, Return) program, a 12-acre Gill Dalley Sanctuary in Phuket housing over 1,800 animals, advanced shelter hospitals handling 400+ admissions monthly, and local and international adoption services, funding operations through donations, sponsorships, merchandise, and fundraising.
Product overview
Soi Dog Foundation is an animal welfare charity operating as a unified service portfolio focused on improving the welfare of dogs and cats in Asia. The organisation offers integrated programmes including Animal Rescue Services, Medical Treatment ( shelter hospitals), CNVR (Catch, Neuter, Vaccinate, Return) Programme, the Gill Dalley Sanctuary, Adoption Services, Ending Dog and Cat Meat Trade Campaign, Emergency Response, Education & Outreach, Animal Welfare Law Advocacy, Volunteering, Sponsorship, Donation Processing, Travel Buddy Programme, Sterilisation Request System, and an Online Merchandise Shop. These services work holistically together, from rescue and treatment through to rehabilitation, adoption, and ongoing community education to create systemic change for vulnerable animals.
Differentiator
Problem solved
Functional benefit
Products and services
- Adoption Services Direct rehoming programme that places rescued dogs and cats with adopters in Thailand and overseas, including application, video interview, home assessment, and flight buddy transport logistics.
- Animal Sponsorship Programme Donor-facing programme that allows individuals to sponsor a specific rescue dog or cat at the sanctuary, providing food, medical care, safety, and behavioural support in exchange for regular PawPal updates.
- Online Merchandise Shop Branded online store at soidogstore.com selling Soi Dog clothing and accessories, with all proceeds supporting the foundation's animal care operations.
- Donation Processing Online donation platform accepting one-time and recurring monthly donations in 20+ currencies, plus payment methods including bank transfer, cheque, stocks and shares, legacy gifts, and cryptocurrencies such as Bitcoin, Ethereum, Cardano, and others.
- Volunteering Programme Programme welcoming over 1,000 international volunteers annually to the Phuket sanctuary to socialise animals, walk dogs, and learn about animal welfare operations.
- Travel Buddy (Flight Buddy) Programme Volunteer programme enabling adopted animals to travel overseas as excess baggage on commercial flights, with logistics coordinated by Soi Dog through partner airlines.
- CNVR Programme (Catch, Neuter, Vaccinate, Return) World's largest free spay/neuter and vaccination programme using 21 mobile teams operating across Thailand to humanely reduce street animal populations and eliminate rabies.
- Medical Treatment (Shelter Hospitals) Advanced shelter dog and cat hospitals providing high-quality veterinary treatment for sick and injured stray animals, handling over 400 new admissions monthly at the Phuket hospitals.
- Gill Dalley Sanctuary and Rehabilitation 12-acre sanctuary in Phuket providing physical and psychological rehabilitation for over 1,800 dogs and cats through dedicated animal behaviourists.
- International Partner Rescue Programme Partnership programme with rehoming organizations in the USA and Europe that acts as authorized representatives to rehome rescued dogs and cats internationally.
Quantifiable outcome
- Over 1.3 million street dogs and cats transformed through sterilisation since 2003
- +7 more outcomes
Companies that use Soi Dog Foundation
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Soi Dog Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soi Dog Foundation partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Vietnam Central Buddhism Association (VCBA)corePartnership for community outreach aligned with Buddhism philosophy in Vietnam. Working together on dog meat trade ending initiatives in the country.
- Vietnamese GovernmentcoreGovernment co-implements every activity in Vietnam DCMT program, providing legitimacy. Partnership agreement runs through 2028. Program aligns with Vietnam's national goal of zero rabies deaths by 2030.
- Philippines GovernmentcoreSupporting surveillance, raids and prosecutions of dog meat trade offenders. Helping save and rehoming of rescued dogs. Trade is illegal but thrives underground.
- Thai Government, Police and Border OfficialscoreCollaboration that led to ending the dog meat trade out of Thailand by 2014. Truckloads of dogs were seized and thousands rescued through joint efforts.
- Partner Rescue Organisations (USA and Europe)coreLike-minded rehoming organisations in USA and Europe that help find loving forever homes for rescued animals through the International Partner Rescue Programme. Over 1,500 animals rehomed through this channel.
- Various Airlines (Bangkok/Phuket departures)minorAirlines accepting animals as excess baggage for international adoptions: Aeroflot, Air France, ANA, Asiana, Austrian Airlines, China Airlines, EVA, JAL, Korean Air, KLM, Lufthansa, Qatar, Swiss, Thai Airways. Enables volunteer flight buddies to transport adopted animals.
- Prestigious Pagodas in VietnamminorPartnerships for community outreach aligned with Buddhist philosophy in Vietnam, supporting DCMT program implementation.
Scale indicators16 records
Recent moves7 records
Expansion highlights5 records
Soi Dog Foundation competitors and assessment
Company assessmentDirect peers
- Animals Asia: Animals Asia is a direct peer — a large Asia-based animal welfare charity operating sanctuaries and rescue programmes (moon bears, dogs, cats) across China, Vietnam, and beyond. Highly comparable in mission, sanctuary-based model, and Asia geographic focus.
- Four Paws (Vier Pfoten): Four Paws is a Vienna-headquartered international animal welfare organisation running sanctuaries, rescue operations, and advocacy campaigns globally, with strong Southeast Asia presence. Direct peer in shelter/sanctuary operations and dog/cat welfare programmes.
- International Fund for Animal Welfare (IFAW): IFAW is a global animal welfare and conservation nonprofit active in companion animal welfare, wildlife rescue, and policy advocacy. Comparable as a multi-country, multi-programme animal welfare organisation with international donor base.
- Humane Society International (HSI): HSI is the international arm of The Humane Society of the United States, running global campaigns on dog and cat welfare, the wildlife trade, and farm animal protection. Direct peer in scale, international programme delivery, and advocacy-driven animal welfare.
- World Animal Protection: World Animal Protection is a UK-headquartered global animal welfare charity working across companion animals, farm animals, and disaster response. Comparable as a multi-jurisdiction nonprofit with global fundraising, programme delivery, and policy advocacy.
- SPCA International: SPCA International is the global arm of the SPCA movement, focused on disaster response, anti-cruelty campaigns, and international companion animal welfare. Direct peer in mission scope, international structure, and global donor engagement.
- Best Friends Animal Society: Best Friends Animal Society operates the largest no-kill sanctuary in the US (Best Friends Animal Sanctuary in Kanab, Utah) and runs a national network of partner shelters. Direct peer in sanctuary-based animal welfare, adoption focus, and large-scale CNVR-equivalent programming.
- Dog's Trust: Dogs Trust (UK) is a major dog welfare charity running rehoming centres, veterinary services, and education programmes internationally. Direct peer in single-species (dog) welfare focus, sanctuary/rehoming operations, and donor-supported model.
Broad incumbents
- Royal Society for the Prevention of Cruelty to Animals (RSPCA): RSPCA is the UK's largest animal welfare charity operating animal hospitals, shelters, and rescue services, with growing international programmes. Comparable as an established, broad animal welfare organisation with veterinary infrastructure.
- People for the Ethical Treatment of Animals (PETA) International: PETA is a large, US-based animal rights organisation with global campaigns and international affiliates. Comparable in international scale and advocacy focus, but more rights-based and less sanctuary/shelter-operations focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Soi Dog Foundation social profiles
Digital presenceSoi Dog Foundation compliance and trust
Trust signalCompliance15 records
Soi Dog Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soi Dog Foundation leadership team
Management profileNumber of profiles
Profiles12 records
Soi Dog Foundation subsidiaries and ownership
Company hierarchySubsidiaries1 record
Soi Dog Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soi Dog Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soi Dog Foundation
What does Soi Dog Foundation do?
Soi Dog Foundation is a nonprofit animal welfare organization that rescues, treats, sterilizes, rehabilitates, and rehomes stray dogs and cats across Asia. It operates the world's largest CNVR (Catch, Neuter, Vaccinate, Return) program, a 12-acre Gill Dalley Sanctuary in Phuket housing over 1,800 animals, advanced shelter hospitals handling 400+ admissions monthly, and local and international adoption services, funding operations through donations, sponsorships, merchandise, and fundraising.
Is Soi Dog Foundation a public or private company?
Soi Dog Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Soi Dog Foundation founded?
Soi Dog Foundation was founded in 2003.
Where is Soi Dog Foundation based?
Soi Dog Foundation is headquartered in Thalang, Thailand, in the Asia region.
How does Soi Dog Foundation make money?
Six revenue lines are on record. Donations are the primary driver. The others are sponsorship Programs, merchandise Sales, cryptocurrency Donations, stock & Share Donations and legacy Giving.
Who are Soi Dog Foundation's main competitors?
Direct peers on record are Animals Asia, Four Paws (Vier Pfoten), International Fund for Animal Welfare (IFAW), Humane Society International (HSI), World Animal Protection, SPCA International, Best Friends Animal Society and Dog's Trust. Broad incumbents are Royal Society for the Prevention of Cruelty to Animals (RSPCA) and People for the Ethical Treatment of Animals (PETA) International.
Does Soi Dog Foundation have an API?
No public API is recorded for Soi Dog Foundation.
What industry is Soi Dog Foundation in?
Soi Dog Foundation's product category is Animal Welfare Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of AFAEALAB, Animal Shelters & Rescue Operations. Its NAICS code is 813 and its SIC code is 8300.