OnlineCarStereo.com
- Company typePrivate
- Founded1999
- HeadquartersMurrieta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
OnlineCarStereo.com firmographics
Firmographics- Name
- OnlineCarStereo.com
- Legal name
- OnlineCarStereo.com
- Website
- https://onlinecarstereo.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
OnlineCarStereo.com industry classification
Industry- Product category
- Car Audio & Electronics Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133), Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industries
- Car Audio & In‑Vehicle Entertainment Retail (CRACAEAI), Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where OnlineCarStereo.com is headquartered
LocationHeadquarters
- HQ city
- Murrieta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
OnlineCarStereo.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: One-time product sales of car audio, marine electronics, security systems, wheels & tires, and accessories through e-commerce and retail locations. Revenue from selling branded audio equipment at wholesale-style prices.
- Custom Installation Services: Professional installation services at three California retail locations (PCH Custom Audio) offering car audio, tires, suspension, tinting, and alarm installation.
- Extended Warranty Plans: Partnership with Consumer Priority Service (CPS) offering extended protection plans for products, providing repair/replacement coverage.
- Wholesale Accounts: Wholesale pricing program for registered resellers with Business Registration and Resale Certificate.
- Financing Services: Financing options through Progressive Leasing and Affirm for customers to purchase on installment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
OnlineCarStereo.com product offering
Product offeringCore offering
OnlineCarStereo.com is an online and in-store retailer that sells more than 8,000 car audio, marine, security, video, and accessory products from authorized brand dealerships (Alpine, Kicker, Kenwood, Pioneer, JL Audio, Rockford Fosgate, Sony, Boss Audio). It complements product sales with a Vehicle Fit Guide, free lifetime tech support, custom installation at three California locations, wholesale accounts for resellers, and financing/extended warranty partnerships.
Product overview
OnlineCarStereo.com is a wholesale car audio and electronics retailer founded in 1999, operating as a single unified e-commerce platform with three California retail locations (Long Beach, Murrieta, and Wilmington). The company offers over 8,000 car audio/stereo products from authorized dealer relationships with major brands including Kicker, Pioneer, Alpine, Kenwood, Sony, Boss Audio, JL Audio, and Rockford Fosgate. The core product portfolio centers on car audio components (in-dash receivers, speakers, subwoofers, amplifiers), vehicle safety (dash cams, backup cameras, car security systems), and marine/powersports audio. Complementary categories include car video, DSP processors, subwoofer enclosures, Pro/DJ audio equipment, home entertainment, and custom wheels/tires. The company provides vehicle fitment guidance tools and professional installation services at physical locations. The business model emphasizes wholesale pricing, free shipping on orders over $49, a 60-day return policy, and lifetime tech support as differentiators.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Dash Receivers (Car Stereos) Head units (single-DIN and double-DIN) with Apple CarPlay, Android Auto, Bluetooth, touchscreen displays, and navigation, sold to consumers and installers for vehicle audio upgrades.
- Car Speakers Full-range, component, and coaxial speakers (including 6.5" and 6x9" sizes) from Rockford Fosgate, JL Audio, Kicker, and Alpine, ranging from entry-level to audiophile-grade for vehicle audio replacement and upgrades.
- Car Subwoofers Component subwoofers and enclosed subwoofer systems in 8" to 12"+ sizes (including dual voice coil) from Kicker, JL Audio, and Rockford Fosgate for bass upgrades.
- Car Amplifiers Mono, 2-channel, 4-channel, and 5-channel amplifiers in Class A/B and Class-D designs, including compact Power Pack models and marine-grade amplifiers, for powering aftermarket speakers and subwoofers.
- Car Video & Safety Rearview/backup cameras, dash cams, multi-view camera systems, and parking-assistance displays compatible with Alpine, Kenwood, and other receivers for vehicle safety and visibility.
- Subwoofer Enclosures Pre-built and custom-fit sealed, ported, and down-fire subwoofer enclosures, including vehicle-specific enclosures for trucks such as the Ford F-150.
- Marine Electronics Weather-resistant marine speakers, receivers, amplifiers, subwoofers, remotes, and accessories designed for boats and other marine vessels.
- Car Security & Safety Systems Car alarms, remote starters, GPS tracking systems, sirens, and interface harnesses providing vehicle protection and remote access.
- Pro Audio & DJ Equipment Professional amplifiers, speakers, mixers, club lighting, meters, and test equipment for DJs and live-sound applications.
- Custom Installation Services Professional installation at three California retail locations (Long Beach, Wilmington, and Murrieta) for car audio, tires, suspension, window tinting, and alarm/security systems.
- Wheels & Tires Custom wheels and tires for vehicle customization, sold alongside the car audio catalog and installed at PCH Custom Audio retail locations.
- Car Audio & Marine Bundles Pre-packaged bundle deals combining head units, speakers, subwoofers, amplifiers, and marine audio components at discounted pricing.
- Wholesale Reseller Program Wholesale pricing account for registered businesses holding a Business Registration and Resale Certificate, enabling bulk purchase of car audio, marine, and security products at wholesale rates for resale or installation.
- Extended Protection Plans (via Consumer Priority Service) Extended warranty and protection plans offered via partnership with Consumer Priority Service (CPS), providing repair/replacement coverage with zero deductible and 24/7 claims filing (e.g., 2-year from $50.99, 3-year from $67.99).
Quantifiable outcome
- Over 90% of orders ship same day when in stock
- +1 more outcomes
Companies that use OnlineCarStereo.com
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
OnlineCarStereo.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
OnlineCarStereo.com partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PCH Custom Audio InccorePCH Custom Audio Inc acquired OnlineCarStereo.com in 2015, making it more competitive and customer-driven. The acquisition enabled diversification into more products at affordable prices while maintaining the company's wholesale pricing focus.
- Consumer Priority Service (CPS)minorPartnership offering extended warranty and protection plans for products sold. CPS provides repair/replacement coverage with zero deductible, 24/7 claims filing, and in-home service options.
- AlpinecoreAuthorized dealer status for Alpine brand car audio products including in-dash receivers, amplifiers, speakers, subwoofers, cameras, and dash cams.
- KickercoreAuthorized dealer for Kicker car audio products including speakers, subwoofers, amplifiers, and marine audio equipment.
- KenwoodcoreAuthorized dealer for Kenwood car stereos, amplifiers, speakers, subwoofers, marine electronics, dash cams, and accessories.
- Rockford FosgatecoreAuthorized dealer for Rockford Fosgate car speakers, subwoofers, and amplifiers including Power, Punch, and Prime series.
- JL AudiocoreCertified JL Audio online dealership for speakers, subwoofers, and amplifiers. JL Audio products are tried and tested with commendable reviews.
- PioneercoreAuthorized dealer for Pioneer car stereos, multimedia receivers, amplifiers, and marine audio products.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
OnlineCarStereo.com competitors and assessment
Company assessmentBroad incumbents
- Amazon (Automotive/Electronics): Amazon is the dominant e-commerce incumbent that lists car audio and electronics from thousands of sellers, often undercutting specialty retailers on price and shipping speed. It is the principal scale competitor OnlineCarStereo.com faces online despite not specializing in the category.
- Newegg: Newegg is a large online electronics retailer carrying car audio, mobile electronics, and accessories among its broader tech catalog. While broader in scope, it competes for similar DIY tech buyers shopping on price and selection.
- Best Buy (Magnolia/Geek Squad): Best Buy sells car audio, installation services, and adjacent consumer electronics through its stores and Geek Squad installation arm. While not a specialist, it competes for both product sales and installation revenue in overlapping geographies.
- Abt Electronics: Abt is a long-standing electronics and appliance retailer with a strong online and showroom presence, selling car and marine audio alongside broader home electronics. Its curated-expert-retailer positioning is comparable to OnlineCarStereo.com's specialized advisory model.
Direct peers
- Sonic Electronix: Sonic Electronix is an online car audio and electronics retailer offering competitive pricing on stereos, speakers, subwoofers, amplifiers, and installation accessories. It overlaps directly with OnlineCarStereo.com's product catalog, DIY customer base, and authorized-dealer-led value proposition.
- Audio Express: Audio Express is a regional chain specializing in car audio, security, and custom installation services, primarily in the Southwest U.S. Its in-store installation-led retail model is closely comparable to the PCH Custom Audio side of OnlineCarStereo.com's business.
- Car Toys: Car Toys is a multi-store U.S. retailer of car audio, mobile video, security, and installation services. It mirrors OnlineCarStereo.com's hybrid physical-store + installation model and shares the same DIY/professional installer customer segments, though it operates across more states.
- Crutchfield: Crutchfield is the largest U.S. online retailer specializing in car audio, home audio, and consumer electronics, with decades of operation and a similarly deep vehicle fitment database. It is the most directly comparable peer to OnlineCarStereo.com in product mix, target customer, and advisory/expert support model.
- Woofers Etc: Woofers Etc is an online retailer focused on car audio, marine audio, and home audio products, competing directly for the same enthusiast DIY customer. Its narrower specialization in audio makes it a tighter catalog competitor than broad-market players.
Others
- Alpine Electronics (Direct): Alpine is a major manufacturer whose products OnlineCarStereo.com sells as an authorized dealer. It represents the supplier/brand-direct relationship that increasingly competes with specialty resellers through direct-to-consumer channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights7 records
Customer concentration
OnlineCarStereo.com social profiles
Digital presenceOnlineCarStereo.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnlineCarStereo.com leadership team
Management profileNumber of profiles
OnlineCarStereo.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnlineCarStereo.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnlineCarStereo.com
What does OnlineCarStereo.com do?
OnlineCarStereo.com is an online and in-store retailer that sells more than 8,000 car audio, marine, security, video, and accessory products from authorized brand dealerships (Alpine, Kicker, Kenwood, Pioneer, JL Audio, Rockford Fosgate, Sony, Boss Audio). It complements product sales with a Vehicle Fit Guide, free lifetime tech support, custom installation at three California locations, wholesale accounts for resellers, and financing/extended warranty partnerships.
Is OnlineCarStereo.com a public or private company?
OnlineCarStereo.com is a private company. It is classified as corporate owned and is currently operating.
When was OnlineCarStereo.com founded?
OnlineCarStereo.com was founded in 1999. It employs 11 to 50 people.
Where is OnlineCarStereo.com based?
OnlineCarStereo.com is headquartered in Murrieta, United States, in the North America region.
How does OnlineCarStereo.com make money?
Five revenue lines are on record. Product Sales are the primary driver. The others are custom Installation Services, extended Warranty Plans, wholesale Accounts and financing Services.
Who are OnlineCarStereo.com's main competitors?
Broad incumbents on record are Amazon (Automotive/Electronics), Newegg, Best Buy (Magnolia/Geek Squad) and Abt Electronics. Direct peers are Sonic Electronix, Audio Express, Car Toys, Crutchfield and Woofers Etc. Alpine Electronics (Direct) is listed as an others.
Does OnlineCarStereo.com have an API?
No public API is recorded for OnlineCarStereo.com.
What industry is OnlineCarStereo.com in?
OnlineCarStereo.com's product category is Car Audio & Electronics Retail. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of CRACAEAI, Car Audio & In‑Vehicle Entertainment Retail. Its NAICS code is 44133 and its SIC code is 5500.