Shuhua Sports

Name

Shuhua Sports

Legal name

舒华体育股份有限公司

Website

https://shuhua.cn

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Fitness Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

Keywords

• Commercial fitness equipment
• Home fitness solutions
• Outdoor fitness equipment
• Fitness club franchises
• OEM fitness manufacturing

Headquarters

HQ city

Quzhou

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fitness Equipment Manufacturing & Sales: Shuhua's primary revenue stream from manufacturing and selling commercial and home fitness equipment including treadmills, ellipticals, rowing machines, strength training equipment, and outdoor fitness apparatus. Equipment is sold through direct sales teams, regional distributors, OEM/ODM contracts, and e-commerce channels. The company operates multiple production bases with capacity for 400,000+ units annually and annual output value of RMB 800 million to 1 billion.
2. Fitness Club Franchise & Services: Revenue from the '1+1+1' fitness chain franchise model, operating branded Shuhua Fitness clubs offering 1-on-1 personal training, proprietary group classes, and premium Olympic-grade equipment access. The company operates 5,000+ franchise stores with 50,000+ fitness coaches serving an estimated 5 million+ users.
3. Corporate Health Management Services: Enterprise employee health management solutions including health assessments, behavioral interventions, and ongoing wellness program delivery for corporate clients, leveraging ACSM-BISM certification programs.
4. ACSM-BISM Training & Certification: Training and certification programs for fitness professionals including ACSM CPT, EP, and CEP certifications, as well as continuing education courses in areas like prenatal/postnatal rehabilitation, youth fitness, and senior fitness. Revenue generated through training sessions, certification exams, and course materials.
5. OEM/ODM Manufacturing: Original equipment manufacturing for international fitness brands. Products include treadmills, elliptical machines, exercise bikes, and inversion tables sold to retail channels including Amazon, Costco, Dick's Sporting Goods, and Sears. Manufacturing facilities export to North America, South America, and Europe.
6. Public Government Procurement: Supply of fitness equipment and solutions to government public fitness programs, schools, and military/police institutions through public tender procurement processes.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels10 records

Core offering

Shuhua Sports manufactures and sells commercial and home fitness equipment (treadmills, exercise bikes, ellipticals, rowing machines, strength training equipment, outdoor fitness apparatus, massage chairs) under the SHUA brand and sub-brands such as Apollo, X-series, A-series, E-series, and BioFit. Beyond hardware, it operates a '1+1+1' fitness club franchise (5,000+ stores), delivers corporate health management programs, runs ACSM-BISM fitness trainer certification, and provides OEM/ODM manufacturing for international brands.

Differentiator

Problem solved

Functional benefit

Brands

• Apollo (阿波罗): Fitness equipment product line, including Apollo series treadmills used in the Apollo Public Welfare Running activity
• X series
• A series
• E series
• BioFit
• SH-R series
• SH-B series

Products and services

• Commercial Fitness Equipment Solutions (商用健身) Full-scenario commercial fitness equipment and integrated services for fitness centers, hotels, apartments, and studios, including commercial analysis, facility design, equipment selection, after-sales, and training courses.
• Home Fitness Equipment (家庭健身) Mid-to-high-end home fitness equipment for individual consumers, including smart treadmills, exercise bikes, ellipticals, rowing machines, strength training devices, and massage chairs, paired with health management services.
• Outdoor & Public Fitness Equipment (全民健身) Outdoor fitness trails, intelligent outdoor fitness equipment, public sports venue equipment, and smart city fitness solutions supplied to government public fitness programs.
• Campus Sports Solutions (校园体育) School sports solutions with scientific teaching methods, smart management platforms, PE testing equipment, and curriculum-integrated fitness solutions for primary, secondary, vocational, and university systems.
• Shuhua Fitness Club Franchise (1+1+1 Model) Branded Shuhua Fitness club franchise offering 1-on-1 personal training, proprietary group classes, and premium equipment access; franchisees receive store design, equipment procurement, instructor training, curriculum and brand licensing, and operational management support.
• Physical Training & Athletic Performance Equipment (体能训练) Specialized physical training equipment and solutions for professional athletes, military, police, and firefighters, including speed and power feedback systems and competitive fitness equipment.
• Wellness & Rehabilitation Equipment (康养健身) Senior wellness equipment (56 Pro treadmill, A6-R recumbent bike, 56 series isokinetic strength trainers) and rehabilitation fitness solutions for elderly and disabled populations focusing on gentle cardio, muscle strength, flexibility, and social engagement.
• Corporate Health Management Services (企业健康管理) Enterprise employee health management solutions including health assessments, behavioral interventions, ongoing wellness program delivery, and exercise prescription for corporate clients.
• ACSM-BISM Fitness Trainer Certification & Exercise Prescription Training Training and certification programs for fitness professionals including ACSM CPT, EP, and CEP certifications, plus continuing education courses in prenatal/postnatal rehabilitation, youth fitness, and senior fitness.
• OEM/ODM Fitness Equipment Manufacturing Original equipment and design manufacturing of fitness equipment (treadmills, ellipticals, exercise bikes, inversion tables) for international brands, exported globally through major retail channels.
• WeFit Commercial Gym Smart Management System (WeFit商用健身房智能管理系统) Proprietary commercial gym management software platform for club operations including member management, equipment tracking, and operational analytics, used by Shuhua Fitness franchisees and commercial gym customers.

Quantifiable outcome

• 11-year strategic partnership with Chinese Olympic Committee (2013-2028), serving 6 Olympic cycles
• +5 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature11 records

Partnerships

19 partnerships are on record, tiered major and core.

• DeepseekmajorTechnology or Integration · 1 January 2025Shuhua was the first in the industry to integrate Deepseek AI in 2025, developing an AI fitness assistant for personalized workout guidance.
• 恩派公益 (Enpi Public Welfare)majorOthers · 1 January 2024Charitable partnership with Enpi Public Welfare for the 'Science Sports,伸展童心' (Science Sports, Unleash Children's Hearts) annual public welfare project targeting 100 schools and communities per year across multiple provinces in China.
• 杭州亚运会/亚残运会组委会 (Hangzhou 2022 Asian Games Organizing Committee)coreStrategic or Co-development Partner · 1 January 2023Provided complete fitness equipment, coach guidance, and overall operational services for both the Hangzhou 2022 Asian Games and Asian Para Games athlete villages.
• 中国体育科学学会 (China Sport Science Society)coreStrategic or Co-development Partner · 1 January 2023Strategic partnership from 2023-2026 as the main sponsor of the 13th National Sports Science Conference. Collaboration focuses on sports medicine research and scientific exercise promotion.
• 华夏运医研究院 (Huaxia Sports Medicine Research Institute)coreStrategic or Co-development Partner · 1 January 2023Strategic partnership from 2023-2026, collaborating on the ACSM-BISM certification program and developing exercise prescription solutions for corporate health management and rehabilitation.
• 华为/鸿蒙系统 (Huawei / HarmonyOS)majorTechnology or Integration · 1 January 2023V9+ smart commercial treadmill runs on HarmonyOS (鸿蒙系统) launched in 2023, enabling deep IoT integration with Huawei ecosystem devices.
• 深圳市关爱办 / 深圳报业集团 / 深圳市关爱行动公益基金会 (Shenzhen Care Office / Shenzhen Press Group / Shenzhen Care Action Foundation)majorOthers · 1 January 2022Joint organizers of the 'Apollo Public Running' (阿波罗公益跑) charity campaign where Shuhua donates 1 RMB per kilometer run by users on Apollo treadmills to build sports spaces in rural schools. Nearly 40,000-46,000 users participated, accumulating 400,000-540,000 charity kilometers.
• 北京2022年冬奥会和冬残奥会组织委员会 (Beijing 2022 Winter Olympic and Paralympic Games Organizing Committee)coreStrategic or Co-development Partner · 1 January 2021Official fitness equipment supplier for Beijing 2022 Winter Olympics and Winter Paralympics, becoming the first Chinese fitness equipment brand to sponsor an Olympic event. Provided complete fitness solutions for the Olympic Village.
• 郑州大学体育学院 (Zhengzhou University Sports College)majorStrategic or Co-development Partner · 1 January 2020Strategic partnership from 2020-2025 with Zhengzhou University Sports College for academic research and talent development in sports science.
• 河南体育学院 (Henan Institute of Physical Education)majorStrategic or Co-development Partner · 1 January 2020Strategic partnership with Henan Institute of Physical Education from 2020-2025 for sports education and research collaboration.
• 国际中学生体育联合会 (International School Sport Federation / ISF)majorStrategic or Co-development Partner · 1 January 2019Shuhua was the sponsor of the International School Sport Federation from 2019-2021, supporting international school sports events.
• ACSM / BISM (American College of Sports Medicine / Beijing Institute of Sports Medicine)coreStrategic or Co-development Partner · 1 January 2019ACSM-BISM Chinese training and certification program, with Shuhua as the sole listed company responsible for project promotion and implementation. Provides CPT, EP, and CEP certifications in China. ACSM is the global gold standard in exercise science.
• 华为 (Huawei)majorTechnology or Integration · 1 January 2019Co-developed smart running gait detection technology and launched Huawei Sports Health connected treadmills in 2019. Integration enables real-time health data synchronization between Shuhua equipment and Huawei Health ecosystem.
• 阿里智能 (Alibaba Intelligence)majorTechnology or Integration · 1 January 2018Launched Alibaba AI voice assistant connected treadmills in 2018, enabling voice control and smart home integration.
• 厦门金砖会晤 (Xiamen BRICS Summit)majorStrategic or Co-development Partner · 1 January 2017Designated fitness equipment supplier for the Xiamen BRICS Summit in 2017.
• 德国IGR研究所 (German IGR Institute)majorTechnology or Integration · 1 January 2017German IGR Institute ergonomic certification for Shuhua fitness equipment, validating compliance with international ergonomic standards.
• 中国健美协会 (Chinese Bodybuilding Association)coreStrategic or Co-development Partner · 1 January 2015Strategic partnership from 2015-2028 for joint development of Asia-ergonomic professional fitness equipment and bodybuilding competitions and training programs.
• 中国奥委会 (Chinese Olympic Committee)coreStrategic or Co-development Partner · 1 January 2013Strategic partnership from 2013-2016 and 2021-2028 (11 years total), providing professional fitness training equipment and services for Chinese athletes competing at the Sochi, Rio, Pyeongchang, Tokyo, Paris, and Milan Winter Olympics. This is Shuhua's flagship partnership and primary source of Olympic-grade brand credibility.
• 北京体育大学 (Beijing Sport University)majorStrategic or Co-development Partner · 1 January 2013Established a Running Research Center with Beijing Sport University in 2013 for scientific research on running biomechanics and training methodologies.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Peloton Interactive: Direct competitor in connected home fitness equipment with integrated AI coaching, content subscriptions, and a treadmill/bike hardware base — closest analog to Shuhua's smart home fitness + content + service stack.
• Technogym: Global premium commercial and home fitness equipment manufacturer with proprietary connected wellness platform — comparable to Shuhua's commercial gym business, BioFit digital strength series, and WeFit management software.
• Life Fitness: Major global commercial fitness equipment brand serving commercial gyms, hospitality, and corporate wellness — directly overlaps Shuhua's commercial fitness segment, government procurement contracts, and global OEM customer base.
• Nautilus Inc. Home fitness equipment maker (Bowflex, Schwinn) competing in connected strength and cardio — comparable to Shuhua's home fitness line, BioFit digital strength series, and AI-guided treadmill offering.
• Qingdao Impulse Fitness: Largest Chinese commercial and home fitness equipment manufacturer with global OEM presence — closest Chinese competitor, overlapping in product range, OEM customer base, and government/public fitness tenders.
• BH Fitness: Spanish global fitness equipment brand with home and commercial lines, including connected treadmills and exercise bikes — comparable product portfolio and international OEM distribution model.
• iFIT (Icon Health & Fitness): Connected fitness platform and equipment maker behind NordicTrack and ProForm — directly competes with Shuhua's smart treadmill line and integrated AI coaching content strategy.
• Precor: Premium commercial fitness equipment brand (owned by Amer Sports) with connected cardio and strength lines — comparable to Shuhua's V9+ commercial treadmill, BioFit strength series, and premium B2B positioning.

Emerging players

• Keep: China's leading online fitness platform with expanding connected-hardware line — emerging competitor to Shuhua's home fitness + app + coaching ecosystem within the China consumer market.

Broad incumbents

• Decathlon: Global sporting goods retail incumbent with proprietary fitness equipment lines — broad incumbent competing with Shuhua on home and commercial fitness assortment, pricing, and global distribution reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shuhua Sports