Greenfield World Trade
Greenfield World Trade is a Fort Lauderdale-based commercial and residential foodservice equipment distributor and manufacturer representative, serving restaurants, hospitality, healthcare, grocery, education, and entertainment sectors globally as a subsidiary of The Legacy Companies.
- Company typePrivate
- Founded1998
- HeadquartersFort Lauderdale, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Greenfield World Trade does
Greenfield World Trade is a commercial and residential foodservice equipment distributor headquartered in Fort Lauderdale, Florida, founded in 1998 and operating as a wholly-owned subsidiary of The Legacy Companies. The company functions as the international distribution and trading arm for a portfolio of owned brands—including Maxx Cold (refrigeration and freezers) and Maxx Ice (ice machines)—and a broader set of represented manufacturer brands spanning BevLes, Blakeslee, Excalibur, General Food Service, Admiral Craft, Vinotemp, Omega Juicers, Avanti, West Bend, and approximately 15 other lines. Greenfield positions itself as a one-source supplier serving restaurants, delis, pubs, and bakeries, as well as hospitality venues (hotels and banquet halls), entertainment facilities (clubs, bars, and arenas), healthcare institutions, grocery and convenience stores, and educational institutions across global markets.
The company's product portfolio covers twelve equipment categories—refrigeration and merchandisers, ice machines, proofing and holding, cooking and grilling, dishwashers, banquet and catering, sinks and shelving, bar equipment, food preparation, coffee brewing, cold dispensing, and baking—complemented by supply chain services including equipment package bundling, warehousing, export documentation, delivery to site, freight forwarding, shipping consolidation, and importation support. The customer-facing commercial interface is a Shopify-based B2B e-commerce storefront (greenfieldworldtrade.com) that provides a product catalog organized by partner, application, and category, along with customer authentication, cart functionality, and quote request capabilities. No proprietary technology, patents, AI/ML capabilities, or third-party integrations were disclosed in the source data.
Greenfield generates revenue primarily from hardware sales of commercial and consumer foodservice equipment, with a secondary revenue stream from logistics and supply chain services. Its go-to-market combines direct field sales representatives for enterprise accounts with a self-service e-commerce catalog for browsing and quote requests, while pricing is not publicly disclosed and customers are directed to contact sales for estimates. Marketing is conducted through the company website, a LinkedIn corporate page maintained under The Legacy Companies banner, and a sales representative network; no paid advertising scale, customer logos, management team details, or financial figures were disclosed.
Greenfield World Trade firmographics
Firmographics- Name
- Greenfield World Trade
- Website
- https://greenfieldworld.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Greenfield World Trade is a Fort Lauderdale-based commercial and residential foodservice equipment distributor and manufacturer representative, serving restaurants, hospitality, healthcare, grocery, education, and entertainment sectors globally as a subsidiary of The Legacy Companies.
- Ownership category
- akta.pro rank
Greenfield World Trade industry classification
Industry- Product category
- Commercial Foodservice Equipment
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (42374), Commercial and Service Industry Machinery Manufacturing (33331)
- SIC
- Refrigeration & Service Industry Machinery (3580), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Bar & Beverage Service Supplies Wholesale (AFAIALAG)
- akta.pro secondary industry
- Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL)
Keywords
Where Greenfield World Trade is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Markets served
Greenfield World Trade business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Commercial Equipment: Revenue generated from the sale of commercial foodservice equipment including refrigeration, ice machines, cooking equipment, dishwashers, and related products through their e-commerce platform and direct sales channels.
- Product Sales - Consumer Equipment: Revenue from consumer-grade foodservice equipment sold through the same distribution channels.
- Logistics and Supply Chain Services: Services including warehousing, freight forwarding and shipping, consolidation, import/export documentation, delivery to site, and equipment packages that generate additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for commercial and consumer foodservice equipment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Greenfield World Trade product offering
Product offeringCore offering
Greenfield World Trade is a worldwide distributor and manufacturer representative of commercial and residential foodservice equipment, serving restaurants, hospitality, entertainment, healthcare, grocery, and education customers. The company represents owned brands (Maxx Cold refrigeration, Maxx Ice ice machines) and a portfolio of partner manufacturers (Admiral Craft, BevLes, Omega, Vinotemp, Chef's Choice, Excalibur, Blakeslee, Avanti, West Bend, and others) across product categories including refrigeration, ice machines, cooking, dishwashers, proofing/holding, banquet/catering, sinks/shelving, bar equipment, food preparation, coffee, cold dispensing, and baking. It complements equipment sales with logistics services such as warehousing, freight forwarding, export documentation, consolidations, delivery to site, and importation support.
Product overview
Greenfield World Trade is a worldwide commercial and residential foodservice equipment distributor that has been serving the foodservice industry for over 20 years. The company operates as a one-source supplier representing multiple world-class equipment manufacturers. Their portfolio includes their owned brands Maxx Cold (refrigeration and freezers) and Maxx Ice (ice machines), alongside represented manufacturers such as Admiral Craft, Avanti, BevLes, Black Diamond, Blakeslee, Brama, Chef's Choice, Excalibur, General, Legion, Omega Juicers, Sapphire, Vinotemp, Vinturi, West Bend, Yonanas, and Zeroll. Product categories span refrigeration/freezers/merchandisers, ice machines/storage bins/dispensers, proofing and holding equipment, cooking/grilling, dishwashers, banquet and catering, sinks/storage/shelving, bar and entertainment equipment, food preparation, coffee brewing, cold dispensing, and baking. The company also provides complementary services including equipment packages, warehousing, export documentation, delivery to site, consolidations, freight forwarding, and importation support. Applications served include restaurants, hospitality (hotels and banquet halls), entertainment (clubs, bars, and arenas), healthcare (hospitals and care facilities), grocery (supermarkets and convenience stores), and education (schools and universities).
Differentiator
Problem solved
Functional benefit
Products and services
- Refrigeration, Freezers & Merchandisers
Companies that use Greenfield World Trade
Customer profileSegments6 records
Ideal customer profiles6 records
Greenfield World Trade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greenfield World Trade partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Maxx ColdcoreMaxx Cold is a manufacturer of commercial refrigeration equipment represented by Greenfield World Trade. Greenfield World Trade distributes Maxx Cold products including refrigerators, freezers, and merchandisers as part of their product portfolio. Maxx Cold is also an owned brand under The Legacy Companies parent organization.
- Maxx IcecoreMaxx Ice manufactures ice machines, storage bins, and dispensers represented by Greenfield World Trade for global distribution. An owned brand of The Legacy Companies, Maxx Ice products are distributed through Greenfield World Trade's network.
- Admiral Craft RefrigerationcoreAdmiral Craft is a manufacturer of commercial refrigeration equipment whose products are distributed by Greenfield World Trade as part of their refrigeration product category.
- Omega JuicersminorOmega manufactures juicers and kitchen appliances distributed by Greenfield World Trade through their product partner network.
- VinotempminorVinotemp produces wine refrigerators and beverage cooling products distributed by Greenfield World Trade, serving hospitality and entertainment market segments.
- BevLescoreBevLes is a manufacturer of commercial refrigeration and holding equipment represented by Greenfield World Trade, serving foodservice and hospitality applications.
- BlakesleeminorBlakeslee manufactures commercial food service equipment distributed by Greenfield World Trade as part of their product partner network.
- ExcaliburminorExcalibur produces dehydrators and specialty food equipment distributed through Greenfield World Trade's commercial and consumer product channels.
- Chef's ChoiceminorChef's Choice manufactures specialty food preparation equipment including slicers and sharpeners distributed by Greenfield World Trade.
- AvantiminorAvanti produces compact refrigeration and appliance products distributed by Greenfield World Trade in the commercial and residential foodservice equipment space.
- West BendminorWest Bend manufactures commercial and consumer kitchen appliances distributed by Greenfield World Trade through their product partner network.
- General (Food Service)coreGeneral Food Service manufactures commercial cooking and food service equipment represented by Greenfield World Trade as part of their product partner portfolio.
- AdcraftminorAdcraft produces commercial cooking equipment distributed by Greenfield World Trade in their commercial equipment category.
- Black DiamondminorBlack Diamond commercial equipment distributed by Greenfield World Trade as part of their product partner network.
- BramaminorBrama commercial equipment manufacturer represented by Greenfield World Trade in their product portfolio.
- LegionminorLegion commercial equipment products distributed by Greenfield World Trade as part of their product partner network.
- SapphireminorSapphire commercial equipment manufacturer in Greenfield World Trade's product partner portfolio.
- VinturiminorVinturi produces specialty beverage equipment including wine aerators distributed by Greenfield World Trade.
- YonanasminorYonanas manufactures frozen fruit dessert equipment distributed by Greenfield World Trade in their consumer and commercial product categories.
- ZerollminorZeroll produces ice cream scoops and serving equipment distributed by Greenfield World Trade as part of their product partner network.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Greenfield World Trade competitors and assessment
Company assessmentDirect peers
- Vollrath Company: Manufacturer and distributor of commercial foodservice equipment and smallwares including cooking, food prep, refrigeration, and serving. Comparable scope in equipment categories, with a hybrid manufacturer-distributor model.
- Hubert Company: Wholesale distributor of foodservice equipment, supplies, and merchandising solutions serving grocery, c-stores, foodservice, and hospitality. Comparable multi-vertical distribution model, though with heavier weighting to smallwares and merchandising.
- WebstaurantStore (Clark Associates): Largest U.S. foodservice equipment and supplies distributor, selling commercial refrigeration, cooking, and warewashing equipment to restaurants, hospitality, grocery, and institutions through a transactional e-commerce platform. Directly comparable in product breadth and end markets, but more digitally mature.
- KaTom Restaurant Supply: Wholesale distributor of commercial restaurant equipment, smallwares, and supplies serving restaurants, schools, healthcare, and hospitality. Comparable in customer base and category breadth, with a more developed e-commerce channel than Greenfield.
- Serv-Ware: Commercial foodservice equipment distributor and service provider serving restaurants, hospitality, healthcare, education, and institutions. Closely comparable to Greenfield in distribution model, multi-vertical customer base, and complementary service offerings.
Broad incumbents
- Hoshizaki America: Manufacturer of commercial ice machines, refrigeration, and dispensers—directly overlapping Maxx Ice and parts of Greenfield's refrigeration portfolio. Competes with Greenfield's represented/owned brands but operates as a principal with global manufacturing scale.
- Ali Group: Italian-owned global foodservice equipment conglomerate holding numerous brand subsidiaries across refrigeration, cooking, and warewashing. Structurally analogous to The Legacy Companies parent of Greenfield, and competitive at the OEM level across multiple represented categories.
- Middleby Corporation: Diversified global manufacturer of commercial foodservice equipment (cooking, refrigeration, beverage, warewashing). A broad incumbent whose brands overlap with categories Greenfield distributes; comparable in commercial foodservice breadth but at vastly greater scale.
- True Manufacturing: U.S. manufacturer of commercial refrigeration including reach-ins, walk-ins, and merchandisers. Overlaps with Greenfield's Maxx Cold and Admiral Craft refrigeration lines on the supply side of the channel.
Emerging players
- Avantco Equipment: Value-positioned commercial refrigeration and foodservice equipment brand sold through dealer and online channels. Competes with Maxx Cold and represented Admiral Craft/True lines in the price-sensitive segment of the same channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Greenfield World Trade social profiles
Digital presenceGreenfield World Trade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenfield World Trade leadership team
Management profileNumber of profiles
Greenfield World Trade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenfield World Trade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenfield World Trade
What does Greenfield World Trade do?
Greenfield World Trade is a worldwide distributor and manufacturer representative of commercial and residential foodservice equipment, serving restaurants, hospitality, entertainment, healthcare, grocery, and education customers. The company represents owned brands (Maxx Cold refrigeration, Maxx Ice ice machines) and a portfolio of partner manufacturers (Admiral Craft, BevLes, Omega, Vinotemp, Chef's Choice, Excalibur, Blakeslee, Avanti, West Bend, and others) across product categories including refrigeration, ice machines, cooking, dishwashers, proofing/holding, banquet/catering, sinks/shelving, bar equipment, food preparation, coffee, cold dispensing, and baking. It complements equipment sales with logistics services such as warehousing, freight forwarding, export documentation, consolidations, delivery to site, and importation support.
Is Greenfield World Trade a public or private company?
Greenfield World Trade is a private company. It is classified as corporate owned and is currently operating.
When was Greenfield World Trade founded?
Greenfield World Trade was founded in 1998. It employs 251 to 500 people.
Where is Greenfield World Trade based?
Greenfield World Trade is headquartered in Fort Lauderdale, United States, in the North America region.
How does Greenfield World Trade make money?
Three revenue lines are on record. Product Sales - Commercial Equipment is the primary driver. The others are product Sales - Consumer Equipment and logistics and Supply Chain Services.
Who are Greenfield World Trade's main competitors?
Direct peers on record are Vollrath Company, Hubert Company, WebstaurantStore (Clark Associates), KaTom Restaurant Supply and Serv-Ware. Broad incumbents are Hoshizaki America, Ali Group, Middleby Corporation and True Manufacturing. Avantco Equipment is listed as an emerging player.
Does Greenfield World Trade have an API?
No public API is recorded for Greenfield World Trade.
What industry is Greenfield World Trade in?
Greenfield World Trade's product category is Commercial Foodservice Equipment. Its primary akta.pro industry code is AFAIALAG, Bar & Beverage Service Supplies Wholesale, with a secondary code of TLALAAAL, Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly). Its NAICS code is 42374 and its SIC code is 3580.