Simplify Optics
Simplify Optics is a Valencia, US-based wholesale optical laboratory that supplies ophthalmic lenses and frames to eyecare practices and independent optical retailers, operating with an 11-50 person, founder-led team.
- Company typePrivate
- Founded-
- HeadquartersValencia, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Simplify Optics does
Simplify Optics is a private wholesale optical laboratory headquartered in Valencia, United States, that supplies lenses and frames to the eyewear value chain. Per the firmographic record, its core function is the wholesale provision of ophthalmic lenses and frames, typically serving optometry practices, independent optical retailers, and similar eyecare channels that outsource lens fabrication and frame sourcing.
The company is founder-operated, with three named principals (Keith Grossman, Javan Diaz, and Noel Diaz) holding founder/co-owner roles. Employee count is reported in the 11-50 range, consistent with a small-to-mid independent wholesale lab rather than a national-scale operation. No product catalog, pricing schedule, supplier relationships, technology stack, certifications, or distribution channels are disclosed in the available input data. The firm's public website (simplifyoptics.com) resolves to a verification/loading page and provides no commercial content, ruling out any signal of a sophisticated digital or e-commerce go-to-market motion.
The business model cannot be triangulated from the input: revenue mechanics, customer segments, contract structures, and pricing models are all unstated. With three founders running an 11-50 person wholesale lab, operations are most plausibly owner-managed wholesale lens fabrication and frame distribution, but the absence of disclosed financials, customer logos, partnerships, or funding prevents a more definitive characterization.
Simplify Optics firmographics
Firmographics- Name
- Simplify Optics
- Website
- https://simplifyoptics.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simplify Optics is a Valencia, US-based wholesale optical laboratory that supplies ophthalmic lenses and frames to eyecare practices and independent optical retailers, operating with an 11-50 person, founder-led team.
- Ownership category
- akta.pro rank
Simplify Optics industry classification
Industry- Product category
- Wholesale Optical Laboratory
- NAICS
- Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (42346)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Simplify Optics is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- United States
- HQ region
- North America
Markets served
Simplify Optics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Simplify Optics product offering
Product offeringCore offering
Simplify Optics is a wholesale optical laboratory that manufactures and supplies lenses and frames for eyewear. The company serves eyecare professionals and optical retailers, providing the physical ophthalmic products used to fulfill patient eyewear prescriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Prescription Lenses Prescription lenses manufactured and supplied by Simplify Optics for resale by optical retailers and eyecare professionals to their patients.
- Wholesale Eyewear Frames Eyewear frames supplied by Simplify Optics for resale by optical retailers and eyecare professionals to their patients.
Companies that use Simplify Optics
Customer profileIdeal customer profiles1 record
Simplify Optics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simplify Optics partnerships and signals
Strategic signalRecent moves1 record
Simplify Optics competitors and assessment
Company assessmentEmerging players
- PFO Global: Mid-sized independent wholesale optical lab with emphasis on digital lens technology and white-label frame programs. Comparable independent lab serving ECP accounts, similar in scale tier to Simplify Optics.
- FEA Industries: Independent optical lab and wholesale distributor serving eyecare professionals with lens fabrication and optical supplies. Comparable independent lab with similar ECP-customer focus.
Broad incumbents
- EssilorLuxottica: World's largest ophthalmic lens and eyewear group, operating both wholesale labs and retail chains. Dominant incumbent in the wholesale optical lab space and a key competitive headwind for independent labs like Simplify Optics.
- Carl Zeiss Vision: Premium lens manufacturer with branded progressive and freeform products distributed through ECPs and labs. Comparable in that it competes for the same prescription lens workflow that independent wholesale labs serve.
- HOYA Vision Care: Global lens manufacturer and major wholesale optical laboratory operator with extensive product portfolio including branded freeform designs. Competitor to Simplify Optics but operates at much greater scale across many geographies.
Direct peers
- Luzerne Optical: US wholesale optical laboratory that manufactures prescription lenses and assembles eyewear for optometry practices. Same core business model as Simplify Optics — independent lab serving ECPs.
- Walman Optical: US-based wholesale optical laboratory that fabricates lenses, assembles eyewear, and distributes to eyecare professionals. Directly comparable to Simplify Optics in business model and customer base, though materially larger and multi-regional.
- Soderberg Ophthalmic Services: Wholesale ophthalmic lab providing custom lens fabrication and dispensing supplies to eye care providers. Comparable independent wholesale lab model serving professional ECP accounts.
- Optical Prescription Lab (OPL): Independent wholesale optical lab offering digital lens surfacing, edging, and frame assembly to eyecare professionals. Directly comparable independent lab serving similar ECP customers.
- Cherry Optical Lab: Independent US wholesale optical laboratory offering lens fabrication, edging, and frame assembly to optometrists and optical retailers. Closely comparable in service mix and target customer profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Simplify Optics social profiles
Digital presenceSimplify Optics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplify Optics leadership team
Management profileNumber of profiles
Profiles3 records
Simplify Optics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplify Optics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplify Optics
What does Simplify Optics do?
Simplify Optics is a wholesale optical laboratory that manufactures and supplies lenses and frames for eyewear. The company serves eyecare professionals and optical retailers, providing the physical ophthalmic products used to fulfill patient eyewear prescriptions.
When was Simplify Optics founded?
Simplify Optics was founded in -1. It employs 11 to 50 people.
Where is Simplify Optics based?
Simplify Optics is headquartered in Valencia, United States, in the North America region.
Who are Simplify Optics's main competitors?
Emerging players on record are PFO Global and FEA Industries. Broad incumbents are EssilorLuxottica, Carl Zeiss Vision and HOYA Vision Care. Direct peers are Luzerne Optical, Walman Optical, Soderberg Ophthalmic Services, Optical Prescription Lab (OPL) and Cherry Optical Lab.
Does Simplify Optics have an API?
No public API is recorded for Simplify Optics.
What industry is Simplify Optics in?
Simplify Optics's product category is Wholesale Optical Laboratory. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment). Its NAICS code is 339115 and its SIC code is 3851.