What Nine Network Australia does

Nine Network Australia (ASX: NEC) is Australia's largest locally-owned multi-platform media company, operating a vertically integrated portfolio across free-to-air television (Channel 9, 9Gem, 9Go, 9Life, 9Rush), broadcast video on demand (9Now), subscription video on demand (Stan and Stan Sport), digital and print publishing (The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WA Today and lifestyle titles such as Good Food and Traveller), talk radio and podcasts, events (AFR Summit Series, Good Food Events), and — following the March 2026 acquisition — digital outdoor media through QMS. The company traces its origins to TCN-9 in 1956 and reached its current scale through the 2018 merger with Fairfax Media and 2019 merger with Macquarie Media, with Stan originating as a 2014 Fairfax joint venture and becoming wholly owned over time.

Monetisation spans four primary streams: (i) broadcast, digital and print advertising sold via the Nine Plus sales team and the proprietary 9Tribes audience-segmentation platform, which combines 68 audience segments across nine verticals using authenticated first-party data; (ii) recurring Stan subscription revenue with an ad-supported tier under development; (iii) publishing advertising and events revenue; and (iv) digital outdoor advertising through QMS, complemented by retail media via the Metcash LocalEyes partnership. The company serves two distinct customer bases: Australian consumers (free or paid content consumption across TV, BVOD, SVOD, digital news and radio) and enterprise advertisers (brand and performance campaigns, content partnerships, and marketing services delivered by Powered by Nine).

Nine is currently mid-transformation under CEO Matt Stanton, who succeeded Mike Sneesby in September 2024. A AUD 100 million restructuring program was announced in late 2025 affecting News, Sport, Stan, Marketing and Creative, alongside the divestment of broadcast radio assets (April 2026) and regional TV assets (June 2026). The capital released has been redeployed into the QMS Media acquisition (digital outdoor), Optus Sport assets (June 2025) and a five-year Netball Australia free-to-air rights deal commencing January 2027, signalling a portfolio rotation toward streaming, sport, data-driven advertising and digital outdoor.

Name

Nine Network Australia

Legal name

Nine Entertainment Company

Website

https://nineforbrands.com.au

Company type

Public

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nine Network Australia (ASX: NEC) is Australia's largest locally-owned multi-platform media company, operating free-to-air TV (Channel 9 and sub-channels), BVOD (9Now), SVOD (Stan), digital publishing (SMH, The Age, AFR), events and — post-QMS acquisition — digital outdoor, monetised primarily through advertising and Stan subscriptions.

Ownership category

akta.pro rank

Product category

Multi-Platform Broadcast Media

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841), Services-Advertising Agencies (7311)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industries

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG), Lifestyle & Reality Cable Networks (Food, Home, Travel) (MPABAFAG), Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)

Keywords

• Broadcast television network
• Subscription video streaming
• Digital news publishing
• Advertising media solutions
• Audience data analytics

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Television Advertising: Revenue from selling advertising spots across Nine's free-to-air television network including Channel 9, 9Gem, 9Go, 9Life, and 9Rush. Television advertising delivers broad reach and brand awareness, connecting advertisers with new customers and driving direct impact on sales.
2. Subscription Video on Demand (Stan): Stan generates subscription revenue from offering unlimited access to thousands of hours of TV shows and movies for a low monthly price with no lock-in contracts. Stan has first-run exclusives including award-winning Australian content, classic catalogues, blockbuster movies, and an exciting slate of kids content.
3. Digital Publishing: Revenue from digital and print publications including The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WA Today, and other mastheads. Print delivers brand awareness and consideration when placed surrounding relevant content.
4. Broadcast Video on Demand (9Now): Revenue from 9Now, Australia's leading broadcast video on demand platform, providing marketers with targeting of declared users at extraordinary scale, combining the best of television and digital.
5. Events: Revenue from premium events across entertainment, lifestyle, food, finance, and leadership categories including Good Food Events and AFR Summit Series.
6. Digital Outdoor Media (QMS): Revenue from QMS digital outdoor media following Nine's acquisition of QMS Media, representing digital billboard and outdoor advertising inventory.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Nine Network Australia is a multi-platform media company that distributes advertising-supported and subscription-based content across free-to-air television (Channel 9, 9Gem, 9Go, 9Life, 9Rush), broadcast video on demand (9Now), subscription video on demand (Stan, Stan Sport), digital and print publishing (Sydney Morning Herald, The Age, Australian Financial Review), talk radio and podcasts, and digital outdoor media (QMS). The company sells integrated advertising solutions across these channels to brands, alongside consumer subscriptions to Stan and audience data products such as 9Tribes.

Product overview

Nine Network Australia operates as a multi-platform media company organized into six primary business segments: (1) Free-to-air Television (9Network with Channel 9, 9Gem, 9Go, 9Life, 9Rush) delivering broadcast news, sport, and entertainment content; (2) Broadcast Video on Demand (9Now) for catch-up streaming; (3) Subscription Video on Demand (Stan and Stan Sport) for premium streaming with exclusive content and sports; (4) Digital & Print Publishing (Nine Publishing) encompassing mastheads like The Sydney Morning Herald, The Age, Australian Financial Review, Brisbane Times, WA Today, and lifestyle publications; (5) Radio & Podcasts (Nine Radio) with talk stations in major cities; and (6) Events (Nine Events) for experiential marketing. The company also operates data-driven audience segmentation products (9Tribes), consumer research services (Consumer Pulse and Consumer Pulse Sport), and marketing services (Powered by Nine). This platform-plus-services architecture enables Nine to offer integrated advertising solutions across broadcast, digital, print, and experiential channels while maintaining separate subscription and data monetization streams.

Differentiator

Problem solved

Functional benefit

Brands

• Stan: Australia's leading local subscription video-on-demand streaming service provider offering unlimited access to thousands of hours of TV shows and movies
• Stan Sport
• 9Now
• 9Tribes
• The Sydney Morning Herald
• The Age
• The Australian Financial Review
• Brisbane Times
• WA Today
• Good Food
• Traveller

Products and services

• 9Network (Channel 9, 9Gem, 9Go, 9Life, 9Rush) Free-to-air broadcast television network of six channels delivering news, sport, entertainment, and reality programming including Married at First Sight, The Block, Love Island Australia, LEGO Masters, 60 Minutes, and 9News to millions of Australians daily. Advertising inventory on these channels is sold to brands.
• 9Now Australia's leading broadcast video on demand platform offering catch-up TV content accessible on any device. Combines broadcast reach with declared-user targeting for digital advertisers.
• Stan Australia's leading local subscription video on demand streaming service providing unlimited access to thousands of hours of TV shows and movies for a low monthly subscription, including first-run exclusives, award-winning Australian content, and blockbuster movies.
• Stan Sport Premium sports streaming tier within Stan offering international rugby, football, and other sporting events as an add-on to the base Stan subscription.
• Nine Publishing Digital and print publishing division encompassing leading mastheads The Sydney Morning Herald, The Age, Australian Financial Review, Brisbane Times, WA Today, and lifestyle titles such as Good Food and Traveller, providing trusted independent journalism and advertising inventory.
• Nine Radio Talk radio and podcast network featuring major Australian stations including 2GB (Sydney), 3AW (Melbourne), 4BC (Brisbane), and 6PR (Perth), producing podcasts across news, politics, sports, and entertainment content.
• Nine Events Premium events across entertainment, lifestyle, food, finance, and leadership including AFR Summit Series and Good Food Events, offering experiential marketing opportunities for advertisers.
• 9Tribes Proprietary audience segmentation product comprising 68 audience segments across nine verticals, built using authenticated user data and billions of first-party data signals captured from Australians interacting with Nine's content universe, sold to advertisers for targeting.
• Consumer Pulse Monthly consumer sentiment research service surveying approximately 2,000 national respondents across Nine's TV, digital, and print audiences, providing insights on consumer mood, purchasing intentions, and behavioral trends to advertisers and brands.
• Powered by Nine Marketing services offering strategy, creative development, content integration, campaign effectiveness measurement, including Powered Studios full-service creative production and workshop formats such as Powered Hacks and Powered Sprints for brands.
• Nine Plus Advertising Platform One-stop integrated advertising booking platform allowing advertisers to plan and purchase campaigns across Nine's television, digital, and print assets in a single transaction.
• QMS Digital Outdoor Media Digital outdoor and billboard advertising inventory across Australia, integrated into Nine's advertising offering following the March 2026 acquisition of QMS Media.

Quantifiable outcome

• 2.079 million viewers for 2025 Melbourne Cup broadcast
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core, minor and major.

• QMS MediacoreStrategic or Co-development Partner · 1 June 2026Nine completed the acquisition of QMS Media in March 2026, integrating QMS as a key division of Nine's digital outdoor media business. QMS is a leader in digital out-of-home media, and Nine has since secured a partnership with Metcash to represent its independent retail media network 'LocalEyes' throughout Australia through the combined entity.
• MetcashcoreGTM or Marketing Partner · 1 June 2026Nine and QMS secured a landmark partnership with Metcash to represent its independent retail media network 'LocalEyes' throughout Australia. This partnership expands Nine's retail media capabilities across Metcash's network of independent retailers.
• Bank of QueenslandminorGTM or Marketing Partner · 1 June 2026Nine partnered with Bank of Queensland for a relationship-led banking campaign targeting Queensland business owners and decision makers, positioning BOQ as 'The QLD bank for QLD'ers'.
• Context MediaminorStrategic or Co-development Partner · 1 June 2026Context Media produces Season 3 of 'For the Love of Pets' docuseries for Nine Network Australia. The series has expanded internationally under title 'Operation: Pet Rescue' to US, UK, and Germany markets.
• Roland Garros (French Tennis Federation)majorChannel Partner/ Reseller/ Distributor · 1 May 2026Roland Garros 2026 will be broadcast by more than 170 channels and digital platforms across 220 territories. Nine Network Australia holds broadcast rights for this major tennis tournament as part of its Summer of Tennis coverage.
• Netball AustraliacoreChannel Partner/ Reseller/ Distributor · 1 April 2026Nine announced a landmark five-year free-to-air broadcast rights deal with Netball Australia, effective from January 1, 2027. The deal will show a minimum of two Super Netball matches per week on Nine's free-to-air network.
• Range RoverminorGTM or Marketing Partner · 1 March 2026AFR Magazine partnered with Range Rover for its landmark 30th anniversary 'Visionaries' theme, aligning with Range Rover's belief that leadership is rooted in passion and integrity.
• T2 TeaminorGTM or Marketing Partner · 1 March 2026Good Food partnered with T2 Tea to help establish the brand as a credible professional partner in the out-of-home cafe market, directly competing in space often dominated by coffee.
• Blue Ant RightsminorChannel Partner/ Reseller/ Distributor · 1 March 2026Blue Ant Rights handles global distribution for 'For the Love of Pets' / 'Operation: Pet Rescue' across Seasons 1-3, expanding the show to international markets.
• RevlonminorGTM or Marketing Partner · 1 December 2025Nine partnered with Revlon for International Lipstick Day campaign, turning a sales window into a national movement with Look Good Feel Better partnership.
• Optus SportmajorChannel Partner/ Reseller/ Distributor · 1 July 2025Nine acquired Optus Sport's assets in June 2025, expanding its sports broadcasting capabilities. This acquisition adds premium football content to Nine's sports portfolio.
• JaecoominorGTM or Marketing Partner · 1 June 2025Nine helped Jaecoo establish brand presence and impact in the Australian market, carving out a clear point of difference amid growing influx of new Chinese hybrid brands.
• KFCminorGTM or Marketing Partner · 1 June 2025Nine and KFC continued their longstanding partnership, elevating and expanding the integrated partnership in 2025 with Married at First Sight content.
• ANZminorGTM or Marketing Partner · 1 June 2025ANZ partnered with Nine during Australian Open to increase consideration for ANZ Falcon fraud protection technology, giving audiences comfort that their personal wealth is protected.
• HaierminorGTM or Marketing Partner · 1 May 2025Haier partnered with Nine during Australian Open to grow brand awareness in Australia. Despite global success, 50% of Aussies were unaware of Haier's product range.
• Uber EatsminorGTM or Marketing Partner · 1 January 2025Nine partnered with Uber Eats during Australian Open, entertaining fans during one of Australia's biggest sporting moments through the network's powerful, unified content ecosystem.
• DomainminorGTM or Marketing Partner · 1 January 2025Domain worked with Nine to re-imagine their approach and put helping contestants in their property journey at the heart of their strategy, creating exclusive property listings.
• McDonald'sminorGTM or Marketing Partner · 1 January 2025McDonald's worked closely with Nine and Powered team to go beyond spots and dots, creating feel good content rather than advertising, delivering significant scale and reach.
• PAW by BlackmoresminorGTM or Marketing Partner · 1 January 2025PAW by Blackmores partnered with Nine for a campaign balancing scaled consumer awareness whilst remaining credible and true to their veterinary heartland.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• ITV plc: UK-based commercial FTA broadcaster with the ITV Hub streaming platform. Structurally the closest international analogue to Nine's FTA + BVOD + Studios model, useful for benchmark comparison.
• Australian Broadcasting Corporation (ABC): Australia's national public broadcaster with TV, radio, and iview streaming. Competes with Nine for audiences and advertiser attention, though non-commercial in its funding model.
• News Corp Australia: Largest Australian newspaper publisher (The Australian, Herald Sun, Daily Telegraph) and majority owner of Foxtel. Overlaps with Nine in publishing, digital news, subscription streaming (via Foxtel/Binge), and sports rights bidding.

Emerging players

• Disney+: Global SVOD competitor with strong family/brand IP. Competes with Stan for Australian subscribers and bids against Nine-affiliated Stan Sport for premium sports content.
• Netflix: Global SVOD leader and Stan's most significant streaming competitor in Australia. Does not compete in FTA broadcast, but competes directly for subscriber dollars and premium content rights.

Others

• JCDecaux / oOh!media: oOh!media is Australia's leading out-of-home advertising operator and a peer to the newly acquired QMS Media business within Nine. JCDecaux is the global OOH leader. Relevant for the QMS / digital outdoor segment of Nine's portfolio.

Regional players

• Special Broadcasting Service (SBS): Australia's multicultural public broadcaster with FTA channels and SBS On Demand. Competes for niche audiences in Australia and overlaps in multicultural content and digital streaming.

Direct peers

• Seven West Media: Australia's other major free-to-air commercial broadcaster (Channel 7, 7plus BVOD) and owner of Pacific Magazines and digital news properties. Closest direct competitor to Nine's FTA, BVOD, publishing, and digital advertising business.
• Network 10 (Paramount Australia): Australian FTA network owned by Paramount Global, with the 10play BVOD platform. Directly competes with Nine in broadcast TV ratings, BVOD viewership, and the broader ad market.
• Foxtel (Streamotion / Binge / Kayo): Australia's dominant pay-TV operator and owner of streaming services Binge and Kayo Sports. Direct competitor to Stan in SVOD and Stan Sport in premium sports streaming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nine-entertainment-co.
• Xx.com/9comms
• Facebookfacebook.com/ninecomau

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nine Network Australia