Vietnam Veterans of America

What Vietnam Veterans of America does

Vietnam Veterans of America, Inc. (VVA) is a national nonprofit veterans service organization chartered by the U.S. Congress, headquartered at 8719 Colesville Road, Suite 100, Silver Spring, Maryland. Founded in 1978, VVA serves U.S. armed forces veterans who served on active duty in the Republic of Vietnam between November 1, 1955 and May 7, 1975, or in any duty location between August 5, 1964 and May 7, 1975. The organization operates a federated model comprising local chapters, state councils, and biennial national conventions (the 22nd held in New Orleans in August 2025), and is governed by a board and officers elected at those conventions.

VVA's core service offering is membership-based advocacy and direct veteran support, segmented across specialized outreach programs: Agent Orange and toxic exposure claims, PTSD and substance abuse, women veterans, minority affairs, POW/MIA accountability, homeless veterans, veterans' healthcare navigation, incarcerated veterans, education and JROTC engagement, and veterans against drugs. It maintains a network of trained service officers who assist members with VA disability claims and benefits navigation, and operates a Legislative Action Center that files congressional testimony. The organization publishes The VVA Veteran bimonthly national magazine, the Arts of War online compendium of Vietnam-related arts and media, Books in Review II, and a weekly Web Weekly News email newsletter.

VVA's revenue model is subscription-recurring membership dues supplemented by donations processed through its website and by member-discounted merchandise sales via commercial partnerships with MilitaryBest (10% member discount) and Medals of America (5% member discount). Pricing is not publicly disclosed. The organization is privately incorporated in Maryland as a 501(c)-type nonprofit, is not publicly traded, has no parent company, and operates exclusively in the United States. Reported employee count is 5,001–10,000, which likely reflects a broad community/chapter-base reporting convention rather than W-2 headcount.

Name

Vietnam Veterans of America

Legal name

Vietnam Veterans of America, Inc.

Website

https://vva.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Vietnam Veterans of America is a congressionally chartered nonprofit membership organization serving U.S. veterans of the Vietnam War era (1955–1975), delivering claims assistance, advocacy, and outreach through a federated chapter network and national publications.

Ownership category

akta.pro rank

Product category

Veterans Advocacy Services

NAICS

Social Advocacy Organizations (8133), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Veterans advocacy services
• Veterans membership organization
• Claims assistance program
• Legislative veterans affairs
• Agent orange outreach

Headquarters

HQ city

Silver Spring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: VVA operates as a membership-based organization. Veterans who served in the U.S. armed forces on active duty in the Republic of Vietnam between November 1, 1955, and May 7, 1975, or in any duty location between August 5, 1964, and May 7, 1975, are eligible for membership.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vietnam Veterans of America is a membership-based nonprofit veterans service organization chartered by the U.S. Congress that provides advocacy, claims assistance, and outreach programs for Vietnam-era veterans. Its service portfolio includes VA benefits navigation through service officers, federal legislative advocacy, and specialized programs addressing Agent Orange exposure, PTSD and substance abuse, women veterans, homeless veterans, minority affairs, and POW/MIA issues, supported by publications such as The VVA Veteran magazine.

Product overview

Vietnam Veterans of America offers a suite of publications and veteran services through its membership-based organization. The core publications include The VVA Veteran (bimonthly national magazine), Arts of War (online arts/media review platform), Books in Review II (online book review feature), and VVA Web Weekly (electronic newsletter). Beyond publications, VVA provides veteran services including claims assistance through service officer locator, legislative advocacy via the Legislative Action Center, and member-exclusive offers through retail partnerships with MilitaryBest and Medals of America for branded merchandise and collectibles.

Differentiator

Problem solved

Functional benefit

Brands

• The VVA Veteran: The national magazine publication of Vietnam Veterans of America
• Arts of War
• Books in Review II
• Web Weekly News

Products and services

• The VVA Veteran

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• MilitaryBestminorChannel Partner/ Reseller/ DistributorMilitaryBest provides an extensive line of VVA branded products including custom embroidered apparel, decals, caps, license plate frames, lapel pins, military art, badges, awards, shadow boxes, patches, and other military related products. VVA members receive a 10% discount with code 'GC10'. The partnership allows VVA to offer merchandise to members while MilitaryBest handles fulfillment and product management.
• Medals of AmericaminorChannel Partner/ Reseller/ DistributorMedals of America offers exclusive VVA merchandise at a 5% discount to VVA members. Wholesale pricing is available for VVA State Councils and Chapters who order in bulk. Their mission is to enable veterans to display medals awarded for their military service through collectible and memorabilia items.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Disabled American Veterans (DAV): National VSO focused on service-connected disability claims assistance, legislative advocacy, and benefits navigation for disabled veterans—directly competing with VVA's claims assistance and legislative action capabilities.
• AMVETS (American Veterans): Congressionally chartered VSO serving veterans across multiple eras with advocacy, claims assistance, and community programs, competing head-to-head for membership and donor dollars.
• The American Legion: Congressionally chartered VSO with the largest U.S. veteran membership base; offers the same combination of legislative advocacy, posts/chapters, and a national magazine, competing with VVA for the same era veterans and policy influence.
• Paralyzed Veterans of America: VSO focused on catastrophically disabled veterans with a strong legislative advocacy, research, and benefits-navigation function—directly comparable to VVA's claims and policy work.
• Military Order of the Purple Heart: VSO for combat-wounded veterans, offering legislative advocacy, claims assistance, and chapter-based community support in the same model VVA operates.
• Veterans of Foreign Wars (VFW): The largest congressionally chartered veterans service organization, with a comparable mission of advocacy, claims assistance, and community for wartime veterans, operating a similar chapter network, magazine, and legislative affairs function.

Emerging players

• Student Veterans of America: VSO supporting student veterans on college campuses with advocacy, scholarships, and chapter infrastructure; partial overlap with VVA's Education/JROTC programs and represents where the next generation of VSO members is being cultivated.
• Wounded Warrior Project: Large, well-funded VSO focused on post-9/11 wounded veterans with mental health, career, and wellness programs; a leading alternative for veteran donor dollars and a more modern, digital-first operating model.
• Iraq and Afghanistan Veterans of America (IAVA): Modern, digitally native VSO serving post-9/11 veterans with policy advocacy and member services—competitive with VVA on the policy/advocacy axis, but targeted at a different generational cohort.
• Team Rubicon: Veteran-led disaster response nonprofit that combines service activity with veteran reintegration; relevant adjacent peer reflecting how new veteran organizations are built around mission-driven engagement rather than era-based identity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vvamerica
• Facebookfacebook.com/122123037828089
• LinkedInlinkedin.com/company/vietnam-veterans-of-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vietnam Veterans of America