What ECOM Seating does

ECOM Seating (legal entity E Com Inc) is a privately held, family-owned manufacturer of ergonomic chairs and stools, founded in 1993 by Lowell and Scott Ebersole and now in its third generation of family operation. The company designs and assembles specialty seating in a single Tennessee facility (Cookeville), serving five primary verticals: laboratory/research, industrial/manufacturing, medical/healthcare, controlled environments (ESD and cleanroom), and office/commercial. Its product line includes chairs, stools, stools with backs, and specialty seating within each vertical, built from modular components that yield approximately 8,000 base SKUs and over 65,000 configurable combinations. Technical differentiators include pneumatic height adjustment, contoured waterfall cushions, 4-way adjustable backs, self-skinning polyurethane for chemical resistance, ESD-safe construction certified to ANSI/ESD STM-12.1-2013, and cleanroom chairs certified to ISO 14644-1 Class 100/ISO 5 and Class 10/ISO 4.

ECOM Seating operates an exclusive channel-partner go-to-market: it does not sell direct to end customers. Distribution partners receive private-label branding, white-labeled Build a Chair mobile/web configuration apps, drop-ship fulfillment under the partner's logo and packaging, no-cost inventory maintenance, and customizable online catalogs that can be integrated into the partner's existing site. End customers include Google, NASA, Merck, Columbia University, and Blue Origin, accessed via laboratory and biomedical distribution partners such as Daigger Scientific, The Lab Depot, Neta Scientific, and Biomedical Solutions Inc. Pricing is quote-based and not publicly disclosed; the company runs a build-to-order model with 1 business day order processing and approximately 4-day build-and-ship turnaround, supported by an industry-leading 15-year warranty and a lifetime warranty on pneumatic components.

The company holds memberships in the International Laboratory Distribution Association (ILDA, since 2016), the Scientific Equipment and Furniture Association (SEFA, since 2018), and complies with BIFMA and ANSI industry standards. ECOM Seating maintains its own brand (Blue Ridge Ergonomics) for partners who choose not to private label. The company is headquartered in Cookeville, Tennessee, with no disclosed institutional investors, parent company, or public funding; Scott Ebersole serves as President and CEO, with Amanda Johns (Scott's daughter) as Operations Manager representing the third generation.

Name

ECOM Seating

Legal name

E Com Inc

Website

https://ecomseating.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

ECOM Seating is a family-owned Tennessee manufacturer of ergonomic chairs and stools for laboratories, industrial, medical, cleanroom, and office settings, sold exclusively through white-label distribution partners with build-to-order U.S. manufacturing.

Ownership category

akta.pro rank

Product category

Commercial Seating Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337)

SIC

Laboratory Apparatus & Furniture (3821), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Laboratory seating
• Industrial seating
• Medical seating
• Clean room seating
• Ergonomic chairs

Headquarters

HQ city

Cookeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seating Products (Chairs and Stools): One-time purchase of customizable chairs and stools sold exclusively through distribution partners. Products are built to order upon receipt of purchase order. Approximately 4-day build and ship turnaround.
2. Private Label / White-Label Partnership: Partners receive custom branded labeling, packaging, and assembly instructions at no additional cost. Products ship directly to customers with partner branding, effectively enabling private labeling.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ECOM Seating manufactures and assembles a wide range of ergonomic chairs and stools (laboratory, industrial, medical, ESD/clean room, and office) at its Tennessee facility, with over 65,000 configurable product combinations. The company sells exclusively through distribution partners under private-label arrangements, providing custom branded catalogs, a white-labeled Build a Chair app, no-cost inventory maintenance, and direct-to-customer shipping under partner branding.

Product overview

ECOM Seating is a family-owned furniture manufacturer offering a comprehensive portfolio of ergonomic seating products. Their product lineup spans five main categories: Laboratory Seating (chairs, stools, stools with backs, specialty seating), Industrial Seating (chairs, stools, specialty seating), Medical Seating (chairs, stools, specialty seating), ESD & Clean Room Seating (ESD chairs, clean room chairs, clean room stools, ESD & clean room chairs), and Office Seating (chairs, stools, stools with backs). The company provides customizable base products allowing for over 65,000 individual chair and stool configurations. Products are sold exclusively through a distribution partner program with private labeling options available. The Blue Ridge Ergonomics brand serves as their own brand offering for non-private label customers. All products are assembled and made in the USA at their Tennessee facility with an industry-leading 15-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Ridge Ergonomics: Private label brand offered for partners who do not want to private label but still want quality products.

Products and services

• Laboratory Chairs Ergonomic laboratory chairs with contoured waterfall cushions and 6-way armrests, designed for ergonomic support in laboratory environments and sold to distribution partners for private labeling.
• Laboratory Stools Laboratory stools with 360-degree all-around pneumatic height adjustment for easy adjustability in various laboratory environments.
• Laboratory Stools With Backs Laboratory stools with back support featuring fully adjustable ergonomics for optimal comfort during extended laboratory work.
• Laboratory Specialty Seating Specialty seating for laboratory environments providing comfortable ergonomics with self-skinning polyurethane materials for easy cleaning.
• Industrial Chairs Industrial chairs featuring contoured waterfall cushions and 6-way armrests for demanding industrial environments.
• Industrial Stools Industrial stools with 360-degree all-around pneumatic height adjustment, suited for tough industrial environments.
• Industrial Specialty Seating Specialty seating for industrial environments with durable construction and comfortable ergonomics for demanding work conditions.
• Medical Chairs Medical chairs featuring ergonomic advancements including contoured waterfall cushions and 6-way armrests for healthcare environments.
• Medical Stools Medical stools with 360-degree all-around pneumatic height adjustment and fully adjustable ergonomics for optimal comfort.
• Medical Specialty Seating Medical specialty seating providing comfortable ergonomics with easy-to-clean materials suitable for healthcare environments.
• ESD Chairs Electro-static dissipating chairs that neutralize static generating processes by providing proper grounding, conductive, and dissipative static control materials, certified to NFPS 70 and ANSI/ESD-STM-12.1-2013 standards.
• Clean Room Chairs Clean room chairs tested for real-world performance, constructed from quality materials certified for Class 100 (ISO 5) and Class 10 (ISO 4) clean room standards.
• Clean Room Stools Clean room stools tested for real-world performance with quality materials certified for Class 100 (ISO 5) and Class 10 (ISO 4) clean room standards.
• ESD & Clean Room Chairs Chairs combining electrostatic dissipating performance with Class 100 clean room certification for handling sensitive electronics.
• Office Chairs Office chairs featuring ergonomic advancements such as contoured waterfall cushions and 6-way armrests.
• Office Stools Office stools with 360-degree all-around pneumatic height adjustment suitable for various office environments.
• Office Stools With Backs Office stools with back support featuring fully adjustable ergonomics for optimal comfort.
• Build a Chair App A proprietary mobile and web application branded for each distribution partner, allowing sales specialists and representatives to find and configure ECOM Seating chairs and stools for clients in under 60 seconds. Available on the Apple App Store, Google Play, and as a web app.
• Blue Ridge Ergonomics Brand A sub-brand of ECOM Seating offered for distribution partners who do not want to private label but still want to offer quality ergonomic seating products under a recognized ECOM-owned brand.

Quantifiable outcome

• Lead time reduced to 1 business day
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Neta Scientific, Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2018Proud partner since 2018 specializing in lab furniture space. Praises product quality including design, USA manufacturing, packaging, on-time delivery, industry-leading warranty, and customer service. Also commends the chair builder app integration.
• Daigger ScientificcoreChannel Partner/ Reseller/ DistributorExample partnership website featured on ECOM Seating site. Daigger Scientific private labels ECOM Seating products and uses their custom catalog system for laboratory seating products.
• The Lab DepotcoreChannel Partner/ Reseller/ DistributorLong-standing distribution partner for laboratory seating. Describes ECOM Seating as their 'number one go-to manufacturer for laboratory seating for years'. Partner praises product quality, reasonable pricing, honest and dependable service, and easy communication.
• Biomedical Solutions InccoreChannel Partner/ Reseller/ DistributorDistribution partner for laboratory chairs. Praises product quality, variety, pricing that allows customers to optimize chairs without lengthy justification, and best-in-class customer service.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Steelcase: Steelcase is a large office and institutional furniture manufacturer with overlapping office seating and broader workplace solutions; while not specializing in lab/cleanroom niches, it has the scale and capital to expand into specialty ergonomic categories.
• HNI Corporation: HNI Corporation is a multi-brand office and institutional furniture manufacturer whose The HON Company and Allsteel lines compete in workplace seating, healthcare, and educational environments where ECOM also sells through distribution partners.
• MillerKnoll (Herman Miller): MillerKnoll, parent of Herman Miller and Knoll, is a broad office furniture incumbent with ergonomic seating and healthcare/research-vertical product lines — relevant as both a competitor in office and as a potential acquirer of specialty players like ECOM.
• Kewaunee Scientific Corporation: Kewaunee Scientific is a larger, established manufacturer of laboratory furniture and casework serving research, healthcare, and educational institutions — overlapping with ECOM's laboratory seating and adjacent lab furniture categories but operating as a broader contract furniture provider.

Others

• Fisher Scientific (Thermo Fisher Scientific): As a major laboratory equipment distributor and part of Thermo Fisher, Fisher Scientific both competes with and serves as a potential partner channel for ECOM-style lab seating, supplying research institutions across North America and globally.

Direct peers

• Terra Universal: Terra Universal manufactures cleanroom equipment, furniture, and seating with certifications comparable to ECOM's ISO Class 4/5 lines, serving semiconductor, pharmaceutical, and biotech end customers with a similar specialty focus.
• BioFit Engineered Products: BioFit is one of the closest direct competitors to ECOM, manufacturing ergonomic specialty seating for laboratory, industrial, healthcare, and cleanroom environments with similar build-to-order configurations and ESD/cleanroom-certified product lines.
• Cramer Inc: Cramer is a direct competitor producing ergonomic industrial and laboratory seating for healthcare, manufacturing, and scientific environments, with overlapping modular stool and chair product configurations.
• Bevco Precision Manufacturing: Bevco manufactures ergonomic industrial and cleanroom seating with ESD/static-control options and a comparable build-to-order approach, directly competing with ECOM in industrial, electronics manufacturing, and laboratory applications.

Emerging players

• Labconco Corporation: Labconco manufactures laboratory equipment and workstations that complement ECOM's lab seating line; while primarily focused on fume hoods, biosafety cabinets, and lab equipment, it serves overlapping scientific customers and could expand into adjacent seating categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thelabdepot6200/featured
• LinkedInlinkedin.com/company/thelabdepot

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECOM Seating