Wavelength Strategy
Wavelength Strategy is a boutique digital advertising and political consulting firm serving Democratic campaigns and progressive organizations. It provides integrated creative strategy, paid media planning, and voter targeting across linear TV, OTT streaming, social media, and digital platforms, and is now part of SKDK following a February 2026 merger.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wavelength Strategy does
Wavelength Strategy is a boutique digital advertising and political consulting firm that delivers integrated creative strategy, paid media planning and buying, and voter targeting and testing for Democratic campaigns and progressive advocacy organizations. Its offering spans linear TV, OTT streaming, social media, and emerging digital channels, packaged as a unified "digital-everything" service rather than a siloed digital-only engagement. The firm monetizes via project-based and retainer professional-services arrangements with campaign managers, political directors, and organizational leadership, priced on a quote basis typical of political consulting work.
The company's competitive positioning rests on a small leadership team with deep Democratic campaign pedigree — co-leaders Dan McNally (12+ years of campaign management, former Political Director of the DSCC, prior tenure at Shorr Johnson Magnus) and Emmy Bengtson (10 years across seven cycles, with prior content and mobilization leadership at Gillibrand 2020, Gavin Newsom for Governor, Hillary for America, Planned Parenthood, and Obama for America). The underlying technology stack is standard multi-platform digital advertising and media buying rather than a proprietary platform; the firm's differentiator is the integration of creative and media planning across screens rather than any internally developed tooling. Headcount of 1-10 confirms boutique scale.
In February 2026, Wavelength Strategy announced a merger with SKDK, a public affairs and political consulting firm, creating a combined multi-platform advertising and public affairs entity; Wavelength now operates as part of SKDK's organization. No venture or private equity funding rounds are identified in the available data, suggesting a founder-owned/bootstrapped capital structure prior to the merger. No public revenue figures are disclosed, and the firm's AI/ML capabilities are not evidenced in the source material beyond standard data-driven voter targeting practices.
Wavelength Strategy firmographics
Firmographics- Name
- Wavelength Strategy
- Legal name
- Wavelength Strategy
- Website
- https://wavelengthstrategy.com
- Company type
- Private
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Wavelength Strategy is a boutique digital advertising and political consulting firm serving Democratic campaigns and progressive organizations. It provides integrated creative strategy, paid media planning, and voter targeting across linear TV, OTT streaming, social media, and digital platforms, and is now part of SKDK following a February 2026 merger.
- Ownership category
- akta.pro rank
Wavelength Strategy industry classification
Industry- Product category
- Political Consulting Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF), Content Strategy & Planning (BPAFAIAG)
Keywords
Wavelength Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Political Consulting and Advertising Services: Professional services revenue model providing campaign strategy, creative production, paid media planning and buying, and targeting services to political campaigns and issue organizations. Services are likely project-based or retainer arrangements with political clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Wavelength Strategy product offering
Product offeringCore offering
Wavelength Strategy is a creative-first digital political consulting firm that develops integrated messaging strategies, plans and buys paid media across linear TV, OTT streaming, social media, and emerging digital platforms, and conducts voter targeting and iterative content testing. Its three core services — Creative Strategy and Production, Paid Media Planning and Buying, and Targeting & Testing — are delivered as a unified offering to Democratic campaigns and progressive issue organizations.
Product overview
Wavelength Strategy is a creative-first digital advertising firm offering integrated multi-platform advertising services for political campaigns and issue organizations. The company provides three core service offerings: Creative Strategy and Production (developing integrated messaging and producing persuasive content), Paid Media Planning and Buying (executing campaigns across linear TV, OTT streaming, social media, and digital platforms), and Targeting & Testing (voter identification and content optimization). These services are designed to work together as an integrated offering, with the company combining campaign management and digital communications experience to deliver cohesive cross-screen strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Strategy and Production Develops integrated messaging strategies and produces persuasive digital advertising content for political campaigns and organizations, combining creative expertise with strategic campaign background to produce content designed to move voters across multiple screens.
- Paid Media Planning and Buying Plans and executes paid media campaigns across linear TV, OTT streaming, social media, and emerging digital platforms on behalf of political campaigns and issue-based clients.
- Targeting & Testing Identifies the target voters needed to win elections and conducts iterative content testing to optimize messaging effectiveness and persuasion across platforms.
Companies that use Wavelength Strategy
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Wavelength Strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wavelength Strategy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SKDKcoreSKDK, a public affairs and political consulting firm, announced a merger with Wavelength Strategy to create a multi-platform advertising and public affairs powerhouse. The partnership integrates capabilities across linear TV, OTT streaming, social media, and emerging digital platforms, enabling unified creative development and media planning for political campaigns and issue organizations. The deal aims to address client challenges with conflicting advertising advice by offering comprehensive multi-screen strategy under one roof.
Recent moves3 records
Expansion highlights4 records
Wavelength Strategy competitors and assessment
Company assessmentEmerging players
- Trilogy Interactive: Progressive digital agency providing web, creative, and digital strategy for Democratic campaigns and advocacy groups. Comparable niche focus on digital-first political services, slightly more web/product oriented.
Direct peers
- Mothership Strategies: Democratic digital advertising and fundraising firm focused on campaigns and progressive organizations. Directly comparable on paid digital media buying and creative for political clients.
- Shorr Johnson Magnus: Democratic political media and consulting firm where co-founder Dan McNally previously worked on paid communications strategy. Directly comparable in campaign paid media and creative production for Democratic clients.
- Blue State: Digital strategy, creative, and media agency serving progressive campaigns, nonprofits, and advocacy groups. Comparable in service mix (creative + digital media) and Democratic-leaning client base.
- SKDK: Public affairs and political consulting firm that merged with Wavelength Strategy in February 2026. Directly comparable as a Democratic-aligned political communications and advertising shop serving campaigns, parties, and advocacy organizations.
- 270 Strategies: Progressive political consulting firm offering digital organizing, communications, and paid media services. Comparable target client base (Democratic campaigns and progressive causes) and overlapping service offerings.
- Bully Pulpit Interactive: Digital-first political and public affairs firm serving Democratic candidates, parties, and progressive causes. Closely comparable on the integrated creative + paid media digital model Wavelength pitches.
- GMMB: One of the largest Democratic-aligned political advertising and consulting firms. Directly competes with Wavelength for campaign and advocacy mandates, with deep client relationships across Democratic campaigns and causes.
- Putnam Partners: Political consulting firm specializing in advertising and media strategy for Democratic campaigns. Directly comparable paid-media-buying and creative services for federal and statewide races.
Others
- Hillary for America (in-house operations): Past client; large presidential campaigns build significant in-house digital and paid media capacity that competes for talent and occasionally for mandates. Relevant benchmark for political digital advertising operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Wavelength Strategy social profiles
Digital presenceWavelength Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wavelength Strategy leadership team
Management profileNumber of profiles
Profiles2 records
Wavelength Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wavelength Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wavelength Strategy
What does Wavelength Strategy do?
Wavelength Strategy is a creative-first digital political consulting firm that develops integrated messaging strategies, plans and buys paid media across linear TV, OTT streaming, social media, and emerging digital platforms, and conducts voter targeting and iterative content testing. Its three core services — Creative Strategy and Production, Paid Media Planning and Buying, and Targeting & Testing — are delivered as a unified offering to Democratic campaigns and progressive issue organizations.
When was Wavelength Strategy founded?
Wavelength Strategy was founded in -1. It employs 1 to 10 people.
How does Wavelength Strategy make money?
One revenue line is on record: political Consulting and Advertising Services.
Who are Wavelength Strategy's main competitors?
Trilogy Interactive is listed as an emerging player. Direct peers are Mothership Strategies, Shorr Johnson Magnus, Blue State, SKDK, 270 Strategies, Bully Pulpit Interactive, GMMB and Putnam Partners. Hillary for America (in-house operations) is listed as an others.
Does Wavelength Strategy have an API?
No public API is recorded for Wavelength Strategy.
What industry is Wavelength Strategy in?
Wavelength Strategy's product category is Political Consulting Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 5418 and its SIC code is 7311.