MATCH Hospitality AG
- Company typePrivate
- Founded2007
- HeadquartersZürich, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingServices
MATCH Hospitality AG firmographics
Firmographics- Name
- MATCH Hospitality AG
- Legal name
- MATCH Hospitality AG
- Website
- https://match-hospitality.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
MATCH Hospitality AG industry classification
Industry- Product category
- Sports Hospitality Services
- NAICS
- Spectator Sports (7112), Other Spectator Sports (711219), Caterers (722320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)
- akta.pro secondary industries
- Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL), Sports Events & Match Tickets (THAJAFAE)
Keywords
Where MATCH Hospitality AG is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
MATCH Hospitality AG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Official Hospitality Packages: MATCH designs and delivers official hospitality programmes for major sporting events, selling premium packages including rooftop suites, member-style clubs, and festival environments to corporate clients and individual fans. Revenue is generated through package sales at events such as Formula 1 Gran Premio de España, FIFA World Cup, AFC tournaments, and CAF Africa Cup of Nations.
- Accommodation Services: Through MATCH Accommodation, the company provides turn-key accommodation solutions for major sporting events, contracting millions of room nights in thousands of hotels worldwide. Operated as Official Service Provider for multiple FIFA World Cup events.
- Ticketing and Travel Packages: Through affiliated company Ryder Cup Travel Services (GTS), MATCH provides official ticket-inclusive travel and accommodation packages alongside logistical support for major sporting events including Ryder Cup and The Open Championships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | AFC Women's Asian Cup 2026 hospitality packages offer different levels of premium experiences |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
MATCH Hospitality AG product offering
Product offeringCore offering
MATCH Hospitality AG designs and delivers official hospitality programmes for major international sporting events, including FIFA World Cups, Formula 1 Grand Prix, AFC tournaments, and CAF Africa Cup of Nations. The company sells premium hospitality packages such as rooftop suites, member-style clubs, and festival environments to corporate clients and individual high-net-worth sports fans, and provides turn-key accommodation and ticketing solutions through affiliated companies. Services span programme design, production, marketing, sales, and on-site delivery across six continents.
Product overview
MATCH Hospitality AG operates as a sports hospitality company offering official hospitality programs for major international sporting events. The portfolio consists of a core hospitality platform providing comprehensive event services (product development, production, marketing, sales, and customer service) supplemented by MATCH Accommodation for turn-key lodging solutions, MATCH Hospitality Asia for Middle East regional operations, and Ryder Cup Travel Services for golf tournament logistics. Key hospitality products include exclusive rooftop suites, member-style clubs, festival environments, MATCH Club lounges, and ticket-inclusive packages. The company delivers experiences across FIFA World Cups, Formula 1 Grand Prix, AFC tournaments, CAF Africa Cup of Nations, and professional fighting leagues, with white-label services also offered to sports associations. MATCH is majority owned by Byrom Plc shareholders and maintains affiliated companies operating across the UK, Spain, Brazil, Hong Kong, Switzerland, and Qatar.
Differentiator
Problem solved
Functional benefit
Products and services
- Official Hospitality Programs
- MATCH Accommodation
- MATCH Hospitality Asia
- Ryder Cup Travel Services
- White-label Hospitality Services
Quantifiable outcome
- 30,000+ hospitality guests welcomed at single tournament (AFCON 2025 Morocco)
- +2 more outcomes
Companies that use MATCH Hospitality AG
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
MATCH Hospitality AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MATCH Hospitality AG partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, major, core and minor.
- Hotel101 GlobalflagshipHotel101 Global has an agreement with MATCH Hospitality AG for Hotel101-Madrid to serve as an official hotel partner for the Formula 1 Spanish Grand Prix from 2026 to 2035. MATCH serves as the Exclusive Official Hospitality Provider for the MADRING circuit, while Hotel101 provides official accommodation services for the event.
- On LocationmajorMATCH Hospitality Asia is a Non-Exclusive Sales Agent of On Location for the sale of FIFA World Cup 2026 hospitality packages. 24 national teams will contest the championship in Saudi Arabia from 7 January to 5 February 2027.
- MATCH AccommodationcoreMATCH Accommodation is an affiliated company and industry leader in providing turn-key accommodation solutions for major sporting events. Operating as Official Service Provider for multiple FIFA World Cup events (2002 to 2018), contracting, selling, and fulfilling millions of room nights in thousands of hotels worldwide.
- MATCH Hospitality AsiamajorMATCH Hospitality Asia is a licensed partner of MATCH Hospitality AG for the development of events in the Middle East and beyond. Acts as Official Exclusive Hospitality Provider for AFC Asian Cup Saudi Arabia 2027 and operates AFC Women's Asian Cup hospitality sales.
- Ryder Cup Travel Services (GTS)majorRyder Cup Travel Services, operated by GTS Events Ltd (a wholly owned subsidiary of Byrom plc), has been providing Official Ticket-inclusive Ryder Cup Travel and Accommodation Packages since 1997. GTS is also the official service provider to The R&A for The Open Championships since 2013.
- MADRING CircuitflagshipMATCH Hospitality is the Exclusive Official Hospitality Provider and Official Accommodation Provider for MADRING circuit for the inaugural F1 Gran Premio de España 2026. MATCH will deliver the largest Official Hospitality programme on the European F1 calendar.
- Industry Peers in Sports TourismminorMATCH Hospitality is identified alongside other major industry players including BAC Sports, QuintEvents, Sports Travel & Hospitality Group, THG Sports, Club Europe Holidays Ltd., Gullivers Sports Travel Limited, Inspiresport, DTB Sports Hospitality and Event Management Ltd., and Great Atlantic Sports Travel in market analyses of the sports tourism sector.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
MATCH Hospitality AG competitors and assessment
Company assessmentDirect peers
- QuintEvents: US-based official hospitality and ticket-inclusive travel provider for sporting events including Kentucky Derby, College Football Playoff, and major tennis/sporting championships. Competitor in the premium sports hospitality space with similar corporate-customer go-to-market.
- BAC Sports: Sports hospitality and travel specialist serving major global events with corporate hospitality programmes. Explicitly named alongside MATCH in industry market analyses of the sports tourism/hospitality sector.
- DTB Sports Hospitality and Event Management: UK-based sports hospitality and event management company providing official and corporate hospitality packages to major UK and European sporting events. Named alongside MATCH as an industry peer.
- On Location Experience: Premier US-based official hospitality provider for major US sports events including FIFA World Cup 2026, Super Bowl, and college football playoffs. Direct competitor in the same official hospitality market, and explicitly identified as MATCH's commercial counterparty for FWC 2026 sales.
- Inspiresport: Sports tour operator focused on elite youth sports tours and tournaments with related hospitality offerings to major UK and international events. Comparable in operating tour-and-ticket-inclusive packages anchored on premium sports properties.
- Club Europe Holidays Ltd: UK sports travel and hospitality provider offering ticket-inclusive packages for rugby, cricket, motorsport, and major football tournaments. Peer in the European sports hospitality market identified alongside MATCH.
- Sports Travel and Hospitality Group (STH Group): Provider of official hospitality, travel, and ticket-inclusive experiences at global sporting events including the Rugby World Cup, Wimbledon, and Formula 1. Directly comparable in business model as an official hospitality reseller for tier-one sports properties.
- Gullivers Sports Travel: Long-established UK sports tour operator providing ticket-inclusive travel and hospitality for major sporting events including Wimbledon, Rugby World Cup, and Grand Slam tennis. Comparable in targeting high-end sports fans with full-package experiences.
- THG Sports: Sports hospitality and events company specialising in premium hospitality packages and ticket-inclusive travel for major tournaments. Named alongside MATCH in market analysis as a peer participant in the sports hospitality industry.
Broad incumbents
- IMG (Endeavor / On Location parent): Global sports and entertainment agency whose hospitality division (which became On Location Experience) directly competes with MATCH in the official hospitality market, particularly for FIFA World Cup 2026. Broader portfolio covers events, licensing, and athlete management, making it a larger incumbent with overlapping hospitality capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MATCH Hospitality AG social profiles
Digital presenceMATCH Hospitality AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
MATCH Hospitality AG leadership team
Management profileNumber of profiles
MATCH Hospitality AG subsidiaries and ownership
Company hierarchySubsidiaries5 records
MATCH Hospitality AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MATCH Hospitality AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MATCH Hospitality AG
What does MATCH Hospitality AG do?
MATCH Hospitality AG designs and delivers official hospitality programmes for major international sporting events, including FIFA World Cups, Formula 1 Grand Prix, AFC tournaments, and CAF Africa Cup of Nations. The company sells premium hospitality packages such as rooftop suites, member-style clubs, and festival environments to corporate clients and individual high-net-worth sports fans, and provides turn-key accommodation and ticketing solutions through affiliated companies. Services span programme design, production, marketing, sales, and on-site delivery across six continents.
Is MATCH Hospitality AG a public or private company?
MATCH Hospitality AG is a private company. It is classified as corporate owned and is currently operating.
When was MATCH Hospitality AG founded?
MATCH Hospitality AG was founded in 2007. It employs 51 to 100 people.
Where is MATCH Hospitality AG based?
MATCH Hospitality AG is headquartered in Zürich, Switzerland, in the Europe region.
How does MATCH Hospitality AG make money?
Three revenue lines are on record. Official Hospitality Packages are the primary driver. The others are accommodation Services and ticketing and Travel Packages.
Who are MATCH Hospitality AG's main competitors?
Direct peers on record are QuintEvents, BAC Sports, DTB Sports Hospitality and Event Management, On Location Experience, Inspiresport, Club Europe Holidays Ltd, Sports Travel and Hospitality Group (STH Group), Gullivers Sports Travel and THG Sports. IMG (Endeavor / On Location parent) is listed as a broad incumbent.
Does MATCH Hospitality AG have an API?
No public API is recorded for MATCH Hospitality AG.
What industry is MATCH Hospitality AG in?
MATCH Hospitality AG's product category is Sports Hospitality Services. Its primary akta.pro industry code is MPAGAMAJ, Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones), with a secondary code of MPAKALAH, Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations). Its NAICS code is 7112 and its SIC code is 7990.