Name

BAC Sports

Legal name

B A C Sport Limited

Website

https://bacsport.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Travel and Hospitality Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

akta.pro secondary industries

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Sports Events & Match Tickets (THAJAFAE), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Sports travel packages
• Corporate hospitality events
• Motorsport grand prix travel
• Bespoke event hospitality
• Luxury sports tourism

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Sports Travel Package Sales: BAC Sport generates revenue by selling bespoke, fully packaged sports travel experiences that combine event tickets, hotel accommodation, flights, transfers, and hospitality into single package prices. Revenue is earned as a margin on the total package cost, with no publicly disclosed pricing — all packages are quote-based and tailored to individual client requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BAC Sport curates and sells fully bespoke sports travel packages that combine event tickets, hotel accommodation, flights, transfers, and premium hospitality (yacht viewing, rooftop terraces, grandstands, VIP lounges, driver meet-and-greets) into a single packaged itinerary for individual affluent consumers, corporates, concierge/incentive agencies, and media organizations attending Formula 1, rugby, tennis, golf, football, cricket, and US sports events worldwide.

Product overview

BAC Sport is a bespoke sports travel company offering tailored packages for sporting events worldwide. The core offering consists of customizable travel and hospitality packages covering motorsport (Formula 1 Grand Prix events), cricket, football, rugby, golf, tennis, and US sports. Premium add-on services include luxury hospitality experiences such as yacht viewing, rooftop terraces, and exclusive incentive events featuring partnerships with Aston Martin Red Bull Racing team.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Sports Travel Packages

Quantifiable outcome

• 100% ATOL-protected bookings, providing financial security for all customer travel arrangements.
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Aston Martin Red Bull RacingcoreStrategic or Co-development PartnerBAC Sport maintains a continued partnership with the Aston Martin Red Bull Racing Formula 1 team, offering options for team race hospitality, pre-season testing access, and majority of races on the F1 calendar. BAC Sport can also create entirely bespoke events at the team's headquarters, including factory tours, use of boardroom facilities, and dining amongst Championship-winning cars.
• Fairmont Hotel Monte CarlocoreChannel Partner/ Reseller/ DistributorBAC Sport has preferential access to rooftop grandstand, balconies, and hospitality terraces at the Fairmont Hotel Monte Carlo during the Monaco Grand Prix, one of the most exclusive viewing locations at the event. They sell this access as part of their bespoke Monaco Grand Prix packages.
• Le Meridien Beach Plaza (Monaco)minorChannel Partner/ Reseller/ DistributorBAC Sport's Monaco Grand Prix packages include access to Le Meridien Beach Plaza Hotel, host of the famous Amber Lounge Party on Friday, Saturday and Sunday evenings during the Grand Prix weekend. BAC Sport sells Amber Lounge access as part of VIP hospitality upgrades.
• Amber LoungeminorChannel Partner/ Reseller/ DistributorBAC Sport partners with Amber Lounge to offer exclusive entry to the Amber Lounge party at Le Meridien Beach Plaza during Monaco Grand Prix, including unlimited drinks, top DJ performances, and celebrity-spotting opportunities. Sold as a VIP add-on to existing package bookings.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Event Masters: UK-based provider of corporate hospitality and sports travel packages across rugby, football, tennis, and motorsport. Comparable target customer (corporate incentive and entertainment buyers) and package structure.
• P1 Travel: Specialist in Formula 1 and major motorsport travel packages globally, bundling grandstand tickets, hotels, and transfers. Directly comparable to BAC Sport's motorsport vertical, particularly the F1 Grand Prix packages.
• Hospitality Finder: UK premium sports hospitality provider selling VIP tickets, suites, and travel packages for F1, rugby, football, tennis, and boxing. Closely overlaps BAC Sport's corporate hospitality and event-travel offering.
• Sports Tours International: Sports-themed travel operator offering supporter tours and packages to major international sporting events. Overlaps with BAC Sport in the bespoke individual and group event-travel market.
• Sportsworld Group: UK-based sports hospitality and travel agency specializing in premium packages for major sporting events including F1, rugby, Wimbledon, and football. Closely mirrors BAC Sport's product, customer base, and event coverage.
• Gullivers Sports Travel: Long-established UK sports tour operator offering packages to F1, rugby, football, tennis, and other major events. Direct UK-based competitor to BAC Sport in the bespoke and group sports-travel segment.
• Quint (formerly QuintEvents): Large global operator of official hospitality and travel packages for major sports events (Super Bowl, F1, tennis majors, FIFA). Most directly comparable to BAC Sport by business model — bundling event tickets, hotels, and VIP experiences for corporate and individual buyers.
• Keith Prowse (Arena Hospitality): Official hospitality provider for major UK venues and events (Wimbledon, Twickenham, Lord's), offering premium ticket-plus-hospitality packages. Comparable to BAC Sport in the corporate hospitality and event-packaging layer.

Others

• Red Bull Racing Experiences: In-house F1 team hospitality and experience offering (factory tours, race hospitality). Functions as both a supplier-partner and an alternative direct channel for premium motorsport experiences relative to BAC Sport's packaged offerings.

Broad incumbents

• TBA Group (incorporating Sportsworld and Equatex): Broader UK sports hospitality and travel group that has absorbed multiple specialist brands, operating at larger scale than BAC Sport. Comparable in sports hospitality and event-packaging, but with a wider portfolio and corporate-event adjacencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bacsport
• Facebookfacebook.com/BACSport
• LinkedInlinkedin.com/company/bac-sport-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAC Sports