Calendar Systems

What Calendar Systems does

Calendar Systems Inc. is a privately-held, founder-controlled company founded in 1984 and headquartered in South Ogden, Utah. It builds and sells a photo-based customer retention and marketing system for U.S. automobile dealerships, anchored by a 2-year personalized photo calendar that displays the customer's photo with their vehicle alongside the dealership's branding. The core physical product is supplemented by an add-on portfolio that includes a Preferred Customer Card, Referral Cards, Customer Info Cards, Thank You Letters, Evidence Manuals, and Anniversary Cards, plus digital extensions: a mobile 'Wallet' preferred-customer card, a Facebook Integration that posts customer vehicle photos to the dealership's Facebook page, and a 5-Star Reviews / CSI App integrated with Podium for point-of-delivery review capture. The technology stack is primarily print production and integration glue (Facebook, mobile wallet, third-party Podium); the firm has no app, no public API, and no documented AI/ML components.

The company generates revenue through a mix of one-time product sales (initial calendars, photo reprints at unit prices ranging from $0.75 to $18.00) and recurring elements (2-year calendar pad refills, digital wallet services). Distribution combines a direct field-sales motion — led by a VP Sales (Scott Killpack) and National Sales Director (Justin Weeks) — with a self-service mail/online reorder channel for existing accounts, and the firm sells without contracts on a results-based proposition. Its end customer is exclusively the U.S. auto-dealership vertical (claimed 'hundreds' of dealers nationwide), and Troy Weeks has led the business as President since founding. The business is small (~25+ employees), unfunded, and vertically specialized, with no disclosed revenue, no parent company, and no subsidiaries.

Name

Calendar Systems

Legal name

Calendar Systems Inc

Website

https://calendarsystems.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Calendar Systems Inc. is a privately-held, founder-controlled firm that builds photo-based customer retention calendars and add-on marketing modules for U.S. automobile dealerships, sold direct and through a reorder channel.

Ownership category

akta.pro rank

Product category

Automotive Dealership Marketing & Customer Retention

NAICS

Greeting Card Publishers (513191)

SIC

Wholesale-Paper & Paper Products (5110), Greeting Cards (2771)

akta.pro primary industry

Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)

Keywords

• Automotive dealership marketing
• Customer retention programs
• Photo calendar products
• Dealer follow-up advertising
• Dealership customer cards

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Photo Calendar Sales: Primary revenue from personalized photo calendars sold to automobile dealerships for customer retention and marketing. Dealers purchase calendars with customer photos and branding to distribute to vehicle buyers.
2. Calendar Pad Refills: Recurring revenue from 2-year calendar pad refills. Customers return to dealership for refills, creating repeat visit opportunity.
3. Photo and Product Reorders: Direct sales of photos in various sizes (4x6 to 12x18) and specialty products including referral cards, preferred customer cards, and anniversary cards.
4. Digital Wallet Services: Mobile wallet integration allowing dealers to push updates, specials, and service notifications to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Calendar Systems designs, prints, and distributes personalized photo-based marketing products for automobile dealerships, with the core offering being a 2-year personalized photo calendar featuring the customer's photo with their vehicle, embedded service coupons, CSI reminders, and referral requests. The calendar is paired with a suite of supporting products, including Wallet digital cards, Podium-powered 5-Star Reviews, Referral Cards, Preferred Customer Cards, Facebook photo integration, Thank You Letters, Evidence Manuals, and Anniversary Cards, all intended to drive retention, referrals, and repeat business for the dealership.

Product overview

Calendar Systems offers a suite of photo-based customer retention and marketing products tailored for automobile dealerships. The core product is the Personalized Calendar System — a 2-year photo calendar pad featuring the customer's photo with their vehicle, service coupons, CSI reminders, referral requests, and a refill invitation — which serves as a persistent billboard in the customer's home or office. This core calendar anchors a portfolio of add-on products and modules: the 5-Star Reviews tool (powered by Podium) for online reputation management; the Preferred Customer Card and Customer Info Cards for physical identification; Referral Cards for word-of-mouth lead generation; Facebook Integration for social sharing; Wallet (digital mobile card) for mobile engagement; Thank You Letters for post-sale appreciation; Evidence Manuals to support sales presentations; and Anniversary Cards for ongoing relationship maintenance. All products are centered on the power of the customer's own photo to drive retention, referrals, and increased sales for dealerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Calendar System A 2-year photo calendar featuring the customer's photo with their vehicle, embedded service coupons, CSI reminders, referral requests, and a refill coupon. Designed to keep the dealership visible to the customer at least 5 times per day, serving as a daily billboard in the customer's home or office.
• 5-Star Reviews A review-collection tool integrated with Podium that enables dealerships to obtain 5-star customer reviews at the point of vehicle delivery, aiming to improve SEO and drive more online traffic to the dealership's website.
• Preferred Customer Card A physical identification card displaying the customer's photo on the reverse side, positioned to keep the dealership top-of-mind and encourage preferred-customer treatment in the service department. Aims to increase retention and repeat service visits.
• Referral Cards A sheet of 10 referral cards distributed to customers, designed to motivate immediate word-of-mouth referrals to friends and family buying or trading vehicles. Includes tracking capability to associate referrals back to the referring customer.
• Wallet Digital Customer Card A digital 'Preferred Customer' card delivered to the customer's mobile device via Wallet/Passbook, containing the dealership's information, the customer's vehicle info, and their photo. Enables service appointment scheduling and one-click updates on parts, service, and accessory specials.
• Facebook Integration Automatically posts customer vehicle photos to the dealership's Facebook page, creating a web-based Evidence Manual and increasing social reach. Each vehicle sold potentially reaches the customer's 100+ Facebook friends, amplifying referrals.
• Customer Info Cards Photo ID cards for dealership sales staff featuring the customer's photo and name, aiding memorization and personalized follow-up communication, and enhancing the customer experience when they return to the dealership.
• Thank You Letters Custom dealership-branded letters included with each calendar package to express appreciation to customers, optionally configured as questionnaires with pre-stamped return envelopes to encourage responses.
• Evidence Manuals A physical binder or manual of customer photos and endorsements used during sales negotiations to build credibility, confirm quality, and increase closing ratios in referral situations. Sales staff carry wallet-size photos for use during presentations.
• Anniversary Cards Annual milestone cards (one-year ownership anniversary, birthdays, holiday cards) sent to customers to sustain the relationship and reinforce dealership loyalty long after the initial sale.

Quantifiable outcome

• Calendar viewed at least 5 times per day (2,000+ times annually)
• +4 more outcomes

Named customers1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• PodiumcoreTechnology or IntegrationPartnership with Podium for the CSI App feature. Podium provides an online review platform that enables dealerships to capture 5-star reviews at point of vehicle delivery, removing friction for happy customers to leave positive reviews.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cimpress (parent of Vistaprint): Cimpress is a large publicly-traded company that, through Vistaprint and other brands, provides customized print and marketing products to small and mid-sized businesses. It is comparable to Calendar Systems as a much larger, broader incumbent in custom print/promotional goods, though it does not focus on the auto-dealer vertical or the photo-calendar niche.
• VinSolutions (Cox Automotive): VinSolutions is a leading automotive CRM and customer engagement platform owned by Cox Automotive, used by thousands of dealerships to manage leads, retention, and follow-up. It is comparable to Calendar Systems as a competing provider of dealership customer-retention infrastructure, though VinSolutions is software-led and part of a much larger automotive-services conglomerate.
• DealerSocket (now part of S&P Global Mobility): DealerSocket, now part of S&P Global Mobility, is an established CRM, desking, and marketing platform for automotive dealerships. It competes with Calendar Systems for dealer retention budgets through software, while Calendar Systems competes through physical photo products — making them adjacent competitors in the same dealership customer-relationship stack.

Direct peers

• 4imprint: 4imprint is one of the largest promotional products companies in North America, supplying customized merchandise and print goods to businesses for customer retention and marketing. It is comparable to Calendar Systems as a B2B supplier of branded print/promotional items used to deepen customer relationships, though it sells across many verticals rather than specializing in auto dealers.
• National Pen (now Impression Products): National Pen / Impression Products provides personalized promotional products and print materials (pens, calendars, mailers, stationery) to small and mid-sized businesses. It is directly comparable to Calendar Systems in supplying branded, customized print goods for B2B customer retention, although it operates at much greater scale and across many industries.
• PureCars: PureCars is a venture-backed automotive marketing technology platform that helps dealerships with digital advertising, attribution, and customer retention. It is comparable to Calendar Systems as a competitor for the same dealership marketing and retention budget, though PureCars focuses on digital channels rather than printed photo products.
• HALO Branded Solutions: HALO is a large promotional products distributor serving enterprise customers with branded merchandise and print materials for marketing and retention. It is comparable to Calendar Systems in supplying customized, brand-driven physical products to businesses for customer engagement, though at far greater scale and across all verticals.

Emerging players

• LotLinx: LotLinx is a venture-backed dealer-marketing platform that uses AI-driven targeting and attribution to drive showroom traffic. It competes with Calendar Systems for the same dealer marketing spend, though it focuses on digital advertising optimization rather than print/photo retention products.
• Bumper: Bumper is a customer engagement and retention platform purpose-built for automotive dealerships, offering automated communications and lifecycle marketing. It is comparable to Calendar Systems as an alternative retention partner for dealers, though delivered as software rather than printed photo goods.

Regional players

• DealerFire: DealerFire is a digital marketing agency specializing in websites, SEO, and advertising for auto dealerships. It is comparable as another vendor competing for the dealership marketing budget, though it focuses on digital presence rather than the print-based retention niche where Calendar Systems operates.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CalendarSysInc
• Facebookfacebook.com/CalendarSystemsIncorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calendar Systems