Podium
- Company typePrivate
- Founded2014
- HeadquartersLehi, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Podium firmographics
Firmographics- Name
- Podium
- Legal name
- Podium Corp Inc.
- Website
- https://podium.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Podium industry classification
Industry- Product category
- Customer Communication Platform
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industry
- Work Management & Collaboration Suites (BPAMAMAG)
Keywords
Where Podium is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Markets served
Podium business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Podium SaaS Subscription (AI Employee, Inbox, Phones, Reviews, Webchat, Text Marketing): Recurring subscription access to the all-in-one Podium platform spanning AI Employee, unified inbox, cloud phones, reviews/reputation management, webchat, and text marketing. Sold via tiered plans with monthly/annual billing.
- Podium Payments (transaction-based): Payments product with text-to-pay, card readers, and chargeback guarantee — generates transaction-based revenue on top of subscription fees.
- Podium Starter (free tier + paid upsell): Free Podium Starter messaging tools designed as a freemium entry point that funnels local businesses into paid subscriptions. Listed at $399/month for the lead management tier per third-party reviewers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Podium Starter messaging tools |
| Subscription | Monthly | Lead management — ~$399/month |
| Subscription | Annual | Industry-tiered paid plans (Auto, Home Services, Wellness, Retail) |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
Podium product offering
Product offeringCore offering
Podium is an AI-powered customer communication and lead management platform for local businesses, centered on an AI Employee (Jerry 2.0) that engages leads 24/7, qualifies them, books appointments, and re-engages dormant customers. The platform unifies messaging (SMS, webchat, email), phones, reviews, payments, automations, and CRM into a single AI operating system that replaces multiple disconnected tools for verticals including auto dealerships, home services, aesthetics, and retail.
Product overview
Podium offers a single platform-plus-modules architecture aimed at local businesses across automotive, home services, aesthetics, and retail. The core is the AI Employee / Jerry 2.0 platform (an autonomous AI agent built on OpenAI's GPT-5.1) that responds to leads 24/7, qualifies them, and books appointments. Surrounding it are modular products including Inbox (unified messaging), Text Marketing, Webchat, Phones, Reviews, Payments (and The Edge Payments), Surveys, Automations, an AI Assistant, a Contacts CRM, Campaigns, Bulk Messages, Videochat, Messaging Platform, a Mobile App, and a free Podium Starter tier, plus an Industry Solutions layer (Auto Dealerships, Home Services, Aesthetics, Retail) that bundles these modules for vertical-specific workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Jerry: Podium's AI agent platform for local businesses, with Jerry 2.0 targeting automotive, HVAC, and medspa industries, leveraging GPT-5.1 to drive customer engagement and conversion.
Products and services
- AI Employee
Quantifiable outcome
- 36-second AI response time vs. 2+ hours before Podium
- +7 more outcomes
Companies that use Podium
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles6 records
Podium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature6 records
Podium partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, core and minor.
- OpenAIflagshipOpenAI and Podium co-developed/validated an OpenAI case study on Podium AI's impact, and Podium's Jerry 2.0 AI agent platform is built on GPT-5.1. The partnership delivers 30% revenue lift and 45% higher conversion rates for customers.
- YextcorePodium and Yext co-marketed integration (Yext + Podium page at podium.com/yext-podium) combining Yext listings management with Podium's messaging platform for local businesses.
- DealertrackcoreDealertrack integration with Podium improves dealership appointment hold rates (referenced in article "Integrate Dealertrack and Podium to Improve Appointment Hold Rates").
- CDK One-EightycoreCDK One-Eighty integrates with Podium to improve dealership customer experience (article: "Improve Your Dealership's Customer Experience By Integrating CDK One-Eighty With Podium").
- NextechcoreNextech integrates with Podium to help medspas double monthly reviews and modernize patient communication (article: "Double Your Med Spa's Monthly Reviews By Integrating Nextech With Podium").
- ZenoticoreZenoti integrates with Podium to help medspas collect client reviews (article: "Collect Client Reviews for Your Med Spa By Integrating Zenoti & Podium").
- ThumbtackcoreThumbtack partners with Podium to help home services businesses grow (article: "6 Ways Podium and Thumbtack Can Grow Your Home Services Business").
- FieldEdgecoreFieldEdge integrates with Podium for home services businesses, with a dedicated FieldEdge Starter page and FieldEdge partner page.
- Carrier (Carrier Corporation)coreCarrier has a partner page and dedicated ICP (Carrier) page on Podium's site, indicating Carrier distributes or co-sells Podium across its HVAC dealer/contractor network.
- TranecoreTrane has a dedicated Podium Partner Trane page and a Trane (non-TCS) co-marketing page, distributing Podium across Trane's HVAC dealer network.
- Nationwide Marketing Group (NMG)coreNMG has a partner page and a dedicated NMG OneShop sub-page on Podium, indicating distribution to NMG's member retailers across home goods and furniture verticals.
- Continental Buying Group (CBG)coreCBG (Continental Buying Group) has a dedicated partner page on Podium, distributing Podium across its retail buying group members.
- United Buyers Group (UBG)minorUBG has a Retail Partner Page on Podium's site, distributing Podium to its retail members.
- FordDirectcoreFordDirect partner page on Podium, integrating Podium into Ford's dealer digital ecosystem.
- PorscheminorPorsche has a partner page on Podium (podium.com/partner-porsche and podium.com/porsche) for distributing Podium across its dealer network.
- BMWminorBMW has a partner page on Podium (podium.com/bmw) for distributing Podium across its dealer network.
- Mercedes BenzminorMercedes Benz has a partner page on Podium (podium.com/mercedes-benz) for distributing Podium across its dealer network.
- American StandardcoreAmerican Standard has multiple partner pages on Podium (podium.com/americanstandard, podium.com/americanstandard-non-cc, podium.com/cc) for distributing Podium across HVAC dealer network.
- Bryant
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Podium competitors and assessment
Company assessmentDirect peers
- Birdeye: Birdeye is a customer experience and reputation management platform for local businesses. It is the most direct competitor to Podium in reviews, messaging, and AI-driven customer engagement across multi-location SMB and enterprise customers.
- Reputation.com: Reputation.com offers reputation management and customer experience software for local enterprises, overlapping with Podium's Reviews and AI response modules. Both target multi-location businesses seeking to consolidate customer feedback and engagement.
- Yext: Yext provides listings management, reputation, and AI search solutions for multi-location brands. Podium and Yext have an explicit integration (podium.com/yext-podium) and overlap on review management and AI-driven customer engagement for local businesses.
- ServiceTitan: ServiceTitan is a vertical SaaS platform for home services (HVAC, plumbing, electrical). It overlaps with Podium's Home Services vertical on lead management, scheduling, and customer communications for contractors.
- Housecall Pro: Housecall Pro is a vertical SaaS platform for home service businesses (plumbing, HVAC, electrical, cleaning). It competes directly with Podium on lead management, scheduling, and customer communications for residential contractors.
Broad incumbents
- Intercom: Intercom is a broader AI customer service and messaging platform. While Intercom targets SaaS and digital-first businesses rather than SMB local services, its Fin AI agent competes with Podium's AI Employee on conversational AI capabilities.
- HubSpot: HubSpot is a broad CRM, marketing, and customer engagement platform with AI features (Breeze AI). It is an incumbent competitor for inbound lead management and customer communications at the SMB/mid-market layer that Podium targets.
- Salesforce: Salesforce (with Einstein/Agentforce) is a broad CRM and AI-agent incumbent. While Salesforce targets larger enterprises, its AI agent push and Service Cloud messaging increasingly overlap with Podium's enterprise customer engagement positioning.
- CDK Global: CDK Global is a large automotive dealership software incumbent (CRM, DMS). CDK One-Eighty is an explicit Podium integration partner, and CDK's broader customer-engagement roadmap competes with Podium's Auto Dealership vertical AI offerings.
Others
- Twilio: Twilio is a communications platform provider whose APIs and Segment product underpin many messaging/AI workflows. Twilio is an infrastructure enabler for AI-driven customer engagement rather than a direct competitor, but its Flex/Engage products overlap with Podium's communications stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Podium social profiles
Digital presencePodium compliance and trust
Trust signalCompliance1 record
Podium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Podium leadership team
Management profileNumber of profiles
Profiles20 records
Podium funding detail
Funding detailFunding overview
Funding rounds9 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Podium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Podium
What does Podium do?
Podium is an AI-powered customer communication and lead management platform for local businesses, centered on an AI Employee (Jerry 2.0) that engages leads 24/7, qualifies them, books appointments, and re-engages dormant customers. The platform unifies messaging (SMS, webchat, email), phones, reviews, payments, automations, and CRM into a single AI operating system that replaces multiple disconnected tools for verticals including auto dealerships, home services, aesthetics, and retail.
Is Podium a public or private company?
Podium is a private company. It is classified as venture growth investor backed and is currently operating.
When was Podium founded?
Podium was founded in 2014. It employs 1,001 to 5,000 people.
Where is Podium based?
Podium is headquartered in Lehi, United States, in the North America region.
How does Podium make money?
Three revenue lines are on record. Podium SaaS Subscription (AI Employee, Inbox, Phones, Reviews, Webchat, Text Marketing) is the primary driver. The others are podium Payments (transaction-based) and podium Starter (free tier + paid upsell).
Who are Podium's main competitors?
Direct peers on record are Birdeye, Reputation.com, Yext, ServiceTitan and Housecall Pro. Broad incumbents are Intercom, HubSpot, Salesforce and CDK Global. Twilio is listed as an others.
Does Podium have an API?
Yes. Podium offers a Developer Platform (developer.podium.com) alongside its Integrations page and Marketplace, suggesting public/partner-facing APIs and connectors. The platform leverages OpenAI's GPT-5.1 to power its Jerry 2.0 AI agent, enabling developers and partners to build AI-driven conversational and automation workflows on top of Podium's local-business interaction infrastructure. Developer documentation is at developer.podium.com.
What industry is Podium in?
Podium's product category is Customer Communication Platform. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of BPAMAMAG, Work Management & Collaboration Suites. Its SIC code is 7372.