Bayswater Education

What Bayswater Education does

Bayswater Education Limited is a privately held international language and professional education provider headquartered in London, UK (Companies House registration 11089784), operating 10+ physical school centres across five countries: the United Kingdom (London, Leeds, Bournemouth, Liverpool, Brighton), Canada (Toronto, Vancouver, Calgary), France (Paris), South Africa (Cape Town), and Cyprus (Limassol). Founded in 1948 in Bournemouth, the company merged with Eurocentres in 2021 to form a combined network now branded Bayswater-Eurocentres that connects students with 17 locations globally. The company serves roughly 15,000 students per year, predominantly individual young learners (16+) seeking language immersion, university preparation, and career-oriented credentials.

The product portfolio spans General and Business English and French courses, exam preparation (IELTS, Cambridge, DELF/DALF), teacher training (CELTA, Bespoke Teacher Training, Erasmus Plus), professional certificates and diplomas (Digital Marketing, Luxury Brand Management, Project Management, International Business Management, Customer Experience Management), and academic pathway programmes. All course offerings are integrated with a proprietary online learning platform, my.Bayswater, which supplements classroom instruction, tracks student progress, and manages calendars and activity sign-ups. A 2024 School of Record partnership with Fairleigh Dickinson University (FDU) enables London certificate students to earn US college credits, and a Work Placement Preparation Programme places students in luxury hotels (Raffles, Sofitel, The Savoy, Mandarin Oriental, etc.) under the Youth Mobility Scheme visa pathway.

Revenue is generated through per-course tuition fees (subscription_recurring), weekly accommodation charges (homestay, residence, apartment), and separate one-time examination/certification fees (Cambridge, IELTS, DELF/DALF, CELTA). Distribution is direct-to-consumer via the bayswater.ac website, a +44 consultation hotline, in-person enrolment at school centres, and an international network of educational agents. The company holds accreditations from the British Council, English UK, Languages Canada, Qualité FLE, Qualiopi, and DLI status in Canada, and operates a non-profit affiliate, the Bayswater Foundation, which delivered 28,000+ free teaching weeks in 2023.

Name

Bayswater Education

Legal name

Bayswater Education Limited

Website

https://bayswater.ac

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

Bayswater Education is a privately held UK-founded international language and professional education provider operating 10+ school centres across 5 countries, serving roughly 15,000 students annually with English/French courses, exam preparation, teacher training, and credentialed professional certificates.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Language Schools (Multi-Language) (EDAIAEAA)

akta.pro secondary industries

Teacher Training & Language Teaching Certifications (e.g., CELTA/DELTA) (EDAIAEAI), Language School Accommodation & Student Services (School-Provided) (EDAIAEAO), Overseas Summer School Programs (Secondary) (EDAIAHAC)

Keywords

• Language education
• English language training
• Professional certifications
• Study abroad programs
• Teacher training courses

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Language and Professional Course Fees: Students pay tuition fees for language courses (English, French) and professional certificates (Digital Marketing, Luxury Brand Management, International Business, Project Management). Fees vary by course intensity, duration, and location.
2. Accommodation Services: Bayswater arranges and books accommodation for students including homestay, residences, and apartments. Accommodation is charged on a weekly basis.
3. Examination and Certification Fees: Fees for external examinations such as Cambridge, IELTS, DELF/DALF, and Cambridge CELTA certification are charged separately from tuition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bayswater Education delivers language courses (English and French) and professional certificate and diploma programs (Digital Marketing, Luxury Brand Management, International Business, Project Management, Customer Experience Management) through a global network of 10+ physical school centres in the UK, Canada, France, South Africa, and Cyprus. Offerings include exam preparation (IELTS, Cambridge, DELF/DALF), teacher training (CELTA, Bespoke Teacher Training, Erasmus Plus), university pathway and academic year programs, work placement preparation in luxury hotels, and student accommodation booking services, all supported by an integrated online learning platform.

Product overview

Bayswater Education offers a multi-format educational portfolio combining language learning, professional certificates, and diploma programs across 10 global centres in the UK, Canada, France, South Africa, and Cyprus. The core offering includes General English and French language courses (with Business, One-to-One, and exam preparation variants), professional micro-credentials in Digital Marketing, Luxury Brand Management, Project Management, and Customer Experience Management, and longer diploma programs in Digital Marketing and International Business Management. The company also provides teacher training (CELTA and Bespoke Teacher Training) and specialized programs like Work Placement Preparation for Luxury Hotels. All offerings are integrated with an online learning platform (my.Bayswater) and can be combined with accommodation services. Professional certificates in London may include US college credit through a partnership with Fairleigh Dickinson University.

Differentiator

Problem solved

Functional benefit

Products and services

• General English

Quantifiable outcome

• 87% of students rated Bayswater as 'excellent'
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Fairleigh Dickinson University (FDU)coreStrategic or Co-development Partner · 1 January 2024School of Record partnership established in 2024. FDU validates Bayswater's curriculum and issues official transcripts with US college credits. Students in London can earn 3 US college credits through Fairleigh Dickinson University Silberman College of Business (AACSB accredited). FDU is accredited by Middle States Commission on Higher Education.
• Digital Marketing InstitutecoreStrategic or Co-development PartnerDigital Marketing certificate developed in collaboration with the Digital Marketing Institute. The programme equips aspiring marketers with tools and skills certified by the institute.
• Raffles HotelsminorStrategic or Co-development PartnerLuxury hotel partner for Work Placement Preparation Programme. Students gain paid work experience in luxury hotels under Youth Mobility Scheme (YMS) visa.
• Sofitel HotelsminorStrategic or Co-development PartnerLuxury hotel partner for Work Placement Preparation Programme. Students gain paid work experience in luxury hotels.
• The Savoy HotelminorStrategic or Co-development PartnerLuxury hotel partner for Work Placement Preparation Programme. Students gain paid work experience in luxury hotels.
• Accor HotelsminorStrategic or Co-development PartnerLuxury hotel group partner for Work Placement Preparation Programme. Students gain paid work experience in luxury hotels.
• Rosewood HotelsminorStrategic or Co-development PartnerLuxury hotel partner for Work Placement Preparation Programme. Students gain paid work experience in luxury hotels.
• The DorchesterminorStrategic or Co-development PartnerLuxury hotel partner for Work Placement Preparation Programme. Students gain paid work experience in luxury hotels.
• Fairmont Hotels & ResortsminorStrategic or Co-development PartnerLuxury hotel partner for Work Placement Preparation Programme. Students gain paid work experience in luxury hotels.
• Mandarin Oriental Hotel GroupminorStrategic or Co-development PartnerLuxury hotel partner for Work Placement Preparation Programme. Students gain paid work experience in luxury hotels.
• Corinthia HotelsminorStrategic or Co-development PartnerLuxury hotel partner for Work Placement Preparation Programme. Students gain paid work experience in luxury hotels.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• EC English Language Centres: Global chain of English language schools with presence in UK, Canada, USA, South Africa, Malta, and other destinations. Directly comparable chain-structure competitor with similar international student focus, multi-country footprint, and blended language + professional offerings.
• Kaplan International: Operates 40+ English language schools across English-speaking countries, including UK, Canada, USA, Ireland, and Australia. Closest comparator in chain scale, multi-jurisdiction accreditation profile, and pathway/university preparation positioning.
• ILSC Education Group: Multi-city language and teacher training operator with campuses in Canada, USA, Australia, and India. Highly comparable as a chain focused on language + professional certificates with a similar Canada-heavy footprint and pathway program offering.
• LSI (Language Studies International): International language school chain with centres in UK, Canada, USA, Australia, New Zealand, and France. Directly comparable in multi-country footprint, multi-language offering, and pathways/exam preparation focus.
• International House: Global network of independent language schools (IHWO) with affiliated centres in 50+ countries. Comparable through multi-country chain structure, CELTA/teacher training programs, and adult language learner focus.
• Berlitz Corporation: Global language instruction and cultural training company with centres in 70+ countries. Comparable as a multi-country chain offering adult language courses, teacher training, and corporate language training.
• Stafford House International: Former sibling brand (Bayswater acquired/rebranded Stafford House Toronto) operating language schools in UK, Canada, and USA. Closely comparable in chain positioning, course portfolio, and accreditation stack.
• Converse International School of Languages: Language school operator with US and Canadian centres focused on English, pathway programs, and teacher training. Comparable in chain positioning, course mix, and university pathway focus.

Broad incumbents

• EF Education First: Largest global private education company with 600+ schools in 50+ countries across language learning, academic, and study abroad segments. While much larger, EF is the broad incumbent in the same international language education category and competes for the same student segments.

Regional players

• Alliance Française: Global non-profit network promoting French language and culture with 800+ centres worldwide. Relevant competitor specifically for Bayswater's French courses (DELF/DALF prep, General French) in Paris and other markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/bayswater-education
• Xx.com/studyBayswater

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayswater Education