RDA

What RDA does

RDA Insurance, Bonds & Financial Services is a private property and casualty insurance brokerage headquartered at 290 Rowntree Dairy Road, Woodbridge, Ontario. Founded in 1984, the firm operates through a group structure comprising the RDA parent and five wholly-owned regional broker divisions (North City Insurance Broker, North Bay Insurance Broker, North Shore Insurance Broker, Sudbury Insurance Brokers, and Morris Mackenzie), collectively employing over 150 professionals and serving more than 25,000 clients across Ontario. The brokerage places business with over 110 different insurance markets and offers six core product lines: Commercial Insurance, Construction & Bond Services, Personal & VIP Insurance, Financial & Life Insurance, Group Programs, and Specialty Programs.

The business model is a traditional commission-based insurance brokerage: RDA earns carrier commissions on policies placed across personal, commercial, life, group, and specialty lines. Go-to-market is sales-led, executed through direct broker engagement at the Woodbridge headquarters and the five regional division offices, with no significant digital marketing or self-serve channel disclosed. The firm does not appear to operate a proprietary technology platform; it references a third-party client portal (csr24.ca) for policy servicing and provides RIBO/CISRO-compliant disclosure documents via its corporate website, consistent with Ontario insurance intermediary regulatory requirements.

RDA serves a horizontally segmented client base including SMB business clients, construction-industry firms requiring bonds, individual personal lines and VIP clients, organizations offering group benefits, and specialty commercial accounts. Revenue streams are diversified across these segments and across the 110+ carrier relationships, structurally limiting customer concentration. The firm is privately held, has no disclosed funding rounds, no reported M&A history, and no publicly stated revenue figures; primary customer evidence points to a low-concentration, SMB-heavy book with multi-decade relationship inertia rather than enterprise anchor accounts.

Name

RDA

Legal name

RDA Insurance, Bonds & Financial Services

Website

https://rdainsurance.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

RDA Insurance, Bonds & Financial Services is a private Ontario-based property and casualty insurance brokerage founded in 1984, operating through five regional divisions, employing over 150 people, and serving more than 25,000 clients via access to 110+ carrier markets across commercial, construction bond, personal, life, group, and specialty lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodbridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Services: RDA operates as an insurance brokerage earning commissions from insurance carriers for placing business. Services include commercial insurance, construction bonds, personal insurance, and financial services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

RDA is an Ontario-based insurance brokerage that places commercial, personal, construction bond, life, group, and specialty insurance coverage on behalf of clients by accessing a network of over 110 insurance markets. The brokerage employs over 150 professionals and serves more than 25,000 clients across Ontario through its headquarters in Woodbridge and five regional divisions.

Product overview

RDA offers a comprehensive portfolio of insurance and financial services as a leading insurance brokerage in Ontario with over 40 years of experience. The portfolio consists of six core product categories: Commercial Insurance for business clients of all sizes; Construction & Bond Services for the construction industry; Personal & VIP Insurance for individual clients; Financial & Life Insurance Services for personal and business financial needs; Group Programs offering special rates to organizational members; and Specialty Programs providing specially built commercial insurance solutions. These products are delivered through a network of over 110 different markets with over 150 employees serving over 25,000 clients across Ontario.

Differentiator

Problem solved

Functional benefit

Brands

• North City Insurance Broker: Regional insurance broker division of RDA Insurance Group serving the North City area.
• North Bay Insurance Broker
• North Shore Insurance Broker
• Sudbury Insurance Brokers
• Morris Mackenzie

Products and services

• Commercial Insurance Insurance coverage solutions for business clients of all sizes and complexities, including commercial property, liability, and business insurance coverage delivered by knowledgeable insurance professionals.
• Construction & Bond Services Dedicated insurance solutions for the construction industry, including construction bonds, contractor insurance, and project-specific coverage provided by professionals committed to quality coverage.
• Personal & VIP Insurance Personal insurance products including auto, home, life, and VIP coverage with high levels of customer service and expertise for individual clients.
• Financial & Life Insurance Services Financial services including life insurance offerings for individuals, employees, or businesses, provided as part of RDA's full-service brokerage portfolio.
• Group Programs Group insurance programs offering special rates to individuals belonging to specific organizations, including group health, dental, and life insurance for employees.
• Specialty Programs Specially built commercial insurance programs designed to provide value-driven solutions and help clients save on costly administration and duplicated effort.

Quantifiable outcome

• Serving over 25,000 clients across Ontario

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• North City Insurance BrokercoreChannel Partner/ Reseller/ DistributorDivision of the RDA Insurance Group providing regional insurance brokerage services
• North Bay Insurance BrokercoreChannel Partner/ Reseller/ DistributorDivision of the RDA Insurance Group serving the North Bay region with insurance solutions
• North Shore Insurance BrokercoreChannel Partner/ Reseller/ DistributorDivision of the RDA Insurance Group providing coverage on the North Shore
• Sudbury Insurance BrokerscoreChannel Partner/ Reseller/ DistributorDivision of the RDA Insurance Group serving the Sudbury area
• Morris MackenziecoreChannel Partner/ Reseller/ DistributorDivision of the RDA Insurance Group with specialized insurance services
• 110+ Insurance MarketscoreOthersInsurance markets and carriers that RDA accesses to provide comprehensive coverage options to clients

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• BrokerLink: Large Canadian insurance brokerage operating across multiple provinces with a multi-branch retail and commercial model. Directly comparable to RDA as a P&C broker serving both personal and commercial clients through a network of offices.
• BFL Canada: Canadian-based commercial insurance brokerage and risk advisory firm. Comparable to RDA on the commercial and specialty brokerage side, with overlap in serving complex business clients across Canada.
• Westland Insurance: Western Canada-focused insurance brokerage with both personal and commercial lines, built largely through regional acquisitions. Comparable to RDA as a multi-division, regional Canadian broker with a diversified product set.

Broad incumbents

• Hub International: One of the largest North American insurance brokerages with deep Canadian operations. Comparable to RDA in offering commercial, personal, and specialty placement, but at vastly greater scale and national footprint.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a significant Canadian presence. Overlaps with RDA in commercial P&C, construction, and group benefits brokerage, but operates at enterprise scale.
• Marsh Canada: Subsidiary of Marsh McLennan, providing insurance brokerage, risk advisory, and consulting in Canada. Comparable to RDA on commercial and specialty lines, with a much broader service portfolio.
• Intact Financial Corporation: Canada's largest P&C insurer that also owns broker distribution (e.g., BrokerLink). Comparable to RDA as both a competitor in broker distribution and a key carrier relationship, though Intact is a carrier-led incumbent.
• Brown & Brown, Inc. Large U.S.-headquartered insurance brokerage with growing Canadian operations. Comparable to RDA in product breadth (commercial, personal, specialty, bonds) and in growth-through-acquisition strategy.

Others

• Northbridge Financial Corporation: Canadian P&C commercial insurer and part of the Fairfax group. Comparable to RDA primarily as a carrier partner, since RDA places business with multiple markets including Fairfax-affiliated carriers, but does not directly compete as a broker.
• Surety Association of Canada: Industry association representing sureties in Canada, relevant to RDA's Construction & Bond Services line. Comparable as an ecosystem participant that supports the bond placement business RDA operates in, rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rdainsurance
• Facebookfacebook.com/RDAInsurance
• LinkedInlinkedin.com/company/rda-inc-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RDA