What FEY Printing does

FEY Printing is a third-generation, family-owned commercial printing company headquartered in a 104,000 sq ft facility in Wisconsin Rapids, Wisconsin. Founded in 1932 by Manuel Fey and operating under Gasch family ownership since 1989, the company provides full-service printing spanning offset lithography (Mitsubishi 6-color, Mitsubishi 2-color, Hamada 4-color, Ryobi 2-color), HP Indigo 7900 digital printing, letterpress, and specialty finishing (foil stamping, embossing, die-cutting, package gluing). It produces more than 90% of components in-house across a single integrated site that also houses design, bindery, and a separate 100,000 sq ft fulfillment operation. The technology stack is therefore physical-asset-intensive rather than software-driven, and competitive differentiation rests on press capacity, finishing breadth, and decades of accumulated craft expertise.

The company serves four primary customer verticals: paper mills and manufacturers (Neenah Paper, Nekoosa Edwards), luxury brands and hospitality (Ritz Carlton, Rivage Bal Harbour), general commercial businesses, and artisanal/letterpress buyers such as wedding stationery customers. Go-to-market is sales-led and relationship-based, with quotes issued via a dedicated Client Relations Specialist and no e-commerce or self-service ordering channel. Pricing is fully quote-based and not publicly disclosed; revenue mechanics are project-based across one-time commercial print jobs and recurring professional services for design, bindery, and fulfillment. The customer base spans North America and global accounts serviced from a single U.S. site.

Operationally, FEY is privately held with no external institutional capital, no disclosed revenue, and 51-100 employees. Its strategic positioning centers on award-winning complex multi-technique work (six Great Lakes Graphics Association Best of Show awards between 2012 and 2026) and on serving as an integrated vendor of record for paper mills' sample book programs. Under President Kristopher Gasch, who assumed leadership in 2024 as the third generation of family control, the company continues to emphasize in-house breadth, craft quality, and long-tenured client relationships over scale or digital platform expansion.

Name

FEY Printing

Legal name

Fey Printing

Website

https://feyprinting.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

51–100 employees

Short description

FEY Printing is a third-generation, family-owned commercial printer in Wisconsin Rapids, Wisconsin, offering offset, digital, and letterpress printing plus bindery and fulfillment. It serves paper mills, luxury brands, hospitality, and general businesses from a single 104,000 sq ft integrated facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Wisconsin Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Commercial Printing Services: Full-service commercial printing including offset lithographic, digital, letterpress, and specialty printing. Revenue generated through project-based pricing for marketing materials, direct mail, POP displays, catalogs, sample books, packaging, hang tags, and specialty printed pieces.
2. Fulfillment Services: Fulfillment and logistics services including kit assembly, pick & pack, mailing, shipping, inventory management. Revenue generated through service fees for storage and fulfillment operations.
3. Design Services: In-house design services provided by Prepress Department to help customers with creative vision and project specifications.
4. Bindery Services: Comprehensive finishing services including binding, cutting, folding, gluing, laminating, and various specialty finishing techniques.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

FEY Printing is a full-service commercial printing company that produces offset lithographic, digital, letterpress, and specialty printed materials (foil stamping, embossing, die-cutting) for B2B clients from a single 104,000 square foot facility. The company bundles design, packaging, bindery finishing, and fulfillment with its core printing capabilities, specializing in complex multi-technique projects such as paper sample books, luxury promotional campaigns, and direct mail.

Product overview

FEY Printing is a full-service commercial printing facility offering an integrated portfolio of print production services. The core offerings include Lithographic (Offset) Printing, Digital Printing (HP Indigo), Letterpress Printing, and Specialty Printing (foil stamping, embossing, die cutting). These production services are supported by complementary modules including Design Services, Packaging & Hang Tags, Bindery Services, Fulfillment Services, and File Preparation Services. The company operates from a single 104,000+ square foot facility in Wisconsin Rapids, Wisconsin, enabling end-to-end production from concept through delivery under one roof.

Differentiator

Problem solved

Functional benefit

Brands

• Fey Digital: Digital printing division launched in 2010, featuring HP Indigo digital printing technology including variable data printing and digital opaque white ink.

Products and services

• Lithographic (Offset) Printing Traditional offset lithographic printing services for high-volume commercial print projects using Mitsubishi and Hamada presses. Suitable for marketing materials, direct mail, POP displays, catalogs, paper sample books, and other large commercial printing runs requiring consistent high-quality reproduction.
• Digital Printing High-quality digital printing using the HP Indigo 7900 press for short-run projects, variable data printing (personalized content per piece), and additional spot color alongside process colors. Enables quick turnarounds and is suited for short-run commercial projects requiring personalized print materials.
• Letterpress Printing Traditional artisan letterpress printing using raised type with spot PMS colors. The technique is specialized for achieving deep impressions in soft, thick, cottony papers. Ideal for wedding invitations, business cards, and pieces requiring a vintage look or noticeable paper impression.
• Specialty Printing and Finishing Advanced finishing and specialty printing services including foil stamping (max 22 x 30 sheet), embossing and debossing (including sculptured emboss), and die-cutting (max 28 x 41 sheet, ranging from text weights to heavy blotter papers). Adds dimension, visual impact, and unique shapes to printed materials.
• Packaging & Hang Tags Custom packaging design and production including folding cartons, hang tags, labels, and shelf-ready packaging. In-house capabilities include die-cutting, foil stamping, and machine folding of folded cartons with max sheet size 10.25 x 15.
• Bindery Services Complete finishing and binding services including perfect binding, saddle-stitching, wire-O binding, plastic comb binding, screw post binding, sewing, laminating, die cutting, foil stamping, embossing, and other post-press operations across more than 20 different techniques.
• Fulfillment Services End-to-end fulfillment operations including kit assembly, pick and pack, mailing, shipping, logistics coordination, and inventory management. Conducted from a 100,000 sq ft centrally located facility serving customers nationwide with storage and shipping operations.
• Design Services In-house design assistance from the Prepress Department for clients who need creative vision, layout, and artwork preparation support for complex print projects and promotional campaigns.

Quantifiable outcome

• 100% of assembly completed in-house for award-winning projects
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and major.

• Neenah PapercoreStrategic or Co-development Partner · 1 January 2026Neenah Paper is a key strategic partner for whom Fey Printing has produced multiple award-winning promotional pieces and sample books. The partnership has resulted in 6 Best of Show awards including the 2026 Create Impact promo and 2021 Rethink Everything. Fey Printing produces paper sample books and promos that showcase Neenah's vast array of colors and finishes.
• Rivage Bal HarbourmajorStrategic or Co-development Partner · 1 January 2024Rivage Bal Harbour, a luxury condo development in Miami, FL, partnered with Fey Printing for their marketing materials campaign. The project included perfect-bound books, floorplans, custom foil stamped and linen-wrapped envelopes, stationery materials, and earned the 2024 Best of Show award.
• The Ritz CarltonmajorStrategic or Co-development Partner · 1 January 2019The Ritz Carlton is a hospitality partner for whom Fey Printing produced award-winning marketing materials including the 2019 Best of Show winning Ritz Carlton Reserve project. Previous projects for The Ritz Carlton were also awarded Best of Show in 2012.
• Nekoosa Edwards Paper CompanycoreStrategic or Co-development Partner · 1 January 1940Since the 1940s, Fey Printing has been producing paper sample books for Nekoosa Edwards Paper Company, a partnership that helped shape Fey Printing into what it is today. The company is known in the industry for creating paper sample books and promos for mills and manufacturers.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/feyprinting

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEY Printing