Showtime Dance Shoes
- Company typePrivate
- Founded1976
- HeadquartersDuluth, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Showtime Dance Shoes firmographics
Firmographics- Name
- Showtime Dance Shoes
- Legal name
- Showtime Dance Shoes
- Website
- https://showtimedanceshoes.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Showtime Dance Shoes industry classification
Industry- Product category
- Dance Footwear
- NAICS
- Shoe Retailers (4582)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.) (CRAAADAJ)
- akta.pro secondary industry
- Dress & Formal Footwear Retail (CRAAADAC)
Keywords
Where Showtime Dance Shoes is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Markets served
Showtime Dance Shoes business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Dance Shoe Sales: Direct retail sales of ballroom dance shoes, dance footwear accessories, and dance wear to consumers. One-time purchase model with products ranging from entry-level to professional competitive dance shoes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and small items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Showtime Dance Shoes product offering
Product offeringCore offering
Showtime Dance Shoes is a direct-to-consumer e-commerce retailer that sells ballroom and Latin dance shoes, dance footwear accessories, and dance wear. The catalog spans women's, men's, and children's shoes across multiple international brands (Ray Rose, Freed of London, International Dance Shoes UK, Supadance, Dansport) and the company's own private-label Dance Club by Showtime line, offered in multiple widths and heel types with price points ranging from $5 (small accessories) to $299 (premium shoes).
Product overview
Showtime Dance Shoes is an e-commerce retailer specializing in ballroom dance footwear. The company operates as a multi-brand distributor offering professional and recreational dance shoes across five owned brands (Showtime Dance Shoes, Dance Club, and accessories) and five major branded product lines (Ray Rose, Freed of London, International Dance Shoes, Supadance, and Dansport). Product portfolio spans women's, men's, and children's shoes with specialized categories for Latin, Smooth, Practice styles, and various foot widths (narrow, medium, wide). The company also offers a comprehensive accessories line including foot care products, shoe maintenance supplies, and dance wear. Clearance and overstock items are sold through dedicated sale channels.
Differentiator
Problem solved
Functional benefit
Brands
- Dance Club by Showtime Dance Shoes: A comfort-focused collection of dance shoes with extra padding for enhanced wearer comfort.
Products and services
- Women's Ballroom Dance Shoes
- Men's Ballroom Dance Shoes Men's ballroom dance shoe collection featuring Latin, practice, smooth, narrow feet, and wide feet styles drawn from multiple international brands and the Dance Club by Showtime line, intended for individual male dancers participating in Latin, smooth, and practice sessions.
- Children's Dance Shoes Children's dance shoes divided into boys' and girls' styles and sizing, designed for youth dancers in dance classes, studio practice, and youth competitions, with durable constructions suitable for growing feet.
- Dance Shoe Accessories Supporting products for dance footwear including heel protectors ($5–$6), replacement heel tips ($8), anti-slip sole pads ($8), shoe cleaner ($15), silicone polish sponges, shoe cement glue ($10), insoles ($15), shoe laces, insole sizing adjusters, instep supports, International Sliders, foot-care items such as Pedifix Sore Spot Blister Bandages, Foot Rubz Massage Roller, Coimbra Halter Cushions, and gift certificates in $25 increments from $25 to $500.
- Clearance Items Discounted and overstock dance shoes and accessories spanning women's open toe, women's closed toe, women's practice, men's Latin, men's practice, men's smooth, children's shoes, and accessories, offered to value-conscious buyers.
Companies that use Showtime Dance Shoes
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Showtime Dance Shoes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Showtime Dance Shoes partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Ray RosecoreUK-based dance shoe manufacturer whose products are sold through the Showtime Dance Shoes e-commerce platform. Products include professional standard ballroom dance shoes with specialized features like antibacterial linings and shock-absorbent inner socks.
- Freed of LondoncoreEstablished dance shoe brand from London, England. Products sold through the Showtime platform include various styles from entry-level to premium with materials like leather, patent, nubuck, and exotic skins.
- International Dance Shoes UKcoreUK manufacturer producing dance shoes including split-sole designs, flexible styles, and specialized dance footwear. Products feature gel padding and various heel options.
- SupadancecoreDance shoe manufacturer offering shoes with specialized features including slim cut arches, tapered fronts, various heel types (Flare, Contour), and fits for narrow to wide feet.
- Dansport by InternationalminorEntry-level to intermediate dance shoe brand offering affordable options suitable for social dancing and practice. Products include gel padding and quick-release buckles.
- Dance Club by ShowtimeminorPrivate label/comfort-focused dance shoe collection featuring extra padding and practical designs for extended wear and social dancing.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Showtime Dance Shoes competitors and assessment
Company assessmentDirect peers
- DanceShoes.com: Online US-based retailer specializing in ballroom and Latin dance shoes, offering multiple brands and widths. Most directly comparable to Showtime in product mix, target customer (competitive and social dancers), and DTC e-commerce model.
- Discount Dance Supply: Large US dancewear and dance shoe retailer carrying multiple brands across ballet, ballroom, jazz, and tap. Comparable in breadth of assortment and DTC/online channel focus, though broader in category scope than Showtime.
Broad incumbents
- Capezio: Established dance footwear and apparel brand with broad category coverage including ballroom, ballet, and tap. Operates its own retail and wholesale channels; competes with Showtime as a manufacturer-brand alternative to multi-brand retail.
- Bloch: Major dance footwear and apparel brand with strong recognition across ballet, jazz, and ballroom. Comparable as a brand competitor whose shoes Showtime could otherwise carry, and operates its own DTC site competing for the same buyer.
- Freed of London: Premium UK dance shoe brand also carried by Showtime. Operates its own DTC website, making it both a key supplier and a direct competitive threat to Showtime's curation value proposition in the US market.
- International Dance Shoes: UK-based dance shoe manufacturer carried by Showtime that also sells direct online. Comparable as both a supplier and a DTC competitor in the same product category and customer base.
- Repetto: Iconic French dance and ballet footwear brand with global DTC and wholesale presence. Comparable as a manufacturer-brand alternative that competes for premium dance footwear dollars, particularly in ballet-adjacent styles.
- Sansha: International dance shoe and apparel brand offering affordable ballroom, ballet, and jazz footwear globally. Comparable as a cross-border competitor targeting price-sensitive dance shoe buyers.
- Amazon: Dominant general e-commerce platform where many dance shoe brands and third-party sellers list products. Comparable as the principal alternative purchasing channel for comparison shoppers in the dance footwear category.
Emerging players
- Etsy: Marketplace for handmade and custom dance shoes (e.g., heel conversion services, bespoke fittings). Comparable as an emerging channel where niche or custom-fit buyers may bypass traditional specialty retailers like Showtime.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Showtime Dance Shoes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showtime Dance Shoes leadership team
Management profileNumber of profiles
Showtime Dance Shoes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showtime Dance Shoes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showtime Dance Shoes
What does Showtime Dance Shoes do?
Showtime Dance Shoes is a direct-to-consumer e-commerce retailer that sells ballroom and Latin dance shoes, dance footwear accessories, and dance wear. The catalog spans women's, men's, and children's shoes across multiple international brands (Ray Rose, Freed of London, International Dance Shoes UK, Supadance, Dansport) and the company's own private-label Dance Club by Showtime line, offered in multiple widths and heel types with price points ranging from $5 (small accessories) to $299 (premium shoes).
Is Showtime Dance Shoes a public or private company?
Showtime Dance Shoes is a private company. It is classified as unknown and is currently operating.
When was Showtime Dance Shoes founded?
Showtime Dance Shoes was founded in 1976. It employs 1 to 10 people.
Where is Showtime Dance Shoes based?
Showtime Dance Shoes is headquartered in Duluth, United States, in the North America region.
How does Showtime Dance Shoes make money?
One revenue line is on record: dance Shoe Sales.
Who are Showtime Dance Shoes's main competitors?
Direct peers on record are DanceShoes.com and Discount Dance Supply. Broad incumbents are Capezio, Bloch, Freed of London, International Dance Shoes, Repetto, Sansha and Amazon. Etsy is listed as an emerging player.
Does Showtime Dance Shoes have an API?
No public API is recorded for Showtime Dance Shoes.
What industry is Showtime Dance Shoes in?
Showtime Dance Shoes's product category is Dance Footwear. Its primary akta.pro industry code is CRAAADAJ, Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.), with a secondary code of CRAAADAC, Dress & Formal Footwear Retail. Its NAICS code is 4582 and its SIC code is 5661.