POD ACTIVE
POD Active is an Australian manufacturer of medical-grade knee braces for motocross and action sports athletes, featuring proprietary forged carbon frames, viscoelastic impact systems, and patented synthetic ligament hinge technology. It sells globally through dealers, distributors, and direct e-commerce.
- Company typePrivate
- Founded2004
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What POD ACTIVE does
POD Active Pty Ltd is an Australian privately-held product development company founded in 2004, headquartered in Geelong, Victoria. The company designs and manufactures medical-grade knee braces and protective equipment primarily for motocross and action sports athletes, with secondary positioning in clinical/rehabilitation use. Its proprietary technology stack includes forged carbon composite frames, the Adaptive Lower Frame (which reduces injurious rotational forces by 54%), a CE Level 2 certified re((SPONSE)) viscoelastic impact system, and the patented Human Motion Hinge using Vectran Fibres (claimed to be 5X stronger than steel) for progressive multi-directional motion control. Products are FDA-registered, CE-certified under EU MDR, and hold TGA and PDAC coding verification for Medicare reimbursement eligibility.
The product portfolio comprises two core knee brace families — the premium K8 3.0 Forged Carbon (USD $449.95 single / $899.95 pair) and the mid-range K4 2.0 Impact Modified ($291.95/$549.95) — plus a youth line, a signature DangerBoy Limited Edition 2 collaboration with motocross champion Haiden Deegan, and accessories (KX Knee Sleeves, KX Brace Bag). Revenue is generated exclusively through one-time hardware sales; no subscription or recurring revenue model exists. Distribution follows a hybrid model combining direct-to-consumer e-commerce with a multi-tier channel network of physical dealers, online resellers, and international distributors serving global markets across motocross, mountain biking, snowboarding, BMX, and other action sports. The company markets through Instagram, YouTube, Facebook, and X, with athlete endorsements (Haiden Deegan, Trystan, Dakar Rally riders) as the primary brand-building mechanism.
POD ACTIVE firmographics
Firmographics- Name
- POD ACTIVE
- Legal name
- POD Active Pty Ltd
- Website
- https://podactive.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- POD Active is an Australian manufacturer of medical-grade knee braces for motocross and action sports athletes, featuring proprietary forged carbon frames, viscoelastic impact systems, and patented synthetic ligament hinge technology. It sells globally through dealers, distributors, and direct e-commerce.
- Ownership category
- akta.pro rank
POD ACTIVE industry classification
Industry- Product category
- Sports Protective Equipment / Knee Braces
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)
- akta.pro secondary industries
- Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL), Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI)
Keywords
Where POD ACTIVE is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
POD ACTIVE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Knee Brace Hardware Sales: POD Active generates revenue primarily through one-time hardware sales of knee braces and accessories. Products are sold as single units or pairs at various price points depending on model tier. No subscription or recurring revenue model is evident.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | K8 3.0 Forged Carbon - Premium flagship model |
| Unit Pricing | Pay-as-you-go | K4 2.0 Impact Modified - Mid-range performance model |
| Unit Pricing | Pay-as-you-go | K4 2.0 Youth - Entry-level youth model |
| Unit Pricing | Pay-as-you-go | KX Knee Sleeves - Accessory |
| Unit Pricing | Pay-as-you-go | KX Brace Bag - Storage accessory |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
POD ACTIVE product offering
Product offeringCore offering
POD Active designs, manufactures and sells medical-grade protective knee braces and accessories primarily for motocross, mountain biking, BMX, snowboarding and other action sports athletes. Its product range spans premium Forged Carbon knee braces (K8 series), mid-tier Impact Modified knee braces (K4 2.0 series) and complementary accessories such as compression knee sleeves and protective bags. The braces are FDA registered and CE certified as medical devices and are sold through authorized dealers, online retailers, international distributors and the company's own e-commerce site.
Product overview
POD ACTIVE is a specialized manufacturer of knee protection products for motocross and action sports. The product portfolio consists of two core knee brace families (K8 and K4 series) plus accessories. The K8 3.0 Forged Carbon represents the flagship premium model with carbon fiber construction and advanced impact technology, while the K4 2.0 series offers an affordable alternative with impact-modified composite frames. Both brace families share proprietary Human Motion hinge technology with synthetic ligaments, Adaptive Cuffs, and CE/medical device certifications. The K4 Youth addresses younger riders, and the DangerBoy Limited Edition offers branded athlete collaborations. Accessories include KX Knee Sleeves for compression and comfort, and KX Brace Bag for storage and transport.
Differentiator
Problem solved
Functional benefit
Products and services
- K8 3.0 Forged Carbon Knee Brace
Quantifiable outcome
- Adaptive Lower Frame reduces risk and severity of injurious rotational forces by 54%
- +2 more outcomes
Companies that use POD ACTIVE
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
POD ACTIVE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
POD ACTIVE partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
POD ACTIVE competitors and assessment
Company assessmentDirect peers
- Leatt: Leatt is a direct competitor in the motocross and action sports protective gear market, with a flagship neck brace and expanding knee brace portfolio. Highly comparable because it targets the same motocross/action sports riders with bracing and protection products at similar premium price points.
- EVS Sports: EVS Sports manufactures knee braces, knee guards, and other protective equipment for motocross, BMX, and snow sports. Directly comparable as a competing knee-brace specialist selling into the same dealer and rider channels as POD.
- Asterisk: Asterisk (Asterisk Mobile Media Inc.) is a US-based maker of high-end knee braces (e.g., Cell Knee Protection System) targeted at motocross and action sports. Comparable to POD Active as a premium-priced, medically certified knee brace brand focused on the same rider segments.
Broad incumbents
- DJO (DonJoy): DonJoy (part of DJO/Global) is a major orthopedic brace manufacturer with a wide portfolio including sports-medicine knee braces. Comparable to POD as a competing knee-brace OEM targeting athletes and clinical patients, but with a much broader product range and distribution scale.
- Breg: Breg designs and manufactures orthopedic bracing products including knee braces for sports medicine and rehabilitation. Comparable to POD as a regulated (FDA/CE) orthopedic brace maker with overlapping clinical and sports medicine customers.
- Össur: Össur is a global leader in non-invasive orthopedics, including knee bracing for osteoarthritis and sports. Comparable to POD as an orthopedic brace manufacturer with FDA/CE approvals, though Össur is much larger and more clinically focused.
- Mueller Sports Medicine: Mueller Sports Medicine manufactures a wide range of sports medicine braces and supports including knee braces. Comparable to POD as a competing supplier of knee braces into sports and retail channels, though Mueller's catalog is broader and lower-priced.
- Shock Doctor: Shock Doctor is a large sports protection brand offering knee braces, mouthguards, and compression gear. Comparable to POD as a competing protective brand sold through sporting goods retailers serving action sports athletes.
Emerging players
- EvoShield: EvoShield (a Wilson-owned brand) makes protective sports gear including knee guards targeted at baseball, football, and emerging action sports. Comparable to POD as an adjacent sports protection brand expanding into similar use cases with protective bracing technology.
- G-Form: G-Form is a sports protection brand known for flexible, impact-absorbing protective gear (knee, elbow, shin guards). Comparable to POD as an action-sports protective equipment brand using proprietary impact-absorbing materials sold through similar retail channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
POD ACTIVE social profiles
Digital presencePOD ACTIVE compliance and trust
Trust signalCompliance4 records
POD ACTIVE financial estimates
Financial estimateRevenue estimate
Valuation estimate
POD ACTIVE leadership team
Management profileNumber of profiles
Profiles1 record
POD ACTIVE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POD ACTIVE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POD ACTIVE
What does POD ACTIVE do?
POD Active designs, manufactures and sells medical-grade protective knee braces and accessories primarily for motocross, mountain biking, BMX, snowboarding and other action sports athletes. Its product range spans premium Forged Carbon knee braces (K8 series), mid-tier Impact Modified knee braces (K4 2.0 series) and complementary accessories such as compression knee sleeves and protective bags. The braces are FDA registered and CE certified as medical devices and are sold through authorized dealers, online retailers, international distributors and the company's own e-commerce site.
Is POD ACTIVE a public or private company?
POD ACTIVE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was POD ACTIVE founded?
POD ACTIVE was founded in 2004. It employs 11 to 50 people.
Where is POD ACTIVE based?
POD ACTIVE is headquartered in Melbourne, Australia, in the Oceania region.
How does POD ACTIVE make money?
One revenue line is on record: knee Brace Hardware Sales.
Who are POD ACTIVE's main competitors?
Direct peers on record are Leatt, EVS Sports and Asterisk. Broad incumbents are DJO (DonJoy), Breg, Össur, Mueller Sports Medicine and Shock Doctor. Emerging players are EvoShield and G-Form.
Does POD ACTIVE have an API?
No public API is recorded for POD ACTIVE.
What industry is POD ACTIVE in?
POD ACTIVE's product category is Sports Protective Equipment / Knee Braces. Its primary akta.pro industry code is HLAHAMAC, Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports), with a secondary code of CRAMANAL, Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs). Its NAICS code is 339113 and its SIC code is 3842.