ASdoMAR
- Company typePrivate
- Founded2008
- HeadquartersGenova, Italy
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
ASdoMAR firmographics
Firmographics- Name
- ASdoMAR
- Legal name
- Generale Conserve S.p.A.
- Website
- https://asdomar.it
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where ASdoMAR is headquartered
LocationHeadquarters
- HQ city
- Genova
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
ASdoMAR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Canned and preserved fish products: ASdoMAR generates revenue through the manufacture and sale of canned and preserved fish products, including tuna, mackerel, and salmon. Products are sold through retail supermarket channels (GDO/Grossisti) and reach end consumers through major Italian and international retailers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
ASdoMAR product offering
Product offeringCore offering
ASdoMAR manufactures and sells premium canned and preserved fish products — tuna, mackerel, and salmon — at two wholly-owned production facilities: the Olbia plant in Sardinia for tuna, and the Vila do Conde plant in Portugal for mackerel and salmon. Products are processed from whole fish using artisanal methods combined with advanced technology, including an in-house accredited food safety laboratory. The portfolio includes fillets, whole slices, belly, heart, pâtés, reduced-oil variants, and ready-to-eat dishes with vegetables, sold through retail supermarkets and a reserved B2B trade area.
Product overview
ASdoMAR is an Italian canned seafood company (brand of Generale Conserve SpA) producing premium tuna, mackerel, and salmon products. The product portfolio consists of three core product lines: (1) Tonno (Tuna) featuring yellowfin tuna (Thunnus albacares) processed at their Olbia, Sardinia plant, available in multiple formats including whole fish, fillets, belly, heart, whole slice, reduced-oil variants, and prepared dishes with peas or beans; (2) Sgombro (Mackerel) featuring mackerel (Scomber japonicus colias) processed with Portuguese artisanal traditions at their Vila do Conde plant, including grilled, standard, and premium 'Perfetto' fillets in various marinades; and (3) Salmone (Salmon) featuring Atlantic salmon (Salmo salar) from sustainable aquaculture, including fillets, smoked variants, and spreads. All products emphasize artisanal quality, sustainable fishing (Friend of the Sea certified), and Italian/Portuguese craftsmanship.
Differentiator
Problem solved
Functional benefit
Products and services
- Tonno (Tuna Line) ASdoMAR's flagship tuna line featuring yellowfin tuna (Thunnus albacares) processed from whole fish at the Olbia plant in Sardinia, available in multiple preparations: in olive oil, in brine, grilled, fillets, belly, heart, whole slice, and reduced-oil variants. Targeted at retail consumers seeking premium Italian canned tuna.
- Sgombro (Mackerel Line) Mackerel (Scomber japonicus colias) products processed following Portuguese artisanal traditions at the Vila do Conde plant, including grilled fillets, fillets in olive oil, in brine, with chili pepper, and the premium 'Perfetto' line. Targeted at retail consumers seeking Portuguese-style preserved mackerel.
- Salmone (Salmon Line) Atlantic salmon (Salmo salar) products from sustainable aquaculture, processed at the Vila do Conde plant, including fillets in olive oil, smoked flavor fillets, in brine, and salmon pâté. Targeted at retail consumers seeking premium canned salmon.
- Skipjack Tuna (Tonnetto Striato) Skipjack tuna (Katsuwonus pelamis) products including fillets in organic extra virgin olive oil and grilled fillets, processed at the Vila do Conde plant in Portugal. Targeted at retail consumers seeking alternative canned tuna species.
Quantifiable outcome
- Top 5% in EcoVadis Gold rating among fishing sector companies (processing and conservation of fish, crustaceans and molluscs)
- +4 more outcomes
Companies that use ASdoMAR
Customer profileSegments1 record
Ideal customer profiles1 record
ASdoMAR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ASdoMAR partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- EcoVadisminorEcoVadis is a corporate sustainability rating body. ASdoMAR (Generale Conserve SpA) obtained the Gold recognition from EcoVadis in November 2021, placing the company in the top 5% of companies in the fishing sector.
- European Union and Portuguese GovernmentminorOf the total investment of over €2 million for improving the Vila do Conde plant's industrial processes between 2012 and 2014, 30% was co-financed by the European Union and the Portuguese government.
- Romagna Energia ConsortiumminorASdoMAR's Olbia plant uses 100% renewable energy supplied by the Romagna Energia consortium, supporting the company's sustainability commitments.
- Local Fishing Co-ops in Atlantic OceancoreASdoMAR's Vila do Conde plant sources raw material (mackerel) from local fishing co-ops operating in the waters of the Atlantic Ocean onto which the plant faces. These co-ops are the preferred, long-standing suppliers of ASdoMAR mackerel, forming a core part of the supply chain and sustainability story.
- DNVminorDNV is an independent certification body that conducts Friend of the Sea verifications in ASdoMAR's production facilities. DNV is in turn verified by the national accreditation body (Accredia in Italy).
- RinaminorRina is an independent certification body that conducts Friend of the Sea verifications in ASdoMAR's production facilities. Rina is verified by the national accreditation body (Accredia in Italy).
Scale indicators9 records
Recent moves6 records
ASdoMAR competitors and assessment
Company assessmentDirect peers
- Frinsa: Spanish canned seafood producer offering a premium, sustainability-focused portfolio (tuna, mackerel, sardines, octopus) under its own brand and private label. Comparable in scale, European footprint, premium positioning, and certification-led go-to-market as ASdoMAR.
- Rio Mare (Bolton Group): Bolton Group's Rio Mare is Italy's leading canned tuna brand, directly competing with ASdoMAR in the Italian retail channel with overlapping SKU formats (tuna in olive oil, fillets, ventresca). Same geography, same category, same premium positioning, and the most relevant head-to-head competitor.
- Conservas Pescamar: Portuguese canned fish producer (sardines, mackerel, tuna) with integrated processing and European retail distribution. Particularly relevant as a Portuguese peer to ASdoMAR's Vila do Conde plant, operating in the same species and the same country.
- Saupiquet (Bolton Group): French canned seafood brand owned by Bolton Group, offering tuna, sardines, and mackerel with a similar European retail and premium-positioning playbook. Overlaps with ASdoMAR on species, certifications, and channel strategy across Southern European markets.
- Jealsa (Jealsa Rianxeira): Galician (Spain) canned seafood group producing tuna, mackerel, sardines, and shellfish for European retail under brands such as Rianxeira, Escuris, and Cuca. Similar scale, Iberian production base, and European retail distribution overlap with ASdoMAR's Italy/Portugal operations.
- Pinhais & Cia: Heritage Portuguese canned fish producer specializing in artisanal sardines, mackerel, and tuna, with a strong premium positioning and old-school canning tradition. Comparable artisanal-sourcing and Iberian production footprint, particularly overlapping with ASdoMAR's mackerel and salmon lines.
Broad incumbents
- Star Food / Thai Union: Thai Union Group (parent of Star, Chicken of the Sea, John West) is the world's largest canned tuna producer. While globally scaled and not Italy-focused, it competes directly in the Italian canned seafood market through brand licenses and is the category benchmark for cost-efficient, large-scale canned tuna.
- Princes Group: UK-headquartered international food and drink group with a substantial canned seafood portfolio (John West, Buena Ventura, Ships). Competes in the same European retail aisle as ASdoMAR and is a relevant scale/sustainability comparable for future brand-extension strategy.
- Bumble Bee Foods: Major North American canned seafood company (tuna, salmon, sardines) now under FCF Fishery acquisition. Broad incumbent in the canned seafood category with sustainability certifications; relevant as a category benchmark and potential channel-conflict risk in international expansion.
Emerging players
- Century Pacific Food: Philippine-based canned food company (Century Tuna, 555, Blue Bay) with global ambitions in canned tuna. While primarily Asian-market focused, it represents a comparable canned-tuna growth playbook (product extension, internationalization) that ASdoMAR could reference for future expansion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ASdoMAR social profiles
Digital presenceASdoMAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASdoMAR leadership team
Management profileNumber of profiles
Profiles1 record
ASdoMAR subsidiaries and ownership
Company hierarchySubsidiaries2 records
ASdoMAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASdoMAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASdoMAR
What does ASdoMAR do?
ASdoMAR manufactures and sells premium canned and preserved fish products — tuna, mackerel, and salmon — at two wholly-owned production facilities: the Olbia plant in Sardinia for tuna, and the Vila do Conde plant in Portugal for mackerel and salmon. Products are processed from whole fish using artisanal methods combined with advanced technology, including an in-house accredited food safety laboratory. The portfolio includes fillets, whole slices, belly, heart, pâtés, reduced-oil variants, and ready-to-eat dishes with vegetables, sold through retail supermarkets and a reserved B2B trade area.
Is ASdoMAR a public or private company?
ASdoMAR is a private company. It is classified as corporate owned and is currently operating.
When was ASdoMAR founded?
ASdoMAR was founded in 2008. It employs 101 to 250 people.
Where is ASdoMAR based?
ASdoMAR is headquartered in Genova, Italy, in the Europe region.
How does ASdoMAR make money?
One revenue line is on record: canned and preserved fish products.
Who are ASdoMAR's main competitors?
Direct peers on record are Frinsa, Rio Mare (Bolton Group), Conservas Pescamar, Saupiquet (Bolton Group), Jealsa (Jealsa Rianxeira) and Pinhais & Cia. Broad incumbents are Star Food / Thai Union, Princes Group and Bumble Bee Foods. Century Pacific Food is listed as an emerging player.
Does ASdoMAR have an API?
No public API is recorded for ASdoMAR.