Ratio Design

Name

Ratio Design

Legal name

Ratio Design

Website

https://ratio.design

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Graphic design services
• Web design development
• Brand identity design
• Real estate communication
• Creative communication agency

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Design Services: Project-based creative services including brand strategy, corporate identity, website design and development, film and animation, infographics, brochures, magazines, and digital/online-offline campaigns for B2B and government clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ratio Design is a creative communication agency based in Haarlem, Netherlands, offering graphic design, web design and development, brand strategy, corporate identity, online/offline campaigns, film and animation, infographics, brochures, and magazines. A dedicated sub-brand, Vastgoedcommunicatie, focuses on marketing and sales communications for real estate projects. The firm serves enterprise, mid-market, government, healthcare, and education clients in the Netherlands.

Product overview

Ratio Design is a creative communication agency offering an integrated suite of design and communication services from Haarlem, Netherlands. The core offering includes graphic design, web design and development, campaigns, film and animation, infographics, and brochures and magazines. The agency specializes in brand strategy, corporate identity development, and digital communication. A notable specialization is vastgoedcommunicatie (real estate communication), delivered through a dedicated sub-brand at vastgoed.design. The portfolio spans corporate identity projects, employer branding campaigns, event creation, and multi-channel marketing materials for clients across diverse sectors including healthcare, education, real estate, and government.

Differentiator

Problem solved

Functional benefit

Brands

• Vastgoedcommunicatie: Real estate communication services offered through vastgoed.design subdomain

Products and services

• Grafisch Ontwerp Creative graphic design services including corporate identity, branding, flyers, advertisements, brochures, newsletters, banners, and other visual materials for business clients.
• Webdesign & Webdevelopment Website design and development services, including UX design, responsive websites, and full-stack web builds for business and organization clients.
• Communicatie & Campagnes Online and offline campaign development, brand strategy and positioning, and digital communication solutions for organizations.
• Film en Animatie Video production and animation services for brands, including promotional films, short social media clips, and animated content.
• Infographic Visual information design including diagrams, charts, and illustrated figures for clear data communication.
• Brochure en Magazine Print collateral design including brochures, magazines, sales books, and corporate publications for business clients.
• Vastgoedcommunicatie Specialized communication services for real estate projects including sales brochures, project websites, signage, and marketing campaigns for property developments.
• Employer Branding Employer branding campaigns including strategy, creative concepts, video, advertisements, photography, and social media aimed at recruitment marketing.
• Event Creatie & Aankleding Event design, styling, signage, giveaways, goodiebags, and full event production including organization and registration.

Quantifiable outcome

• 1572 interested parties, 343 registrations, 45 homes sold for Groots project in Heiloo
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• VineVisualsminorStrategic or Co-development PartnerCollaborated with VineVisuals on video production for Ploeg kozijnen project, combining Ratio Design's creative direction with VineVisuals' video expertise.
• Quinn BroersminorStrategic or Co-development PartnerWorked with photographer Quinn Broers alongside VineVisuals on the Ploeg kozijnen visual content project.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Momkai: Amsterdam digital design and brand agency producing identities, websites and digital experiences for Dutch enterprise and public clients — comparable to Ratio's web design/development and brand offering.
• Vandejong: Amsterdam creative agency specializing in brand strategy, identity and communications for public-interest and corporate clients; comparable to Ratio's brand and campaign work, particularly in government and healthcare.
• Studio Dumbar: Renowned Dutch independent design agency (Rotterdam) specializing in brand identity, visual communication and campaigns across public and private sectors — directly comparable to Ratio's brand strategy and corporate identity work for Dutch enterprise and government clients.
• KesselsKramer: Amsterdam-based independent creative agency known for integrated campaigns, brand identity and storytelling; overlaps with Ratio's campaign, brand and content work for Dutch enterprise and consumer clients.
• Woedend!: Dutch independent creative agency producing campaigns, brand identities and content across media; comparable independent positioning to Ratio and similar mid-market Dutch client base.
• Bravoure: Amsterdam creative agency building brands and digital experiences for Dutch and international clients — comparable boutique competitor in identity, web and campaign work.
• Lava (Amsterdam): Amsterdam design and brand agency focused on identity, digital and motion design for B2B and public-sector clients — closely comparable to Ratio's integrated design, web and film offering.
• Total Design: Long-standing Amsterdam-based design agency with deep work in brand identity, public-sector communication and editorial design — comparable in client mix (government, healthcare, real estate) and service scope to Ratio.

Broad incumbents

• Dept: Large Amsterdam-headquartered digital agency offering brand, creative, web and technology at global scale; overlaps Ratio's services but operates as a broad incumbent rather than a regional boutique.
• TBWA\NEBOKO: One of the largest advertising and brand agencies in the Netherlands; competes with Ratio for integrated campaign and brand work from Dutch enterprise clients but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ratiodesignhaarlem

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ratio Design