Vandejong
- Company typePrivate
- Founded1989
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
Vandejong firmographics
Firmographics- Name
- Vandejong
- Legal name
- Vandejong
- Website
- https://vandejong.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Vandejong industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)
- akta.pro secondary industry
- Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)
Keywords
Where Vandejong is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Vandejong business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Vandejong generates revenue through client-facing creative and strategic services including branding, (re)branding, campaign development, website creation, and participation project design. Projects are delivered across branding, art direction, websites, social media, print, signage, and campaign materials. Revenue is derived from project fees and retainer arrangements with clients across cultural, governmental, and commercial sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Vandejong product offering
Product offeringCore offering
Vandejong is an independent creative agency that develops brand strategies, visual identities, websites, campaigns, and participation projects for cultural foundations, government bodies, and impact-driven enterprises. Services are delivered through an interdisciplinary in-house team of strategists, designers, writers, and project managers, with revenue generated via project fees and retainers. The agency focuses on "communication for change," helping clients in cultural, social, and commercial sectors articulate purpose and engage audiences.
Product overview
Vandejong is an independent creative agency based in Amsterdam operating since 1989. The agency offers four interconnected service offerings: Participatie (participation and community engagement projects), (Re)branding (brand strategy and identity development), Campagnes (campaign design and execution), and Websites (no-code website creation). The agency specializes in creating communications for change, working with clients across cultural, social, and commercial sectors to develop branding, websites, campaigns, social media, print materials, signage, publications, and exhibitions. Vandejong's approach is interdisciplinary, combining strategy, design, copywriting, and project management to help clients tell their stories and drive meaningful change.
Differentiator
Problem solved
Functional benefit
Brands
- De Beeldmakers: An open call initiative with Het Parool and Museumnacht seeking new generation photo/video artists, illustrators and other artistic makers.
- Wonder Window
- De Aanpakkers
- Curious About...
Quantifiable outcome
- Collectief Kapitaal grew to a national movement with 4,000+ members and active collectives in nine cities, having redistributed over €1,000,000.
- +3 more outcomes
Companies that use Vandejong
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Vandejong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vandejong partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- BiesterbosminorBiesterbos is a project developer that engaged Vandejong to help shape the future of the NDSM-terrein in Amsterdam-Noord. This collaboration led to the establishment of Stichting NDSM-werf as a legal entity to preserve and develop the cultural character of the former shipyard.
- CoframinorCofra is referenced as a collaborator on the Dalsem brand development project alongside Dalsem itself and individual creative contributors Lonneke van der Palen, Marieke Kitzan, and Wessel Kramer.
- Alfons HooikaasminorAlfons Hooikaas collaborated with Vandejong on developing the colorful visual identity for Stichting NDSM-werf. Generations of Vandejong team members have worked on the NDSM brand over the years.
- Driver DesignminorDriver Design is listed as a collaborator on the Domo brand identity project alongside Jesse Nieuwenhuijzen.
- Het ParoolminorVandejong partners with Het Parool newspaper and Museumnacht for De Beeldmakers initiative, an open call seeking emerging photographers, videographers, and illustrators whose work is published in the newspaper and exhibited in Vandejong's studio windows.
- MuseumnachtminorVandejong partners with Het Parool newspaper and Museumnacht for De Beeldmakers initiative, an open call seeking emerging photographers, videographers, and illustrators whose work is published in the newspaper and exhibited in Vandejong's studio windows.
- A LabminorVandejong co-curates Curious About..., an adventurous semi-annual program with A Lab, diving into diverse and surprising topics. Vandejong also shares its studio space on the NDSM-werf with A Lab, which is also a Vandejong client.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Vandejong competitors and assessment
Company assessmentDirect peers
- Dawn: Amsterdam-based purpose-driven creative agency working on brand strategy, campaigns, and participation projects for cultural, civic, and social impact clients, with a similar scale and ethos to Vandejong.
- Thonik: Amsterdam design studio known for cultural, civic, and identity-driven branding for museums, foundations, and public organizations, directly comparable to Vandejong's cultural and public-sector work.
- KesselsKramer: Independent Amsterdam creative agency with a comparable cultural, social-impact, and brand storytelling focus, including purpose-led campaigns and a strong cultural-sector client roster. Closest direct match in mission, scale, and geography.
- Lava Amsterdam: Amsterdam creative agency combining brand strategy, design, and technology for cultural, public, and commercial clients, comparable in size and interdisciplinary model.
- Studio Dumbar: Long-established Dutch design studio specializing in visual identity systems for cultural institutions, governments, and public-sector clients, with a comparable Amsterdam-based identity practice.
- Random Studio: Amsterdam independent creative studio delivering brand, campaign, and digital work for cultural, public-interest, and commercial clients; similar boutique scale and cultural sector emphasis.
- BKB Group: Amsterdam-based communications agency with a strong public-sector and NGO focus, including campaigns for government, foundations, and impact organizations, directly comparable to Vandejong's participation and campaign work.
Broad incumbents
- Dept Agency: Large global digital creative and technology agency headquartered in Amsterdam, with overlapping services in branding, websites, and campaigns for impact and enterprise clients.
- Total Design: One of the Netherlands' largest heritage branding and design agencies, operating across corporate, cultural, and public sectors; broader portfolio but overlapping client types with Vandejong.
- Fabrique (Communicatiewerf): Larger Dutch design and strategy agency working with cultural institutions, governments, and major brands on identity and digital experiences; broader portfolio but overlapping client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vandejong social profiles
Digital presenceVandejong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vandejong leadership team
Management profileNumber of profiles
Profiles8 records
Vandejong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vandejong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vandejong
What does Vandejong do?
Vandejong is an independent creative agency that develops brand strategies, visual identities, websites, campaigns, and participation projects for cultural foundations, government bodies, and impact-driven enterprises. Services are delivered through an interdisciplinary in-house team of strategists, designers, writers, and project managers, with revenue generated via project fees and retainers. The agency focuses on "communication for change," helping clients in cultural, social, and commercial sectors articulate purpose and engage audiences.
Is Vandejong a public or private company?
Vandejong is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vandejong founded?
Vandejong was founded in 1989. It employs 11 to 50 people.
Where is Vandejong based?
Vandejong is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Vandejong make money?
One revenue line is on record: creative Agency Services.
Who are Vandejong's main competitors?
Direct peers on record are Dawn, Thonik, KesselsKramer, Lava Amsterdam, Studio Dumbar, Random Studio and BKB Group. Broad incumbents are Dept Agency, Total Design and Fabrique (Communicatiewerf).
Does Vandejong have an API?
No public API is recorded for Vandejong.
What industry is Vandejong in?
Vandejong's product category is Creative Agency Services. Its primary akta.pro industry code is BPAGALAO, Community Arts, Culture & Creative Placemaking Enterprises, with a secondary code of BPADAEAL, Digital Development & ICT4D / GovTech Technical Assistance. Its NAICS code is 541430 and its SIC code is 7330.