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Elba

Full company profile

uuid000oefa

Namestring
Elba
Legal namestring
ORA-ELBA Group
Websiteurl
groupe-elba.com
Company typeenum
Private
Founded yearint
2004
Descriptiontext

ORA-ELBA Group (referred to in the input as "Elba") is a privately held French retail experience design company founded approximately 20 years ago by Thibaut de Malezieux. The firm is headquartered in Sartrouville, France, and employs roughly 300 staff across 16 subsidiaries organized around six integrated expertises: design and creation, digital and immersive media, event and brand experience, activation and merchandising, scenography and windows, and retail deployment. It targets enterprise clients in the luxury and premium retail segments — described as "committed brands" — and positions itself around a "responsible retail" thesis that frames physical retail as a brand expression and "care" space rather than a purely transactional channel.

The company operates a vertically integrated production model: it owns factories in France and Southern Europe and maintains a partner-factory network across Europe, the Middle East, Asia, and North America, enabling installation and deployment in 36 countries. Service delivery spans the full lifecycle from strategy through design, digital content, events, merchandising, scenography, and physical installation. The firm also runs "The Oratory," a branded thought-leadership platform housed on its corporate website, and advocates Made in France production tied to low-carbon energy.

Commercially, ORA-ELBA generates revenue through professional services engagements with enterprise brand clients. It discloses an annual turnover of approximately €75 million, with no public pricing model, no disclosed subscription or productized revenue line, and no venture or external institutional investment. Distribution is direct-to-enterprise, supported by LinkedIn, Instagram, and corporate website presence. The company has no public listing, no disclosed AI/ML capability layer, and no documented M&A activity in the available data.

Short descriptiontext

ORA-ELBA Group (Elba) is a French retail experience design firm founded ~20 years ago by Thibaut de Malezieux, serving enterprise luxury and premium retail brands with integrated services spanning design, digital media, events, merchandising, scenography, and deployment across 36 countries.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersSartrouville, France
HQ citystring
Sartrouville
HQ countrystring
France
HQ regionstring
Europe
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
retail design services, brand experience design, visual merchandising, scenography services, retail consulting
Industry4 codes
1Event Strategy & Experience Design
CodeBPAFAGAAPrimaryYes
2Brand Activations & Experiential Campaign Design
CodeMPAAAGAAPrimaryNo
3Retail Execution Technology & Services (SFA, Planogram, Image Recognition)
CodeMPAAAJAMPrimaryNo
4Activation/Experiential Creative Agencies
CodeMPAAAAAOPrimaryNo
NAICS code3 codes
  • Industrial Design Services54142
  • Electrical Equipment, Appliance, and Component Manufacturing335
  • Graphic Design Services54143
SIC code1 code
  • Services-Management Consulting Services8742
Product category
Retail Experience Design Services
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Professional Services
TypeProfessional Services
Description

ORA-ELBA generates revenue through providing integrated retail services including strategy, design, creation, digital media, events, brand experiences, activation, merchandising, scenography, and installation services. The company operates own factories in France and Southern Europe with partner factories across Europe, Middle East, Asia, and North America.

groupe-ora.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Elba, operating as part of ORA-ELBA Group, delivers fully integrated retail experience design services to enterprise brands, spanning design and creation, digital and immersive media, event and brand experience, activation and merchandising, scenography and windows, through to full retail deployment. The group owns production factories in France and Southern Europe and leverages partner factories across Europe, the Middle East, Asia, and North America to install retail concepts in 36 countries. The core promise is end-to-end accountability—from strategy and concept to in-store execution—under a responsible, Made in France craftsmanship ethos.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

ORA-ELBA Group is a French retail experience design company operating as a single unified service offering. The company provides six integrated expertises (design & creation, digital & immersive media, event & brand experience, activation & merchandising, scenography & windows, and retail) unified under one roof from strategy to deployment. The company operates own factories in France and Southern Europe and partner factories globally, with installation and deployment capabilities across 36 countries.

Product and service1 record
1Integrated Retail Experience Design Services
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Landor & Fitch
TypeDirect peer
Description

Global brand and retail experience consultancy under WPP that integrates brand strategy, retail design, and experience activation for enterprise clients — directly comparable to ORA's strategy-to-deployment model.

2FITCH
TypeDirect peer
Description

Retail design and brand experience agency (also part of WPP) specializing in store environment, retail strategy, and design — closely aligned with ORA's scenography, windows, and retail deployment offerings.

3Chute Gerdeman
TypeDirect peer
Description

Retail design and shopper marketing agency working with consumer brands on store experience, visual merchandising, and retail strategy — a focused direct peer in retail activation design.

4Household Design
TypeDirect peer
Description

UK-based retail design consultancy specializing in store concepts, retail branding, and visual merchandising — comparable boutique-sized competitor serving European retail brands.

5King Retail Solutions
TypeDirect peer
Description

North American retail design and merchandising manufacturer offering in-store displays, fixtures, and retail experience design — comparable vertical integration from design through production.

6Mustang Creative
TypeDirect peer
Description

German retail design and brand activation agency offering POS, store design, and shopper marketing — comparable European retail experience specialist with full execution capability.

7Gensler
TypeBroad incumbent
Description

Global architecture and design firm with a sizable retail practice covering store design, experience, and brand environments — broader scope than ORA but frequently competing for the same retail mandates.

8Sheridan Retail
TypeDirect peer
Description

Retail design agency focused on store planning, visual merchandising, and brand experience for global retail clients — comparable niche peer in retail design services.

9IDEO
TypeEmerging player
Description

Global design consultancy with retail and consumer experience work, emphasizing innovation and human-centered design — adjacent peer with overlap on immersive and digital experience areas of ORA's offering.

10Haygarth
TypeDirect peer
Description

UK-based brand activation and shopper marketing agency delivering experiential campaigns and retail activations — comparable peer in experiential design and brand experience delivery.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Elba

Retail Experience Design Servicesgroupe-elba.com

ORA-ELBA Group (Elba) is a French retail experience design firm founded ~20 years ago by Thibaut de Malezieux, serving enterprise luxury and premium retail brands with integrated services spanning design, digital media, events, merchandising, scenography, and deployment across 36 countries.

What Elba does

ORA-ELBA Group (referred to in the input as "Elba") is a privately held French retail experience design company founded approximately 20 years ago by Thibaut de Malezieux. The firm is headquartered in Sartrouville, France, and employs roughly 300 staff across 16 subsidiaries organized around six integrated expertises: design and creation, digital and immersive media, event and brand experience, activation and merchandising, scenography and windows, and retail deployment. It targets enterprise clients in the luxury and premium retail segments — described as "committed brands" — and positions itself around a "responsible retail" thesis that frames physical retail as a brand expression and "care" space rather than a purely transactional channel.

The company operates a vertically integrated production model: it owns factories in France and Southern Europe and maintains a partner-factory network across Europe, the Middle East, Asia, and North America, enabling installation and deployment in 36 countries. Service delivery spans the full lifecycle from strategy through design, digital content, events, merchandising, scenography, and physical installation. The firm also runs "The Oratory," a branded thought-leadership platform housed on its corporate website, and advocates Made in France production tied to low-carbon energy.

Commercially, ORA-ELBA generates revenue through professional services engagements with enterprise brand clients. It discloses an annual turnover of approximately €75 million, with no public pricing model, no disclosed subscription or productized revenue line, and no venture or external institutional investment. Distribution is direct-to-enterprise, supported by LinkedIn, Instagram, and corporate website presence. The company has no public listing, no disclosed AI/ML capability layer, and no documented M&A activity in the available data.

Elba firmographics

Firmographics
Name
Elba
Legal name
ORA-ELBA Group
Website
https://groupe-elba.com
Company type
Private
Founded year
2004
Operating status
Operating
Headcount range
251–500 employees
Short description
ORA-ELBA Group (Elba) is a French retail experience design firm founded ~20 years ago by Thibaut de Malezieux, serving enterprise luxury and premium retail brands with integrated services spanning design, digital media, events, merchandising, scenography, and deployment across 36 countries.
Ownership category
akta.pro rank

Elba industry classification

Industry
Product category
Retail Experience Design Services
NAICS
Industrial Design Services (54142), Electrical Equipment, Appliance, and Component Manufacturing (335), Graphic Design Services (54143)
SIC
Services-Management Consulting Services (8742)
akta.pro primary industry
Event Strategy & Experience Design (BPAFAGAA)
akta.pro secondary industries
Brand Activations & Experiential Campaign Design (MPAAAGAA), Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

  • Retail design services
  • Brand experience design
  • Visual merchandising
  • Scenography services
  • Retail consulting

Where Elba is headquartered

Location

Headquarters

HQ city
Sartrouville
HQ country
France
HQ region
Europe

Offices3 records

Markets served

Elba business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Professional Services: ORA-ELBA generates revenue through providing integrated retail services including strategy, design, creation, digital media, events, brand experiences, activation, merchandising, scenography, and installation services. The company operates own factories in France and Southern Europe with partner factories across Europe, Middle East, Asia, and North America.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Elba product offering

Product offering

Core offering

Elba, operating as part of ORA-ELBA Group, delivers fully integrated retail experience design services to enterprise brands, spanning design and creation, digital and immersive media, event and brand experience, activation and merchandising, scenography and windows, through to full retail deployment. The group owns production factories in France and Southern Europe and leverages partner factories across Europe, the Middle East, Asia, and North America to install retail concepts in 36 countries. The core promise is end-to-end accountability—from strategy and concept to in-store execution—under a responsible, Made in France craftsmanship ethos.

Product overview

ORA-ELBA Group is a French retail experience design company operating as a single unified service offering. The company provides six integrated expertises (design & creation, digital & immersive media, event & brand experience, activation & merchandising, scenography & windows, and retail) unified under one roof from strategy to deployment. The company operates own factories in France and Southern Europe and partner factories globally, with installation and deployment capabilities across 36 countries.

Differentiator

Problem solved

Functional benefit

Products and services

  • Integrated Retail Experience Design Services

Companies that use Elba

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Elba technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Elba partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Elba competitors and assessment

Company assessment

Direct peers

  • Landor & Fitch: Global brand and retail experience consultancy under WPP that integrates brand strategy, retail design, and experience activation for enterprise clients — directly comparable to ORA's strategy-to-deployment model.
  • FITCH: Retail design and brand experience agency (also part of WPP) specializing in store environment, retail strategy, and design — closely aligned with ORA's scenography, windows, and retail deployment offerings.
  • Chute Gerdeman: Retail design and shopper marketing agency working with consumer brands on store experience, visual merchandising, and retail strategy — a focused direct peer in retail activation design.
  • Household Design: UK-based retail design consultancy specializing in store concepts, retail branding, and visual merchandising — comparable boutique-sized competitor serving European retail brands.
  • King Retail Solutions: North American retail design and merchandising manufacturer offering in-store displays, fixtures, and retail experience design — comparable vertical integration from design through production.
  • Mustang Creative: German retail design and brand activation agency offering POS, store design, and shopper marketing — comparable European retail experience specialist with full execution capability.
  • Sheridan Retail: Retail design agency focused on store planning, visual merchandising, and brand experience for global retail clients — comparable niche peer in retail design services.
  • Haygarth: UK-based brand activation and shopper marketing agency delivering experiential campaigns and retail activations — comparable peer in experiential design and brand experience delivery.

Broad incumbents

  • Gensler: Global architecture and design firm with a sizable retail practice covering store design, experience, and brand environments — broader scope than ORA but frequently competing for the same retail mandates.

Emerging players

  • IDEO: Global design consultancy with retail and consumer experience work, emphasizing innovation and human-centered design — adjacent peer with overlap on immersive and digital experience areas of ORA's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Elba social profiles

Digital presence

Elba financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Elba leadership team

Management profile

Number of profiles

Profiles1 record

Elba subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Elba funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Elba M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elba

What does Elba do?

Elba, operating as part of ORA-ELBA Group, delivers fully integrated retail experience design services to enterprise brands, spanning design and creation, digital and immersive media, event and brand experience, activation and merchandising, scenography and windows, through to full retail deployment. The group owns production factories in France and Southern Europe and leverages partner factories across Europe, the Middle East, Asia, and North America to install retail concepts in 36 countries. The core promise is end-to-end accountability—from strategy and concept to in-store execution—under a responsible, Made in France craftsmanship ethos.

Is Elba a public or private company?

Elba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Elba founded?

Elba was founded in 2004. It employs 251 to 500 people.

Where is Elba based?

Elba is headquartered in Sartrouville, France, in the Europe region.

How does Elba make money?

One revenue line is on record: professional Services.

Who are Elba's main competitors?

Direct peers on record are Landor & Fitch, FITCH, Chute Gerdeman, Household Design, King Retail Solutions, Mustang Creative, Sheridan Retail and Haygarth. Gensler is listed as a broad incumbent. IDEO is listed as an emerging player.

Does Elba have an API?

No public API is recorded for Elba.

What industry is Elba in?

Elba's product category is Retail Experience Design Services. Its primary akta.pro industry code is BPAFAGAA, Event Strategy & Experience Design, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 54142 and its SIC code is 8742.

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