Proinsa

What Proinsa does

PROINSA (legal name PROINSA, DBA 'Proyectos Inteligentes') is a Costa Rica-based, privately held high-technology integrator founded in 2012 that specializes in RFID (Radio Frequency Identification) solutions for enterprise and government clients. The company combines authorized distribution of leading RFID hardware brands (Zebra, Impinj, Urovo, Unitech, Nedap) with a proprietary software portfolio anchored by AMS, a modular 10-module Asset Management System for fixed-asset tracking using RFID and barcodes, complemented by TrackIt (item traceability), Warehouse Plus (WMS), ParkIt (smart parking), WearIt (clothing/logistics), and Kiss and Go (student attendance). The software is delivered under both SaaS and On-Premise models and exposes Active Directory/LDAP and Web Services/EDI integrations to plug into client enterprise systems.

The business operates a sales-led go-to-market across 11 countries (Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Panama, Peru, and the United States) and monetizes through five revenue streams: software subscriptions (SaaS/OnPremise), RFID equipment sales, RFID consumables (pre-tested labels), professional services (labeling, physical asset-taking, reconciliation), and a high-tech RFID consumables printing center. PROINSA differentiates via its status as the only Zebra Advanced RFID Specialist-certified company in Latin America (since 2015), an in-house RFID research laboratory for product validation, and an end-to-end integration capability spanning hardware supply, software, and field services for industrial, retail, parking, and education verticals. Operational scale is modest at 11-50 employees with no disclosed funding, parent company, or public financials.

Name

Proinsa

Legal name

PROINSA

Website

https://proinsaca.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

PROINSA is a Costa Rica-based RFID systems integrator and authorized distributor of Zebra, Impinj, Urovo, Unitech, and Nedap, offering proprietary asset management, warehouse, parking, and tracking software (SaaS/OnPremise) plus labeling services to industrial, retail, and institutional clients across 11 Latin American countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Escazú

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Software Sales (SaaS/OnPremise): Software implementation under two modalities: SaaS (software and data hosted on PROINSA servers) and On-Premise (software installed on company's own servers). Includes AMS, TrackIt, Warehouse Plus, and custom software solutions.
2. RFID Equipment Sales: Sale of RFID hardware including fixed readers, mobile readers, handheld devices, antennas, portals, and printers. Authorized distributor of Zebra, Impinj, Urovo, Unitech, and Nedap products in Costa Rica.
3. RFID Consumables Sales: Sale of RFID labels including paper labels, specialized paper labels, synthetic labels, and specialized synthetic labels with various features like tamper-evidence, temperature resistance, and electrostatic dissipation.
4. Professional Services: Labeling services and physical asset-taking for fixed assets including physical identification, assignment of identification plates, asset assignment by location and responsible parties, and reconciliation services.
5. RFID Consumables Printing Center: High-tech printing services with customization of different RFID consumables used for identification of assets, equipment, vehicles, and others.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

PROINSA is a high-technology systems integrator that develops and sells proprietary RFID-based software (AMS, TrackIt, Warehouse Plus, ParkIt, WearIt, Kiss and Go) under SaaS and On-Premise models, distributes authorized RFID hardware and consumables from brands such as Zebra, Impinj, Urovo, Unitech, and Nedap in Costa Rica, and delivers professional services including RFID labeling, physical asset-taking, and custom software development for organizations across Latin America.

Product overview

Proinsa is a high-tech integrator specializing in RFID (Radio Frequency Identification) technology with over 10 years of experience. The company offers a comprehensive portfolio combining hardware products (RFID fixed readers, mobile readers, handheld scanners, printers, antennas, and portals from manufacturers like Zebra and Impinj) with proprietary software solutions. The core software platform is AMS (Asset Management System), a modular suite with 10 modules for fixed asset management using RFID and barcodes. This is supplemented by specialized modules including Trackit for item traceability, Warehouse Plus for warehouse management, Parkit for smart parking, Wearit for clothing/logistics control, and Kiss and Go for student attendance tracking. Proinsa also provides implementation services, RFID consumables printing, and physical asset labeling services, all available as SaaS or On-Premise deployment.

Differentiator

Problem solved

Functional benefit

Brands

• AMS (Asset Management System): Modular suite for effective management of fixed assets using RFID technology and barcodes, with 10 modules for total control over organizational assets.
• Trackit
• Warehouse Plus
• Parkit
• Wearit
• Kiss and Go

Products and services

• AMS (Asset Management System) Modular software suite with 10 modules for effective fixed asset management using RFID technology and barcodes. Includes Active Directory integration, Web Services/EDI, RFID code history tracking, real-time portal control, financial control, massive data uploads, mobile application, label printing, security management, and end-user transactions. Available via SaaS or On-Premise deployment for enterprise asset management.
• TrackIt Item Tracking Software

Quantifiable outcome

• Reduced operating times for clients
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Zebra TechnologiescoreTechnology or Integration · 1 January 2015Commercial alliance established in 2015 with Zebra Technologies, obtaining the Advanced RFID Specialist certification. This partnership allows PROINSA to incorporate new products and services, being the only company in Latin America with this certification.
• ImpinjcoreTechnology or IntegrationStrategic manufacturing partner providing RFID reader technology including R420 and R220 fixed readers. PROINSA distributes Impinj products as part of their authorized hardware portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Impinj: Leading global manufacturer of RFID endpoint chips and fixed readers (R420, R220). PROINSA's core manufacturing partner and a broad incumbent in the RFID value chain whose endpoint hardware is resold through PROINSA's distributor channel.
• HID Global: RFID and identification solutions provider for access control, asset tracking, and industrial applications. Broad incumbent with comparable RFID hardware and software offerings across multiple verticals, including the kind of asset tracking PROINSA addresses with AMS.
• Zebra Technologies: Global leader in RFID hardware, barcode scanners, and enterprise mobility. PROINSA's primary strategic partner (Zebra Advanced RFID Specialist) and a broad incumbent offering overlapping RFID hardware, software, and services across enterprise verticals globally.
• Avery Dennison: Global manufacturer of RFID inlays, labels, and tags at massive scale. Broad incumbent and potential supplier/competitor overlapping PROINSA's RFID consumables and labeling services business across global retail and supply chain.

Direct peers

• SML Group: Global RFID solutions provider specializing in retail inventory and supply chain visibility. Direct competitor in retail RFID software (analogous to PROINSA's WearIt product) and end-to-end RFID tagging services for enterprise retailers.
• Checkpoint Systems: RFID and EAS solutions provider for retail focused on inventory accuracy and loss prevention. Direct peer offering RFID-based retail inventory solutions comparable to PROINSA's retail/fashion segment (WearIt).
• Turck: Industrial automation and RFID solutions provider for factory automation and logistics. Direct peer in industrial RFID applications comparable to PROINSA's Warehouse Plus and industrial asset management offerings.
• FEIG Electronics: RFID reader/writer hardware manufacturer and integrator serving industrial, retail, and access control markets. Direct peer in RFID hardware integration and solutions delivery, overlapping with PROINSA's product portfolio.
• Identiv: RFID and IoT solutions provider serving healthcare, retail, and industrial markets. Direct peer in physical security, asset tracking, and RFID-enabled software platforms comparable to PROINSA's AMS and TrackIt offerings.
• B.O.S. Better Online Solutions: RFID and mobile solutions provider serving supply chain, retail, and industrial markets. Direct peer offering RFID hardware integration, custom software development, and asset tracking solutions comparable to PROINSA's end-to-end integrator model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PROINSA.Proyectos.Inteligentes
• LinkedInlinkedin.com/company/proinsa-proyectos-inteligentes-s-a-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proinsa