AdeoCare
AdeoCare AB is a Swedish private provider of municipal home care, LASS personal assistance, and boendestöd housing support, specializing in Silviasyster-trained dementia care across approximately nine Stockholm-region and Norrköping locations with around 500 staff.
- Company typePrivate
- Founded2011
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2C
- OfferingServices
What AdeoCare does
AdeoCare AB is a privately held Swedish home care, personal assistance, and housing support provider founded in 2011 by Hilde Knapasjö and Patrick Livijn, headquartered in Stockholm and operating across approximately nine municipalities in Sweden with around 500 employees. Its three core service lines are hemtjänst (municipal home care) for elderly clients, personlig assistans (LASS-funded personal assistance for under-65s with significant disabilities), and boendestöd (housing support for adults with mental-health or neurodevelopmental conditions). The company differentiates within a heavily regulated category through the Silviasyster palliative care methodology — internalized staff training built on the dementia-care expertise of co-founder Knapasjö, one of Sweden's first certified Silvia Sisters — together with several Stjärnmärkt (Star-Certified) units, a proprietary VR-based dementia training system, and an internal Staff Continuity Tracking System reviewed weekly at the unit level. Supporting technology is operational rather than AI-led: mobile/tablet-based digital documentation for field staff, a smart secure key-cabinet system with per-user access tracking, and tablet video-calling for customer-to-family digital meetings.
AdeoCare generates revenue primarily through multi-year contracts with Swedish municipalities (Stockholm Stad, Norrköping, Sigtuna, Lidingö, Ekerö), where customer fees are set by each municipality against an annual maxtaxa cap (2,359 kr/month in 2023) administered by Socialstyrelsen. Secondary revenue streams include private add-on RUT-eligible household services (cleaning, window washing, grocery shopping, eligible for a 50% RUT tax deduction) and LASS personal-assistance assignments. Customers are reached through the Swedish municipal choice system (valfrihet), via local offices organized in small geographic units, and through direct inquiry on the company's website, with awareness generated via senior fairs, Facebook, and Instagram. The company is a member of Vårdföretagarna (the employers' association for Swedish healthcare providers) and adheres to its collective agreements.
Ownership remains concentrated with founder Patrick Livijn (96.5% via Livijn Holding AB) and minority holder Philip Sevelius (3.5% via Freement AB), with no external institutional capital raised. Leadership transitioned in February 2024 when Julia Tornemalm, previously Regionchef for Stockholm since December 2021, succeeded Livijn as CEO; a Quality Manager was recruited from regulator IVO in September 2023. The company completed one disclosed acquisition, Mälarö Omsorg, in April 2022 to expand into Ekerö and Bromma, and conducts no public reporting of revenue, headcount-growth rate, or unit economics.
AdeoCare firmographics
Firmographics- Name
- AdeoCare
- Legal name
- AdeoCare AB
- Website
- https://adeocare.se
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AdeoCare AB is a Swedish private provider of municipal home care, LASS personal assistance, and boendestöd housing support, specializing in Silviasyster-trained dementia care across approximately nine Stockholm-region and Norrköping locations with around 500 staff.
- Ownership category
- akta.pro rank
AdeoCare industry classification
Industry- Product category
- Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082), Services-Social Services (8300)
- akta.pro primary industry
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)
- akta.pro secondary industries
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA)
Keywords
Where AdeoCare is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices10 records
Markets served
AdeoCare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Municipal Home Care Contracts: Government-funded home care services through contracts with Swedish municipalities (Stockholm Stad, Norrköping, Sigtuna, Lidingö, Ekerö). Customers pay regulated fees determined by their municipality based on income, with a maximum fee cap (maxtaxa) set by Socialstyrelsen.
- Private Add-on Services: Additional services beyond the municipal decision (biståndsbeslut) that customers can purchase directly, including extra cleaning, window washing, and other household services eligible for RUT tax deductions.
- Personal Assistance (LASS): Personal assistance services under the Swedish LASS Act (Lagen om assistansersättning) for individuals under 65 with significant disabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard home care services funded by municipal subsidies with customer co-payment based on income |
| Transaction based/ take rate | Pay-as-you-go | RUT household services with 50% tax deduction |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
AdeoCare product offering
Product offeringCore offering
AdeoCare provides home care (hemtjänst), personal assistance (personlig assistans under the LASS Act), and housing support (boendestöd) services primarily to elderly individuals and adults with disabilities in the Stockholm metropolitan area and Norrköping, Sweden. The company specializes in person-centered dementia care based on the Silvia Sister (Silviasyster) palliative care philosophy, deploying small local teams of trained staff to deliver in-home services.
Product overview
AdeoCare operates as a unified home care service provider offering three core services: Hemtjänst (home care), Personlig Assistans (personal assistance), and Boendestöd (housing support). The company specializes in dementia care using the Silviasyster philosophy, with services organized in small local teams in multiple Stockholm-area municipalities. Additional offerings include RUT household services, safety alarms, VR experiences for elderly customers, digital meeting services, and a brain health prevention program. The company has approximately 500 employees across 9 locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Hemtjänst (Home Care Services) Professional home care services providing personalized assistance with daily activities including personal care, hygiene, meal preparation, shopping, cleaning, laundry, medication management, and companionship for elderly customers in their own homes. Funded primarily through municipal contracts (Stockholm Stad, Norrköping, Sigtuna, Lidingö, Ekerö).
- Personlig Assistans (Personal Assistance) Personal assistance services under the Swedish LASS Act (Lagen om assistansersättning) for individuals under 65 with significant physical or cognitive disabilities, providing daily support, mobility assistance, communication help, and community participation.
- Boendestöd (Housing Support) Support services for individuals over 18 with mental health conditions, neuropsychiatric disabilities, or substance abuse issues (including LSS-eligible individuals in categories 1 and 2), providing individualized assistance in and outside the home to help with daily routines, household management, social skills development, and community integration.
- RUT-tjänster (Household Services with Tax Deduction) Additional household services available to customers in the same Stockholm areas as their home care, including cleaning, window washing, and grocery shopping, with a 50% RUT tax deduction available. Purchased directly from AdeoCare beyond the municipal decision.
- Trygghetslarm (Safety Alarm Service) 24/7 emergency response alarm service. In Stockholm City, AdeoCare has its own staff available around the clock; in other municipalities, municipal alarm patrols or AdeoCare's own personnel respond to alarms.
Quantifiable outcome
- 98% total customer satisfaction; 100% in treatment category (Ekerö unit)
- +1 more outcomes
Companies that use AdeoCare
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
AdeoCare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
AdeoCare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vårdföretagarna (Healthcare Employers Association)minorAdeoCare is a member of Vårdföretagarna, the employers' association for healthcare and care companies in Sweden. This membership provides access to collective agreements, industry resources, and represents the company's standing as a legitimate private care provider.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
AdeoCare competitors and assessment
Company assessmentBroad incumbents
- Attendo: Nordic care provider listed on Nasdaq Stockholm offering home care, assisted living, and social care across Sweden, Finland, Denmark, and Norway. Directly comparable to AdeoCare in Swedish hemtjänst and LASS services but operates at far greater scale and as a broad incumbent across multiple care verticals.
- Ambea: Swedish listed care operator providing elderly care, home care, and social services across Sweden, Norway, and Finland. A directly comparable service-line peer to AdeoCare's hemtjänst and boendestöd, but with national breadth and a broader portfolio including residential care.
- Vardaga (Ambea): One of Sweden's largest elderly care providers, operating nursing homes and assisted living facilities across the country. Comparable to AdeoCare as a Swedish elder-care operator but focused primarily on residential settings rather than home-based care.
- Capio Sverige: Swedish healthcare provider offering specialist care, primary care, and some home health services as part of a wider healthcare portfolio. Comparable to AdeoCare in the regulated Swedish care market but with a stronger clinical/healthcare positioning and broader service mix.
Direct peers
- Olivia Assistans: Swedish personal assistance provider under the LASS framework, serving customers with significant disabilities across municipalities. Directly comparable to AdeoCare's LASS service line in customer type and contracting structure.
- Humana: Stockholm-based private operator focused on personal assistance (LSS/LASS), home care, and elderly care services across Sweden. A direct peer in personal assistance and individual & family services, with overlapping customer segments and contracting structures.
- Team Olivia: Swedish personal assistance and home care operator providing LSS/LASS services across multiple municipalities. Directly comparable to AdeoCare's personal assistance and boendestöd services with a similar municipality-contracted delivery model.
- Olivia Omsorg: Swedish operator providing hemtjänst, LSS boendestöd, and personlig assistans across multiple municipalities. Directly comparable to AdeoCare's three-pillar service model (home care, housing support, personal assistance).
- Frösunda Omsorg: Large Swedish private provider of personal assistance, hemtjänst, and social care services. Directly comparable to AdeoCare on LASS personal assistance and elderly home care delivery, serving municipalities across Sweden.
- Hemtjänstkompaniet: Stockholm-area private hemtjänst provider offering home care services under municipal valfrihet contracts. A direct SME-scale peer to AdeoCare focused on elderly home care delivery in the same regional market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
AdeoCare social profiles
Digital presenceAdeoCare compliance and trust
Trust signalCompliance3 records
AdeoCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdeoCare leadership team
Management profileNumber of profiles
Profiles8 records
AdeoCare subsidiaries and ownership
Company hierarchySubsidiaries1 record
AdeoCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdeoCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdeoCare
What does AdeoCare do?
AdeoCare provides home care (hemtjänst), personal assistance (personlig assistans under the LASS Act), and housing support (boendestöd) services primarily to elderly individuals and adults with disabilities in the Stockholm metropolitan area and Norrköping, Sweden. The company specializes in person-centered dementia care based on the Silvia Sister (Silviasyster) palliative care philosophy, deploying small local teams of trained staff to deliver in-home services.
Is AdeoCare a public or private company?
AdeoCare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdeoCare founded?
AdeoCare was founded in 2011. It employs 101 to 250 people.
Where is AdeoCare based?
AdeoCare is headquartered in Stockholm, Sweden, in the Europe region.
How does AdeoCare make money?
Three revenue lines are on record. Municipal Home Care Contracts are the primary driver. The others are private Add-on Services and personal Assistance (LASS).
Who are AdeoCare's main competitors?
Broad incumbents on record are Attendo, Ambea, Vardaga (Ambea) and Capio Sverige. Direct peers are Olivia Assistans, Humana, Team Olivia, Olivia Omsorg, Frösunda Omsorg and Hemtjänstkompaniet.
Does AdeoCare have an API?
No public API is recorded for AdeoCare.
What industry is AdeoCare in?
AdeoCare's product category is Home Care Services. Its primary akta.pro industry code is HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility), with a secondary code of HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical). Its NAICS code is 624120 and its SIC code is 8082.