Bent Tree Family Physicians

What Bent Tree Family Physicians does

Bent Tree Family Physicians (BTFP) is a private, independent family medicine practice operating in the Dallas-Fort Worth metroplex since 1987, with physician-led clinics in Frisco and North Dallas, Texas. The practice employs 101-250 staff including over 17 physicians, physician assistants, nurse practitioners, medical assistants, and administrative personnel. It delivers comprehensive primary care under a single umbrella: in-person office visits with same-day or next-day availability, on-site diagnostic imaging (digital X-ray, echocardiography, carotid Doppler, CIMT cardiovascular screening, spirometry, EKG, 24-hour heart monitoring), an integrated mental health service line (ADHD testing, anxiety and depression treatment, counseling, medication management), a medically supervised weight management program with GLP-1 therapy, and an in-house Spa & Laser Center (operating since 2002) offering cash-pay aesthetic services. The practice accepts most major insurance plans (Aetna, BCBS, Cigna, Humana, UHC) and offers cash-pay discounts through the Jefferson ICard network.

The practice's digital layer is built around the "Bent Tree for Patients" mobile application (iOS and Android), which supports appointment scheduling, lab results review, nurse messaging, HIPAA-compliant telehealth video consultations, and a "WellAI" assistant for preliminary text-based symptom triage. A separate Patient Portal (app.chartrequest.com) provides record access. On-site diagnostic equipment is networked directly with radiologists for rapid image review and turnaround. The technology stack is therefore a combination of clinical in-house diagnostic hardware, a custom consumer mobile app, and a third-party AI symptom-checker integration.

Revenue is generated through three primary streams: fee-for-service primary care billed to insurance (the dominant stream); cash-pay elective aesthetic services at the Spa & Laser Center priced $15-$250 per treatment; and diagnostic imaging and lab services rendered during office visits. Customer acquisition is direct-to-consumer via phone scheduling, the website, the mobile app, organic SEO, social media (Facebook, Instagram), and a robust patient-review footprint (over 12,220 reviews on demandforce.com). No revenue figures, funding rounds, or M&A activity are disclosed, consistent with a physician-owned independent practice.

Name

Bent Tree Family Physicians

Legal name

Bent Tree Family Physicians

Website

https://benttreemd.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Bent Tree Family Physicians is a private, independent family medicine practice in the Dallas-Fort Worth metroplex operating two clinics in Frisco and North Dallas. It serves individuals and families with primary care, on-site diagnostics, mental health, weight management, telehealth, and medical spa services delivered via in-person visits and a mobile app.

Ownership category

akta.pro rank

Product category

Primary Care / Family Medicine

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industries

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI), Retail & Walk-In Primary Care Clinics (HLAFAGAC)

Keywords

• Family medicine services
• Primary care practice
• Telehealth consultations
• On-site diagnostic imaging
• Medical spa services

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Office Visits and Medical Services: Fee-for-service medical care including office visits, sick visits, preventive physicals, and consultations. Revenue generated through insurance billing and patient payments. The practice accepts most major insurance plans including Aetna, BCBS, Cigna, Humana, UHC, and offers cash-pay discounts through the Jefferson ICard program.
2. Medical Spa Services: Aesthetic and wellness services including skin care treatments, massage therapy, lash extensions, waxing, microdermabrasion, and Botox injections. These elective services are paid out-of-pocket at point of service with pricing ranging from $15-$250 per treatment.
3. Diagnostic Imaging: On-site imaging services including X-rays, echocardiograms, carotid Doppler, and CIMT screenings performed during patient visits. Revenue generated as part of office visit or as standalone diagnostic services billed to insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bent Tree Family Physicians delivers outpatient family medicine and primary care services to individuals and families across two Texas locations (Addison and Denton). In addition to standard office visits, the practice provides on-site imaging (digital X-ray) and lab testing, telehealth/televisits, mental health services, weight management programs, and an on-site medical spa and laser center. Patients access these services via in-person visits, a HIPAA-compliant telehealth platform, a mobile app, and a patient portal.

Product overview

Bent Tree Family Physicians operates as a multi-service family medicine practice offering a unified healthcare platform centered around two clinic locations in Frisco and North Dallas, Texas. The core offering combines traditional in-person office visits with digital health services through the Bent Tree for Patients mobile app, which enables Televisits (telehealth consultations), nurse chat, and access to a WellAI assistant for AI-powered symptom assessment. Specialty services include On-Site Imaging (CIMT screening, carotid doppler, echocardiogram, X-ray), On-Site Lab Testing (spirometry, echo stress tests, EKG), Mental Health Services (psychiatric evaluation, ADHD/cognitive testing, therapy, medication management), and a Weight Management Program featuring GLP-1 therapies. A complementary Spa & Laser Center provides aesthetic services including peels, microdermabrasion, massage, and Botox. All services are integrated through a Patient Portal for record access and lab results.

Differentiator

Problem solved

Functional benefit

Brands

• Bent Tree for Patients: Mobile app for patients to manage health appointments, view lab results, message nurses, and access WellAI assistant for symptom assessment
• WellAI Assistant
• Spa & Laser Center

Products and services

• Office Visit (Family Medicine / Primary Care) In-person primary care and family medicine consultations with physicians and advanced practice providers for individuals and families in the Dallas–Fort Worth area.

Quantifiable outcome

• Over 12,220 patient reviews on demandforce.com
• +2 more outcomes

Named customers5 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Jefferson ICard / Jefferson GroupminorOthersBent Tree Family Physicians offers the Jefferson ICard discount program to cash-pay patients, providing significant discounts on medical services. This is a no-contract, no-obligation discount program that allows patients to pay lowest rates at time of service with true transparency on costs before visiting. The program is part of a network of Jefferson Group Provider offices offering discounted healthcare services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VillageMD: Primary care-focused practice management company with co-located diagnostics and risk-bearing arrangements; directly comparable integrated care model scaled across multiple geographies.
• MDVIP: Concierge/membership primary care network of independent physicians; directly comparable business model of independent physician practices offering enhanced access and preventive care.

Broad incumbents

• One Medical (Amazon): Membership-based primary care with strong digital/telehealth experience; larger and now Amazon-owned, but targets the same commercial-insured primary care patient demographic.
• Privia Health: Physician practice management platform supporting independent primary care and specialty groups; comparable in serving independent physician practices but operates at much greater scale across many states.
• MinuteClinic (CVS Health): Retail walk-in clinic inside CVS pharmacies offering basic primary care, vaccinations, and screenings; competes for same-day/next-day acute visits from the same insured population in DFW.

Emerging players

• Oak Street Health (CVS Health): Tech-enabled value-based primary care provider (now owned by CVS Health); adjacent model with deeper risk-bearing arrangements but comparable on-site diagnostics and integrated services approach.
• ChenMed: Family-owned, physician-led primary care group serving seniors through value-based contracts; comparable independent, physician-led model with on-site specialists and pharmacy under one roof.
• Carbon Health: Tech-enabled primary and urgent care provider with mobile app-first patient experience; comparable in combining in-person care with digital tools but operates in different geographies.

Regional players

• Texas Health Resources: Large non-profit health system headquartered in the DFW region; major regional competitor for primary care patients with significantly greater scale and payer leverage.
• Baylor Scott & White Health: Largest non-profit healthcare system in Texas with extensive primary care network across the DFW metroplex; comparable patient demographic and services, with deeper specialty referral integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/benttreefamily
• Instagraminstagram.com/benttreefamilyphysicians?igshid=x2jmel4vuoqt
• Xx.com/benttreefamily
• LinkedInlinkedin.com/company/bent-tree-family-physicians-pa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bent Tree Family Physicians