EMpanel Online

What EMpanel Online does

EMpanel Online is a private, US-headquartered B2B online sampling company founded in 2007 and based in Flowery Branch, Georgia. It supplies profiled and segmented respondent audiences — business professionals, healthcare professionals and patients, specialty professional groups, and consumer panels — to the online market research industry, and has completed over 10,000 projects across its operating history. The company operates a sales-led, enterprise go-to-market motion with multi-year contracts, RFP-based procurement, and dedicated regional sales directors covering the US, EU, and India markets.

Its core technology is a proprietary suite of research software products developed under wholly-owned subsidiary Bizpinion: SurValidate (digital fingerprinting and fraud prevention), TrueValidate (advanced data quality validation), SurveyHub (project management and panel aggregation), Symposium (panel management), Industry Yardstick (benchmarking), and the more recent TrueVoice (audio open-ends for qualitative data capture). The platform supports HIPAA-compliant healthcare panels, GDPR/CCPA-compliant data handling, and CASRO Code of Standards conformance, with credential verification against registries such as MD and CPA for healthcare respondents.

The business model blends recurring sample subscription revenue, project-based full-service research revenue (survey design, translation, programming, hosting, analytics), and SaaS licensing through Bizpinion. Pricing is quote-based, determined by sample size, incidence rate, and length of interview. EMpanel Online is founder-led with no disclosed external institutional funding, and serves enterprise clients across technology, financial services, manufacturing, healthcare, consulting, and other verticals.

Name

EMpanel Online

Legal name

EMpanel Online Inc.

Website

https://empanelonline.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

EMpanel Online is a private B2B online sampling company founded in 2007 that supplies profiled respondents — including business professionals, healthcare professionals, and specialty groups — to enterprise market research buyers via proprietary fraud-prevention and panel management technology housed in subsidiary Bizpinion.

Ownership category

akta.pro rank

Product category

Online Market Research Sampling

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Online B2B sampling
• Market research respondents
• B2B panel provider
• Healthcare research panels
• Online survey sampling

Headquarters

HQ city

Flowery Branch

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Online Sample/Survey Respondents: Provides profiled and segmented B2B audiences for quantitative research projects. Revenue generated through respondent sample sales to market research firms, brands, and corporate entities. Pricing based on sample size, incidence rate, and project specifications.
2. Healthcare Panel Access: Access to HIPAA-compliant healthcare respondent panels including doctors, specialists, nurses, patients, caregivers, and healthcare administrators. Premium pricing for highly specialized and verified healthcare audiences.
3. Specialty Panel Access: Specialized professional panels for engineers, truckers, HVAC technicians, teachers, artists, thought leaders, and other niche professional groups. Revenue from accessing hard-to-reach professional respondent segments.
4. SaaS Research Products: Licensing and subscription revenue from proprietary research software products (SurValidate, SurveyHub, TrueValidate, Symposium, Industry Yardstick) offered under Bizpinion subsidiary.
5. Full-Service Research Services: End-to-end research services including survey design, translation, programming and hosting, sample management, OE coding, cross tabs, and advanced analytics. Professional services revenue with project-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

EMpanel Online provides profiled and segmented online B2B, B2C, healthcare, and specialty professional respondent panels for the market research industry. It sells access to one of the largest B2B research communities along with full-service research capabilities including survey design, programming, sample management, multilingual translation, open-end coding, cross tabs, and advanced analytics. Under its wholly-owned subsidiary Bizpinion, it also offers a proprietary SaaS suite for digital fingerprinting, fraud prevention, data quality, panel management, and benchmarking.

Product overview

EMpanel Online is a B2B sampling platform for the online market research industry, offering access to profiled respondents across B2B, B2C, healthcare, and specialty professional panels. Its technology stack is anchored by a proprietary suite of research products developed under its wholly-owned subsidiary Bizpinion, comprising SurValidate (digital fingerprinting and fraud prevention), TrueValidate (advanced data quality), SurveyHub (project management and panel aggregation), Symposium (panel management software), and Industry Yardstick (benchmarking). The platform is further supported by full-service research capabilities including survey design, multilingual translation, programming and hosting, sample management, open-end coding, cross-tabs, and advanced analytics. TrueVoice (audio open-ends) rounds out the portfolio by enabling qualitative data capture at quantitative speed.

Differentiator

Problem solved

Functional benefit

Brands

• SurValidate: Digital fingerprinting and fraud prevention service
• SurveyHub
• TrueValidate
• Symposium
• Industry Yardstick
• TrueVoice

Products and services

• SurValidate Digital fingerprinting and fraud prevention service that validates respondents from point of registration through survey completion, identifying and blocking fraudulent activity in real time. Designed for market research firms and corporate research teams needing verified B2B respondents.
• TrueValidate Advanced data quality suite that extends fraud detection and validation capabilities beyond digital fingerprinting for comprehensive respondent quality assurance. Built for market research buyers requiring high-confidence data integrity.
• SurveyHub Project management and panel aggregation tool that monitors fraudulent activity, alerts project managers, and enables client-defined quality control questions within research surveys. Targeted at research operations teams managing online studies.
• Symposium Panel management software for maintaining and managing research community panelists, supporting panel operations and member administration. Built for research firms and panel operators.
• Industry Yardstick Benchmarking and industry comparison tool enabling researchers to compare their survey results against industry standards and norms. Designed for market research analysts and corporate insights teams.
• TrueVoice Audio open-ends solution that captures qualitative data at quantitative speed, enabling richer respondent feedback in B2B research. Aimed at market research teams seeking deeper qualitative insights without sacrificing survey scale.
• Online B2B Sample Access Provides profiled and segmented B2B audiences for quantitative research projects, spanning senior executives to young professionals across industries. Sold to market research firms, brands, and corporate entities needing verified business respondents.
• Healthcare Panel Access HIPAA-compliant access to verified healthcare respondent panels including doctors, specialists, nurses, patients, caregivers, and healthcare administrators. Premium-priced audience for healthcare market research with verified professional credentials.
• Specialty Professional Panel Access Access to highly specialized professional respondent panels including engineers, truckers, HVAC technicians, teachers, artists, thought leaders, and other niche professional groups developed in collaboration with clients and affiliates.
• Full-Service B2B Research End-to-end B2B research services including survey design, multilingual translation, programming and hosting, sample management, open-end coding, cross tabs, and advanced analytics. Delivered with multilingual capabilities and free consultations for prospective clients.

Quantifiable outcome

• Completed over 10,000 online research projects
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Quirk'sminorOthersIndustry association membership. Quirk's is a marketing research publication and event company serving the market research industry.
• Insights AssociationminorOthersIndustry association membership. The Insights Association is a nonprofit organization dedicated to connecting, informing, and advocating for the research and insights industry.
• GreenBookminorOthersIndustry directory and resource membership. GreenBook provides the market research industry with directory services and educational resources.
• ESOMARminorOthersIndustry association membership. ESOMAR is a global association for market, social, and opinion research, providing standards and guidance including the 37 Questions initiative for online sampling transparency.
• BizpinioncoreOEM/ Whitelabel/ Licensing PartnerWholly-owned subsidiary providing proprietary research technology products including SurValidate, SurveyHub, TrueValidate, Symposium, and Industry Yardstick. Bizpinion operates as the technology arm of EMpanel Online, providing software products and services under its own brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dynata: Dynata is the largest online B2B and consumer sample provider, formed from the merger of Research Now and SSI. It competes directly with EMpanel Online in providing profiled B2B respondents and full-service research data collection to enterprise research buyers worldwide.
• Cint: Cint operates a global digital insights marketplace connecting brands with research audiences, including through its acquisition of Lucid. It directly competes with EMpanel's B2B sample exchange and panel aggregation business, with overlapping fraud-prevention and panel-management capabilities.
• Toluna: Toluna provides online panel access, sample provision, and full-service research technology to enterprise research buyers. It competes with EMpanel across B2B, healthcare, and consumer panel segments with its own proprietary technology stack and global panel.
• Schlesinger Group: Schlesinger Group is a data collection company providing qualitative and quantitative B2B and healthcare research samples globally. It overlaps with EMpanel's full-service research offerings and healthcare panel access, particularly for hard-to-reach professional and patient audiences.
• Prolific: Prolific is an online participant recruitment platform focused on verified, high-quality respondents for academic and commercial research. It competes directly with EMpanel for B2B research sample budgets, with comparable fraud-prevention and verification features.
• CloudResearch: CloudResearch (formerly TurkPrime) provides online participant recruitment, panel management, and research tools for behavioral and survey research. It directly competes with EMpanel's B2B sample and SurveyHub-style project management capabilities for academic and commercial research buyers.
• Lucid by Cint: Lucid (now part of Cint) operates a sample marketplace and audience-profiling platform for market research. It competes directly with EMpanel's B2B sample aggregation model, offering automated access to profiled respondents across many panels.
• Fuel Cycle: Fuel Cycle provides panel management, community engagement, and insights platform software for enterprise research teams. It overlaps with EMpanel's Symposium panel management software and full-service B2B research capabilities.
• AYTM (Ask Your Target Market): AYTM is an automated market research platform offering self-serve consumer and B2B audience access. It competes with EMpanel's full-service research and B2B sample offerings, particularly for mid-market clients seeking quicker, programmatic research.

Broad incumbents

• Qualtrics: Qualtrics is a broad enterprise experience management platform with survey design, panel, and research services capabilities. While not a direct B2B sample competitor, it overlaps with EMpanel's full-service research offerings and increasingly bundles audience-sourcing into its enterprise research workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/empanel-online
• Xx.com/EmpanelOnline

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMpanel Online