What Herotec does

Herotec is a private German for-profit manufacturer founded in 1980 and headquartered in Ahlen, Germany. The company specializes in underfloor heating systems, producing a range of electric underfloor heating solutions targeted at the building and construction thermal comfort segment. With 51-100 employees, Herotec operates as a mid-sized industrial manufacturer in the German Mittelstand (small and medium-sized enterprise) tradition. Wolfgang Heuser is identified as the founder and founding partner, indicating founder-led governance with operational continuity spanning more than four decades.

The company's revenue model centers on hardware sales of manufactured heating components, consistent with German industrial Mittelstand norms. No customer logos, distribution channel details, pricing data, or segment-level revenue splits are disclosed in the available source data. The adjacent German surface heating market includes larger integrated players offering broader building envelope portfolios — for example, swisspor Deutschland GmbH's 'Flächenheizung in Systemlösungen' ('Surface Heating in System Solutions') line, which is sold alongside insulation, construction boards, and waterproofing membranes — but Herotec's positioning relative to these players is not directly evidenced in the source material.

The bulk of the scraped content pertains to swisspor Deutschland GmbH (manufacturing in Dankerode, Germany) rather than Herotec specifically. Consequently, no Herotec-specific revenue figures, funding history, headcount trends, certification portfolio, geographic footprint, R&D activity, or recent strategic moves are available in the input data. Detailed analytical claims therefore rely on industry benchmarking rather than direct company evidence, and conclusions should be treated as preliminary.

Name

Herotec

Website

https://herotec.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Herotec is a German private manufacturer founded in 1980, producing underfloor heating and electric underfloor heating solutions from its base in Ahlen, Germany.

Ownership category

akta.pro rank

Product category

Underfloor Heating Systems

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Radiant Floor Heating Installation (Underfloor Systems) (HSAPAGAJ)

akta.pro secondary industry

Radiant Floor Heating Installation (HSAOAGAG)

Keywords

• Underfloor heating systems
• Electric underfloor heating
• Floor heating manufacturing
• Radiant floor heating
• Heating product manufacturing

Headquarters

HQ city

Ahlen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Insulation Materials Manufacturing and Sales: swisspor develops, produces, and delivers insulation products for contemporary building envelopes. Revenue is generated through the sale of EPS, XPS, and PIR insulation materials manufactured in German and Swiss production facilities. Products include standard insulation boards, roof insulation, basement perimeter insulation, and specialty products like slope insulation boards manufactured to customer specifications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Herotec is a manufacturing company based in Ahlen, Germany that produces underfloor heating systems and offers a wide range of electric underfloor heating solutions. Founded in 1980, the company manufactures heating products designed for floor installations serving the construction and building industry.

Product overview

swisspor offers a comprehensive portfolio of building envelope products organized into four main categories: (1) Insulation materials (Dämmstoffe) including swissporEPS (Standard, Dach, Boden, Keller, Wand), swissporXPS, and swissporPIR; (2) Surface heating systems (Flächenheizung) comprising swisspor Trockenbausysteme, swisspor Nasssysteme, swisspor Bauteiltrennung, pipe/fastening/accessories, distributor and control technology, individual room control, electric energy components, tools, and Topline products; (3) Construction boards (Bauplatten) including swisspor BOARD, swissporBOARD shower systems and accessories, and swisspor ENBATEC decoupling membranes; (4) Waterproofing membranes (Dichtungsbahnen) including swisspor BIKUTOP, swisspor ExtruBit, swisspor ExtruPol, swisspor BIKUCOAT SPEED, and thick bitumen coatings. Products are manufactured in both German (Dankerode) and Swiss production facilities, with EPS products from Germany complemented by XPS and PIR insulation from Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Underfloor heating systems Underfloor heating products manufactured by Herotec for floor installation applications, serving construction industry buyers and heating installation professionals.
• Electric underfloor heating solutions A wide range of electric underfloor heating solutions manufactured by Herotec, providing heating components for diverse floor installation requirements.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• swisspor GruppecoreOthersswisspor Deutschland GmbH is part of the swisspor Gruppe, a multinational group with operations in Switzerland, Germany, Austria, and Italy. The group website provides additional information about the broader corporate structure and potentially other group companies.

Scale indicators1 record

Expansion highlights1 record

Broad incumbents

• Honeywell International: Honeywell offers floor heating cables, mats, and controls (e.g., Honeywell Home evohome) within its broader smart home and HVAC portfolio. Overlaps with Herotec's underfloor heating controls category as part of a global building technologies giant.
• Watts Water Technologies: Watts offers underfloor heating and radiant systems (e.g., Watts Radiant) alongside plumbing, heating, and water management products. Comparable product category with a broader portfolio focus on plumbing and HVAC water systems.
• Viessmann Group: Viessmann is a leading German manufacturer of heating systems including heat pumps and hydronic underfloor heating components. Comparable end-application in floor heating with much broader heating technology portfolio including condensing boilers and renewables.
• Danfoss A/S: Danfoss produces electric and hydronic underfloor heating cables, mats, and thermostats as part of its broader HVAC and climate solutions portfolio. Comparable in product category but competes as part of a much wider controls and refrigeration business rather than as a focused floor heating specialist.

Direct peers

• Schlüter-Systems KG: Schlüter-Systems manufactures integrated floor heating systems (Schlüter-BEKOTEC) embedded with decoupling membranes and construction boards, closely overlapping with Herotec's systems-led offering. Direct comparable in the German underfloor heating market.
• REHAU Group: REHAU manufactures polymer-based solutions including a prominent underfloor heating line (REHAU Rautherm) for residential and commercial buildings across Europe. Direct overlap with Herotec in hydronic and electric radiant floor heating systems serving installers and contractors in Germany and broader DACH region.
• Warmup plc: Warmup specializes in electric underfloor heating systems (heating mats, cables, thermostats) and is a major global brand in this exact product category. Direct overlap with Herotec's electric underfloor heating offering, especially in residential retrofit and new-build.
• Uponor Corporation: Uponor is one of Europe's largest manufacturers of radiant underfloor heating and cooling systems, offering pipes, manifolds, and controls. Closest scaled competitor to Herotec in the residential/commercial radiant floor heating category across DACH and pan-Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herotec