Maxima reality
Maxima Reality is a Prague-based full-service Czech residential real estate agency offering brokerage, in-house legal services, property valuation, developer sales, and capital-deployment products (advance payments and direct buyouts) to individual sellers, buyers, and developers across the Czech Republic.
- Company typePrivate
- Founded1999
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Maxima reality does
Maxima Reality s.r.o. is a privately held Czech full-service real estate agency headquartered in Prague, operating for approximately 26-30 years (founded 1999 per corporate records, with marketing referencing 1995 as the operating start). The company serves individual residential property sellers and buyers across the Czech Republic, with a secondary focus on real estate developers marketing new construction projects. Its core offering is brokerage-mediated property sales in which the buyer — not the seller — pays the commission, accompanied by an in-house legal department that handles contract preparation, escrow, cadastral registration, and resolution of legal encumbrances at no additional charge to sellers.
The company's product portfolio is anchored by property sales mediation (Prodej) and supported by several adjacent modules: a free online property valuation tool (Online odhad), rental brokerage (Pronájem), email-based property alerts (Hlídací pes), and dedicated developer services (Pro developery). Two distinctive capital-deployment products differentiate the offering from a standard brokerage: the Half Price Upfront service, which advances 50-80% of a property's market value while the seller retains ownership until a buyer is found, and the Fast Buyout service, in which Maxima directly purchases properties at up to 85% of market value with immediate cash payout. The underlying technology is a real estate transaction management platform with a listing database (nemovitosti.maxima.cz), a client management system, and a multi-step online valuation form.
Maxima's go-to-market combines a field agent network — said to be selected via a process in which only 1 in 100 applicants passes internal certification — with an inbound phone hotline (800 111 555), a self-service website, and content marketing via blog and social channels. Revenue is generated through transaction-based commissions on completed sales plus margins on direct buyouts. The company is part of the EEC Group (Skupina EHS) controlled by European Housing Services s.r.o., and reports no public funding rounds, no disclosed revenue, and no operations outside the Czech Republic.
Maxima reality firmographics
Firmographics- Name
- Maxima reality
- Legal name
- MAXIMA REALITY, s.r.o.
- Website
- https://maxima.cz
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maxima Reality is a Prague-based full-service Czech residential real estate agency offering brokerage, in-house legal services, property valuation, developer sales, and capital-deployment products (advance payments and direct buyouts) to individual sellers, buyers, and developers across the Czech Republic.
- Ownership category
- akta.pro rank
Where Maxima reality is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Maxima reality business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Commission-based revenue where the buyer pays the commission on top of the agreed sale price. Sellers do not pay commission fees. Commission includes all legal services, property photography, and marketing.
- Property Buyout: Direct purchase of properties at up to 85% of market value. Company buys properties directly and resells on the market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard commission model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Maxima reality product offering
Product offeringCore offering
Maxima Reality is a full-service Czech real estate agency mediating the sale and rental of residential properties (apartments, houses, land). Its core offering is property sales brokerage backed by an in-house legal department that prepares contracts, handles land registry filings, and removes legal encumbrances, with the buyer paying the commission on top of the agreed sale price. Complementary offerings include free online property valuation, rental mediation, a 50-80% advance payment service, a direct buyout option at up to 85% of market value, dedicated developer services, and a property alerts email subscription.
Product overview
Maxima Reality operates as a real estate agency platform offering an integrated portfolio of property services. The core offering centers on property sales mediation (Prodej) supported by complementary modules: online property estimation (Odhad), rental services (Pronájem), developer project sales, and property alerts. Two premium add-on services provide accelerated liquidity—Half Price Upfront (Polovina z ceny) enabling sellers to receive 50-80% of value before finding a buyer, and Fast Buyout (Rychlý výkup) offering immediate cash purchase at up to 85% of market value. All sales transactions include complimentary in-house legal services for secure property transfer (Bezpečný převod).
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Mediation (Prodej nemovitosti) Full-service real estate sales brokerage for individual property owners, including professional photography, marketing, buyer matching, transaction management, and complete legal services. Commission is paid by the buyer on top of the agreed sale price, so the seller receives the full negotiated amount.
- Online Property Estimate (Online odhad nemovitosti)
Quantifiable outcome
- Buyers typically found within 48 days
- +3 more outcomes
Companies that use Maxima reality
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Maxima reality technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Maxima reality partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
Maxima reality competitors and assessment
Company assessmentDirect peers
- M&M Reality Holding: Largest Czech residential real estate brokerage network with thousands of agents nationwide. Directly comparable to Maxima Reality on residential sales mediation, agent network model, and buyer/seller segment focus.
- RE/MAX Czech Republic: Global real estate franchise operating in the Czech market with a similar agent-based model, offering sales, rentals, and property valuation services to residential sellers and buyers.
- CENTURY 21 Czech Republic: International real estate franchise with a Czech branch providing residential brokerage and property management services. Comparable on commission-based model and consumer-facing real estate services.
Emerging players
- Bezrealitky.cz: Czech proptech platform enabling direct peer-to-peer real estate transactions without traditional agents. A direct competitive threat to Maxima's commission-based model by lowering the friction of FSBO transactions.
- Bidli (REICO): Czech residential developer and broker with growing online presence. Partially comparable on developer-side services and new-build sales channels that overlap with Maxima's developer services offering.
- Doma.cz: Czech online real estate platform providing property search and valuation tools. Comparable on the self-service valuation and listing aggregation side that competes with Maxima's online odhad tool.
Broad incumbents
- Sreality.cz: Czech Republic's largest property listing portal operated by Seznam.cz. Comparable as the dominant online real estate search platform and indirect competitor for lead generation and consumer attention.
- Engel & Völkers Czech Republic: International luxury and premium residential real estate brokerage with Czech operations. Comparable on residential sales mediation and full-service agent model, but skews to higher-end properties.
Others
- European Housing Services s.r.o. Holding company that controls Maxima Reality s.r.o. as part of the EEC Group (Skupina EHS). Related as the parent entity providing group-level capital and shared services to Maxima.
Regional players
- idealista (Spain/Italy/Portugal): Leading Southern European real estate portal expanding in CE Europe. Comparable as a real estate lead-generation and listing platform in a different geography, useful as a peer for portal/lead-gen dynamics in the region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maxima reality social profiles
Digital presenceMaxima reality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxima reality leadership team
Management profileNumber of profiles
Profiles3 records
Maxima reality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxima reality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxima reality
What does Maxima reality do?
Maxima Reality is a full-service Czech real estate agency mediating the sale and rental of residential properties (apartments, houses, land). Its core offering is property sales brokerage backed by an in-house legal department that prepares contracts, handles land registry filings, and removes legal encumbrances, with the buyer paying the commission on top of the agreed sale price. Complementary offerings include free online property valuation, rental mediation, a 50-80% advance payment service, a direct buyout option at up to 85% of market value, dedicated developer services, and a property alerts email subscription.
Is Maxima reality a public or private company?
Maxima reality is a private company. It is classified as corporate owned and is currently operating.
When was Maxima reality founded?
Maxima reality was founded in 1999. It employs 11 to 50 people.
Where is Maxima reality based?
Maxima reality is headquartered in Prague, Czechia, in the Europe region.
How does Maxima reality make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are property Buyout.
Who are Maxima reality's main competitors?
Direct peers on record are M&M Reality Holding, RE/MAX Czech Republic and CENTURY 21 Czech Republic. Emerging players are Bezrealitky.cz, Bidli (REICO) and Doma.cz. Broad incumbents are Sreality.cz and Engel & Völkers Czech Republic. European Housing Services s.r.o. is listed as an others. idealista (Spain/Italy/Portugal) is listed as a regional player.
Does Maxima reality have an API?
No public API is recorded for Maxima reality.