SNACK

What SNACK does

SNACK is a Singapore-headquartered financial lifestyle mobile application, founded in 2019, that delivers insurance and investment services to consumers in Southeast Asia. The app operates under the co-branded identity "SNACK by Income" via the domain snackbyincome.sg, indicating an embedded distribution relationship with NTUC Income, a Singapore-based insurance carrier. Its core product is a single mobile app positioned as a consolidated financial access point, though the source data describes the offering only at a tagline level ("THE ONLY SNACK YOU WILL NEED") without detailed functional specifications.

The company is privately held and operates with a very small team of 1–10 employees as of the available data snapshot. Its operating geography spans Singapore and the broader Southeast Asia region. No pricing model, monetization mechanics, revenue figures, or customer segmentation are disclosed in the source material. The firm's external surface consists of a website homepage and an FAQ page, with no disclosed management team, partnerships beyond the NTUC Income co-brand, regulatory certifications, patents, integrations, or API/SDK offerings.

The underlying technology and platform architecture are not documented in the available sources — there is no disclosed core technology stack, proprietary features, or AI/ML capabilities. There are no recorded funding rounds, acquisitions, leadership changes, or regulatory actions in the input data. Consequently, the business model, revenue mechanics, and go-to-market strategy can be inferred only at the highest level: SNACK appears to leverage NTUC Income's existing insurance infrastructure and customer reach to distribute its app-based financial services, but the precise revenue share, unit economics, and customer acquisition mechanics are not stated.

Name

SNACK

Website

https://snackbyincome.sg

Company type

Private

Founded year

2019

Headcount range

1–10 employees

Short description

SNACK is a Singapore-based financial lifestyle mobile app, founded in 2019, that delivers insurance and investment services to consumers in Southeast Asia via a co-branded distribution arrangement with NTUC Income.

Ownership category

akta.pro rank

Product category

Digital Insurance & Investment Services

akta.pro primary industry

BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)

Keywords

• Financial lifestyle app
• Digital insurance
• Investment services
• Consumer finance
• Insurance app

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

SNACK is a financial lifestyle mobile app that provides insurance and investment services to individual consumers in Singapore. It is marketed under the "SNACK by Income" brand and is associated with NTUC Income, a Singapore-based insurance company. The product is positioned as a single, accessible consumer finance app combining protection and investment offerings.

Product overview

SNACK by Income is a single snack product offering. The product is marketed as a snack offering under the Income insurance brand.

Differentiator

Problem solved

Functional benefit

Products and services

• SNACK by Income A financial lifestyle mobile app that provides insurance and investment services to individual consumers in Singapore, marketed under the "SNACK by Income" brand and associated with NTUC Income.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Grab Financial: Singapore-headquartered super-app offering insurance, investments, payments and lending inside a single consumer app. Most directly comparable to SNACK's ambition of being a multi-product financial lifestyle app for Southeast Asian consumers.
• Singlife: Singapore-based digital insurer and wealth platform combining insurance with investment/savings products in an app-first format. Closest direct competitor in the Singapore digital insurance + investments category.
• Singtel Dash: Singapore mobile payments and lifestyle financial app from Singtel, offering payments, insurance and lifestyle services. Comparable as a Singapore app-based financial lifestyle product targeting mass-market consumers.

Emerging players

• StashAway: Singapore-headquartered digital wealth manager offering investment products via a mobile app. Comparable to SNACK's investment vertical and shares the same Singapore retail-investor target audience.
• Endowus: Singapore digital wealth and CPF advisor providing investment and retirement solutions via an app. Adjacent competitor in the Singapore app-based investment space.
• Syfe: Singapore-based digital wealth platform offering diversified investment portfolios through a mobile app. Comparable as a regional app-led investment/wealth product targeting similar consumer segments.

Broad incumbents

• DBS digibank / PayLah!: Singapore's largest bank with an established app-based banking, insurance, payments and investment offering. Represents the dominant incumbent that any Singapore fintech lifestyle app must compete against for wallet share.
• Income Insurance (NTUC Income): The established Singapore insurer behind the SNACK by Income brand. Relevant because it is both SNACK's parent/partner and a broad incumbent offering insurance and investment products through traditional and digital channels.
• FWD Singapore: Singapore digital-first insurance brand offering protection and investment-linked policies via mobile app. Comparable as an established insurtech incumbent in Singapore competing for the same digital insurance customer.

Others

• MoneyLion: US-based consumer fintech super-app combining banking, credit, investing and insurance. Comparable on the multi-product financial lifestyle app model, useful as a comparable benchmark for super-app monetization even though geography differs.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNACK