CoverStyle
- Company typePrivate
- Founded2010
- HeadquartersAlbiate, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
CoverStyle firmographics
Firmographics- Name
- CoverStyle
- Legal name
- CoverStyle
- Website
- https://coverstyle.it
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
CoverStyle industry classification
Industry- Product category
- Smartphone Cases and Screen Protectors
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industries
- Tablet Accessories (Keyboards, Styluses, Cases, Screen Protectors, Docks) (CRACAMAJ), Wearable Accessories & Bands (straps, chargers, cases) (CRACAIAK)
Keywords
Where CoverStyle is headquartered
LocationHeadquarters
- HQ city
- Albiate
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
CoverStyle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: CoverStyle generates revenue through direct e-commerce sales of phone cases, screen protectors, and accessories to consumers. Products are sold at one-time purchase prices ranging from €0.99 to €30.99. The company operates on a straightforward retail model with no subscription components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget cases (ZeroFlex, DesignFlex) - €0.99 to €7.99 |
| Unit Pricing | Pay-as-you-go | Mid-range cases (UltraSoft, UltraFlex PRO) - €9.99 to €16.99 |
| Unit Pricing | Pay-as-you-go | Screen protectors (HyperGlass 3D, HyperShield) - €5.99 to €19.99 |
| Unit Pricing | Pay-as-you-go | Premium accessories (HyperLens 3D) - €14.99 |
| Unit Pricing | Pay-as-you-go | Cleaning kits and accessories - €9.99 to €12.99 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CoverStyle product offering
Product offeringCore offering
CoverStyle designs, brands, and sells protective smartphone accessories, primarily phone cases (custodie) and screen protectors (pellicole), under proprietary trademarks such as UltraSoft, ZeroFlex, UltraFlex PRO, HyperGlass 3D, HyperShield, LeatherSoft PRO, DesignFlex, and HyperLens 3D. The portfolio covers Apple iPhone models from iPhone 3GS through the iPhone 17 series (Air, standard, Plus, Pro, Pro Max variants), as well as iPad and selected Samsung Galaxy models, and includes AirTag accessories, cleaning kits, and waterproof bags, distributed through its own Italian e-commerce store.
Product overview
CoverStyle is an Italian e-commerce company founded in 2010 specializing in protective accessories for smartphones and tablets, primarily focused on the Apple ecosystem. The product portfolio centers on two core product lines: phone cases (custodie/cover) and screen protectors (pellicole), with supporting categories including AirTag accessories, cleaning kits, and waterproof bags. The case lineup includes multiple proprietary brands differentiated by material and features: ZeroFlex (slim TPU), UltraFlex PRO/PRO2 (shock-resistant TPU+PC with MagSafe), UltraSoft (soft-touch polycarbonate), LeatherSoft PRO (eco-leather with MagSafe), and DesignFlex (flexible TPU with seasonal designs). Screen protection products feature HyperGlass 3D (tempered glass with 3D coverage), HyperGlass 3D PRIVACY (with privacy filter), HyperShield 0.3 (camera lens PET protectors), and HyperLens 3D (sapphire/aluminum camera protectors). The company serves iPhone models from generation 3GS through the latest iPhone 17 series, with accessory coverage extending to iPads and select Samsung Galaxy devices.
Differentiator
Problem solved
Functional benefit
Products and services
- ZeroFlex Cases Slim TPU phone cases with raised camera edge protection for iPhones, sold directly to Italian consumers via coverstyle.it.
- UltraFlex PRO Cases Shock-resistant hybrid TPU+PC cases with rigid polycarbonate back, protective TPU borders, and MagSafe wireless charging compatibility for iPhones.
- UltraFlex PRO MAT Cases Matte-finish shock-resistant TPU+PC cases with MagSafe support for iPhones.
- UltraSoft Cases Soft-touch matte polycarbonate cases for iPhones, including a natural titanium colorway.
- LeatherSoft PRO Cases Eco-leather cases with integrated MagSafe magnets for wireless charging compatibility, sized for iPhone 17 Pro and other iPhone models.
- DesignFlex / DesignFlex PRO Cases Flexible TPU cases in glossy or matte finish for iPhones, with DesignFlex PRO variants including MagSafe support and seasonal/holiday themed designs.
- HyperGlass 3D Screen Protectors 3D tempered glass screen protectors providing edge-to-edge coverage for iPhone displays.
- HyperGlass 3D PRIVACY Screen Protectors Tempered glass 3D screen protectors with privacy filter to prevent side-angle viewing, sold in 2-pack format.
- HyperShield 0.3 Camera Lens Protectors Ultra-thin 0.3mm PET camera lens protectors in matte finish for iPhone models.
- HyperLens 3D Camera Lens Protectors Sapphire and aluminum 3D camera lens protectors for iPhone 17 Pro/Pro Max, available in orange, blue, and silver colorways.
- AirProtector AirTag Films Ultra-thin TPU protective films for Apple AirTag front and back, sold in 4-packs, providing scratch protection.
- AirLeath AirTag Keychains Black eco-leather keychain holder for Apple AirTag with metal ring.
- Antibacterial Cleaning Kits Device hygiene products including 10.5ml antibacterial spray, 3-pack microfiber cloths, 5-pack mini sponges, 50-pack IPA wet wipes, and 200ml refill liquid for smartphones and tablets.
- Waterproof Bags (Buste Impermeabili) Waterproof bags designed to protect smartphones during aquatic activities and water exposure.
- iPad Accessories Cases, screen protectors, and accessories for iPad, iPad Mini, iPad 3, and iPad 4 models.
- Samsung Galaxy Accessories Cases and accessories for Samsung Galaxy S3, S4, S6, S7, and S7 Edge models.
- Headphones and Earbuds Accessories (Cuffie/Auricolari) Headphones, earbuds, and related accessories for mobile devices.
Quantifiable outcome
- Over 33,000 customers served since 2010
Companies that use CoverStyle
Customer profileSegments1 record
Ideal customer profiles1 record
CoverStyle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
CoverStyle partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
CoverStyle competitors and assessment
Company assessmentDirect peers
- Cellularline: Italian-headquartered mobile accessory brand offering cases, screen protectors, chargers, and MagSafe-compatible products. Directly comparable to CoverStyle as a domestic Italian specialist with overlapping product categories and similar customer base.
- Casetify: Global direct-to-consumer phone case and accessory brand with proprietary product lines and artist collaborations. Comparable to CoverStyle in D2C model, premium branded cases, and iPhone-first focus.
- Spigen: Global manufacturer of phone cases, screen protectors, and MagSafe accessories sold through D2C and retail. Comparable product breadth across iPhone and Galaxy, and similar mid-tier-to-premium pricing structure.
- ESR: Global consumer electronics accessories brand with strong MagSafe case, screen protector, and charger portfolio. Closely comparable product mix and D2C-plus-marketplace distribution model.
- Speck Products: US protective case brand with focus on iPhone and Samsung Galaxy cases plus screen protectors. Comparable mid-premium positioning, iPhone-first catalog, and similar proprietary product-line branding approach.
- UAG (Urban Armor Gear): Premium rugged phone case brand with MagSafe-compatible lines for iPhone. Comparable premium protective-case positioning and proprietary branded product architecture.
- Mous: UK-based D2C protective case brand with strong iPhone focus, premium materials, and content-driven marketing. Comparable premium-case positioning and direct-to-consumer model.
- Ringke: Korean mobile accessory brand with extensive iPhone/Galaxy case and screen protector catalog at competitive price points. Comparable broad-model coverage and value-tier pricing structure.
Broad incumbents
- OtterBox: Large US-based protective case and accessories manufacturer with broad iPhone/Samsung/Galaxy catalog. Comparable core product (protective cases and screen protectors) but operates at much greater scale and brand recognition.
Emerging players
- Pitaka: Premium MagSafe-first accessory brand offering aramid fiber cases, wallets, and chargers. Comparable MagSafe ecosystem focus and premium positioning, though more specialized in materials and modular accessories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
CoverStyle social profiles
Digital presenceCoverStyle financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoverStyle leadership team
Management profileNumber of profiles
CoverStyle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoverStyle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoverStyle
What does CoverStyle do?
CoverStyle designs, brands, and sells protective smartphone accessories, primarily phone cases (custodie) and screen protectors (pellicole), under proprietary trademarks such as UltraSoft, ZeroFlex, UltraFlex PRO, HyperGlass 3D, HyperShield, LeatherSoft PRO, DesignFlex, and HyperLens 3D. The portfolio covers Apple iPhone models from iPhone 3GS through the iPhone 17 series (Air, standard, Plus, Pro, Pro Max variants), as well as iPad and selected Samsung Galaxy models, and includes AirTag accessories, cleaning kits, and waterproof bags, distributed through its own Italian e-commerce store.
Is CoverStyle a public or private company?
CoverStyle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CoverStyle founded?
CoverStyle was founded in 2010. It employs 1 to 10 people.
Where is CoverStyle based?
CoverStyle is headquartered in Albiate, Italy, in the Europe region.
How does CoverStyle make money?
One revenue line is on record: direct Product Sales.
Who are CoverStyle's main competitors?
Direct peers on record are Cellularline, Casetify, Spigen, ESR, Speck Products, UAG (Urban Armor Gear), Mous and Ringke. OtterBox is listed as a broad incumbent. Pitaka is listed as an emerging player.
Does CoverStyle have an API?
No public API is recorded for CoverStyle.
What industry is CoverStyle in?
CoverStyle's product category is Smartphone Cases and Screen Protectors. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of CRACAMAJ, Tablet Accessories (Keyboards, Styluses, Cases, Screen Protectors, Docks). Its NAICS code is 459 and its SIC code is 5600.