Midwest Eye Associates

Name

Midwest Eye Associates

Legal name

Midwest Eye Associates

Website

https://midwesteyeassociates.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Optometry services

NAICS

Offices of Optometrists (621320), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Optometry services
• Comprehensive eye exams
• Pediatric eye care
• Prescription eyewear
• Contact lens fittings

Headquarters

HQ city

St. Charles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Eye Exams and Consultations: Comprehensive eye exams for adults and children, including routine check-ups, pediatric assessments, and specialized evaluations for conditions like myopia, dry eye, and eye misalignment.
2. Prescription Eyewear Sales: Sale of prescription eyeglasses and sunglasses featuring designer brands (Ray-Ban, Oakley, Coach, Maui Jim, Gucci, Tom Ford) and optical lenses from Essilor and Hoya.
3. Contact Lens Sales and Fitting: Sales and fitting of various contact lenses including daily disposables, scleral lenses, bifocal/multifocal lenses, and specialty lenses for keratoconus and other conditions.
4. Eye Health Supplements: Sale of EyePromise brand supplements including Restore, AREDS 2 Plus Multi-Vitamin, and DVS for supporting ocular and vascular health.
5. Dry Eye Treatments: Therapeutic treatments including TearCare procedures, punctal plugs, prescription eye drops, and artificial tears.
6. Neurolens Prescriptions: Customized contoured prism lens prescriptions for addressing eye misalignment symptoms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Midwest Eye Associates is an independent optometry practice delivering comprehensive eye care services through four clinic locations in East Missouri. It provides comprehensive and pediatric eye exams, dry eye and ocular disease management, myopia management, emergency eye care, low vision services, and specialty contact lens fittings, alongside the dispensing of prescription eyeglasses, contact lenses, and EyePromise ocular health supplements to families and individuals.

Product overview

Midwest Eye Associates is an optometry practice offering a unified suite of eye care services across four locations in East Missouri (St. Charles, St. Peters, Creve Coeur, and Wentzville). The core offering centers on comprehensive eye exams and pediatric eye care, supported by specialized services including dry eye treatment, myopia management (using MiSight lenses and ortho-k), scleral contact lenses, emergency eye care, low vision services, and eye disease management. The product portfolio includes prescription eyewear (eyeglasses and contact lenses) with designer brands, premium lens technology (Neurolens for eye misalignment, Essilor and Hoya lenses), and EyePromise nutraceutical supplements. The practice integrates with RevolutionPHR patient portal, 4patientcare appointment scheduling, and MyFrameBoard digital frame catalogs.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams Thorough eye examinations for adults and children using advanced diagnostic technology including Optos imaging, Neurolens, digital eye measurements, and non-contact tonometry to assess visual acuity, refraction, and overall eye health.
• Pediatric Eye Exams Comprehensive eye care services for children from infants through age 18, including vision screenings and detection of amblyopia (lazy eye), strabismus (crossed eyes), refractive errors, and convergence insufficiency.
• Emergency Eye Care Urgent eye care services for eye emergencies including foreign objects in the eye, corneal abrasions, chemical exposure, pink eye infections, sudden vision loss, and severe eye pain.
• Dry Eye Treatment Comprehensive dry eye syndrome management including artificial tears, prescription eye drops, punctal plugs, TearCare therapeutic procedures, and specialized supplements for both aqueous deficient and evaporative dry eye.
• Myopia Management Program Program to slow progression of nearsightedness in children using MiSight 1 Day contact lenses, Corneal Refractive Therapy (ortho-k) overnight lenses, and low-dose atropine eye drops.
• Scleral Contact Lens Fitting Specialty fitting of large-diameter gas-permeable contact lenses that rest on the sclera and vault over the cornea, providing comfort and clarity for individuals with keratoconus, severe dry eyes, corneal irregularities, and other challenging conditions.
• Prescription Eyeglasses Prescription eyewear including single-vision lenses, progressive lenses, reading glasses, and prescription sunglasses from designer brands such as Ray-Ban, Oakley, Coach, Maui Jim, Gucci, and Tom Ford, fitted with premium lenses from Essilor and Hoya.
• Contact Lenses Full range of contact lenses including daily disposable lenses, bifocal and multifocal lenses, and specialty scleral lenses for patients with unique vision needs.
• Neurolens Prescription Lenses Specialized contoured prism lenses designed to correct eye misalignment and alleviate symptoms of headaches, neck pain, eye strain, and other discomfort caused by binocular vision dysfunction.
• EyePromise Supplements EyePromise ocular health nutraceuticals including Restore (Zeaxanthin and Lutein supplement), AREDS 2 Plus Multi-Vitamin, and DVS for vascular and blood glucose support, formulated with US-grown ingredients.
• Eye Disease Management Advanced screening and treatment for ocular diseases including glaucoma, age-related macular degeneration (AMD), diabetic retinopathy, and cataracts.
• Low Vision Services Comprehensive support for patients with reduced vision, including personalized rehabilitation plans and advanced visual aids to maximize remaining vision.

Quantifiable outcome

• 80% of learning is visual - comprehensive pediatric exams ensure proper visual development
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• EssilorcoreTechnology or IntegrationEssilor is a leading lens manufacturer providing high-end optical lenses for prescription eyeglasses. Midwest Eye Associates partners with Essilor to offer innovative lens products known for clarity and innovation in vision correction.
• HoyacoreTechnology or IntegrationHoya provides advanced optical lenses featuring anti-reflective coatings, blue light filtering, and enhanced durability. Partnership enables provision of premium lens options to patients.
• NeurolenscoreTechnology or IntegrationNeurolens provides specialized contoured prism lenses designed to alleviate symptoms of eye misalignment such as headaches and eye strain. Midwest Eye Associates offers Neurolens as a key treatment option for patients with binocular vision dysfunction.
• RevolutionPHRcoreTechnology or IntegrationRevolutionPHR provides the patient portal platform enabling secure 24/7 access to health records, appointment scheduling, prescription refills, and secure messaging with healthcare teams.
• OptoscoreTechnology or IntegrationOptos provides advanced retinal imaging technology enabling detailed wide-field retinal scans for early detection of eye diseases including diabetic retinopathy, macular degeneration, and glaucoma.
• TearCarecoreTechnology or IntegrationTearCare provides specialized meibomian gland treatment technology for improving tear film quality and treating evaporative dry eye through targeted thermal pulsation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visionworks: National optical retailer (VSP-backed) with locations offering comprehensive eye exams and eyewear. Competes for insured and walk-in patients in Midwest markets; comparable exam-plus-frames model to Midwest Eye Associates.
• EyeCare Partners: PE-backed (KKR-backed) optometry and ophthalmology roll-up operating hundreds of clinics across the Midwest and beyond. Comparable platform in terms of full-service optometry offering, advanced diagnostics, and multi-site expansion model — a likely consolidator of regional independents.
• Warby Parker: DTC and retail optical brand selling prescription eyewear and contact lenses, with growing in-store eye exam services. Comparable to Midwest Eye Associates' eyewear SKUs and exam-plus-frames purchase motion, though national in scope.
• National Vision Holdings: Public optical retailer (America's Best, Eyeglass World, Vista Optical) operating ~1,000+ stores offering eye exams and affordable eyewear. Adjacent in service offering and competes for value-oriented patients in the same regional markets.
• LensCrafters: National optical retail chain (EssilorLuxottica) offering in-store eye exams and premium eyewear. Direct competitor for prescription eyewear sales and walk-in exam patients in the St. Louis region.
• Pearle Vision: Established optical franchise network with full-service optometry and eyewear stores. Competes for insured patient flows and core eyewear purchases in regional markets.

Direct peers

• Clarkson Eyecare: Multi-location optometry and optical retail group serving the St. Louis metro and broader Midwest. Directly comparable in geography, service menu (exams, eyewear, contact lenses, dry eye, myopia management), and patient demographic to Midwest Eye Associates.

Emerging players

• Treehouse Eyes: Specialty pediatric optometry chain focused exclusively on myopia management using MiSight, ortho-k, and atropine. Direct overlap with Midwest Eye Associates' myopia management offering, though it operates on a niche specialty model rather than full-service primary eye care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Eye Associates