What Treehouse Eyes does

Treehouse Eyes is a Boulder, Colorado-based pediatric specialty eye care company founded in 2015-2016 by Dr. Gary Gerber, OD, and Matt Oerding, focused on the treatment and management of myopia (nearsightedness) in children. The company operates a hybrid B2B2C model: it sells tiered subscription programs (Clinical at $249/month, Enable at $399/month, Ascend at $999/month, Premier at custom multi-year pricing with geographic exclusivity) to independent optometric practices, equipping them with clinical protocols, marketing tools, and training to deliver myopia management services. The company itself also staffs and supports flagship "Centers of Excellence" and drives direct patient demand through free virtual consultations, a risk-assessment quiz, content marketing, and a doctor locator spanning 20+ US states.

The clinical offering centers on four treatment modalities that address axial eye elongation rather than merely correcting refractive error: custom KIDS Lenses (overnight orthokeratology using 3D corneal mapping), MiSight 1-day soft contact lenses with CooperVision's ActivControl technology, low-dose prescription atropine eye drops, and Essilor Stellest myopia control spectacle lenses. Treatment decisions are guided by the proprietary Treehouse Vision System, a clinical protocol derived from the landmark CAMP study of 342 children, and supported by axial length biometry for tracking eye growth. In 2025, the company launched a ChatGPT-based AI version of the Vision System that allows clinicians to input patient details by voice or text and receive treatment recommendations.

The company's go-to-market combines consumer education (content marketing, virtual consultations, risk quizzes) with practice enablement (Academy training, MY-TDA patient education tool, AMP automated marketing program). Revenue is generated from partner practice subscriptions and downstream patient treatment services billed by partner practices. The network encompasses 40+ independent optometric practices across 20+ US states and has cumulatively treated over 20,000 myopic children. The company has raised approximately $8.2 million in disclosed funding, including a $7,999,977 round in April 2023, and remains privately held under founder control.

Name

Treehouse Eyes

Legal name

Treehouse Eyes

Website

https://treehouseeyes.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Treehouse Eyes is a Boulder, CO-based pediatric eye care company that operates a national network of 40+ optometric partner practices delivering myopia management treatments to children, combining tiered subscription-based practice enablement with direct consumer acquisition via virtual consultations and a doctor locator.

Ownership category

akta.pro rank

Product category

Pediatric Myopia Management

NAICS

Offices of Optometrists (62132), Offices of Optometrists (621320)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Contact Lens Specialty & Myopia Control (HLAKAKAK)

akta.pro secondary industries

Optometry Clinics (Primary Eye Care) (HLAKAKAB), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Pediatric Ophthalmology & Orthoptics Devices (Amblyopia Therapy, Strabismus Measurement & Treatment) (HLAHAJAM)

Keywords

• Pediatric myopia management
• Orthokeratology treatment
• Myopia control
• Children's eye care
• Specialty contact lenses

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Partner Practice Subscriptions: Treehouse Eyes generates recurring subscription revenue from optometric practices through tiered membership programs (Clinical at $249/month, Enable at $399/month, Ascend at $999/month, and Premier with custom pricing). These programs provide clinical protocols, training, marketing tools, patient education software, and practice development support.
2. Myopia Treatment Services: Revenue from direct patient treatment services through partner eye doctors including overnight lenses (Ortho-K/KIDS lenses), daytime soft contact lenses (MiSight), prescription atropine eye drops, and myopia control glasses (Stellest). Each partner practice sets their own pricing for treatments, which may vary by treatment type.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Treehouse Eyes provides pediatric myopia management services for children with nearsightedness, offering FDA-approved soft contact lenses (MiSight 1-day), custom overnight orthokeratology lenses (KIDS Lenses), prescription atropine eye drops, and Stellest myopia control glasses. Treatment is delivered through a network of partner optometric practices supported by the proprietary Treehouse Vision System clinical protocol and AI-assisted treatment planning.

Product overview

Treehouse Eyes offers a specialized pediatric myopia management platform with four core treatment products: MiSight® 1 day soft contact lenses (FDA-approved for ages 8-12), KIDS Ortho-K overnight lenses (custom overnight corneal reshaping), prescription atropine eye drops (customized low-dose formulation), and Stellest® myopia control glasses (FDA-approved spectacle lenses). These treatments work by managing axial eye elongation rather than merely correcting blurry vision. The company also provides a suite of practice development programs—Clinical, Enable, Ascend, and Premier tiers—offering the Treehouse Vision System® clinical protocol with AI-powered treatment recommendations (launched 2025), MY-TDA patient education and tracking tool, AMP automated marketing, and Academy training. The product portfolio ranges from direct patient treatments to B2B practice management solutions, all focused on slowing or stopping myopia progression in children.

Differentiator

Problem solved

Functional benefit

Brands

• Treehouse Eyes Clinical: Foundational support program for practices beginning their myopia management journey at $249/month, including clinical protocols, patient education tools, and monthly newsletters.
• Treehouse Eyes Enable
• Treehouse Eyes Ascend
• Treehouse Eyes Premier
• KIDS Lenses
• Treehouse Vision System
• Treehouse Eyes Academy
• MY-TDA
• Treehouse Eyes AMP

Products and services

• MiSight 1-day Soft Contact Lenses FDA-approved daily disposable soft contact lenses with ActivControl Technology designed to slow the progression of myopia in children. Prescribed and dispensed by Treehouse Eyes partner optometrists as part of a structured myopia management program.
• KIDS Lenses (Overnight Orthokeratology Lenses) Custom-fitted orthokeratology (Ortho-K) lenses worn overnight to temporarily reshape the cornea and provide clear daytime vision without glasses or contacts, while simultaneously slowing myopia progression in children. Exclusive to the Treehouse Eyes partner network.
• Prescription Atropine Eye Drops Compounded low-dose atropine eye drops prescribed by Treehouse Eyes clinicians as a pharmacological option to slow myopia progression in children, frequently combined with optical treatments in a customized plan.
• Essilor Stellest Myopia Control Glasses Essilor Stellest spectacle lenses featuring Highly Aspherical Lenslet Technology, prescribed by Treehouse Eyes clinicians as a non-contact-lens option to slow myopia progression in children.
• Treehouse Vision System Proprietary clinical protocol and AI-assisted platform that combines axial length biometry, 3D corneal mapping, and standardized treatment workflows to help Treehouse Eyes clinicians build personalized myopia management plans for each child.
• MY-TDA (Treatment Decision Algorithm) Proprietary Treatment Decision Algorithm embedded in the Treehouse Vision System that synthesizes patient data (axial length, corneal topography, prescription history) to recommend and adjust myopia treatments for pediatric patients.

Quantifiable outcome

• 30-60% slowed myopia progression compared to standard single-vision glasses
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered preferred and core.

• CooperVisionpreferredTechnology or IntegrationCooperVision is the preferred vendor for Treehouse Eyes partner practices. The company offers discounts and programs available through this partnership. Treehouse Eyes receives sneak previews of new products and tools to share with partner practices. MiSight 1-day contact lenses are a key product in the partnership.
• EssilorcoreTechnology or IntegrationEssilor Stellest lenses are offered through Treehouse Eyes practices. These FDA-approved myopia control spectacle lenses use lenslet technology and represent a key treatment option in the Treehouse Eyes protocol.
• Pacific Rims Optometry GroupcoreChannel Partner/ Reseller/ DistributorSan Francisco-based practice led by Dr. Selena Chan that partnered with Treehouse Eyes to implement myopia management protocols. The practice now treats myopia differently and has grown patient volume significantly through the partnership.
• Insight Vision Center OptometrycoreChannel Partner/ Reseller/ DistributorCosta Mesa, CA practice led by Dr. Thanh Mai that partnered with Treehouse Eyes to leverage execution and marketing expertise. The practice has changed how it approaches treating myopia and is building patient volume faster than before.
• Vision Quest EyecarecoreChannel Partner/ Reseller/ DistributorIndiana practice (Greenwood and Geist/McCordsville locations) led by Dr. Christopher Browning that signed up with Treehouse Eyes in 2019. The practice now signs up 10-12 children per month in myopia management treatment plans compared to 5-6 per year before partnering.
• LOOK OptometrycoreChannel Partner/ Reseller/ DistributorManhattan Beach, CA practice led by Dr. Ryan Stybel that partnered with Treehouse Eyes to shape the practice to specialize and excel in Myopia Management while improving all aspects of patient care, community involvement, and practice growth.
• Independent Optometric Practices (40+ locations)coreChannel Partner/ Reseller/ DistributorOver 40 independent optometric practices across 20+ US states are part of the Treehouse Eyes network. These practices have advanced training in pediatric myopia management and use modern biometry technology to accurately track eye growth.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CooperVision (MiSight): CooperVision manufactures MiSight 1-day, the FDA-approved contact lens that is a core Treehouse Eyes treatment. As both a key supplier and broader contact-lens incumbent, CooperVision overlaps on myopia management through its own direct-to-consumer MiSight programs and practitioner partnerships.
• EssilorLuxottica (Stellest): Essilor manufactures the Stellest myopia control spectacle lens, a flagship Treehouse Eyes product. The global optical-goods giant also distributes competing lenses, frames, and practice-enablement services, making it both a partner and a broad incumbent in the same clinical category.
• Pearle Vision: National optical retail chain (EssilorLuxottica-owned) increasingly offering pediatric myopia management services alongside routine eye exams. Competes for the same parent customer through standardized retail access and broader insurance-network participation than independent Treehouse Eyes practices.
• LensCrafters: National optical retailer (EssilorLuxottica) with a growing pediatric myopia management offering. Brings scale, brand recognition, and insurance participation that directly compete with independent Treehouse Eyes practices for parent customers seeking myopia care.

Direct peers

• Brien Holden Vision Institute: Non-profit research and commercialization institute that has been foundational in myopia management science, including MiSight clinical development and practitioner education globally. Overlaps with Treehouse Eyes on myopia-control clinical protocols and practitioner enablement.
• Ortho-K Networks (orthokeratology practices): Independent orthokeratology-focused practices and networks offering overnight contact lens myopia control for children. Compete directly with Treehouse Eyes on the Ortho-K treatment modality and pediatric patient acquisition, though typically without Treehouse Eyes' integrated multi-modality protocol.

Emerging players

• MyopiaCare (by Vision Source): Vision Source is a large optometric alliance that has invested in myopia management programs for its member practices. Competes with Treehouse Eyes by giving independent optometrists an alternative network-backed myopia protocol with similar training, marketing, and clinical-support services.
• Pediatric Eye Center (MyKidsEyes): Independent pediatric optometry practices and small networks offering myopia management for children. Compete with Treehouse Eyes for the same pediatric patient demographic, though typically without Treehouse Eyes' standardized subscription-based practice enablement model.

Others

• Atropine 0.01% Compounding Pharmacies (e.g., ImprimisRx): Compounding pharmacies that supply low-dose atropine eye drops for myopia management, one of Treehouse Eyes' core treatment modalities. They are upstream suppliers rather than direct competitors, but their pricing and formulation choices shape Treehouse Eyes' delivery economics.
• Vision Council of America (myopia education initiatives): Industry trade association that funds consumer awareness campaigns around myopia management and pediatric eye health. Adjacent ecosystem participant that drives category awareness benefiting Treehouse Eyes, while also enabling competing optometric networks and retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/treehouse-eyes
• Xx.com/treehouseeyes
• Facebookfacebook.com/treehouseeyes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treehouse Eyes