What usflashlights.com does

usflashlights.com operates as ProImprint, a U.S.-based B2B e-commerce platform specializing in custom-printed promotional flashlights and a broader catalog of branded merchandise. Founded circa 2009–2012 and headquartered in Greensboro, NC, the company runs a self-serve online storefront where business buyers browse, select, and customize products with company logos or artwork, receiving a free virtual proof within 2 business hours. The product range has expanded from its flashlight niche (Maglite, keychain, metal, plastic, multi-tool, carabiner, COB lantern, book light, hand-squeeze, and flashlight-pen variants) into 15+ promotional categories including apparel, bags, drinkware, technology, and trade show items.

The business is operationally simple and asset-light: products are sourced from third-party manufacturers, customized in-house or via suppliers (printing, laser engraving, pad printing), and shipped directly to U.S. buyers. There is no proprietary technology stack disclosed; the platform is a standard e-commerce site with catalog, filtering, and self-serve checkout. The 1-10 employee headcount underscores that this is a small operation leveraging outsourced production rather than a vertically integrated manufacturer.

Revenue is generated through one-time bulk product sales with volume-based tiered pricing. Per-unit prices range from $0.69 (entry-level keychain flashlights at 150+ units) to $45.39 (premium Maglite 3 D Cell at 24 units), with per-unit cost decreasing as order size grows. The company claims a cumulative customer base of 250,000+ and lists major enterprise brands as customers, though no revenue figures, customer concentration, or contract values are disclosed. The go-to-market is direct-to-consumer e-commerce with promotional campaigns (15% off coupons, Fire Sale, No Minimum Promos) and search-driven traffic as primary acquisition levers. PCI DSS compliance and BBB accreditation form the core of the trust and compliance posture.

Name

usflashlights.com

Website

https://usflashlights.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

usflashlights.com (dba ProImprint) is a U.S. B2B e-commerce platform selling custom-printed promotional flashlights and a broader catalog of branded merchandise to businesses for corporate gifting, trade shows, and marketing campaigns.

Ownership category

akta.pro rank

Product category

Custom Flashlights

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Custom flashlights
• Promotional products
• Branded merchandise
• Corporate gifts
• Printed flashlights

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Bulk Custom Product Sales: Revenue generated through one-time bulk purchases of custom-printed flashlights and promotional merchandise. Products are sold with company logos or custom branding, with pricing tiers based on quantity ordered. Free design proofs are offered with purchase. The model focuses on bulk orders with per-unit pricing decreasing at higher quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ProImprint (usflashlights.com) customizes and sells promotional flashlights in bulk to businesses, offering laser-engraved Maglites, LED keychain, metal, plastic, carabiner, multi-tool, COB lantern, book light, dynamo, blinking, and combo flashlight-pen products. Customers select SKUs on the e-commerce catalog, upload logos/artwork, receive free virtual proofs within 2 business hours, and pay by volume tier with U.S.-based production and direct shipment to corporate buyers.

Product overview

ProImprint operates as a promotional products e-commerce platform offering custom flashlights as a core product category alongside diverse merchandise. The flashlight portfolio includes branded Maglite flashlights (Solitaire, Mini Maglites, Mini AA, Standard 3 D Cell), keychain flashlights (LED keychains, whistle flashlights, bottle opener keylights), metal flashlights (aluminum LED with straps), plastic flashlights (rubberized torch styles), multi-tool flashlights (with screwdrivers, COB emergency tools), carabiner flashlights, key tag flashlights, COB pop-up lanterns, bendable book lights, hand squeeze flashlights, tri-function blinking lights, and flashlight-pen combos. Products are available as bulk orders for corporate branding with free design proofs. Additional promotional product categories include custom apparel, bags, drinkware, tools, and trade show items.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Flashlights Promotional flashlights in multiple styles (plastic, metal, keychain, Maglite) sold in bulk with company logos or custom branding applied via printing or engraving; intended for corporate gifts, trade show giveaways, and marketing campaigns.
• Maglite Flashlights Custom-branded Maglite flashlights including Solitaire, Mini Maglite, Mini AA, and Standard 3 D Cell variants, laser-engraved with company logos for premium corporate gifting.
• Keychain Flashlights Compact LED flashlights designed to attach to a keychain, including rectangular LED, whistle, and bottle-opener variants, branded with company logos for low-cost giveaways.
• Metal Flashlights Premium aluminum LED flashlights with strap options, laser-engraved with customer logos for mid- to premium-tier corporate giveaways.
• Plastic Flashlights Budget-friendly promotional plastic flashlights, including rubberized torch styles with straps, branded for high-volume giveaways.
• Multi-Tool Flashlights Combination flashlights integrating additional tools such as screwdrivers, emergency COB multi-tools, and adjustable retractable heads for utility-focused corporate gifts.
• Carabiner Flashlights Lightweight aluminum flashlights with carabiner clips, intended to attach to bags, belts, or outdoor gear and branded with company logos.
• Key Tag Flashlights Mini cylinder LED flashlight key tags and round blinking flashlights with back clips, branded for high-visibility giveaways.
• COB Pop-Up Lanterns Collapsible COB (Chip-on-Board) pop-up lanterns delivering 360-degree illumination, intended for branded camping and emergency preparedness merchandise.
• Bendable Book Lights Flexible LED book lights with adjustable necks for low-light reading, customizable with company branding.
• Hand Squeeze Flashlights Dynamo-powered flashlights that generate light through hand-squeezing action, with wrist bands for convenience, branded for emergency-preparedness giveaways.
• Tri-Function Blinking Lights Versatile safety lights with three function modes — blinking, steady, and SOS — branded for visibility and safety giveaways.
• Flashlight with Light-Up Pen Combination writing instrument and flashlight for professionals needing both functions, custom imprinted with company branding.

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Quality Logo Products: Mid-sized U.S. promotional products distributor specializing in custom-printed items with a free-art-proof service model. Closely comparable on B2B self-serve ordering, decoration capabilities, and emphasis on fast turnaround for branded merchandise.
• Discount Mugs: Direct-to-buyer promotional products company with a similar high-volume, e-commerce-first B2B model. Comparable on custom decoration services and bulk-pricing approach, though historically anchored in drinkware rather than flashlights.
• ePromos Promotional Products: Large U.S. promotional products e-commerce distributor with a similar online-first B2B model. Comparable on custom-decorated merchandise, free virtual proofs, and bulk-volume pricing across categories including lighting/flashlight products.
• 4imprint: The largest publicly listed promotional products distributor in North America, offering custom-branded merchandise across hundreds of categories including flashlights. Directly comparable on B2B self-serve ordering, custom decoration, and bulk-pricing model, but at materially greater scale and with broader catalog depth.
• HIT Promotional Products: Long-standing U.S. promotional products wholesaler with broad custom-merchandise catalog. Comparable B2B model serving resellers and end-buyers with custom decoration across product categories.
• Crestline Promotional Products: Established U.S. promotional products distributor with a comparable e-commerce model, custom decoration capabilities, and broad product catalog. Directly competes with ProImprint in custom-branded flashlights, pens, drinkware, and apparel for corporate and educational buyers.
• Brandable Agency: U.S. promotional products platform with e-commerce ordering, virtual proofing, and broad custom-merchandise offerings. Comparable product mix and target customer base, with overlapping SKU coverage in branded tech and lighting items.

Broad incumbents

• National Pen (Polyconcept): Polyconcept-owned promotional writing instruments and branded merchandise distributor with global operations. Comparable custom-decorated product offerings but at far greater scale, with broader category coverage and B2B focus.

Regional players

• Customized Adventures: Smaller U.S. promotional products distributor with custom decoration services and a broad catalog including flashlights and outdoor gear. Comparable product mix and B2B model at a smaller scale than ProImprint, operating in adjacent regional markets.

Emerging players

• Alibaba / Alibaba.com: Global B2B sourcing marketplace where many promotional products distributors source flashlights and other decorated merchandise. Represents the structural price-pressure backdrop that all U.S. promotional distributors, including ProImprint, must compete against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/usflashlights
• Facebookfacebook.com/UsFlashlights

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about usflashlights.com