Ekström & Garay
Ekström & Garay is a privately held Swedish book publisher (founded 2019, Stockholm) that acquires manuscripts from individual authors, produces print, e-book, and audiobook editions, and distributes them via Stjärndistribution and Storytel across the Swedish market.
- Company typePrivate
- Founded2019
- HeadquartersLund, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ekström & Garay does
Ekström & Garay (Bokförlaget Ekström & Garay) is a privately held Swedish book publisher founded in 2019 and headquartered in Stockholm, with operational ties to Lund. The company operates a traditional publishing model supplemented by co-financed titles, accepting manuscript submissions directly from authors through its website. Each submitted manuscript is read by professional editors (lektörer) with a stated one-month response SLA; accepted manuscripts progress through collaborative editing, design, and production before being distributed to all major Swedish online bookstores via Stjärndistribution, with audiobook rights distributed through Storytel. The catalog spans fiction, non-fiction, poetry, children's picture books (including accessibility-focused titles using TAKK signs), thrillers, philosophy, translated literature, and commissioned publications, with roughly 14 visible titles released between 2020 and early 2026.
The company's go-to-market is direct-to-consumer and direct-to-author: authors are acquired through inbound manuscript submissions and through recurring annual competitions (Stora Novelltävlingen for novellas, Barnbokstävlingen for children's books, and a poetry competition), while readers are reached through a monthly newsletter, the "Dinter utan filter" literary podcast, a collaborative blog called Libri Resurrecti (with online magazine Opulens), Instagram, and in-person author events such as those co-hosted with Lunds stadsbibliotek. Brand-building is a stated focus and is the primary lever for attracting both authors and readers. There is no disclosed investor capital, no parent company, no M&A activity, and no public revenue or author-count disclosure, indicating a founder-led, organically financed small business with founder Tomas Ekström serving as Co-Owner and Production Manager. The underlying business model is classic publishing: acquire manuscripts, produce printed books and audiobooks, sell through established distribution into the Swedish-language reading market, and earn on the spread between production cost and retail price.
Ekström & Garay firmographics
Firmographics- Name
- Ekström & Garay
- Legal name
- Ekström & Garay
- Website
- https://ekstromgaray.se
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ekström & Garay is a privately held Swedish book publisher (founded 2019, Stockholm) that acquires manuscripts from individual authors, produces print, e-book, and audiobook editions, and distributes them via Stjärndistribution and Storytel across the Swedish market.
- Ownership category
- akta.pro rank
Ekström & Garay industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)
- akta.pro secondary industries
- Children’s Book Print-on-Demand (Picture Books, Early Readers, YA) (MPAJANAC), E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)
Keywords
Where Ekström & Garay is headquartered
LocationHeadquarters
- HQ city
- Lund
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Ekström & Garay business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Book Publishing and Sales: Traditional publishing revenue through book sales. The company publishes books and distributes them through Stjärndistribution to online bookstores (Adlibris, Bokus) and other retailers. Additional revenue streams include audiobooks through Storytel and e-books.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ekström & Garay product offering
Product offeringCore offering
Ekström & Garay is a modern Swedish book publishing house that accepts manuscript submissions, evaluates them through professional editors, and publishes selected works in print, e-book, and audiobook formats. The company provides end-to-end publishing services including editorial support, book design, nationwide distribution via Stjärndistribution, audiobook distribution through Storytel, and reviewer outreach. It publishes across multiple genres including fiction, non-fiction, poetry, children's books, and translated literature.
Product overview
Ekström & Garay is a modern Swedish book publisher with a focus on authors. The company publishes physical books, audiobooks, and e-books across multiple genres including Children's & Youth, Classics, Poetry, Translated Literature, Fiction, Non-Fiction, Thrillers, Philosophy, and Commissioned Publications. Their core publishing process involves manuscript submission, professional editing, design, and distribution via Stjärndistribution to online bookstores and retailers. They also offer audiobook distribution through platforms like Storytel. Additional services include a literary podcast 'Dinter utan filter', the 'Libri Resurrecti' blog (in collaboration with Opulens magazine) for reviving forgotten literary works, a monthly newsletter, and the 'Lyrikhuset' poetry initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Book Publishing Services End-to-end publishing service for authors: manuscript evaluation by professional editors with a one-month response time, collaborative editing and design work from raw manuscript to finished book, distribution via Stjärndistribution to all major Swedish online bookstores and orderability through other retailers, reviewer outreach across the country, and audiobook/e-book distribution. Offered to individual writers including debut and established authors.
- Physical Books Print editions of books published by Ekström & Garay across genres including fiction, non-fiction, poetry, children's books, and translated literature. Distributed via Stjärndistribution to all Swedish online bookstores (Adlibris, Bokus) and orderable through other retailers.
- Audiobooks Audiobook versions of selected Ekström & Garay titles, distributed through the Storytel platform for streaming and download.
- E-books Digital e-book versions of selected Ekström & Garay titles available through retailers.
Companies that use Ekström & Garay
Customer profileSegments2 records
Ideal customer profiles2 records
Ekström & Garay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ekström & Garay partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Lunds stadsbibliotekminorCollaboration on literary programs and author meetings at Lund City Library. Joint events featuring author presentations and book discussions.
- OpulensminorCollaboration on the 'Libri Resurrecti' blog dedicated to reviving forgotten books and authors from literary heritage. Joint initiative between Ekström & Garay and the online magazine Opulens.
- StjärndistributioncorePrimary distribution partner for all Ekström & Garay books. Handles distribution to all Swedish online bookstores and ensures availability through all major retailers.
- StorytelcoreAudiobook distribution partner making published audiobooks available on the Storytel platform for streaming and download.
Scale indicators2 records
Recent moves6 records
Ekström & Garay competitors and assessment
Company assessmentOthers
- Storytel: Swedish audiobook and e-book streaming platform. Comparable as the primary audiobook distribution partner for Ekström & Garay and a structural force shaping audiobook economics for Swedish publishers.
Broad incumbents
- Albert Bonniers Förlag: Sweden's largest trade book publisher, publishing fiction, non-fiction, and children's titles across all major Swedish retailers. Comparable as the dominant incumbent in the same Swedish trade publishing market where Ekström & Garay operates.
- Rabén & Sjögren: Swedish children's and picture book publisher, part of the Bonnier Group. Comparable as a Swedish publisher with overlap in Ekström & Garay's children's and picture book segment.
- Bokförlaget Forum: Established Swedish trade publisher of fiction, non-fiction, and translated titles, distributed to Swedish online bookstores. Comparable in genre breadth and domestic Swedish retail distribution model.
- Piratförlaget: Swedish trade publisher owned by Storytel, active in fiction, non-fiction, and audiobooks. Comparable as a Swedish trade publisher with a strong audiobook push on Storytel — directly relevant given Ekström & Garay's Storytel distribution partnership.
- Norstedts Förlag: Historic Swedish general-interest trade publisher (fiction and non-fiction). Comparable as a long-established Swedish trade publisher competing for the same author pool and bookstore shelf space.
- Wahlström & Widstrand: Swedish trade publisher of fiction and non-fiction. Comparable as a mid-sized Swedish trade publisher operating in the same bookstore ecosystem and competing for similar authors.
- Natur & Kultur: Swedish publisher active in fiction, non-fiction, and educational/children's titles. Comparable as a diversified Swedish publisher with overlapping genre coverage and similar retail distribution channels.
Direct peers
- Bookmark Förlag: Smaller independent Swedish trade publisher focused on fiction and non-fiction for Swedish readers. Comparable as a similarly sized independent publisher with overlapping author services and Swedish retail distribution.
- Ersatz: Stockholm-based independent Swedish publisher of fiction, poetry, and non-fiction. Comparable as a small Swedish indie with a similar author-friendly, multi-genre catalog and a strong cultural/poetry identity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ekström & Garay social profiles
Digital presenceEkström & Garay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ekström & Garay leadership team
Management profileNumber of profiles
Profiles1 record
Ekström & Garay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ekström & Garay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ekström & Garay
What does Ekström & Garay do?
Ekström & Garay is a modern Swedish book publishing house that accepts manuscript submissions, evaluates them through professional editors, and publishes selected works in print, e-book, and audiobook formats. The company provides end-to-end publishing services including editorial support, book design, nationwide distribution via Stjärndistribution, audiobook distribution through Storytel, and reviewer outreach. It publishes across multiple genres including fiction, non-fiction, poetry, children's books, and translated literature.
Is Ekström & Garay a public or private company?
Ekström & Garay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ekström & Garay founded?
Ekström & Garay was founded in 2019. It employs 11 to 50 people.
Where is Ekström & Garay based?
Ekström & Garay is headquartered in Lund, Sweden, in the Europe region.
How does Ekström & Garay make money?
One revenue line is on record: book Publishing and Sales.
Who are Ekström & Garay's main competitors?
Storytel is listed as an others. Broad incumbents are Albert Bonniers Förlag, Rabén & Sjögren, Bokförlaget Forum, Piratförlaget, Norstedts Förlag, Wahlström & Widstrand and Natur & Kultur. Direct peers are Bookmark Förlag and Ersatz.
Does Ekström & Garay have an API?
No public API is recorded for Ekström & Garay.
What industry is Ekström & Garay in?
Ekström & Garay's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAA, General Trade Publishing (Adult Fiction & Nonfiction), with a secondary code of MPAJANAC, Children’s Book Print-on-Demand (Picture Books, Early Readers, YA). Its NAICS code is 51313 and its SIC code is 2731.