Natur & Kultur
- Company typePrivate
- Founded1974
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Natur & Kultur firmographics
Firmographics- Name
- Natur & Kultur
- Legal name
- Stiftelsen bokförlaget Natur & Kultur
- Website
- https://nok.se
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Natur & Kultur industry classification
Industry- Product category
- Educational Publishing
- NAICS
- Educational Support Services (611710)
- SIC
- Miscellaneous Publishing (2741), Services-Educational Services (8200)
- akta.pro primary industry
- Digital Reading Content & eBooks (Leveled Readers, Libraries) (EDAFACAH)
- akta.pro secondary industry
- Library/Media Center & Digital Resource Management Systems (EDAJAMAN)
Keywords
Where Natur & Kultur is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Natur & Kultur business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Educational Materials (Läromedel): Sales of textbooks and learning materials to preschools, primary schools, secondary schools, and upper secondary education. Products cover all subjects including mathematics, languages, science, and social sciences across all grade levels.
- Course Literature (Kurslitteratur): Academic textbooks for higher education in psychology, pedagogy, leadership, healthcare, and social work disciplines.
- General Literature (Allmänlitteratur): Trade books including fiction, non-fiction, children's books, biographies, popular science, and illustrated non-fiction published under the Legenda imprint.
- Digital Products and Subscriptions: Digital learning materials, online courses, and subscription-based access to educational platforms including NOKportalen and digital supplementary materials.
- Professional Development (Kompetensutveckling): Continuing education courses, online courses, and professional development materials for educators, healthcare professionals, and social workers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Private customer pricing with VAT and Klarna payment |
| Transaction based/ take rate | Multi-year contract | School and institutional pricing excluding VAT |
| Transaction based/ take rate | Pay-as-you-go | Corporate customer pricing excluding VAT |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Natur & Kultur product offering
Product offeringCore offering
Natur & Kultur is an independent Swedish foundation that publishes and sells physical and digital educational materials (läromedel) covering all subjects for preschool through upper secondary and adult education, academic course literature (kurslitteratur) for higher education in pedagogy, psychology, leadership, healthcare, and social work, and general literature (fiction, non-fiction, children's books, popular science). Digital offerings are delivered through the proprietary NOKportalen portal, the Digilär digital textbook platform, NOKflex mathematics platform, and online courses; the company also distributes free extramaterial, podcasts, and professional development resources.
Product overview
Natur & Kultur is an independent foundation (stiftelse) publishing house offering a comprehensive portfolio of books and educational materials. The core offering includes physical and digital books across general literature, children's books, biographies, and fiction, as well as extensive educational materials (läromedel) for preschool through upper secondary and adult education. Digital products are delivered through the NOKportalen platform and include Digilär digital textbooks and NOKflex mathematics programs. The company provides supplementary materials (extramaterial), online courses, and professional development resources through platforms like Pedagogikwebben and Psykologiwebben. Additional digital content includes podcasts such as Sfi-podden Språkresan, Kurage, Akademiska kvarten, and Pauspodden. The company also operates Royaltyportalen for author royalty management and offers various prizes, scholarships, and support programs.
Differentiator
Problem solved
Functional benefit
Brands
- Läsförlaget: Läsförlaget främjar läsning och läsvanor hos Natur & Kultur.
- Legenda
- NOKflex
- Digilär
- Kurage
Products and services
- Läromedel (Educational Materials) Comprehensive educational materials for preschool through upper secondary and adult education covering all subjects (mathematics, languages, science, social sciences), sold to schools and teachers across Sweden.
- Digitala läromedel (Digital Educational Materials) Digital versions of educational materials including e-books, digital textbooks, and online learning resources sold to schools, teachers, and universities for hybrid and remote learning.
- Digilär Digital educational platform offering interactive digital textbooks for subjects including Swedish, mathematics, and English, sold to schools and teachers for use in classroom and remote learning.
- NOKflex Digital mathematics textbook platform providing quality-assured and proven mathematical educational content in digital format, sold to schools and individual learners.
- Kurslitteratur (Academic Course Literature) Academic textbooks for higher education in leadership, pedagogy, psychology, social work, healthcare, and teacher training (UVK), purchased by students, universities, and corporate learners.
- Kompetensutveckling (Professional Development) Professional development resources and online courses for educators, healthcare professionals, and social workers, sold to individuals and organizations for continuing education.
- Onlinekurser (Online Courses) Online courses for professional development in pedagogy, healthcare, and social work, distributed digitally via NOKportalen to subscribers and individual learners.
- Böcker (Books) Physical and digital trade books across categories including general literature, children's books, biographies, history, popular science, fiction, parenting, and society, sold to private readers and corporate customers.
- Legenda (General Literature Imprint) General literature imprint covering fiction and non-fiction titles, sold to private readers through nok.se and retail partners.
- NOKportalen Digital portal providing subscription-based and one-time access to digital products, supplementary materials, online courses, and learning content, with login via BankID for schools and individuals.
- Royaltyportalen Online portal for authors to view contracts, track sales, and access royalty statements, with login via BankID or password with two-factor authentication.
- Priser och stipendier (Prizes and Scholarships) Prizes and scholarships awarded by Natur & Kultur to individuals contributing to culture, debate, popular science, reading promotion, and translation; operated as part of the foundation's non-profit mission.
Quantifiable outcome
- 39 million SEK in grants and support provided to society in 2025
- +1 more outcomes
Companies that use Natur & Kultur
Customer profileSegments4 records
Ideal customer profiles3 records
Natur & Kultur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Natur & Kultur partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Institutet för framtidsstudier (IFFS)coreNatur & Kultur provides financial support to IFFS for two projects: Text & Stil (a writing school helping researchers communicate their work to the public) and KRAFT network (connecting humanities and social science researchers with politicians). Under Text & Stil, over 800 researchers participated in 2024. Magnus Linton serves as the writing coach.
- Läsfrämjarinstitutet (LFI)coreCollaboration to promote reading and literacy across Sweden. Partnership supports reading initiatives and programs.
- Rinkeby Folkets HusminorSupport for reading promotion and cultural activities in the Rinkeby area, promoting literacy in diverse communities.
- Den stora läsutmaningen (The Great Reading Challenge)coreAnnual reading challenge for 4th grade students, making reading training fun and motivating while giving students opportunity to develop reading skills and love of reading.
- Changers hubminorSupport for sustainability and environmental initiatives through their partnership network.
- Civil Rights DefendersminorSupport for human rights organization working to defend civil rights and freedoms.
- Expo (Stiftelsen Expo)minorSupport for foundation working against racism and discrimination through research and education.
- Forskning & FramstegminorPartnership with the popular science magazine covering research and scientific developments.
- Svenska PENminorSupport for PEN Sweden's work promoting literature and defending freedom of expression.
- Reportrar utan gränserminorSupport for Reporters Without Borders working for press freedom globally.
- Kungl. Vetenskapsakademien (Royal Swedish Academy of Sciences)minorCollaboration with the Royal Swedish Academy of Sciences supporting scientific endeavors.
- Kungl. Vitterhetsakademien (Royal Swedish Academy of Letters)minorPartnership with the Royal Swedish Academy of Letters supporting literature and cultural heritage.
- Linnéuniversitetet - SakprosaprofessurminorCo-funded professorship in non-fiction writing at Linnaeus University.
- Sakprosafestivalen Sakli(g)tminorSupport for festival celebrating non-fiction writing and journalism.
- Författarcentrum Väst and Författarcentrum ÖstminorSupport for author centers in western and eastern Sweden supporting writers.
- Östersjöns författar- och översättarcentrumminorSupport for Baltic Sea author and translator center promoting literary exchange.
- Demokratiscenen at BokmässancorePartnership for the new Democracy Stage at the Gothenburg Book Fair, featuring four days of conversations about education, democracy, and our shared future.
- Mentor SverigeminorSupport for mentorship organization helping young people.
- HelamalmöminorSupport for media education initiatives in Malmö.
- FanzingominorSupport for youth media education and engagement.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Natur & Kultur competitors and assessment
Company assessmentDirect peers
- Liber: Swedish educational publisher (part of Sanoma's Nordic education business) offering textbooks and digital solutions for K-12 and higher education. Direct competitor to Natur & Kultur with overlapping subject coverage and digital platforms.
- Studentlitteratur: Leading Swedish academic and educational publisher based in Lund with strong positions in higher education textbooks and K-12 materials. Direct competitor to Natur & Kultur across both course literature and Swedish school segments.
- Gleerups Utbildning: Swedish educational publisher offering textbooks and digital learning resources for primary, secondary, and upper secondary schools. Competes directly with Natur & Kultur's K-12 läromedel catalog, particularly in mathematics and language subjects.
- Norstedts: Swedish general and educational publisher with a long history in both trade books and educational materials. Comparable to Natur & Kultur across both the allmänlitteratur trade publishing and educational sides of the business.
- Bonniers Utbildning: Bonniers' educational division is one of the largest Swedish K-12 and academic publishers, offering textbooks and digital learning materials across all subjects and grade levels. Direct competitor to Natur & Kultur's läromedel and kurslitteratur portfolios in the Swedish school market.
Broad incumbents
- Sanoma: Finnish-headquartered media and learning group whose Sanoma Pro division is a leading Nordic K-12 educational publisher and parent of Liber in Sweden. Competes with Natur & Kultur across the Nordic region with greater scale and capital access.
- McGraw-Hill Education: Major US educational publisher with K-12, higher education, and professional digital learning platforms. Comparable to Natur & Kultur's blended print-and-digital textbook model across academic subjects.
- Wiley: Global academic and educational publisher with strong higher education textbook and professional development offerings. Comparable to Natur & Kultur's kurslitteratur and kompetensutveckling segments at much larger scale.
- Pearson: Global educational publishing and assessment company with K-12, higher education, and digital learning portfolios. Comparable as a large-scale competitor with significantly greater resources, illustrating the scale gap Natur & Kultur faces relative to international educational publishers.
- Scholastic: Global publisher and distributor of children's books, educational materials, and digital learning solutions. Comparable to Natur & Kultur in combining trade publishing (children's books) with educational content delivery, though at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Natur & Kultur social profiles
Digital presenceNatur & Kultur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natur & Kultur leadership team
Management profileNumber of profiles
Profiles1 record
Natur & Kultur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natur & Kultur M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natur & Kultur
What does Natur & Kultur do?
Natur & Kultur is an independent Swedish foundation that publishes and sells physical and digital educational materials (läromedel) covering all subjects for preschool through upper secondary and adult education, academic course literature (kurslitteratur) for higher education in pedagogy, psychology, leadership, healthcare, and social work, and general literature (fiction, non-fiction, children's books, popular science). Digital offerings are delivered through the proprietary NOKportalen portal, the Digilär digital textbook platform, NOKflex mathematics platform, and online courses; the company also distributes free extramaterial, podcasts, and professional development resources.
Is Natur & Kultur a public or private company?
Natur & Kultur is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Natur & Kultur founded?
Natur & Kultur was founded in 1974. It employs 51 to 100 people.
Where is Natur & Kultur based?
Natur & Kultur is headquartered in Stockholm, Sweden, in the Europe region.
How does Natur & Kultur make money?
Five revenue lines are on record. Educational Materials (Läromedel) is the primary driver. The others are course Literature (Kurslitteratur), general Literature (Allmänlitteratur), digital Products and Subscriptions and professional Development (Kompetensutveckling).
Who are Natur & Kultur's main competitors?
Direct peers on record are Liber, Studentlitteratur, Gleerups Utbildning, Norstedts and Bonniers Utbildning. Broad incumbents are Sanoma, McGraw-Hill Education, Wiley, Pearson and Scholastic.
Does Natur & Kultur have an API?
No public API is recorded for Natur & Kultur.
What industry is Natur & Kultur in?
Natur & Kultur's product category is Educational Publishing. Its primary akta.pro industry code is EDAFACAH, Digital Reading Content & eBooks (Leveled Readers, Libraries), with a secondary code of EDAJAMAN, Library/Media Center & Digital Resource Management Systems. Its NAICS code is 611710 and its SIC code is 2741.