What JAF International Services does

JAF International Services is a privately held Austrian-headquartered wood and wood-products trading and distribution company headquartered in Stockerau, Austria, founded circa 1948. The company sources, stocks, and distributes a full-spectrum product portfolio across eight core categories — panels (Platte), flooring (Boden), doors (Türen), veneer (Furnier), timber construction (Holzbau), terraces (Terrasse), lumber (Schnittholz), and plywood (Sperrholz) — and operates the Veneer World specialty veneer platform. It serves professional tradespeople, craftsmen, architects, interior designers, builders, and developers as primary B2B customers, alongside individual consumers and DIY buyers accessed through its consumer channels. Headcount is reported in the 1,001–5,000 range.

The underlying operating model combines international procurement competence with a dense physical distribution network of 71 branches and warehouses across Europe and Asia, plus proprietary country-specific online shops in 13 countries (Austria, Bulgaria, Bosnia & Herzegovina, Czech Republic, Croatia, Hungary, Poland, Romania, Serbia, Slovenia, Slovakia, and the Veneer World platform). The company operates regional subsidiaries including Frischeis (Austria), JAF Bulgaria, JAF Holz (Czech Republic, Hungary, Slovakia), JAF Polska, JAF Serbia, and Holver (Romania). Services span procurement and distribution, wholesale and light production, warehousing and logistics, and online tools for self-service purchasing.

Revenue is generated primarily through wholesale and retail transactions on wood and wood-based products, priced per transaction through both physical branches and online shops. The go-to-market is enterprise field sales supported by account management at each branch for trade and project customers, layered with a self-service e-commerce motion for SMB and consumer buyers. No subscription or recurring pricing model is disclosed, and pricing is not publicly available. Reference projects span residential interiors, healthcare, hospitality, education, and municipal/urban applications across multiple European countries.

Name

JAF International Services

Legal name

JAF International Services Gesellschaft

Website

https://jaf-group.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

JAF International Services is a privately held Austrian wood and wood-products trader and distributor operating 71 branches across Europe and Asia with online shops in 13 countries, serving tradespeople, architects, builders, and consumers through a full-spectrum panel, flooring, door, veneer, timber, and lumber portfolio.

Ownership category

akta.pro rank

Product category

Wood and Building Materials Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Forest Products Import/Export & Commodity Merchants (IMAMAIAM)

akta.pro secondary industries

Hardwood Lumber Distribution & Trading (IMAMAIAB), Timber Procurement & Wood Dealer/Timber Buying Services (IMAMAAAF)

Keywords

• Wood product distribution
• Timber wholesale trade
• Engineered wood panels
• Lumber building materials
• Wood flooring supply

Headquarters

HQ city

Stockerau

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale and retail distribution of wood and wood products: JAF generates revenue through the wholesale and retail sale of wood and wood-based products, including panels, flooring, doors, veneer, timber construction materials, terraces, lumber, and plywood. Sales occur through physical branch locations and proprietary online shops across 13 countries in Europe.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

JAF International Services is a wholesale and retail distributor of wood and wood-based products, operating through 71 branch locations and proprietary online shops across 13 countries in Europe and Asia. The company supplies a comprehensive portfolio including panels, flooring, doors, veneer, wood construction materials, terraces, lumber, and plywood, serving tradespeople, craftsmen, architects, interior designers, builders, and DIY consumers. It combines international procurement competence, global distribution networks, and warehousing/logistics capabilities as a full-service wood trading platform.

Product overview

JAF International Services is a wood trading and distribution company operating as a unified product portfolio. The company offers eight core product categories (Platte, Boden, Türen, Furnier, Holzbau, Terrasse, Schnittholz, Sperrholz) covering the full range of wood and wood-based products for construction, manufacturing, and interior applications. Products range from raw materials like lumber and plywood to finished products like flooring, doors, and terrace decking. JAF also operates specialized platforms like Veneer World. The company operates 71 locations across Europe and Asia, combining international procurement expertise with regional distribution and logistics capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• JAF Online-Shops: Online shopping platforms for wood products across various countries including Austria, Bulgaria, Bosnia and Herzegovina, Czech Republic, Croatia, Hungary, Poland, Romania, Serbia, Slovenia, Slovakia, and Veneer World.

Products and services

• Platte (Panels and Boards)

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Holver (JAF Romania subsidiary)coreOthersHolver is the Romanian subsidiary and brand of JAF, serving the Romanian market with wood construction solutions and materials. Holver supplies products for reference projects including The Valley Resort in Brașov and the University of Medicine and Pharmacy Cluj-Napoca aula.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mayr-Melnhof Holz: Austrian-headquartered wood products group with sawmills, timber processing, and trading operations across Europe. Comparable to JAF as a fellow Austrian-rooted wood trading and processing player serving European builders, with overlapping product categories (lumber, panels, construction timber).
• Binderholz: Austrian family-owned integrated wood products company operating sawmills and plants for CLT, glulam, sawn timber, and panels across Europe. Comparable to JAF through shared DACH/headquarters base, full-spectrum wood product portfolio, and B2B customer overlap in construction and industrial buyers.
• Pfeifer Group: Austrian timber manufacturer and trader with sawmills, treatment facilities, and a European trading network. Like JAF, Pfeifer combines production with wholesale/trading of lumber, panels, and construction timber to industrial and trade customers across Europe.
• HASSLACHER Group: Austrian family-owned sawmill and engineered wood products group serving European construction customers with sawn timber, glulam, cross-laminated timber, and pellets. Directly comparable to JAF as a fellow Austrian-rooted integrated wood player with a multi-country distribution footprint.
• HolzLand: German cooperative of independent wood and building-materials retailers operating a centralized brand and procurement network across Germany and neighboring countries. Directly comparable to JAF as another multi-location wood and panel retailer group serving tradespeople and DIY consumers in a German-speaking European geography.

Broad incumbents

• Stora Enso: Nordic-listed forest products major producing sawn timber, plywood, panels, and building solutions across Europe. Comparable to JAF in product range (wood panels, timber for construction) and customer base across Europe, but operates as a much larger producer-incumbent rather than a distribution-led specialist.
• UPM-Kymmene: Finnish-listed forest products company with European forestry, plywood, and timber operations. Comparable to JAF in the wood products and panels categories and European B2B customer overlap, though at significantly larger incumbent scale across a wider forestry-to-materials portfolio.

Emerging players

• KLH Massivholz: Austrian manufacturer of cross-laminated timber panels for construction, with growing distribution across Europe. Comparable to JAF as a fellow Austrian-based wood building-materials player whose CLT panels compete in the same architect/builder specification set that JAF supplies via its Holzbau category.
• Blumer Lehmann: Swiss timber construction and engineered wood products company serving residential, commercial, and infrastructure projects across Europe. Comparable to JAF through shared Swiss/Austrian DACH-region identity, focus on timber construction solutions, and overlap in serving architects and developers.
• Holzwerke Strüby: Swiss timber trading and processing company distributing lumber, panels, and finished wood products across the Swiss and broader European market. Comparable to JAF in core trading activities around lumber and engineered panels and as a regional wood distribution specialist targeting tradespeople and builders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jaf-international-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAF International Services