What AMU Leasing does

AMU Leasing Private Limited (incorporated 1993, registered as a Non-Banking Finance Company in New Delhi, headquartered in Gurugram, India) is a small privately-held NBFC specializing in electric vehicle financing. Its core product is loans for L3 and L5 category electric three-wheelers — principally e-rickshaws — extended to individual drivers and micro-entrepreneurs, with cumulative scale disclosed at 20,000+ vehicles financed across 15 Indian states, supporting 15,000+ individuals and 500+ MSMEs. The product surface has been extended beyond e-rickshaws to corporate fleet financing for 2/3/4W EVs, heavy commercial vehicles, drones (UAVs), batteries, and chargers, with both lending and financial lease structures offered to business borrowers.

The company operates a digital-first origination stack centered on the MyAMU App (Android), an in-house Loan Origination System (LOS), an online APR calculator, and point-of-sale integration with EV dealers and OEM partners (notably EV-CO Automobiles in Delhi NCR). A network of Loan Service Providers (LSPs), Direct Lending Agents (DLAs), and lending partners extends distribution beyond direct sales, with a Principal Nodal Officer (Raj Thapa) appointed under RBI digital lending guidelines. A separate personal-loan product is offered exclusively to employees of AMU group companies for purposes including housing, medical emergencies, education, and travel. Pricing is unit-based and credit-scored (AMU scoring out of 200 for individuals including NTC acceptance, out of 500 for corporates), with monthly billing, tenors of 6–36 months, and GST at 5% on EV loans versus 18% on ICE vehicles. The founder and managing director is Sanjay Gupta.

Revenue mechanics are interest-driven from the on-book loan portfolio plus fees, with no disclosed equity funding, parent company, or public revenue figures. The firm employs 11–50 staff across three locations (Gurugram, New Delhi, Noida) and reports compliance with the Information Technology Act, 2000 and SPDI Rules, 2011 for handling customer data. Strategic positioning is as a specialized, tech-enabled EV-finance NBFC targeting mass adoption of sustainable mobility in India's underserved informal-transport segment.

Name

AMU Leasing

Legal name

AMU Leasing Private Limited

Website

https://amuleasingpl.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

AMU Leasing is a privately held Indian NBFC that finances electric vehicles — primarily L3/L5 e-rickshaws for individual drivers and small-fleet operators — across 15 states, using a digital loan-origination stack and partnerships with EV OEMs and lending agents.

Ownership category

akta.pro rank

Product category

Vehicle Financing (EV-focused NBFC)

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Finance Lessors (6172)

akta.pro primary industry

Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

Keywords

• Electric vehicle financing
• Non-banking finance
• E-rickshaw loans
• Personal loans
• Commercial fleet leasing

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Loans: Interest income from financing L3 and L5 category electric vehicles including e-rickshaws for individuals and commercial EVs for businesses (2/3/4W, heavy commercial vehicles, drones, batteries, chargers).
2. Personal Loans: Personal loans offered to group company employees for financial needs including house loans, medical emergencies, education, and travel. Revenue generated through interest on these loans.
3. Corporate Fleet Financing: Financing solutions for MSMEs including fleet operators, EV service providers, charging infrastructure companies, Battery-as-a-Service providers, and ride hailing services. Includes both lending and financial lease structures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AMU Leasing is an Indian Non-Banking Finance Company (NBFC) that provides financing and leasing for electric vehicles (specializing in L3 and L5 category three-wheelers such as e-rickshaws for individuals, and Electric 2/3/4 wheelers, heavy commercial vehicles, drones, batteries and chargers for MSMEs and fleet operators). It also offers personal loans exclusively to employees of its group companies, delivered through a tech-enabled digital lending platform with the MyAMU mobile app.

Product overview

AMU Leasing is a Non-Banking Finance Company (NBFC) offering a focused portfolio of EV financing and personal loan products. The core offerings include Electric Vehicle Loans (specializing in L3 and L5 category e-rickshaws for individuals and commercial EVs including 2/3/4W, heavy vehicles, drones, batteries, and chargers for corporates/MSMEs) and Personal Loans exclusively for group company employees. Supporting infrastructure includes an APR Calculator tool for loan cost comparison, a Digital Lending Platform with lending partners and LSPs, and the MyAMU mobile application for digital loan processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Vehicle Loans Financing for electric vehicles including L3 and L5 category e-rickshaws (three-wheelers) for individual drivers and Electric 2/3/4 wheelers, heavy commercial vehicles, drones, batteries and chargers for MSMEs and fleet operators. Offered under both lending and financial lease structures with repayment terms of 6-36 months.
• Personal Loans Personal loans offered exclusively to salaried employees of AMU group companies for financial crunch, house loans, medical emergencies, education, marriage expenses and travel. Requires minimum 6 months employment at AMU and meeting minimum salary and credit history requirements, with flexible repayment terms.
• MyAMU App Android mobile application that enables customers to apply for EV loans, track application status, and manage their loan accounts digitally. Customers can apply in 10 minutes, receive a response in 60 minutes, and obtain a decision in 24 hours.

Quantifiable outcome

• Quick financing: Apply in 10 minutes, hear from us in 60 minutes, decision in 24 hours, and funding completed
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• EV-CO AutomobilescoreStrategic or Co-development PartnerAMU's trusted partner and OEM specializing in innovative L3 and L5 electric vehicles. EV-CO is described as an EV exclusive finance company in Delhi NCR focused on fueling the growth of low and high speed EVs. Customers can visit EV-CO showrooms to select vehicles and then finance through AMU.
• Lending PartnerscoreOthersAMU works with lending partners for digital lending operations. A list of lending partners is available in their investor information section.
• LSPs & DLAs (Loan Service Providers & Direct Lending Agents)coreChannel Partner/ Reseller/ DistributorAMU has partnerships with Loan Service Providers and Direct Lending Agents for loan sourcing and servicing. A complete list of LSP partners is available in their investor disclosure documents.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cholamandalam Investment and Finance: Chola is a leading vehicle finance NBFC in India covering two-wheelers, three-wheelers, used cars and commercial vehicles. Directly relevant as a competing financier of the L3/L5 e-rickshaw and small commercial EV categories AMU serves.
• Bajaj Finance: India's largest consumer NBFC with broad vehicle, personal and MSME lending products. Comparable to AMU as a fellow NBFC financing EVs, two-wheelers, and small-ticket consumer assets, though at vastly greater scale and across many asset classes.
• Sundaram Finance: South India-anchored NBFC with strong commercial vehicle and equipment financing heritage. Comparable to AMU as a vehicle and asset-finance NBFC serving MSME and commercial borrowers, with geographic concentration in similar Indian states.
• Hero FinCorp: NBFC arm of Hero group with a strong two-wheeler and small-ticket vehicle financing portfolio. Comparable to AMU as a captive and dealer-channel EV/two-wheeler financier in India, though with much broader scale and product set.
• Shriram Finance: Large Indian NBFC with deep used-vehicle and small-business lending franchise. Comparable to AMU on the vehicle-finance and informal-segment underwriting dimensions, with broader geographic and product reach.
• Mahindra Finance: Major Indian NBFC with rural, farm equipment and small commercial vehicle lending franchises. Comparable to AMU on the small commercial asset financing model and rural/semi-urban borrower profile.
• L&T Finance: Diversified Indian NBFC with farm equipment, two-wheeler and rural lending books. Comparable to AMU on the small-ticket vehicle and rural MSME financing dimensions, with substantially larger balance-sheet capacity.

Direct peers

• Three Wheels United: Specialist financier of electric three-wheelers (e-rickshaws) for driver-owners in India. Direct competitor to AMU in the L3/L5 e-rickshaw financing segment, with overlapping customer profile of urban and semi-urban micro-entrepreneurs.
• Revfin: India-focused EV financing NBFC specializing in electric two- and three-wheeler loans to drivers and small businesses. Directly comparable to AMU on EV-only lending focus, micro-borrower underwriting, and dealer-channel origination.
• OTO Capital: Digital-first NBFC financing two-wheeler ownership for gig workers and informal earners in India. Comparable to AMU's MyAMU-driven digital origination model and its micro-borrower, income-generation lending thesis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMU Leasing