What Ichi Worldwide does

ICHI Worldwide is a London-based creative agency that specializes in video game marketing and brand development for AAA gaming publishers and IP holders. Founded in 2009, the company is a wholly-owned subsidiary of Keywords Studios, the global video game services platform that was taken private by EQT in 2024. ICHI delivers brand development, campaign creation, trailer production, fan engagement, and community marketing services, with a documented portfolio spanning major franchises including Stellar Blade, Kingdom Come: Deliverance II, Destiny 2, Monster Hunter Wilds, Marvel's Spider-Man 2, Final Fantasy XVI, and Suicide Squad: Kill the Justice League.

Name

Ichi Worldwide

Legal name

Ichi Limited

Website

https://ichi-worldwide.com

Company type

Private

Founded year

2009

Headcount range

1–10 employees

Short description

ICHI Worldwide is a London-based gaming specialist creative agency and Keywords Studios subsidiary that delivers brand development, trailer production, and campaign marketing services to AAA video game publishers including Sony, Bungie, Square Enix, and Capcom.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: ICHI Worldwide generates revenue by providing specialist creative services to gaming publishers, including brand development, campaign creation, and marketing support for video game IPs. Revenue appears to come from project-based creative engagements with major gaming studios.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ICHI Worldwide is a gaming specialist creative agency that builds dynamic brands and creates electrifying marketing campaigns for the world's best-loved video game IPs. Service work spans brand development, launch trailers, expansion campaigns, community engagement, and cross-platform promotional content for gaming publishers and studios. Engagements are delivered as project-based creative work on behalf of enterprise gaming clients.

Product overview

ICHI Worldwide is a gaming specialist creative agency that provides creative and marketing services rather than a software product platform. The company builds dynamic brands and electrifying campaigns to empower the world's best-loved gaming IPs. Their service offering encompasses creative campaign development, trailer production, fan engagement, and brand marketing for gaming properties. The portfolio of work shown represents client projects and campaigns executed for various gaming titles, not standalone product offerings or modules. As a services-based agency, ICHI Worldwide does not operate a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaming Creative Agency Services End-to-end creative agency services for video game publishers and studios, covering brand development, marketing campaign creation, launch trailers, expansion campaigns, community engagement campaigns, and cross-platform promotional content for AAA game IPs.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keywords StudioscoreStrategic or Co-development PartnerICHI Worldwide is a subsidiary of Keywords Studios, a global video game industry services provider. The Terms and Conditions reference Keywords Studios' privacy policy and cookie policy, indicating integrated operations within the Keywords Studios group. ICHI operates under Keywords Studios' corporate policies and infrastructure.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• 72andSunny: Global creative agency known for tech, entertainment, and gaming clients (notably PlayStation and Xbox campaigns). Comparable as a broad creative incumbent competing for major gaming brand and launch-campaign briefs.
• WPP plc: World's largest advertising holding company, parent of numerous creative and gaming-specialist agencies (e.g., Ogilvy, VMLY&R). Comparable as a broad incumbent whose subsidiaries compete with Ichi for gaming publisher marketing spend.
• AKQA: Global digital creative and experience agency with gaming, sports, and entertainment clients. Comparable as a broad incumbent creative agency in the digital campaign and brand experience space.
• Droga5 (Accenture Song): Global creative agency network with extensive gaming, entertainment, and technology client roster. Comparable as a broad incumbent creative agency competing for the same AAA publisher marketing budgets that Ichi targets.
• Publicis Groupe: Global advertising holding company operating Leo Burnett, Saatchi & Saatchi, and gaming-engaged creative networks. Comparable as a broad incumbent whose agency brands compete for the same enterprise marketing budgets.
• Saatchi & Saatchi: Iconic global creative agency with extensive entertainment and consumer-tech work. Comparable as a broad incumbent creative network competing for major brand-campaign budgets.
• Wieden+Kennedy: Independently owned global creative agency with deep gaming and entertainment experience (e.g., Xbox, PlayStation, Epic Games). Comparable as a broad incumbent creative competitor for major entertainment-IP launch work.

Direct peers

• Bartle Bogle Hegarty (BBH): London-headquartered creative agency working with major entertainment and tech clients including gaming-adjacent brands. Comparable as a London-based creative agency serving enterprise entertainment and consumer-tech clients with brand and campaign work.
• Preloaded: London-based games studio and creative agency that designs and develops interactive games and gamified experiences for brands and publishers. Highly comparable as a UK creative agency with a games specialisation and enterprise client base.

Emerging players

• Anzu: In-game advertising platform serving game publishers and brands with integrated ad formats. Comparable as an adjacent emerging player in the gaming marketing ecosystem, serving some of the same publishers that Ichi supports from the creative-services side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ichi-worldwide
• Xx.com/ichiworldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ichi Worldwide