Startup Ukraine

What Startup Ukraine does

Startup Ukraine (legal entity FOP Petrova Anna Hennadiivna, with civil organization Startup Ukraine Foundation) is a Kyiv-based entrepreneurship education and incubation organization founded in 2012 by Anna Petrova, operating as Ukraine's first dedicated entrepreneurship and innovation center. Its core products are two flagship programs: Startup Challenge, a 3-month online business incubation program priced at 27,800–51,800 UAH across three tiers (BASIS, Standard, Pro) delivered via a learning dashboard with 23 lessons across 7 thematic modules, mentorship sessions, and Telegram community access; and Start Your Business, a 3-month offline comprehensive program priced at 19,000–31,000 UAH across BASIC, STANDART, and PRO tiers. The organization supplements tuition revenue with Patreon and bank-transfer donations, and operates multiple grant-funded programs targeting specific segments: the Startup Resilience Programme (25M+ UAH distributed to 70+ war-affected entrepreneurs), the Veteran Business Support Program (€6,500 grants), Woman Startup Camp, Ukrainian Fashion Forward, Strategic Sessions, and a Micro and Small Business Support Program.

The business model is a hybrid of paid individual tuition (three-tier pricing per program with installment plans), alumni community subscriptions (Startup Ukraine Family), donations (Patreon), and grant-funded program delivery through institutional partners including the Ministry of Digital Transformation of Ukraine, SpivDiia foundation, EU4Youth, the British Embassy in Ukraine, CIPE, Global Entrepreneurship Network UK, Danish Entrepreneurs, and Google Denmark. Distribution is primarily direct online enrollment on startupukraine.com, supplemented by partner-channel distribution of international programs (Restart Ukraine in Great Britain, WeStart in Denmark) and the SpivDiia platform domestically. Over 10+ years the organization reports 17,000+ people trained, 2,000+ Start Your Business graduates, 1,800+ Startup Challenge participants, 30,000 event attendees, 50,000 community members, and 500+ SMBs launched. The owner-operator structure under a sole proprietorship, absence of institutional venture or private equity capital, and dual commercial/nonprofit entity structure position the organization as a founder-led mission-driven enterprise rather than a venture-scale business.

Name

Startup Ukraine

Legal name

ФОП Петрова Анна Геннадіївна

Website

https://startupukraine.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Startup Ukraine is a Kyiv-based entrepreneurship education center founded in 2012 by Anna Petrova, offering paid online and offline business-launch programs (Startup Challenge, Start Your Business), specialized veteran, women, and resilience programs, and international diaspora support in the UK and Denmark for aspiring and existing Ukrainian entrepreneurs.

Ownership category

akta.pro rank

Product category

Entrepreneurship Education & Training

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

Keywords

• Entrepreneurship education
• Business incubation programs
• Startup training courses
• Small business mentoring
• Entrepreneurship development center

Headquarters

HQ city

Cupertino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Paid educational programs (tuition fees): Revenue from tuition fees for paid programs including Start Your Business (19,000–31,000 UAH), Startup Challenge (27,800–51,800 UAH). Programs offered in three pricing tiers with different levels of mentorship and support. Installment payment plans available.
2. Community membership (Startup Ukraine Family): Post-graduation community access and alumni benefits provided to program graduates.
3. Donations and grants support: Patreon monthly donations and bank transfer donations from supporters to fund community programs and initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Startup Ukraine is Ukraine's first entrepreneurship and innovation center, offering comprehensive training programs that teach aspiring and existing entrepreneurs how to launch and grow businesses from scratch. Core offerings include the 3-month online Startup Challenge program and the 3-month offline Start Your Business program, both built around Anna Petrova's proprietary algorithm covering 7 thematic blocks from entrepreneurial mindset to AI integration. The center also delivers specialized support programs with grants for women entrepreneurs, veterans, refugees, and businesses in conflict-affected regions.

Product overview

Startup Ukraine is a comprehensive entrepreneurship education ecosystem offering multiple programs for aspiring and existing entrepreneurs in Ukraine. The core offerings include Startup Challenge (3-month online business incubation program with 23 lessons, expert mentorship, and structured curriculum covering business development from idea to launch) and Start Your Business (3-month offline comprehensive program with in-person training, 6 modules, and expert instructors). The portfolio extends to specialized support programs including the Startup Resilience Programme (providing grant funding for entrepreneurs in conflict-affected regions), Woman Startup Camp, Ukrainian Fashion Forward, Veteran Business Support Program (offering €6,500 grants), and international programs like Restart Ukraine (UK) and WeStart (Denmark) for displaced Ukrainian entrepreneurs. Additional offerings include Strategic Sessions for business owners, the First Step intensive course, a digital guide on wartime business creation, and Startup Media content platform featuring articles, case studies, and opportunities for entrepreneurs.

Differentiator

Problem solved

Functional benefit

Brands

• Startup Ukraine Family: Community of young and ambitious entrepreneurs who continue to create new businesses, jobs, and develop Ukraine's economy even during wartime.
• Selfmade&Brave Woman Community
• Ukrainian Business Embassy

Products and services

• Startup Challenge

Quantifiable outcome

• 500+ small and medium-sized businesses launched on the Ukrainian market through Startup Ukraine programs
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered flagship and core.

• Global Entrepreneurship Network UK (GEN UK)flagshipStrategic or Co-development Partner · 24 February 2022Partnership for Restart Ukraine — a 6-month coaching support program for Ukrainian women entrepreneurs who fled to Great Britain. GEN UK provides the UK-based ecosystem, coaches, and network access.
• Ministry of Digital Transformation of UkraineflagshipStrategic or Co-development Partner · 1 January 2022Co-organizing partner for Global Entrepreneurship Week 2022, alongside SME and Export Promotion Office, Diia Business project, with support from CIPE. Active collaboration on national entrepreneurship promotion initiatives.
• SME and Export Promotion Office (Ukraine)flagshipStrategic or Co-development Partner · 1 January 2022Co-organizing partner for Global Entrepreneurship Week 2022 and ongoing SME support initiatives.
• Diia Business projectcoreStrategic or Co-development Partner · 1 January 2022Partner in entrepreneurship support ecosystem, co-organizing Global Entrepreneurship Week 2022.
• Center for Economic Recovery (ЦЕВ) / ГС «Центр економічного відновлення»coreStrategic or Co-development Partner · 1 January 2022Lead implementer of the 'Support for Women, Peace and Security in Ukraine' project, within which the Online Startup Camp 'Made in Ukraine' was co-organized by Startup Ukraine.
• SpivDiia charitable foundation (Благодійний фонд «СпівДія»)flagshipStrategic or Co-development Partner · 1 January 2022Collaboration on SpivDiia.Entrepreneurs project, supported by Ministry of Youth and Sports of Ukraine and EU4Youth programs. SpivDiia provides funding and platform for Ukrainian entrepreneurs.
• CIPE (Center for International Private Enterprise)coreStrategic or Co-development PartnerProvided support for Global Entrepreneurship Week 2022 as an international democracy and market economy organization.
• La Strada-UkrainecoreStrategic or Co-development PartnerNGO partner in the consortium implementing the 'Support for Women, Peace and Security in Ukraine' project.
• Ministry of Youth and Sports of UkraineflagshipStrategic or Co-development PartnerSupporting partner for SpivDiia.Entrepreneurs project and EU4Youth programs for youth entrepreneurship.
• Gen UKflagshipStrategic or Co-development PartnerRestart Ukraine program — 6-month coaching support for Ukrainian women entrepreneurs in Great Britain, with 30 participants and 35 coaches.
• Danish EntrepreneurscoreStrategic or Co-development PartnerPartner for WeStart — entrepreneurship educational program for Ukrainian women temporarily living in Denmark, implemented with support of Google Denmark.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Founder Institute: Global pre-seed startup accelerator with structured curriculum and mentorship cohorts designed to take aspiring founders from idea to launch — directly comparable to Startup Challenge in methodology, audience (aspiring entrepreneurs), and delivery model (structured program + expert mentorship).
• Y Combinator Startup School: Free online startup education platform serving hundreds of thousands of aspiring founders globally with structured curriculum on building startups — the most direct free competitor to Startup Challenge and the primary benchmark for online entrepreneurship education at scale.
• Antler: Global early-stage VC and founder program running cohort-based structured training for aspiring entrepreneurs followed by investment — comparable cohort-based training methodology targeting first-time founders across multiple geographies.
• MassChallenge: Global non-profit startup accelerator offering structured training, mentorship, and competition-driven programming to early-stage entrepreneurs — comparable in non-profit structure, entrepreneur audience, and curriculum-driven approach.

Regional players

• 1991 Ventures: Ukrainian tech accelerator providing pre-seed investment and mentorship to early-stage Ukrainian startups — the closest direct regional competitor in the Ukrainian entrepreneurship ecosystem, though focused on tech rather than general SMB.
• Kyiv-Mohyla Business School (KMBS): Leading Ukrainian business school offering executive education and entrepreneurship programs to adult professionals in Ukraine — overlaps in audience (Ukrainian aspiring and existing entrepreneurs) and curriculum (business creation and management).
• Lviv Business School (UCU LvBS): Ukrainian business school at Ukrainian Catholic University offering MBA, executive, and entrepreneurship programs — comparable in serving the Ukrainian adult entrepreneurship education market with structured curriculum and expert instruction.

Broad incumbents

• Coursera: Major global online learning platform offering entrepreneurship specializations from top universities and business schools — competes for the same aspiring entrepreneur audience at lower price points with greater brand recognition and technology infrastructure.
• Udemy: Large global online course marketplace with extensive entrepreneurship and business launch course offerings at price points significantly below Startup Ukraine's tuition — represents the price-pressure floor for paid entrepreneurship education globally.

Others

• East Europe Foundation: Ukrainian business support ecosystem player focused on SME development, entrepreneurship policy, and donor-funded programs in Ukraine — adjacent rather than directly competitive, but operates in the same Ukrainian entrepreneurship development space and frequently partners with or competes for the same donor funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/startupukrainecenter
• LinkedInlinkedin.com/company/startup-ukraine
• Instagraminstagram.com/startup_ukraine
• Xx.com/startup_ukraine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Startup Ukraine