Chapman & Co. Leadership Institute

What Chapman & Co. Leadership Institute does

Chapman & Co. Leadership Institute is a St. Louis-based organizational psychology consultancy and wholly-owned subsidiary of Barry-Wehmiller Group, Inc., a $3.5B diversified conglomerate. Founded in 2004 on Barry-Wehmiller chairman Bob Chapman's people-centered leadership philosophy, the firm delivers science-based leadership assessment, development, and culture transformation services to enterprise clients through a team of PhD-level consulting psychologists specializing in industrial-organizational and clinical psychology. The service portfolio is organized across three pillars — Identify Leaders (pre-employment testing, executive assessments, learning agility assessments, interview training, succession planning, CEO succession, high-potential identification, pre-acquisition assessments), Develop Leaders (executive coaching, 360-degree feedback, mentorship programs, conflict resolution, leadership development programs, the Truly Human Leader Program, behavior tendency assessments, customer service training), and Equip Leaders (purpose and values discovery, strategic planning, organizational culture survey, team building, customer loyalty evaluation, customer experience design lab) — encompassing 20+ distinct offerings.

The underlying methodology is built on established psychometric instruments (DISC, Emergenetics, Myers-Briggs), 360-degree feedback tools, behavior-based interviews, and proprietary frameworks including a calibrated 9-cell talent matrix and a seven-factor high-potential identification model grounded in Korn Ferry learning agility research. Service delivery occurs through customized consulting engagements staffed by senior psychologists, with pricing held privately and contracts structured as multi-year relationships. Go-to-market is direct enterprise field sales, supplemented by a content-led funnel (blog, case studies, the "Truly Human Leadership" podcast, webinars, SEO) and distribution leverage from the Barry-Wehmiller network and BW Forsyth Partners strategic growth arm. Named enterprise clients include American Airlines (130,000 team members), the San Francisco 49ers, Emerson, Meijer, and Coca-Cola Peninsula Beverages. The firm operates with 11-50 employees from its 8040 Forsyth Blvd headquarters in St. Louis and currently serves North America.

Name

Chapman & Co. Leadership Institute

Legal name

Chapman & Co. Leadership Institute, Inc.

Website

https://ccoleadership.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Chapman & Co. Leadership Institute is a St. Louis-based organizational psychology consultancy and Barry-Wehmiller subsidiary that delivers science-based leadership assessment, executive coaching, succession planning, and culture transformation services to enterprise clients through a team of PhD psychologists.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Professional and Management Development Training (611430), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

C-Suite & Senior Executive Coaching (EDABANAA), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Executive Leadership & C-Suite Development (EDABAAAA)

Keywords

• Leadership development consulting
• Executive coaching services
• Succession planning advisory
• Organizational psychology assessments
• Talent management consulting

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Leadership Consulting Services: Professional consulting services including executive coaching, leadership development programs, succession planning, and organizational assessments. Revenue is generated through client engagements that are customized to organizational needs. Services include pre-employment testing, executive assessments, 360-degree feedback, mentorship programs, conflict resolution, leadership development training, purpose and values discovery, strategic planning, organizational culture surveys, team building, and customer loyalty evaluation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Chapman & Co. Leadership Institute is a B2B leadership consulting firm that helps organizations identify, develop, and equip leaders through science-based services including executive assessments, leadership coaching, succession planning, 360-degree feedback, pre-employment testing, and organizational culture surveys. Services are delivered by a team of Ph.D. organizational psychologists and consultants to enterprise clients seeking customized, evidence-based leadership development solutions.

Product overview

Chapman & Co. Leadership Institute offers a comprehensive suite of leadership development and talent management services organized into three core service lines: Identify Leaders (pre-employment testing, executive assessments, learning agility assessments, interview training, succession planning, CEO succession, high potential identification, pre-acquisition assessments), Develop Leaders (executive coaching, 360-degree feedback, mentorship programs, conflict resolution, leadership development program, leadership development training, Truly Human Leader Program, behavior tendency assessments, customer service training), and Equip Leaders (purpose and values discovery, strategic planning, organizational culture survey, team building, customer loyalty evaluation, customer experience design lab). The firm, a Barry-Wehmiller company founded on people-centered leadership philosophy, blends 20+ years of insight with organizational psychology expertise to deliver customized yet practical solutions. Key assessment tools referenced include DISC, Emergenetics, and Myers-Briggs instruments, alongside proprietary methodologies like the 9-cell talent matrix for succession planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Employment Testing Assessment service that evaluates job candidates before hiring decisions to increase likelihood of selecting high-performing talent, claimed to increase likelihood of hiring high-performers by 82% versus interview-only processes.
• Executive Assessments Comprehensive assessment process for executive-level candidates to evaluate leadership capabilities and fit for senior roles.
• Learning Agility Assessments Assessment tool utilizing Korn Ferry research to measure individuals' ability to learn from experience and adapt to new situations as a predictor of leadership potential.
• Interview Training Training program to help hiring managers conduct more effective structured interviews for better candidate evaluation.
• Succession Planning Systematic process to identify and develop internal talent for future leadership positions using a 9-cell matrix approach.
• CEO Succession Specialized succession planning service focused on identifying, assessing, and developing candidates for CEO and top executive roles.
• High Potential Identification & Development Service to identify high-potential employees based on seven factors including relevant experiences, learning ability, self-awareness, leadership disposition, motivation, reasoning aptitude, and derailment risk.
• Pre-Acquisition Assessments Due diligence service evaluating leadership teams, organizational culture, and workforce of target companies before mergers and acquisitions.
• Executive Coaching One-on-one coaching program with Ph.D. consultants for senior leaders, featuring assessments, growth planning, and ongoing engagement over six to twelve months.
• 360-Degree Feedback Multi-rater feedback assessment that gathers perspectives from peers, direct reports, and superiors to provide comprehensive view of leadership effectiveness.
• Mentorship Programs Structured programs to connect experienced mentors with employees for knowledge transfer and career development.
• Conflict Resolution
• Leadership Development Program Structured program to develop team members into effective leaders through experiential learning and development opportunities.
• Leadership Development Training Training programs to equip leaders with skills needed for successful leadership roles.
• Truly Human Leader Program Leadership development program based on the people-centered leadership philosophy of Barry-Wehmiller chairman Bob Chapman.
• Behavior Tendency Assessment Assessment tool including DISC, Emergenetics, and Myers-Briggs type indicator to uncover team members' unique behavioral traits and work styles.
• Customer Service Training Training program to develop customer service excellence across organizational teams.
• Purpose and Values Discovery Workshop and process to help organizations define and articulate their core purpose and values into actionable leadership principles.
• Strategic Planning Service to help organizations develop and align strategic plans with leadership capabilities and business objectives.
• Organizational Culture Survey Survey tool providing data on organizational culture strengths and opportunities, with comparison to industry benchmarks.
• Team Building Programs and activities designed to strengthen team dynamics and collaboration.
• Customer Loyalty Evaluation Assessment service to measure and analyze customer loyalty levels and drivers.
• Customer Experience Design Lab Workshop and design process to create and improve customer experience frameworks.

Quantifiable outcome

• 82% increase in hiring success rate with pre-employment testing vs. interview-only process
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Barry-WehmillerflagshipStrategic or Co-development PartnerBarry-Wehmiller is the parent company of Chapman & Co. Leadership Institute. Chapman & Co. was founded on the people-centered leadership philosophy championed by Barry-Wehmiller chairman Bob Chapman. The company blends 20+ years of insight honed while transforming Barry-Wehmiller into a thriving $3.5B people-focused organization. Chapman & Co. operates as a Barry-Wehmiller company with access to corporate resources and network.
• BW Forsyth PartnerscoreStrategic or Co-development PartnerBW Forsyth Partners is Barry-Wehmiller's strategic growth arm that partners with Chapman & Co. to advance the institute's long-term vision. Supported Patrick Berges' appointment as CEO and managing partner. Works to advance Chapman & Co.'s strategic growth objectives while maintaining culture.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Egon Zehnder: Private global executive search and leadership advisory firm with strong practice in CEO succession, board consulting, and leadership assessment. Comparable methodology and client base, though larger global footprint and integrated search practice.
• Korn Ferry: Global organizational consulting firm with deep leadership development, executive coaching, and succession planning practices. Directly comparable in service lines (CEO succession, assessment, coaching) but operates at vastly larger scale with proprietary IP and broader service portfolio.
• Heidrick & Struggles: Global executive search and leadership advisory firm offering succession planning, executive assessment, and on-boarding services. Comparable in CEO succession and senior executive advisory, anchored in a broader search-driven business model.
• FranklinCovey: Global leadership and effectiveness training company with content-led programs (e.g., 'The 7 Habits') and executive coaching services. Comparable on leadership development training but with broader product portfolio and lower custom-assessments focus.
• Spencer Stuart: Executive search and leadership consulting firm with deep expertise in board advisory, CEO succession, and executive assessment. Comparable to Chapman & Co. on the CEO succession and senior leadership assessment side, though anchored in executive search.

Direct peers

• Center for Creative Leadership (CCL): Nonprofit research and leadership development institution offering 360-degree feedback, executive coaching, and leadership programs. Directly comparable in science-based assessment methodology and enterprise leadership development delivery.
• Development Dimensions International (DDI): Specialist leadership development consultancy offering leadership assessment, executive coaching, succession planning, and high-potential identification. Closest direct peer given similar science-based methodology, behavioral assessment tools, and enterprise target market.
• RHR International: Boutique firm focused on senior executive leadership development, team effectiveness, and CEO succession. Highly comparable as a PhD-led boutique consultancy serving enterprise clients with similar assessment-based methodologies.
• Marshall Goldsmith Group: Executive coaching firm led by a globally recognized thought leader, focused on C-suite leadership development and behavior change. Comparable as a boutique, expert-led executive coaching practice with strong content and brand engine.
• ghSMART: Leadership advisory firm known for CEO coaching, executive team development, and talent science. Similar boutique positioning with deep expertise in C-suite assessments, succession, and high-potential identification.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chapman-co-leadership-institute
• Xx.com/chapmanandco_

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chapman & Co. Leadership Institute